Collection of Courses Number 89

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Professional Certificate: Product Management and Development

Professional Certificate: Product Management and Development by MTF Institute

25 lectures

Description

Welcome to course: Professional Diploma in Product Management by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 380,000 students.

Course Author:

Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.

What is Product Management?

Product Management is a multifaceted discipline that encompasses the planning, development, marketing, and optimization of a product or service throughout its lifecycle. It involves aligning customer needs with business goals and coordinating cross-functional teams to deliver successful and valuable products. Product managers act as the linchpin between various departments, ensuring seamless communication and collaboration.

Why is Learning Product Management Important for Companies and Experts?

Market Relevance and Competitiveness:
- In an era of rapid technological advancements and evolving consumer preferences, companies must stay relevant. Product management equips professionals with the skills to identify market trends, understand customer needs, and develop products that outpace competitors
Customer-Centric Approach:
- Successful products are those that solve real problems for customers. Product management emphasizes a customer-centric approach, ensuring that the product aligns with user needs and expectations. This focus enhances customer satisfaction and loyalty
Optimized Resource Allocation:
- Product managers are adept at prioritizing features and functionalities based on business goals and customer needs. This strategic allocation of resources ensures that the most critical aspects of a product are addressed, maximizing the impact of limited resources
Effective Communication and Collaboration:
- Product managers act as bridges between various departments, fostering effective communication and collaboration. This ensures that development, marketing, sales, and other teams work cohesively toward a common goal, reducing silos and enhancing overall efficiency
Adaptability and Innovation:
- The product management discipline encourages a mindset of continuous improvement and innovation. Professionals in this field are equipped to adapt to changing market conditions, incorporate feedback, and drive iterative development, fostering a culture of innovation within the organization

How Knowledge of Product Management Aids Career Development:

Cross-Functional Skillset:
- Product management requires a diverse skill set that includes market research, strategic planning, communication, and project management. Professionals with expertise in these areas are highly sought after, making product management a versatile career path
Leadership Opportunities:
- Product managers often take on leadership roles, overseeing teams and guiding product development strategies. The ability to lead cross-functional teams and drive product success positions individuals for advancement in their careers
Entrepreneurial Mindset:
- Product managers are often viewed as the "CEOs of their products." Learning product management instills an entrepreneurial mindset, empowering individuals to take ownership of their projects and make strategic decisions that impact the success of the product
Global Perspective:
- As products have a global reach, product managers gain exposure to international markets and diverse customer bases. This global perspective enhances their ability to navigate the complexities of the modern business landscape

Product management is a critical discipline for companies aiming to thrive in today's dynamic markets. For professionals, mastering product management opens doors to leadership roles, cultivates an entrepreneurial mindset, and provides a comprehensive skill set that is invaluable in the ever-evolving business landscape.

Learn To Use Social Media Ads Platforms - Meta Ads, Linkedin Ads, Tiktok Ads, X Ads, Pinterest Ads, Snapchat Ads & More

234 lectures

Description

Hi Guys,

Welcome to my course - 9 Social Media Ads Platforms in 1 Course: Learn Paid Ads!

In my course you will learn everything about Social Media Ads. I have created video lessons on every campaign and every feature of Meta Ads, LinkedIn Ads, Tiktok Ads, X Ads, Pinterest Ads, Snapchat Ads, Quora Ads, Reddit Ads, ShareChat Ads. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.

This is the most detailed course on Social Media Ads you will ever find on the internet. I have created different sections based on different social media ads platforms - Meta Ads, LinkedIn Ads, Tiktok Ads, X Ads, Pinterest Ads, Snapchat Ads, Quora Ads, Reddit Ads, ShareChat Ads. I have gone in-depth into explaining the concept of the each feature and how to practically implement it.

This course will give you a 100% understanding of Social Media Ads and after going through this course you will be capable of applying these concepts in building your own online business or handling Meta Ads, LinkedIn Ads, Tiktok Ads, X Ads, Pinterest Ads, Snapchat Ads, Quora Ads, Reddit Ads, ShareChat Ads for your clients.

At such a low price, you're going to get 233 detailed video lessons, 18 assignments, and 1 practice tests. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

Topics you will learn in this course:

Facebook Ads

- Facebook Marketing

- Facebook Ads Basics

- Facebook Ads Campaign Creation

- Facebook Pixel Setup

- Facebook Ads Bidding Strategies

- Facebook Ads Custom Audiences

- Facebook Ads Lead Gen Campaign

- Facebook Ads Sales Campaign

- Facebook Ads Certification

LinkedIn Ads

- LinkedIn Ads Overview

- LinkedIn Ads Formats

- LinkedIn Ads Bidding Strategies

- LinkedIn Ads Audience Templates

- LinkedIn Ads Conversion Tracking

- LinkedIn Ads Retargeting

- LinkedIn Ads Lead Gen Campaign

- LinkedIn Ads Dynamic Ad Campaign

- LinkedIn Ads Carousel Image Ad Campaign

- LinkedIn Ads Conversation Ad Campaign

- LinkedIn Ads Document Ad Campaign

- LinkedIn Ads LinkedIn Video Ad Campaign

- LinkedIn Ads Event Ad Campaign

- LinkedIn Ads Direct Sponsored Content Single Image Ad Campaign

- How to use Reports in LinkedIn Ads

- LinkedIn Ads Billing Center

- LinkedIn Ads Business Manager

- LinkedIn Ads Certification

Tiktok Ads

- Tiktok Ads Overview

- How to Open A TikTok Ads Account

- Auction Basics

- TikTok Ads Manager Overview

- Campaign Structure

- Campaign Level

- Ad Group: Customer Targeting

- Ad Level

- Lead Gen Campaign Creation

- Website Traffic Campaign Creation

- Audience Manager, Comments

- Creative Section

- Automated Rules

- Leads, Recommendation Center,

- Custom Reports

- Audience Insights, Comment Insights, Video Insights

- Attribution Analytics, Creative Inspirations

- Account Setup, Brand Safety Hub, Finance, Documents

X Ads

- X Ads Overview

- 5 Reasons Why You Should Use X Ads

- X Ads Structure

- How To Set Up Your X Ads Account

- X Campaign Objectives

- Setting Up A X Ad Campaign To Drive Traffic

- Ad Group Details & Bid Types

- Audience Demographics - Gender, Age & Location

- Ad Group - Devices

- Targeting Features

- Placements

- X Ad Creative

- Setting Up A X Ad Campaign To Get More Reach

- How To Set Up X Conversion Tracking

- X Custom Audiences - Lists

- X Custom Audiences - Website Activity

Pinterest Advertising

- Pinterest Ads Overview

- Why is Pinterest Advertising Unique?

- Pinterest Ads Account Structure

- How To Set Up Your Pinterest Ads Account

- Pinterest Campaign Objectives

- Setting Up A Pinterest Ad Campaign To Drive Brand Awareness

- Ad Group Details & Bid Types

- Targeting Details

- Pinterest Ad Creative

- Performance+ Campaign Creation

- Video Campaign Creation

- Pinterest Conversion Tracking

- Pinterest Custom Audiences

- Pinterest Business Manager

- Pinterest Billing

- Pinterest Ad Reports

- Ad Recommendations

- Ad Account History

- Pinterest Analytics

- Audience Insights

- Conversion Insights

- Pinterest Trends

- Bulk Editor

SnapChat Ads

- SnapChat Ads Overview, SnapChat Ads Formats, Where SnapChat Ads Appear

- Why Run Ads On SnapChat

- How To Sign Up For SnapChat Ads

- SnapChat Ads Structure

- SnapChat Ads Account Navigation

- SnapChat Ads Campaign Objectives

- How to Create Brand Awareness Campaign

- How To Create Traffic Campaign

- How To Create Leads Campaign

- How To Create App Promotion Campaign

- How To Create Sales Campaign

- SnapChat Ads Events Manager

- SnapChat Ads Audiences

- SnapChat Ads Pixel, Apps, Catalogs

- Snapchat Creative Library, Lens Folders, Create Lens & Filter

- SnapChat Audience Insights, Reports, Campaign Lab

- SnapChat Camera Kit, Developer Portal

- SnapChat Business Dashboard, Billing, Public Profiles, Lens Creator Marketplace

Reddit Ads

- Reddit Ads Overview, Reddit Ads Formats, Where Reddit Ads Appear

- Why Run Ads On Reddit

- How To Sign Up For Reddit Ads

- Reddit Ads Structure

- Reddit Ads Account Navigation

- Reddit Ads Campaign Objectives

- How to Create Brand Awareness Campaign

- How To Create Website Traffic Campaign

- How To Create Video View Campaigns

- How To Create Conversion Campaigns

- How To Create App Installs Campaign

- Audience Manager

- Events Manager

- Report Manager

- Campaign Import, Bulk Import

- AI Copywriter, Ad Inspiration, Post Library

- History, Brand Safety, Billing

- Business Manager

ShareChat Ads

- ShareChat Ads Overview, ShareChat Ads Formats, Where ShareChat Ads Appear

- Why Run Ads On ShareChat

- How To Sign Up For ShareChat Ads

- ShareChat Ads Account Navigation

- How to Create Brand Awareness Campaign

- How To Create Consideration Campaign

- How To Create Conversion Campaign

- ShareChat Ads Reports

- ShareChat Ads Event Manager

- ShareChat Ads Target Audience

Quora Ads

- Quora Ads Overview, Quora Ads Formats, Where Quora Ads Appear

- Why Run Ads On Quora

- How To Sign Up For Quora

- Structure Of A Quora Ads Campaign

- Quora Ads Campaign Objectives

- How to Create Brand Awareness Campaign

- How To Create Website Traffic Campaign

- How To Create Video View Campaigns

- How To Create Lead Gen Campaigns

- How To Create Conversion Campaigns

- How To Create App Installs Campaign

- How To Set Up Conversion Tracking

- Quora Ads Custom Audiences

- Quora Ads Lead Gen Form

- Quora Ads Reporting

Thank you so much for checking out my course. I look forward to seeing you in the course. So wait no more!

Click on the 'Buy now' button and join my course today!! Also check out my other courses!!

AI-Powered SEO Audit: Diagnose, Optimize and Rank Fast

Automate Site Checks, Outflank Competitors, and Elevate Content with AI-Powered Workflows

47 lectures

Description

Frustrated that algorithm updates always seem to hit before your next audit is finished?

By combining automated crawls, real-time rank tracking, and AI visibility data, you’ll spot problems—and opportunities—days instead of weeks ahead. In this course, you’ll master that future-proof workflow.

Whether you’re brand-new to audits or a seasoned SEO pro ready to modernize your process, you’ll follow step-by-step lessons and real-world demos that make every concept easy to apply.

What You’ll Learn in This Course

Foundations of AI-powered SEO and why classic audits aren’t enough today
Technical health checks — crawlability, Core Web Vitals, indexability, and more
Competitor intelligence using Competitive Research and AI Overview Tracker to reveal gaps you can win
Content writing and optimization with AI features
AI Overview monitoring to track how Google’s generative answers cite (or ignore) your pages
End-to-end audit workflow that merges tech fixes, content upgrades, and ongoing tracking into one playbook

What’s Included

Step-by-step lessons on integrating AI into the SEO audit workflow
Real-life examples and actionable insights to make your learning process efficient and effective
Hands-on tutorials

This Course Is Perfect for

SEO specialists and digital marketers who want faster, data-driven audits
Agency owners and freelancers looking to impress clients with actionable reports
Content strategists who need clear signals on what to fix and what to write next
Website owners and growth leads eager to turn ranking drops into revenue gains

Do you need to be concerned?

Not at all! This course comes with a 30-day money-back guarantee. There’s absolutely no risk in trying it out!

Unlock AI-driven insights—enroll now and transform your SEO auditing process!

AI Copywriting Mastery: High-Converting Copy in Minutes

Get the 3-brain system, proven templates & ChatGPT prompts to write emails, ads & posts that sell - perfect for beginner

42 lectures

Description

Master AI-Powered Copywriting That Actually Converts and Sells

--- Stop Writing Copy That Gets Ignored and Start Creating Words That Sell ---

If you're a business owner struggling to write compelling copy, a freelancer tired of staring at blank pages, or a marketer frustrated with copy that doesn't convert... this course is your breakthrough solution.

Right now, while most people are using AI for basic tasks like "write me an email" or "make this sound better," the top copywriters are implementing advanced AI psychology strategies that are transforming ordinary words into sales machines.

The difference isn't about using AI—it's about understanding the psychology of persuasion and how to direct AI strategically.

--- Why Most People Fail at Copywriting (And How You'll Succeed) ---

The brutal truth: Generic copy gets generic results that your competitors are already producing.

Most business owners and marketers are stuck in the "copywriting struggle trap":

Writing copy that sounds like everyone else and gets zero response
Spending hours crafting emails and ads that nobody reads or clicks
Using basic AI prompts that produce robotic, unconvincing content
Missing the psychological triggers that actually make people buy
Feeling overwhelmed by different platforms requiring different approaches

But here's what elite copywriters know: Effective copy isn't about clever words—it's about understanding how the human brain makes buying decisions.

--- Meet Your Instructor: From Copy Struggles to Conversion Success ---

I've been helping entrepreneurs and marketers master persuasive communication since 2010, and I've seen the same pattern over and over.

When people first try copywriting, they focus on features, benefits, and "professional language." The results? Crickets.

Then I discovered the 3-Brain Psychology System—the scientific framework behind every purchase decision—and everything changed.

This system, combined with AI's power, creates copy that doesn't just inform... it persuades, converts, and sells.

Now I'm sharing these exact strategies with you.

--- What Makes This Course Different from Every Other Copywriting Course ---

This ISN'T another generic "copywriting tips" course that wastes your time with theory

This ISN'T basic AI tutorials about ChatGPT buttons and features

This ISN'T one-size-fits-all advice that ignores platform differences

This IS a complete psychological framework for writing copy that converts

This IS based on proven brain science and real-world testing across multiple industries

This IS designed to work whether you're a complete beginner or experienced marketer

--- Master These 6 Game-Changing Copywriting Systems ---

1. The 3-Brain Psychology Framework

Understand How People Really Make Buying Decisions

Result: Write copy that bypasses logical resistance and speaks directly to the decision-making centers of the brain—the same psychology used by million-dollar marketers.

2. Avatar Research & Emotional Targeting

Know Your Audience Better Than They Know Themselves

Result: Create messages that feel personally written for each reader, addressing their specific fears, desires, and objections before they even think of them.

3. Platform-Specific Copy Mastery

Adapt Your Message for Maximum Impact Everywhere

Result: Write compelling copy for emails, social media, landing pages, and ads—each optimized for how people consume content on that specific platform.

4. Story & Emotion Integration

Transform Features into Compelling Narratives That Sell

Result: Master the B.A.R. story framework that turns boring product descriptions into engaging stories that create emotional connections and drive action.

5. Headlines & Power Words Psychology

Craft Headlines That Stop People Mid-Scroll

Result: Write headlines using the 5 brain-correct formulas that instantly grab attention and compel people to read every word of your copy.

6. AI Implementation & Optimization

Turn AI into Your Personal Copywriting Assistant

Result: Use advanced AI prompts and frameworks to generate high-converting copy in minutes instead of hours, while maintaining authenticity and persuasive power.

--- Here's Everything You Get Inside This Complete Training ---

4+ Hours of Focused, Implementation-Ready Content (No fluff, no theory—just strategies that work immediately)

Proven Frameworks You Can Use Today:

The 3-Brain Psychology System for understanding buyer behavior
B.A.R. Story Structure for compelling narratives
Platform Adaptation Framework for different marketing channels
Copy Quality Control System for evaluating effectiveness

Ready-to-Use Templates & Resources:

50+ proven AI prompts for every copywriting situation
Headlines formulas for emails, ads, and social media
Email sequence templates that convert browsers into buyers
Landing page copy frameworks for different industries
Power words lists organized by emotional triggers

Real-World Examples & Case Studies:

Before/after copy transformations with detailed analysis
Platform-specific examples across industries
Successful email campaigns broken down step-by-step
Social media posts that generated thousands of engagements

Advanced AI Implementation:

Brain-correct prompting strategies for better AI responses
Platform-specific AI prompts for maximum effectiveness
Copy optimization techniques using AI feedback loops
Integration workflows for seamless AI-human collaboration

--- Perfect For These Professionals ---

Small Business Owners who need compelling copy but can't afford expensive copywriters

Freelancers & Consultants wanting to add high-value copywriting skills to their services

Marketing Professionals who need to write better emails, ads, and landing pages

Social Media Managers struggling to create engaging content consistently

Career Changers looking to enter the lucrative copywriting field

Content Creators who want their words to actually drive sales and action

Agency Owners needing to scale copy production without hiring expensive talent

Anyone who wants to write words that persuade, influence, and sell

--- Common Concerns Addressed ---

"I'm not a natural writer and don't have copywriting experience." Perfect! This course is designed for beginners. The 3-Brain Psychology System works regardless of your writing background because it's based on how all humans make decisions.

"I've tried AI copywriting before and got generic, robotic results." That's exactly why this course exists. Generic prompts produce generic copy. I'll show you the specific psychological prompts that make AI write like a conversion expert.

"I don't have time to learn complicated copywriting theories." Each lesson is designed for immediate implementation with copy-paste templates. You'll start seeing results from the first module, not after weeks of study.

"Will this work for my specific industry/business?" The psychology principles work across all industries because they're based on how the human brain functions. Plus, you'll get industry-specific examples and adaptation strategies.

"What if I can't write headlines or come up with ideas?" The course includes 5 proven headline formulas plus dozens of AI prompts specifically designed to generate compelling copy ideas for any situation.

Transform Your Words Into Sales Machines

Join thousands of business owners and marketers who stopped struggling with copy and started creating words that convert.

Click the enroll button now and discover why understanding psychology + AI is the ultimate copywriting advantage.

Your competition is still writing copy that gets ignored. You'll be writing copy that gets results.

Product Marketing: Go to Market Strategy

Product Management and Development. Product Life-cycle, Metrics, Performance. Product Marketing. Go to Market Strategy.

27 lectures

Description

Welcome to course: Product Marketing: Go to Market Strategy by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 215 countries and has been chosen by more than 605 000 students.

Course Author:

What is Product Management?

Why is Learning Product Management Important for Companies and Experts?

Market Relevance and Competitiveness:
- In an era of rapid technological advancements and evolving consumer preferences, companies must stay relevant. Product management equips professionals with the skills to identify market trends, understand customer needs, and develop products that outpace competitors
Customer-Centric Approach:
- Successful products are those that solve real problems for customers. Product management emphasizes a customer-centric approach, ensuring that the product aligns with user needs and expectations. This focus enhances customer satisfaction and loyalty
Optimized Resource Allocation:
- Product managers are adept at prioritizing features and functionalities based on business goals and customer needs. This strategic allocation of resources ensures that the most critical aspects of a product are addressed, maximizing the impact of limited resources
Effective Communication and Collaboration:
- Product managers act as bridges between various departments, fostering effective communication and collaboration. This ensures that development, marketing, sales, and other teams work cohesively toward a common goal, reducing silos and enhancing overall efficiency
Adaptability and Innovation:
- The product management discipline encourages a mindset of continuous improvement and innovation. Professionals in this field are equipped to adapt to changing market conditions, incorporate feedback, and drive iterative development, fostering a culture of innovation within the organization

How Knowledge of Product Management Aids Career Development:

Cross-Functional Skillset:
- Product management requires a diverse skill set that includes market research, strategic planning, communication, and project management. Professionals with expertise in these areas are highly sought after, making product management a versatile career path
Leadership Opportunities:
- Product managers often take on leadership roles, overseeing teams and guiding product development strategies. The ability to lead cross-functional teams and drive product success positions individuals for advancement in their careers
Entrepreneurial Mindset:
- Product managers are often viewed as the "CEOs of their products." Learning product management instills an entrepreneurial mindset, empowering individuals to take ownership of their projects and make strategic decisions that impact the success of the product
Global Perspective:
- As products have a global reach, product managers gain exposure to international markets and diverse customer bases. This global perspective enhances their ability to navigate the complexities of the modern business landscape

Course contains Video Lessons about Product Marketing and Management and Textual Module

about Go to Market Strategy. Content of the textual Module:

Lesson 1: Foundations of Go-to-Market Strategy

Definition and scope of go-to-market strategy
Evolution of GTM in the digital age
Key components of a successful GTM strategy
Common pitfalls and how to avoid them
Building a GTM strategy framework

Lesson 2: Market Analysis and Competitive Landscape

Conducting thorough market research
Identifying target audience and segmentation
Competitive analysis: Identifying key players and their strategies
SWOT analysis for market entry
Understanding market trends and dynamics

Lesson 3: Defining Your Value Proposition and Positioning

Articulating your unique selling proposition (USP)
Crafting compelling messaging and positioning statements
Communicating value to your target audience
Differentiation strategies in crowded markets
Case studies of successful product positioning

Lesson 4: Pricing Strategies for Optimal Market Penetration

Understanding pricing models and their impact
Value-based vs. cost-plus pricing
Competitive pricing analysis and strategy
Pricing psychology and consumer behavior
Dynamic pricing and revenue management

Lesson 5: Building a Powerful Marketing Mix

Integrating product, price, place, and promotion
Leveraging digital marketing channels effectively
Content marketing for lead generation and brand building
Social media marketing and community engagement
Measuring and optimizing marketing ROI

Lesson 6: Sales Enablement and Channel Management

Equipping your sales team for success
Developing effective sales collateral and tools
Channel partner selection and management
Sales training and performance optimization
CRM and sales automation technologies

Lesson 7: Launch Planning and Execution

Setting clear launch objectives and timelines
Pre-launch marketing and buzz generation
Launch day activities and communication strategies
Post-launch monitoring and evaluation
Contingency planning for unexpected challenges

Lesson 8: Customer Acquisition and Retention

Identifying and targeting high-value customers
Customer journey mapping and optimization
Building customer loyalty programs
Leveraging customer feedback for product improvement
Measuring customer lifetime value (CLTV)

Lesson 9: Metrics and Analytics for GTM Success

Key performance indicators (KPIs) for GTM strategies
Tracking and analyzing campaign performance
Data-driven decision making for optimization
A/B testing and experimentation
Marketing automation and reporting tools

Lesson 10: Post-Launch Optimization and Growth

Analyzing launch performance and identifying areas for improvement
Iterating on your GTM strategy based on data and feedback
Scaling your GTM strategy for growth
Pivoting your strategy in response to market changes
Case studies of successful GTM optimization

Business

Six Sigma: Lean Six Sigma Yellow Belt (Accredited)

Earn two international certifications, includes 2h White Belt + 18h YB self-study, real project documentation & exam.

33 lectures

Description

IMPORTANT:

THIS YELLOW BELT IS SELF-STUDY, 20 HOURS APPROX.

Earn your Lean Six Sigma White and Yellow Belt Certifications through OPEXLEADER, accredited by the Council for Six Sigma Certification (CSSC). This course includes 2 hour of White Belt training, plus 18 hours of self-study using the official CSSC Yellow Belt Manual. To earn both certifications, you’ll need to complete a well-documented real project, demonstrate your knowledge, and pass the final exam. It’s worth the effort, you’ll earn two international certifications. If you find it valuable, please leave us a great review to help more students discover this course through the Udemy algorithm!

WORLD-CLASS PROGRAMS AND INSTRUCTORS

Take your career to the next level as Operational Excellence Leader improving indicators and productivity in organizations.

OPEXLEADER is an accredited institute by the The Council for Six Sigma Certification CSSC which serves as an Official Industry Standard of Six Sigma Accreditation

We have more than 20 years of experience transforming organizations through continuous improvement

Continuous improvement can be implemented in products, processes and services, some benefits are:

- Business growth

- Increased productivity

- New value chains

- Eliminate Waste

- Motivation of the work team

Lean focuses more on the speed of processes; while Six Sigma focuses on increasing quality.

Six Sigma has its origins in the Six Sigma model developed by Motorola in the late 1980s. What was its purpose? The need to match or exceed its Japanese competitors. Bill Smith, the engineer responsible for its creation, developed this methodology as a quality improvement and business strategy and later improved and popularized it by General Electric.

Although the concept was born within the industrial sector, today many of its instruments are applied to the service sector. Thus, it is used throughout the world by companies seeking a philosophy of action to occupy leadership levels in their sector. Lean and Six Sigma share goals. Both propose to improve the management and processes of a company.

Get certified with us! OPEXLEADER

Presentation Expert: AI & GPT, Pitch Decks, Business Speech

AI and ChatGPT Usage in Business Presentations Preparing. Pitch Decks, Business Presenting, Management Communications

40 lectures

Description

Welcome to course: Presentation Expert: AI & GPT, Pitch Decks, Business Speech by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 215 countries and has been chosen by more than 590 000 students with more than 3.2 mln. registrations to our courses.

Course Authors:

1. Vipesh Singla, MBA, Agile Enterprise Coach, AI Expert

Embark on a journey of transformation with Vipesh Singla, a seasoned Agile Enterprise Coach with an impressive track record. Certified and licensed as a SAFe Agile Coach and SAFe Practice Consultant, I bring a wealth of experience to the table.

Throughout my career, I have played pivotal roles in Agile Transformations and Product Management Assignments for a diverse array of Global 2000 companies. Notably, I've collaborated with esteemed clients and employers from prestigious groups such as GAFAM, Big 4, Big Tech, Big Pharma, Fortune 100, and FTSE 100. My versatility shines through various roles, including Product Manager, Product Owner, Scrum Master, and Agile Coach.

Education forms the foundation of my expertise, holding both an MBA and a Bachelor of Engineering degree from one of India's prestigious institutes. As a certified SAFe SPC/Agile Coach, I bring a proven track record of driving successful Agile transformations.

With a track record that speaks volumes, I am proud to be at the forefront of Agile and Scrum coaching. Boasting a remarkable achievement of over 30,000 registrations across all my programs, I have had the privilege of influencing and guiding a diverse community of 18,000 unique students.

My digital presence extends globally, reaching enthusiasts and professionals in 152 countries. This widespread outreach has allowed me to connect with a vast audience, transcending language barriers. Our community is not confined to English alone; we thrive in a multilingual environment, with students conversing in 42 languages.

As an Agile Enterprise Coach, my commitment is to empower individuals worldwide with the knowledge and skills necessary for success in the dynamic field of product management. Join me on this transformative journey, and let's navigate the realm of Agile Product Management together.

2. Olga Araz, experienced leader in business presentations.

Olga is a renowned presentation strategist and founder of a large presentation agency. With 15+ years of experience in strategic consulting, Olga has honed her skills in creating and delivering compelling presentations to top management.

Today, Olga works with leading executives, entrepreneurs, and organizations to help them achieve their goals through persuasive presentations. Her extensive experience and success in the field have earned her a reputation as a top presenter and presentation coach in the industry.

Olga also shares her expertise as a lecturer at University, where she teaches presentation skills to undergraduate and graduate students. Her exceptional teaching style has earned her a spot among the top five professors at the economical faculty of the University.

With Olga as your instructor, you can expect to learn from a true expert in the field of presentation strategy. Her unique blend of hands-on experience and teaching skills will equip you with the knowledge and skills you need to succeed in creating and delivering persuasive presentations.

3. Max Kalyuzhnyi, experienced entrepreneur and CFO

With over 10 years of experience in finance, investing, and entrepreneurship, I am the founder of Domicile0, a self-service platform that enables tax compliance in a borderless world. I am also an ACCA member, a CFA level III candidate, fellow of Antler entrepreneurship program and a resident of Startup Lisboa, a leading incubator for early-stage startups in Portugal.

In addition to Domicile0, I am a co-owner and former CFO/B2B of Yasno live, one of the largest online therapy marketplaces in the world, with over 30,000 active clients and 300 B2B partners. I helped Yasno grow its revenue, expand its market, and secure funding from reputable investors. I am passionate about building solutions that improve the well-being and mobility of people across the globe.

A pitch deck is a concise and visually engaging presentation that is typically used in business settings to convey a company's or project's key information, value proposition, and investment opportunity. Pitch decks are primarily used when seeking investments, partnerships, or to secure new clients. They serve as a persuasive tool to convey the essence of your business or idea quickly and effectively. A well-crafted pitch deck can make a significant difference in the success of a business, startup, or project.

Here are the key components and the needs of usage for a pitch deck in a business context:

Introduction: Start with a compelling introduction that grabs the audience's attention and provides an overview of your business or project.
Problem Statement: Clearly define the problem or need that your product or service addresses. This sets the stage for why your business is relevant.
Solution: Present your solution and how it addresses the identified problem. Explain how your product or service works and what makes it unique.
Market Opportunity: Describe the market size and potential for your business. This includes the target audience and its demographics.
Business Model: Explain how your business will generate revenue, your pricing strategy, and the sales channels you plan to use.
Traction: Showcase any significant achievements, customer testimonials, or partnerships to build credibility.
Competitive Analysis: Identify your competitors and explain how your business is positioned relative to them. Highlight your competitive advantages.
Team: Introduce your team and their relevant experience. This builds trust and confidence in your ability to execute the business plan.
Financial Projections: Present your financial forecasts, including revenue, expenses, and profitability projections. This demonstrates the potential for a return on investment.
Ask: Clearly state what you are seeking from your audience, whether it's investment, partnership, or something else.

The skills related to pitching, business presenting, and business communication are important for experts and companies for several reasons:

Securing Funding: Effective pitching skills are crucial when seeking investments or funding. A well-presented pitch deck can significantly increase the chances of attracting investors.
Building Credibility: Strong presentation skills can help a company or individual build credibility with clients, partners, and stakeholders. A professional presentation conveys competence and confidence.
Effective Communication: Business communication skills are essential for conveying ideas, plans, and strategies within a company. Clear and persuasive communication can drive team alignment and enhance productivity.
Client Acquisition: In sales and client-facing roles, effective presentation and communication skills can help in acquiring new clients or customers. It can make the difference between a successful pitch and a missed opportunity.
Career Advancement: For individuals, mastering these skills can lead to career advancement. Professionals who can effectively communicate their ideas and lead presentations tend to stand out and progress in their careers.
Team Collaboration: Effective communication and presentation skills are essential for collaboration within teams. They help in conveying objectives, sharing updates, and ensuring everyone is on the same page.

Strong understanding of pitching, business presenting skills, and business communication skills is crucial in today's competitive business environment. These skills not only enable companies to attract investments, win clients, and build credibility but also support the career growth of individuals. A combination of these skills can lead to more successful and impactful business endeavors.

Online Business Mastery 2025: Sell Your Digital Products

Create and Sell Digital Products: Launch Your Digital Product Business Today

87 lectures

Description

Hi Guys,

Welcome to my Online Business Mastery 2025: Sell Your Digital Products!

In my course you will learn everything about how to setup an Online Business to sell Digital Products. I have created video lessons on every feature. You will get to see the real practical implementation of how to use every feature.

This is the most detailed course on setting up Online Business you will ever find on the internet. I have created different sections based on different digital products and in each section, I have gone in-depth into explaining the concept of the tool and how to practically implement it.

This course will give you a 100% understanding of how to run an Online Business and after going through this course you will be capable of applying these concepts in building your own online business or for your clients.

You're going to get 86 detailed video lessons. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the class.

Topics you will learn in this class:

- Everything in 1 Video: A Crash Course in Online Business

- The 60 Days Launch Challenge

- Which Digital Product is Right for You?

- How to Find Your Great Idea

- Define Your Purpose

- What is Your Unique Selling Proposition?

- Introduction to Digital Products Crash Courses

- What is an Online course and Why is it a Great Option for You?

- Earning Potential: Online Courses

- Recommended Tools for Creating Online Courses

- Our Recommended Equipment

- How to Record Directly to Your Computer

- Platforms to Sell Online Courses

- Creating Your Online Course

- Validating Your Course Idea

- Structuring Your Online Course

- Tips To Make Students Happy

- How to Price Your Online Courses

- What is Coaching and Why is Coaching a Great Option for you?

- Earning Potential: Coaching

- Recommended Tools for Online Coaching

- Platforms to Sell Coaching

- Tips for Designing a Coaching Program

- Individual Vs Group Coaching

- How to Price Your Coaching Program
- Why are eBooks a Great Digital Product for You?

- Earning Potential: eBooks

- Recommended Tools to Create a Book

- Platforms to Sell Books

- How to Outsource Book Creation & Formatting

- From eBook to Physical Book: On-Demand Printing

- Pricing your Book

- What is an audiobook and why is it a great option for you?

- Earning Potential: Audiobooks

- Hiring a professional or recording the audiobook yourself

- Platforms to sell audiobooks

- How to price your audiobook

- Keeping 100% royalties of your audiobook

- Why is Podcasting a Great Digital Product?

- Earning Potential: Podcasts

- Recommended Tools for Creating a Podcast

- Platforms for Sharing Your Podcast

- Using AI to create a professional website in minutes

- Customizing Your Website with AI

- Signing for hosting with Hostinger

- Accessing the control panel

- Installing WordPress on your server

- Installing Themes & Plugins

- Customizing your website's Home Page and Pages

- How to Sign Up for ChatGPT and 5+ Tips to Get the Best ChatGPT Results

- Find Keywords & Content Ideas with ChatGPT

- Target Audience: How a well-defined target audience can help you sell more

- Content Calendar: How to create a complete Content Calendar with ChatGPT

- Create Article, Video, Podcast Outlines with ChatGPT

- Write an Entire Article with ChatGPT

- Generate Catchy Titles & Headlines with ChatGPT

- Come Up with Great Social Media Post Ideas with ChatGPT

- Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)

- Create Engaging Polls & Quizzes with ChatGPT

- Create Fun Facts, Inspirational Quotes and Jokes on any Topic with ChatGPT

- Generate Trending YouTube Video Ideas with ChatGPT

- Write a Video Script with ChatGPT

- Generate YouTube Video Tags with ChatGPT

- Generate a YouTube Video Descriptions with ChatGPT

- Improve Your Closed Captions on YouTube with ChatGPT

- Research Podcast Ideas & Come Up with a Catchy Podcast Name with ChatGPT

- Outline & Script Podcast Episodes with ChatGPT

- Brainstorm Interview Questions & Find Potential Podcast Guests with ChatGPT

- Come Up With Your Next Great Course Idea with ChatGPT

- Write a Course Outline with ChatGPT

- Write the Course Landing Page/Description and Promotional Emails with ChatGPT

- Create Educational Content & Write Educational Emails with ChatGPT

- Answer Student Questions with the Help of ChatGPT

- SEO: Optimized Keywords and Blog Titles generated by ChatGPT

- Email Marketing ChatGPT: Overview of email marketing

- Email Marketing ChatGPT: Developing optimized email sequences

- Online Advertising ChatGPT: Facebook Ads

- Online Advertising ChatGPT: Google Ads

- Sales Pages ChatGPT: Developing sales page copy

- Analyzing reviews and optimizing your products and services

- Websites & ChatGPT: Introduction to using ChatGPT in your website

- Websites & ChatGPT: Website copy for the homepage, about us page and contact us

- Websites & ChatGPT: Website Landing page headlines and copy

- Websites & ChatGPT: Meta descriptions with ChatGPT

- The Ethics of Using ChatGPT

Thank you so much for checking out my class. I look forward to seeing you in the class. So, wait no more!

Click on the 'Buy now' button and join my course today!! Also check out my other courses!!

PowerPoint Business Presentations with ChatGPT Generative AI

Usage of ChatGPT and Generative AI tools for preparing of Microsoft PowerPoint presentations and business pitch decks

23 lectures

Description

Welcome to course: PowerPoint Business Presentations with ChatGPT Generative AI by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 215 countries and has been chosen by more than 590 000 students with more than 3.2 mln. registrations to our courses.

Course Author:

Vipesh Singla, MBA, Agile Enterprise Coach, AI Expert

This course will revolutionize your presentation creation workflow by integrating the power of AI through ChatGPT and PowerPoint Designer. You'll learn to leverage cutting-edge AI tools to streamline your process, enhance your design, and ultimately deliver more impactful presentations.

We'll cover a range of techniques, including:

Crafting compelling presentation outlines with ChatGPT prompt templates: Learn how to effectively communicate your presentation goals to ChatGPT and generate comprehensive, structured outlines.
Enhancing presentation design with PowerPoint Designer: Discover how to utilize PowerPoint Designer to effortlessly elevate the visual appeal of your slides with intelligent design suggestions.
Generating complete presentation outlines using ChatGPT: Go beyond basic outlines and have ChatGPT generate fully-fleshed out presentations with text and visual prompts.
Moving presentation content from ChatGPT to PowerPoint using VBA: Automate the transfer of your ChatGPT generated content into PowerPoint, saving valuable time and effort.
Writing effective ChatGPT prompts for crafting presentation outlines: Master the art of prompt engineering to extract the most relevant and creative outputs from ChatGPT.

Why is this important?

In fast-paced world, the ability to deliver clear, concise, and engaging presentations is a critical skill. AI tools like ChatGPT and PowerPoint Designer are transforming the way we create and deliver presentations. By mastering these tools, you can:

Boost your productivity: Automate tedious tasks and generate content quickly, freeing up time for higher-level thinking and strategy.
Enhance your creativity: Overcome creative blocks and explore new design possibilities with AI-powered suggestions.
Improve your presentation quality: Create more polished, professional, and persuasive presentations that captivate your audience.
Gain a competitive edge: Stay ahead of the curve by adopting cutting-edge AI technology and demonstrating your adaptability to new tools.

This course will equip you with the knowledge and skills to harness the power of AI and elevate your presentations to new heights. Join us and unlock the future of presentation creation!

Ultimate SHRM Certified Professional SHRM-CP® Certification

Master Global HRM Concepts Fast – A Practical Crash Course. Human Resource Management Certification SHRM preparation

54 lectures

Description

Become an Industry-Ready HR Professional.

Master HR Fundamentals with Real-World Skills and AI Integration

Course Overview:

Have you ever stopped to wonder about the sheer number of job roles that exist in the world—from engineers and doctors to analysts and managers? Among all these vital roles, there’s one that silently powers every organization’s engine, every step of the way: Human Resources.

If you’re an HR professional, congratulations—you are already in one of the most impactful professions that shape careers, build cultures, and drive business success. And if you’re aspiring to become one, you’re choosing a path that creates lasting impact and meaning at every level of the workplace.

Welcome to NextGen HR’s Crash Course 'Ultimate SHRM Certified Professional SHRM-CP ® Certification'—your gateway to becoming a modern, tech-savvy, and strategic HR professional who understands people, processes, and performance like never before.

What You’ll Learn in This Course:

This is not just another theory-based course. This is a power-packed, application-driven program designed to give you hands-on skills that today’s organizations need.

Module 1: HR in the Digital & AI-Powered World

Explore how modern HR professionals thrive in a fast-paced, tech-enabled environment
Learn how Artificial Intelligence (AI) is revolutionizing HR processes
Tools and techniques to boost your efficiency and strategic impact

Module 2: Recruitment, Screening & Sourcing Mastery

Modern methods of sourcing, screening, and selecting candidates
Techniques to build diverse, high-quality talent pipelines
Align recruitment strategies with organizational goals

Module 3: Onboarding & New Hire Integration

Design an onboarding process using the 4Cs Framework:
Compliance, Clarification, Culture & Connection
Accelerate new hire productivity
Improve long-term employee retention

Module 4: Employee Lifecycle Management

Understand the entire Employee Life Cycle: from hire to exit
Practical methods for boosting employee engagement
Retention strategies that work in the real world

Module 5: HR Metrics & Analytics for Strategic Decision Making

Foundations of HR analytics: what to measure and why
Understand and interpret KPIs like:
Time to Fill, Cost per Hire, Quality of Hire
Use data to drive smarter HR decisions

Module 6: Basics of Compensation & Benefits

Learn the structure of salaries, incentives, and allowances
Understand statutory components in payroll and compliance
Design compensation strategies that attract and retain talent

Module 7: Applications of Generative AI in HR

Use AI to draft job descriptions, parse resumes, and schedule interviews
Enhance employee communication through AI tools
Stay ahead with emerging trends in AI-powered HR automation
Learn how to analyze HR data to improve:
Recruitment, Retention, Performance & Workforce Planning
Implement continuous improvement strategies using insights from HR analytics

Meet Your Instructor

Meghana – Founder & Head Trainer, NextGen HR

MBA in HR | 15+ Years of Industry Experience
Author of The Ultimate HR Generalist Handbook 2024
Worked with Aviva Life Insurance, Paysquare, and multiple IT/BPO firms
Expert in: Payroll, Compensation & Benefits, HR Analytics, Employee Engagement, SAP HR, Microsoft Office tools & more

Why Learn with NextGen HR?

Trusted by 35,000+ HR professionals globally
Career-accelerating curriculum backed by real-life industry experience
Designed to make you job-ready, not just certified
Learn practical tools, templates, and techniques used in top companies

Who Should Join?

Aspiring HR professionals looking to break into the field
Existing HR executives who want to upskill and stay updated
Business owners & team leads who manage people operations
Students pursuing MBA or HR certifications

Enroll Now & Take the Next Step in Your HR Journey

Your transformation from HR beginner to expert starts here.

Join the NextGen HR community and get access to premium training that shapes future-ready HR professionals.

Click "Enroll Now" (Add to Cart or Start Subscription) and let’s start building your dream HR career—together.
See you in the course!

Ultimate Talent Acquisition Specialist: HRM Certification

End to End course: Effective Job Description, Sourcing, Job Portals, Social Hiring, Interviewing, Virtual Recruitment,AI

68 lectures

Description

Want to Become a Certified Recruitment & Talent Acquisition Pro?

Are you aiming to master Recruitment, Talent Acquisition, and Social Hiring — and earn a recognized certification along the way?

If you're tired of piecing together information from here and there, and you want one complete course that covers everything from job design to final selection — this is the only course you need.

Whether you're a beginner or an HR working professional with experience, looking to upgrade your skills, this freshly updated (June 2025) course is built just for you.

Imagine If You Could…

Source and hire top talent faster, smarter, and more cost-effectively
Write job descriptions that actually attract great candidates
Understand how recruitment fits into the entire Employee Life Cycle
Confidently screen resumes, conduct interviews, and negotiate offers
Learn remote hiring tools, ChatGPT hacks, and the latest HR tech
And more… all with step-by-step guidance and hands-on practice

If that sounds like what you need — you’re in the right place!

What You’ll Learn Inside This Course:

1. Recruitment & the Employee Life Cycle

Get a complete overview of how hiring decisions impact every stage of the employee journey — with real-world examples.

Right from Employer Branding to Exit, know what it takes to make an employee happy with the company.

2. Screening Resumes Like a Pro

Practice shortlisting candidates with live resume samples. Learn tools like AI-based screeners, resume enrichers, and parsers.

3. Write Powerful Job Descriptions

Learn how to write compelling JDs, job specs, and ads using job analysis tools and templates provided in the course.

Not just traditional JD writing, but become a pro JD writer by learning how to enhance JD with DEI, Employer Branding,etc.

4. Source Top Candidates – Fast & Free

Master sourcing strategies — both free and paid — using job boards, portals, and professional networks.

Master Boolean Search, X-Ray search, etc which are must-have skills today.

5. Crack Employer Branding & EVP

Learn how to position your company as a talent magnet using branding and Employee Value Proposition techniques.

6. Use ChatGPT in Recruitment

Discover how to leverage ChatGPT to draft job ads, shortlist profiles, create interview questions, and more!

7. Job Analysis Methods

Understand job design in depth — learn how top companies use job analysis to build better hiring strategies.

8. Master Interviews & Selection

From technical rounds to behavioral interviews — understand formats, questions, legal aspects, and virtual hiring best practices.

9. Behavioral Interviewing Techniques

Get access to the right frameworks to identify culture-fit and role-fit candidates every time.

10. Hands-on Naukri Portal Training

Become efficient with sourcing using Naukri — learn shortcuts and pro features to never miss hiring deadlines.

11. Social Media Hiring (LinkedIn, Facebook, etc.)Tap into powerful sourcing using social platforms — grow your talent pipeline without spending a fortune.

12. Applicant Tracking System (ATS)

Understand ATS systems and learn how to create and manage your own version in Excel. Templates included!

13. Top HR Trends for 2025

Get an insider update on what's shaping the HR world this year — trends, tools, and strategies to stay future-ready. Get monthly updates on mail with NextGen HR reporter Newsletter. Stay updated!

What Else You’ll Get:

Ready-to-use templates for JD writing, manpower planning & more
Free downloads & job analysis tools
Access to our HRM learner community
Personal support for all your queries
Lifetime Course access
Free subscription to The NextGen HR Reporter – our exclusive HR newsletter

Meet Your Instructor

Meghana, Head of Training at NextGen HR, is a certified HRM expert with 13+ years of industry experience. She’s trained hundreds of professionals worldwide and is known for simplifying even the most complex HR topics through stories, real cases, and relatable examples.

Her mantra: “Learning should be simple, practical, and impactful.”

Ready to Start Your HR Recruitment Journey?

This is more than a course — it's your roadmap to becoming a complete Recruitment, Social Hiring and Talent Acquisition Specialist.

Enroll today and take the next big step in your HR career.
We can’t wait to welcome you inside!

How to Transition to Product Management (And Succeed)

An introductory course for everyone who wants to become a Product Manager today

30 lectures

Description

Last Updated: July 2025

The demand for Product Management is on the rise today with more and more companies discovering how important this function is and how it accelerates the growth and innovation of a business. Product Managers are in charge of the key ingredient of every successful business – its product. They are directly involved in making core strategic growth-driving decisions. And it’s not surprising that they often go on to found their own startups or join executive teams!

But how exactly do you get there?

By going through the course you will learn 3 strategies on how you can build up your product management expertise to successfully transition to the Product Manager (PM) role. Also, you will complete a practical exercise to assess your current skills and find transferable skills you already have to apply for the PM position.

We will also cover some fundamentals, including:

1. Who is a Product Manager.

2. What is an end-to-end product management process.

3. What types of Product Managers exist.

4. What are emerging PM types (AI Product Manager, Growth Product Manager, etc.).

There are no prerequisites for the course. It is perfect for working professionals planning to transition to Product Management as well as graduates looking to start their career.

Media Training: You Can Be a Media Trainer

Media Training: Turn interests/experience in journalism/public relations into a media training career

21 lectures

Description

Media Training is a fun and meaningful career. Imagine yourself as a media trainer, helping top-level executives, experts and authors around the world. Media Training is a fascinating career, but one without the headaches of working in a large bureaucratic media organization.

You can make an excellent living by interviewing people and then training them on how to be interviewed more effectively.

This course will teach you how to be a media trainer from both the training perspective as well as the business perspective. You will receive several books and many hours of online video teaching you all aspects of media training. If you are thinking about becoming a media trainer, this course will help you figure out if this is the right career for you, and, if so, how to go about entering the profession. If you do all of the homework for this course and the sister course on media training (provided at no extra cost) you should spend at least 8 hours. Being a media trainer can be a fascinating career, but it only works for people who have the right mix of interests, talents and disciplines.

There is a 100% Money-Back Guarantee for this Media Training course. And the instructor also provides an enhanced guarantee.

What Udemy students say about Media Training expert TJ Walker:

"5 Stars! I've studied TJ's methods for a long time and actually use his approach in my own media training work. His course videos are clear, to the point and candid about the realities of making a living as a media trainer." Janet Vasil

"5 Stars! Mr.Walker is so clear in his pitch and voice. He is so motivating and encouraging. I think I have found the right mentor after a long search." Varsha Srivastava

"5 Stars! He is a very good practitioner and he knows what he is talking about. He is also able to convey his message very well." Harriston Ho

"5 Stars! I'm learning from someone who has successfully worked with world-class clients... This is helping me move from what i think might work, into being confident in using techniques that have been proven over time!" Lori Wilson

"5 Stars! I found this course created by TJ Walker a perfect introduction to the world of media training. I wanted to learn, not only what a media trainer does, but also what steps I would have to take in order to become a successful media trainer--TJ discusses all this in a clear and concise manner, in a tone that is welcoming and never alienating. The only constructive critique I would give would be concerning the technical form of the presentation, more specifically the video quality and picture aesthetic. Going by the current standard as it applies to video, everything we view is in high definition. Having said that, I believe the video quality could be improved upon as well as the backdrop which I found to be a bit generic and outdated. I found these minor flaws to be slightly distracting and given the high caliber of the speaker and the information being presented I believe these aspects detracted, if only marginally, from the quality of the product." Nick Cisik

"5 Stars! TJ Walker shows you what it takes to run a successful media training business. Fair warning: you might not want to run this business after taking the course. He'll show you what you must do to be a success. Hint: It's all about marketing. Great insights. If you decide to start a business, you'll start on the right foot with your eyes wide open. If you are looking to add media training to your PR business, you'll get great insights on how to run the training and give feedback. Very valuable training for all!" Dan Janal President PR LEADS"

What others say about Media Training expert TJ Walker:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and Media Training firm."Gregg Jarrett, Fox News Channel Anchor

DeepSeek AI for Business: Build a Strategy with AI Insights

Use DeepSeek AI to analyze your market, set priorities, and build a clear strategy — with practical prompts and template

44 lectures

Description

Strategy isn’t guesswork — it’s analysis. In this course, you’ll learn how to build a clear, data-backed business strategy using DeepSeek AI. No complex spreadsheets. No overpriced consultants. Just smart decisions, fast.

Make decisions based on market signals, not assumptions
Analyze markets, competitors, and customers in minutes
Develop a 12-month business strategy with real data
Track implementation with AI dashboards and control tools

What You’ll Learn

Use DeepSeek AI to spot market trends and growth opportunities
Analyze competitors and craft your unique positioning
Segment your audience and map the customer journey
Develop content and media plans with AI support
Calculate CAC, LTV, ROI, and simulate financial outcomes
Build and monitor a 6–12 month strategic framework

What’s Included

Short, practical video lessons
Downloadable templates: strategy framework, dashboards, AI prompts
Lifetime access with future updates

Who This Course Is For

CEOs and founders of small and medium-sized businesses
Executives and team leads responsible for growth
Anyone ready to move from vague ideas to a clear business plan

Get Started Today

Redefine how you plan, lead, and grow. This course equips you with practical tools and AI-powered insights to build your smartest strategy yet.

Enroll now — and take control of your business future!

30-Day Money-Back Guarantee. No risk, just results.

See you in the first lesson!

NotebookLM Mastery: Organize, Analyze, and Optimize with AI

Master AI-Powered Research and Productivity with NotebookLM for Smarter Workflows and Better Insights

34 lectures

Description

In today’s information-overloaded world, staying organized, insightful, and ahead of the curve requires more than traditional tools—it demands smart, AI-powered support and generating AI. This course is built for students, researchers, educators, and professionals who want to master Google NotebookLM to streamline their workflows, generate high-quality insights, and manage complex information with clarity.

By integrating NotebookLM into your daily routine, you’ll save hours of manual effort, improve the depth and structure of your thinking, and create outputs—summaries, outlines, reports—that reflect your goals with precision and speed.

This course is built for practical, real-world use and delivers value through:

Bite-sized lessons that fit into your schedule
Step-by-step walkthroughs of every core NotebookLM feature
Lifetime access with updates on new AI features
Actionable exercises and expert guidance for using AI responsibly and generating AI.

What You’ll Learn in This Course

Set up and navigate the NotebookLM interface like a pro
Upload, summarize, and organize source materials (PDFs, Docs, links, etc.)
Ask powerful questions and generate insight-rich notes with Generative AI
Use visual tools like Mind Maps and Audio Overviews to enhance understanding
Tag, structure, and reuse content across projects for maximum productivity
Turn notes into outlines, reports, study guides, and action plans
Collaborate with teams using shared notebooks and version control
Apply ethical Generative AI practices and avoid bias in research
Integrate NotebookLM with Google Docs, Drive, and other Workspace tools

Who This Course is For

Students managing large volumes of academic reading and writing
Educators designing smarter, faster lesson planning and resource preparetion
Researchers and analysts working with dense or complex material
Business professionals needing clear, searchable records of reports, meetings, or planning
Anyone curious about how you can generating AI and improve thinking, note-taking, and productivity

What’s Included

Practical demos and real-world use cases
Templates and workflows to jumpstart your productivity
Clear examples of ethical AI use in education, business and generating AI.
A certificate of completion to show your mastery of NotebookLM

Get Started Now!

Generative AI the future of note-taking, research, and content creation. Whether you're planning, analyzing, studying, or writing—NotebookLM helps you do it smarter and faster.

Enroll today to supercharge your workflow with generating AI and take your thinking to the next level.

This course includes a 30-day money-back guarantee, so there’s zero risk—just real results.
See you in the first notebook!

Artificial Intelligence and Generative AI: Volume 1

Master AI and GenAI: Discover ChatGPT, Machine Learning, NLP, and AI Tools for All Professionals

21 lectures

Description

Welcome to Artificial Intelligence and Generative AI: Volume 1 —your ultimate guide to the world of Artificial Intelligence and Generative AI.

As you know that in today’s fast-paced world, AI is no longer just a futuristic concept; it’s transforming industries, creating innovative solutions, and making everyday tasks smarter and more efficient. Whether you're a business professional, a marketer, a HR expert, or just someone curious about AI, this course will help you unlock the full potential of AI—without needing to be a coding expert!

What you'll learn:

In this course, we’ll cover the following topics:

Understanding the foundations of AI: Get familiar with the key concepts of AI, machine learning, and generative AI.
Dive deep into ChatGPT: Learn how to use ChatGPT for automating conversations, enhancing customer service, and improving business operations.
Master Machine Learning: Understand the basics of supervised, unsupervised, and reinforcement learning and how these can be applied in real-world situations.
Explore Natural Language Processing (NLP): Learn how AI can understand and process human language, and see practical applications like chatbots and sentiment analysis.
Discover AI Tools: Get hands-on with powerful AI tools that can be used for content creation, data analysis, and business automation.
Real-World Applications: Understand how AI is reshaping industries such as healthcare, finance, marketing, and HR. Learn through real-world case studies and applications.
Practical Projects: Work on practical AI projects such as building a simple chatbot using ChatGPT and automating emails or content creation.

By the end of this course, you will:

Have a strong grasp of AI fundamentals that will allow you to use AI tools effectively in your professional life.
Understand how to integrate Generative AI (like ChatGPT) into your business processes to drive innovation and productivity.
Be equipped with practical skills to automate tasks, enhance decision-making, and optimize business operations using AI.

This course is perfect for professionals from all industries who want to learn how AI can be applied to improve efficiency, boost productivity, and enhance decision-making in their work. No coding experience is needed—just a willingness to explore the powerful world of AI!

Diploma in Digital Transformation and Operational Excellence

Digital Transformation Strategies, Organisational Transformation, Operations Strategy, Process Design and Analysis

43 lectures

Description

Welcome to program: Diploma in Digital Transformation and Operational Excellence by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 210 countries and has been chosen by more than 520 000 students.

Course Authors:

Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

Dr. Joao Martins is seasoned manager and entrepreneur, with over 30 years’ experience in top management positions in the telecommunications and IT sectors. Starting in an academic environment, where he obtained his PhD in Engineering and an MBA at Universidade Nova de Lisboa, quickly evolved to C-suite positions in the corporate environment, both in large corporations and in start-ups.

He is currently a director and start-up shareholder in an IT integrator in Lisbon, focused on cybersecurity. With a passion for education, he also an invited Professor at Nova Information Management School, teaching Knowledge Management and Financial Analysis to graduate and undergraduate students.

Operations management (OM) is the administration of business practices to create the highest level of efficiency possible within an organization. It is concerned with converting materials and labor into goods and services as efficiently as possible to maximize the profit of an organization. OM covers all aspects of a business, from the design and management of products, services, and processes, to the management of supply chains and logistics.

Importance of Operations Management Skills for Career and Business:

Developing skills in operations management can significantly benefit your career and entrepreneurial endeavors in the following ways:

Career:

Enhanced Employability: Operations management skills are highly sought after in various industries, including manufacturing, healthcare, technology, retail, and service sectors. Expertise in OM can open up a wide range of career opportunities, such as operations manager, supply chain analyst, production planner, quality manager, project manager, and more.
Increased Earning Potential: Professionals with strong operations management skills often command higher salaries due to their ability to optimize processes, reduce costs, improve efficiency, and drive overall business success.
Problem-Solving and Decision-Making Abilities: Operations management equips you with the skills to analyze complex problems, identify bottlenecks, and make data-driven decisions that lead to improved operational performance. These skills are valuable assets for any career path.

Digital Transformation. In business landscape, digital transformation has become a critical strategic imperative for companies across all industries. This program aims to provide participants with a deep understanding of digital technologies, their impact on businesses, and effective strategies for leveraging them to drive growth and innovation.

Importance of Education in Digital Transformation for Companies and Managers:

In the business environment, digital transformation has emerged as a key driver of competitive advantage and long-term success. Embracing digital technologies is no longer an option but a necessity for companies to remain relevant and thrive. However, implementing digital transformation initiatives requires more than just adopting new tools; it demands a comprehensive understanding of digital trends, customer behavior, data analytics, and organizational change management. This education helps companies and managers:

Strategic Adaptation: Digital transformation education empowers organizations to align their strategies with the opportunities and challenges presented by the digital age. It helps leaders identify potential areas for disruption and develop agile responses to stay ahead of the competition.

Enhanced Customer Experience: Understanding digital transformation enables businesses to design and deliver exceptional customer experiences, which are crucial for customer retention and loyalty in today's customer-centric market.

Data-Driven Decision Making: The course equips managers with skills in data analysis and interpretation, enabling them to make data-driven decisions that lead to improved business outcomes.

Innovation and Creativity: Participants will learn about emerging technologies and innovation processes, fostering a culture of creativity within their organizations and driving continuous improvement.

Organizational Resilience: With digital transformation education, managers can build resilient organizations capable of adapting to disruptions and thriving in times of uncertainty.

Importance of Digital Transformation Education for Building a Career:

In the competitive job market, professionals with expertise in digital transformation are in high demand across various industries. Building a career with a strong foundation in digital transformation can open up numerous opportunities for individuals:

Competitive Advantage: Having a recognized qualification in digital transformation sets job seekers apart from others in the job market, giving them a competitive edge when applying for leadership positions.

Career Progression: As companies prioritize digital transformation to remain competitive, they seek managers and leaders with expertise in this area. Earning an executive diploma in digital transformation can lead to career advancement and promotion.

Versatility: Digital transformation knowledge is valuable across industries, allowing professionals to explore diverse career paths and contribute to different sectors.

High-impact Roles: Graduates can secure roles that involve leading digital transformation initiatives, making strategic decisions, and driving organizational change, thereby playing a crucial role in shaping their company's future.

Certificate in Business & Operations Management Excellence

Executive Program: Business Management, Business Process Simplification, Operations Management, Operational Leadership

53 lectures

Description

Welcome to Program: Executive Certificate in Business & Operations Management Excellence and Business Process Simplification

Course provided by MTF Institute of Management, Technology and Finance

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 215 countries and has been chosen by more than 604 000 students.

Course Authors:

Importance of Operations Management Skills for Career and Business:

Developing skills in operations management can significantly benefit your career and entrepreneurial endeavors in the following ways:

Career:

Enhanced Employability: Operations management skills are highly sought after in various industries, including manufacturing, healthcare, technology, retail, and service sectors. Expertise in OM can open up a wide range of career opportunities, such as operations manager, supply chain analyst, production planner, quality manager, project manager, and more.
Increased Earning Potential: Professionals with strong operations management skills often command higher salaries due to their ability to optimize processes, reduce costs, improve efficiency, and drive overall business success.
Problem-Solving and Decision-Making Abilities: Operations management equips you with the skills to analyze complex problems, identify bottlenecks, and make data-driven decisions that lead to improved operational performance. These skills are valuable assets for any career path.

Business management is the process of planning, organizing, directing, and controlling the resources (financial, human, and material) within an organization to achieve its goals and objectives effectively and efficiently. It encompasses a wide range of activities, from setting strategic direction and making operational decisions to managing resources and leading people.

Importance of Learning Linked Topics:

Business Models and Value Propositions: Understanding how businesses create, deliver, and capture value is crucial for identifying opportunities, developing new products or services, and ensuring long-term sustainability.
Strategic Management and Planning: This involves setting long-term goals, analyzing the competitive environment, and developing strategies to achieve success. Strong strategic thinking is essential for making informed decisions and guiding the organization towards its vision.
Organizational Behavior and Leadership: Effective leaders understand how to motivate and inspire teams, manage conflict, and create a positive work environment. Knowledge of organizational behavior is key to building high-performing teams and fostering a culture of innovation.
Risk Management and Business Continuity Planning: Businesses face a variety of risks, from financial and operational disruptions to natural disasters. Risk management involves identifying potential threats, assessing their impact, and implementing strategies to mitigate or avoid them. Business continuity planning ensures that critical operations can continue in the event of a disruption.
Change Management and Organizational Development: Organizations must continuously adapt to remain competitive. Change management skills are essential for leading and managing change initiatives effectively, while organizational development focuses on improving the overall performance and effectiveness of the organization.
Corporate Governance and Compliance: This involves ensuring that the organization operates ethically, transparently, and in accordance with relevant laws and regulations. Strong corporate governance practices build trust with stakeholders and protect the organization's reputation.

By developing a comprehensive understanding of business management and related topics, you'll gain the knowledge and skills necessary to build a successful career, make a positive impact, and contribute to the growth and development of your organization.

Consumer Products & Retail

A complete guide to understanding consumer products, retail operations, and quick service restaurants (QSR)

30 lectures

Description

If you're stepping into or advancing within a career in the consumer products, retail, or quick service restaurant (QSR) industry, building a solid foundation of industry concepts and processes is essential. This course is thoughtfully designed to equip you with the key knowledge, terminologies, and frameworks needed to navigate and thrive in these fast-paced sectors. From understanding consumer products to mastering retail operations and QSR workflows, this course offers practical insights and real-world applications.

In this course, you will:

Understand the fundamentals of the consumer products industry and its value chain
Learn about types of consumer products, their significance, and related business models
Explore essential industry terminologies and key performance metrics used in consumer product management
Gain insights into retail operations, key retail processes, and departmental roles
Discover how QSRs function, their role in retail, and their operational frameworks
Analyze trends shaping the future of the consumer product industry through real-world case studies

Why Enrol in this Course?

Whether you're a newcomer seeking to understand the landscape or a professional looking to deepen your expertise, this course offers a comprehensive yet accessible overview of the consumer products, retail, and QSR sectors. With structured modules, quizzes, and practical case studies, you’ll walk away with actionable knowledge that will boost your professional capabilities and industry understanding.

Key Course Components:

Deep dive into the business models, revenue structures, and operational frameworks of consumer product companies
Lessons on product and inventory management, distribution metrics, and marketing performance indicators
A comprehensive overview of retail essentials: store operations, merchandise planning, promotions, and KPIs
Focused modules on QSR operations, including staffing, menu engineering, and product standardization
Insights into emerging trends and innovation shaping the future of the industry
Application-based case studies to reinforce learning and contextualize key concepts

What Makes Us Qualified to Teach You?

This course is brought to you by Ananya, a seasoned industry expert with over 8 years of hands-on experience in the retail and consumer products space. With a strong track record of leading strategic initiatives and customer-centric programs, Ananya combines practical expertise with in-depth industry knowledge to deliver a learning experience that is insightful, relevant, and immediately applicable.

Join us on this learning journey and gain the tools you need to succeed in the dynamic world of consumer products and retail.

Product Development & Customer Experience Management Diploma

CX / Customer Experience. Product Management and Development. Customer journey and touchpoints, CJM. Product Life-cycle

48 lectures

Description

Welcome to course Product Development & Customer Experience Management Diploma by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 210 countries and has been chosen by more than 580 000 students.

Course Author:

Product Management

Customer experience (CX) is the overall impression customers have of your brand throughout their interactions with your business. It encompasses everything from the initial marketing message to the post-purchase support they receive. Think of it as the customer journey, and CX is all the touchpoints along the way that shape their perception.

Key Areas of CX

Customer touchpoints: Every interaction a customer has with your brand, like websites, social media, advertising, in-store experience, and customer service.
Customer journey: Mapping out the steps a customer takes to interact with your brand, from awareness to purchase and beyond.
Customer satisfaction: How happy customers are with your product or service.
Customer loyalty: How likely customers are to return and recommend your brand to others.

CX Frameworks

Frameworks provide a structured approach to improving CX. Here are two common ones:

Customer Experience Journey Map: A visual representation of the customer journey, identifying touchpoints and opportunities for improvement.
Five Service Dimensions: A framework that focuses on five key aspects of service quality: reliability, responsiveness, assurance, empathy, and tangibles.

Why Learning CXM is Important for Companies:

Improved Customer Satisfaction and Loyalty: CXM focuses on understanding and meeting customer needs, leading to increased satisfaction and a higher likelihood of repeat business.
Enhanced Brand Reputation: Positive customer experiences contribute to a strong brand reputation, attracting new customers and retaining existing ones.
Increased Revenue and Profitability: Satisfied customers are more likely to spend more, refer others, and remain loyal, all of which contribute to revenue growth.
Competitive Advantage: In today's crowded marketplace, exceptional customer experience can be a key differentiator, setting a company apart from its competitors.
Reduced Costs: Resolving customer issues proactively and efficiently can reduce the cost of customer service and support.

Why Learning CXM is Important for Building a Career as a Manager:

In-demand Skill: CXM is a highly sought-after skill in today's business world, as companies increasingly recognize its importance.
Career Advancement: Expertise in CXM can open doors to various managerial roles, such as Customer Experience Manager, Customer Success Manager, or Marketing Manager.
Problem-solving Skills: CXM involves identifying and addressing customer pain points, which enhances problem-solving and analytical skills.
Leadership Development: Managing customer experience initiatives requires strong leadership, communication, and collaboration skills.
Cross-functional Collaboration: CXM often involves working with multiple departments, providing managers with exposure to different areas of the business.

Overall, learning CXM is crucial for companies looking to thrive in the modern business landscape. It's also a valuable investment for managers aiming to build a successful career in various industries.

Digital Transformation & Customer Experience Management CXM

Executive Certificate: CX / Customer Experience, Principles and Foundations of Digital Business and Transformation

44 lectures

Description

Welcome to Program: Digital Transformation & Customer Experience Management by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 215 countries and has been chosen by more than 620 000 students.

Course Author:

Key Areas of CX

Customer touchpoints: Every interaction a customer has with your brand, like websites, social media, advertising, in-store experience, and customer service.
Customer journey: Mapping out the steps a customer takes to interact with your brand, from awareness to purchase and beyond.
Customer satisfaction: How happy customers are with your product or service.
Customer loyalty: How likely customers are to return and recommend your brand to others.

CX Frameworks

Frameworks provide a structured approach to improving CX. Here are two common ones:

Customer Experience Journey Map: A visual representation of the customer journey, identifying touchpoints and opportunities for improvement.
Five Service Dimensions: A framework that focuses on five key aspects of service quality: reliability, responsiveness, assurance, empathy, and tangibles.

Why Learning CXM is Important for Companies:

Improved Customer Satisfaction and Loyalty: CXM focuses on understanding and meeting customer needs, leading to increased satisfaction and a higher likelihood of repeat business.
Enhanced Brand Reputation: Positive customer experiences contribute to a strong brand reputation, attracting new customers and retaining existing ones.
Increased Revenue and Profitability: Satisfied customers are more likely to spend more, refer others, and remain loyal, all of which contribute to revenue growth.
Competitive Advantage: In today's crowded marketplace, exceptional customer experience can be a key differentiator, setting a company apart from its competitors.
Reduced Costs: Resolving customer issues proactively and efficiently can reduce the cost of customer service and support.

Why Learning CXM is Important for Building a Career as a Manager:

In-demand Skill: CXM is a highly sought-after skill in today's business world, as companies increasingly recognize its importance.
Career Advancement: Expertise in CXM can open doors to various managerial roles, such as Customer Experience Manager, Customer Success Manager, or Marketing Manager.
Problem-solving Skills: CXM involves identifying and addressing customer pain points, which enhances problem-solving and analytical skills.
Leadership Development: Managing customer experience initiatives requires strong leadership, communication, and collaboration skills.
Cross-functional Collaboration: CXM often involves working with multiple departments, providing managers with exposure to different areas of the business.

Importance of Education in Digital Transformation for Companies and Managers:

Data-Driven Decision Making: The course equips managers with skills in data analysis and interpretation, enabling them to make data-driven decisions that lead to improved business outcomes.

Organizational Resilience: With digital transformation education, managers can build resilient organizations capable of adapting to disruptions and thriving in times of uncertainty.

Data Analyst: Professional Certificate in Data Analysis

Data Based Decision Making, Data Analysis. Data Collection, Cleaning, Statistical Analysis, Visualisation, Privacy.

298 lectures

Description

Welcome to Program: Data Analyst: Professional Certificate in Data Analysis by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 216 countries and has been chosen by more than 712 000 students.

Course Authors:

Dr. Pedro Nunes has built a multifaceted career combining academia and practical business expertise. His educational journey culminated with a Doctorate in Economic Analysis and Business Strategy with a cum laude mention from the University of Santiago de Compostela. Professionally, he has navigated through various sectors, including technology, international commerce, and consultancy, with roles ranging from business analyst to director. Currently, Pedro serves as a Professor in several DBA programs, applying his extensive industry experience and academic insights to educate the next generation of professionals.

"Data Analyst: Professional Certificate in Data Analysis" course is structured to provide a comprehensive learning experience, starting with foundational data analysis skills and progressing to specialized applications and advanced techniques. Here's a breakdown of the key sections:

Section: Data Analysis (Core Foundational Skills)

This section lays the groundwork for data analysis, covering essential concepts like data collection, cleaning, preparation, and exploratory data analysis (EDA).
It delves into statistical analysis, data visualization, and predictive analytics.
Crucially, it addresses data interpretation, reporting, privacy, and ethics, ensuring a well-rounded understanding.
You'll also gain insights into the tools and software used in data analysis, portfolio building, and career development.

Section: Introduction to Business and Data Analysis (Supplementary Module)

This module bridges the gap between data analysis and business application.
It focuses on understanding business needs, defining problems, and applying data analysis techniques to solve business challenges.
You'll explore data types and sources, business data analysis techniques, and data visualization for business insights.
Case studies and discussions on the role of technology in business and data analysis are included.

Section: Hands-on Experience (Practical Application)

This section emphasizes practical skills development through hands-on exercises using industry-standard tools.
You'll gain experience with Excel, SQL, Python, R, and Tableau.
Exercises focus on tasks like retrieving and analyzing data, handling missing data, conducting statistical analysis, and creating data visualizations.

Section: Data-Based Decision Making (Strategic Application)

This section focuses on using data to inform decision-making processes.
It covers various types of analytics (descriptive, diagnostic, predictive, and prescriptive) and how they contribute to data-driven decision-making.
You'll learn about data-driven culture, tools and technologies, and real-world case studies.

Section: Advanced Microsoft Excel Usage (Specialized Skill)

This module dives deep into advanced Excel functionalities, including advanced formulas, data analysis, visualization, data management, and automation with macros and VBA.
The module also talks about AI powered excel with Gemini and Copilot.
It includes numerous practical exercises to reinforce learning.

Section : SQL and SQL for Data Analysis (Database Skills)

This section provides a comprehensive understanding of SQL, covering basic commands, data retrieval and manipulation, advanced queries, joins, subqueries, and data modification.
It also covers query optimization, indexing, and advanced SQL features.
The module concludes with a final project and assessment preparation.

Section: Specialization: Data Analysis in Marketing (Supplementary Module)

This module is focused on the application of data analysis within a marketing context.
It covers marketing data types, sources, key metrics, analytical models, segmentation, predictive analytics, A/B testing, campaign analysis, ethical considerations, and building a data-driven marketing culture.

Section: Specialization: Sales & Service Data Analysis & Analytics (Supplementary Module)

This module is focused on the analysis of data within sales and service enviroments.
It covers topics such as sales trends, pipeline analysis, conversion rate optimization, customer churn prediction, and using data to improve customer support efficiency.
It also covers data sources, quality, and cleaning.

Section: Specialization: Data Quality, Management & Governance (Supplementary Module)

This module focuses on the principles and practices of data governance and management.
It covers data governance frameworks, roles, responsibilities, data quality management, and the use of data governance tools and technology.

Section: Data Based Decision Making and Cost-Benefit Analysis (Supplementary Module)

This module combines data-based decision-making with cost-benefit analysis.
It covers how to gather, analyze, and interpret data for decision-making, and how to conduct cost-benefit analyses to evaluate potential initiatives.
It also covers the tools and technologies used for data-based decision-making.

Data analysis is the process of collecting, cleaning, and organizing data to uncover patterns, insights, and trends that can help individuals and organizations make informed decisions. It involves examining raw data to find answers to specific questions, identify potential problems, or discover opportunities for improvement.

Data analysts transform raw data into actionable insights to help organisations improve operations, strategies, and customer experiences. Core skills include statistical analysis, critical thinking, data visualisation, and proficiency in tools like Excel, SQL, Python, and Tableau.

Learning data analysis skills is crucial for career building in today's data-driven world, both for professional positions and managers of all levels. Here's why:

For Professionals:

Increased Employability: Data analysis skills are in high demand across various industries. Professionals with these skills are more likely to secure well-paying jobs and advance in their careers.

Improved Decision-Making: Data analysis enables professionals to make informed decisions based on evidence and insights rather than relying on intuition or guesswork.

Enhanced Problem-Solving: Data analysis helps professionals identify the root causes of problems, develop effective solutions, and track the effectiveness of interventions.

Increased Efficiency and Productivity: By automating tasks and identifying areas for improvement, data analysis can help professionals work more efficiently and increase their productivity.

For Managers:

Strategic Planning: Data analysis provides managers with the insights needed to develop effective strategies, set realistic goals, and track progress towards objectives.

Performance Management: Managers can use data to monitor team performance, identify areas for improvement, and provide targeted feedback to employees.

Risk Management: Data analysis can help managers identify potential risks, assess their impact, and develop mitigation strategies.

Innovation and Growth: By analyzing data on customer behavior, market trends, and competitor activities, managers can identify opportunities for innovation and growth.

Learning data analysis skills is essential for professionals and managers of all levels who want to succeed in today's data-driven world. These skills can help individuals make better decisions, solve problems more effectively, and contribute to the success of their organizations.

RCM Benefits, Referrals & Prior Authorizations for Beginners

Master Referrals, Prior Authorizations, Benefits Verifications, and Authorization Denial Management in Medical Billing

67 lectures

Description

Are you looking to build a solid foundation in referrals, prior authorizations, and benefits verification?

This course is your comprehensive guide to understanding these essential administrative functions in healthcare — even if you're starting from scratch.

In this beginner-friendly course, you'll:

Learn the fundamentals of referrals: Understand what referrals are, when they're needed, and how to initiate and manage the referral process from start to finish.
Master the authorization workflow: Get a clear, step-by-step guide on how to request prior authorizations, submit required documents, and follow up effectively with insurance companies.
Verify patient eligibility and benefits: Learn how to check insurance coverage, interpret plan types (HMO, PPO, Medicare, Medicaid), and identify when referrals or authorizations are required.
Set up productivity metrics: Understand how to define KPIs (Key Performance Indicators) and SLAs (Service Level Agreements) to measure performance and improve workflow efficiency.
Get familiar with tools and systems: Explore how Practice Management Systems (PMS), Electronic Health Records (EHR), and payer portals are used to streamline front-end processes.
Handle denials and follow-ups: Learn how to respond to referral or authorization denials, gather supporting documents, and submit appeals when needed.

By the end of this course, you'll have the knowledge and confidence to manage referrals, prior authorizations, and benefits verification effectively — all while tracking performance and contributing to operational excellence in any healthcare setting.

Development

Automated Machine Learning for Beginners (Google & Apple)

Learn AI: Computer Vision, NLP, Tabular Data - build powerful models with Google AutoML & Apple CreateML

103 lectures

Description

Begin your AI journey with Automated Machine Learning!

This course focuses on giving you the big picture of Artificial Intelligence: the streamlined process of creating AI machine learning models. Leave the mathematical equations and Python coding aside and concentrate on what really matters!

Course Architecture guarantees Best Cognitive Learning Outcomes

Richard Shinn, PhD in AI and CEO of AIBrain, is the Chief Architect behind this course. He designed the entire course structure to help learners acquire cognitive skills; learning by examples first, then learning based on denotational semantics and operational semantics. This two-step approach is particularly useful when we deal with the complexity of real-world problems.

Learn Hands-On

From day 1, you will learn hands-on skills. You will follow our lab instructors to build Machine Learning models with AutoML. By the end of the course, you will be able to build a working AI-powered mobile app. Following Richard Feynman’s principle “What I cannot create, I do not understand” we teach practical knowledge from day one.

Deepen your Skills

To make sure that you will get a deep understanding of all the topics, you will have practical homework assignments accompanying all labs. Each lab has its own homework assignments to help you deepen the skills learned during the course.

Gain a Certificate from a Leading AI Company

Kick-start your career in AI with an official certificate from a leading AI company! Upon completion of the course, you will be awarded with a verified certificate of completion.

Complete a Term Project: Build your own ML Model

As part of this course, you will ideate your own AI-powered product that leverages Machine Learning. You will build a simple low-fidelity prototype of an AI-powered application before building a custom Machine Learning model with AutoML for your idea.

Get 1-1 Advice and Guidance

We have lab instructors available for 1-on-1 assistance in case you need help with your homework assignments. Reach out to our lab instructors any time in our AI School Community.

Join the AI School Community

Use our vivid AISchool Community and Discord channel to discuss with your peers and leverage the power of community. Share your questions and answers with lab instructors and fellow students.

Evaluate your Progress

During your journey, you will always have the possibility to evaluate your progress and understanding of the materials through quizzes. This will help you to constantly measure your success and help to check your understanding of core concepts.

Build your Professional Network

Stay in touch with your peers and leverage a professional network of like-minded AI practitioners. In our community, we provide a dedicated alumni channel for all successful graduates of our course.

The course takes you through 4 carefully structured topics.

Topic 1

Introduction to Automated Machine Learning

Find out how AutoML is transforming the data science game by enabling anyone to build machine learning models without a single line of code. Familiarize yourself with the 5-Step ML Pipeline to solve any Machine Learning problem, before building your very first AI-powered smartphone application in 30 minutes.

Topic 2

Vision AI with Google AutoML & Apple CreateML

AI can help computers to interpret and understand digital images. In this segment, you will train models that can accurately locate and classify objects.

Topic 3

NLP & Tables with Google AutoML & Apple CreateML

AI can help computers understand text and spoken words just like humans. Use SNS posts and new articles to train models to classify emotion and content.

AI can analyze patterns across data with numerous variables. Use tabular data to predict house prices.

Topic 4

Deploy AI in an Application

Easily deploy models on to your device and test it in real world settings.

Deep Dive into OpenAI Models: Master o3, o4-mini & Beyond

Unlock the power of OpenAI’s newest models. Learn prompt engineering, customization, real-world applications.

36 lectures

Description

Artificial Intelligence is transforming every industry — and at the heart of it all are powerful models like OpenAI’s o3 and o4-mini. Whether you're an entrepreneur, creator, developer, or just AI-curious, this course gives you the practical skills and deep understanding needed to work with the latest tools from OpenAI.

This course breaks down the most essential concepts in a clear and structured way, showing you how to access, prompt, and build with OpenAI models for real-world applications. From crafting powerful prompts to generate images, videos, and text — you’ll get hands-on experience every step of the way.

By the end, you’ll not only understand how OpenAI models work, but also how to apply them to your own projects, whether it's content creation, code generation, business automation, or building custom MyGPTs.

You don’t need to be a developer to get started — just bring your curiosity, and we’ll walk you through everything from the ground up.

What You’ll Learn in This Course:

How OpenAI’s models work — and how they compare to GPT-4 and GPT-3.5
Prompt engineering techniques for generating text, images, and video
How to create your own MyGPTs for personalized AI use
Tips for improving model output with memory and multi-turn conversations
Ethical and responsible ways to deploy AI in real-world scenarios
Real use cases for writing, coding, marketing, automation, and more

Who This Course is For:

Beginners and enthusiasts who want to understand modern AI
Content creators and marketers looking to boost productivity
Business professionals seeking to automate workflows
Developers who want to integrate AI into their tools and platforms
Anyone curious about how to get more out of ChatGPT and beyond

What’s Included:

Hands-on projects and real examples
Lifetime access and free updates
Certificate of completion

About the Instructor

Anton Voroniuk is a digital strategist and AI educator with a passion for making cutting-edge technology accessible to everyone. As CEO of SkillsBooster Academy, he’s helped over 800,000 students worldwide develop in-demand digital skills. In this course, Anton brings his signature clarity and real-world perspective to help you not only understand OpenAI’s models, but actually use them.

Get Started Now

Whether you want to create smarter content, launch an AI project, or understand how today’s top models work — this course is your complete guide to the next wave of AI.

You’ll leave with the confidence and tools to build, automate, and create like never before.

Enroll now and let’s unlock the power of AI together.

Code Java in 5 Hours: A Complete Beginner's Guide

Master Java from scratch: Build a solid foundation in programming, logic, and problem-solving

50 lectures

Description

In today’s tech-driven world, understanding how to code is a superpower — and Java is one of the most powerful, versatile, and widely-used programming languages out there. This beginner-friendly course is designed to give you a solid foundation in Java programming, whether you're just starting out or looking to transition into a tech career.

Through structured lessons and practical examples, this course takes you from absolute beginner to writing real Java programs — even building a complete mini-project by the end. You’ll learn not only how to write code, but also how to think like a programmer: breaking down problems, creating reusable solutions, and applying programming logic effectively.

We understand how overwhelming coding can feel at first, which is why every concept is broken down into bite-sized lessons that focus on clarity, real-world applications, and hands-on learning.

By the end of the course, you’ll be able to write your own Java programs confidently and understand core concepts such as variables, loops, conditionals, methods, and object-oriented programming (OOP).

What You’ll Learn in This Course

How to install and set up Java (JDK) and IntelliJ IDEA
Java syntax basics: variables, data types, operators, and expressions
Input/output operations using Scanner and System.out
Control flow with if-else, switch, and loops
Arrays and multi-dimensional arrays
Creating and using methods effectively
Fundamentals of Object-Oriented Programming: classes, objects, inheritance, and polymorphism
How to build a real-world Employee Management System as a final project

Who This Course is For

Absolute beginners with no programming background
Students who want to learn Java for school or university
Career changers preparing for entry-level software jobs
Aspiring backend or Android developers
Anyone curious about how software works and how to build it

What’s Included

Hands-on coding exercises after each section
Real-world examples to reinforce learning
A practical final project to apply your knowledge
Lifetime access and updates
Certificate of completion
Clear, beginner-friendly instruction from a seasoned software engineer

About the Instructor

This course is taught by Mariana Kolodzheieva, a passionate software engineer and team lead with over 10 years of hands-on experience in the tech industry. Mariana has worked across a wide range of real-world projects and industries, and has spent years mentoring junior developers and helping newcomers grow their confidence and skills. Her teaching style focuses on making complex technical concepts simple, approachable, and actionable for absolute beginners.

Get Started Now!

If you've always wanted to learn how to code — or if you're ready to build a future-proof skill that opens doors in tech — this course will get you there. With practical, project-based learning and expert guidance, you'll walk away with a strong grasp of Java programming and the confidence to keep building.

Enroll today and start writing your first Java program in just minutes!

This course comes with a 30-day money-back guarantee, so there’s no risk—just results.

See you in the first lecture!

Build a User Web App from Scratch with Vanilla PHP 8+

Build a real example web application from scratch with PHP 8 and MySQL

55 lectures

Description

Learn how to build a robust and reusable PHP web application with MySQL from scratch! Build your own clean and reusable PHP framework you will be able to reuse for your further projects and side projects.

This course is a step-by-step course, without any complicated 3rd-party frameworks, where you will learn and build a complete PHP 8 framework from the ground up, and later in the course, we will cover some great Composer PHP packages to be used in our project as well. For instance, you will also learn how to send emails efficiently with the Symfony Mailer package.

The screencast videos literally cover everything (nothing is hidden!), allowing you to understand and follow the whole evolution of the web application.

You will learn how to build a modern, clean and flexible framework following the best coding practices and PHP standard recommendations (PSR) allowing you to reuse it easily for your next SaaS.

At the end of the course, you will be confident to build any kind of real-world web application for your next business idea or to take your freelance career to the next level! You will also be able to implement your very own unique ideas and concepts from the codebase of this course.

Finally, once you subscribe to this course, I will do my best to answer your questions within a few hours. I know how challenging it can be to build a whole web application and I want you to succeed in building the web application you want.

Office Productivity

The Complete SAP Analytics Cloud Course 2025

Learn to create stories, plans, digital boardroom, analytic apps, and make predictions in SAC. Data source included.

142 lectures

Description

Master BI, Planning & Predictive Tools in SAP Analytics Cloud – No Experience Required

This course has become one of the most comprehensive and up-to-date resources for learning SAP Analytics Cloud, and now it’s better than ever with our biggest update in two years — including 10+ new real-world demo lectures built using SAP’s latest interface.

Whether you're a complete beginner or already working with business data, The Complete SAP Analytics Cloud Course 2025 is your fast track to mastering BI, planning, and predictive analytics — all in one place.

Start From Zero and Build Real-World Projects
We’ll begin with the basics — activating your free trial and exploring the SAP Analytics Cloud platform — and quickly progress to building stunning dashboards, performing advanced planning scenarios, and using AI-powered features like Smart Predict and the 'Just Ask' assistant.

This course is built around hands-on projects and clear, practical exercises that will get you comfortable with SAP Analytics Cloud's full capabilities:

You’ll build and practice with real-world use cases such as:

Navigating and exploring the SAP Analytics Cloud interface
Creating your first interactive data story from scratch
Designing live data models using SAP HANA
Building dashboards with scripting and automation
Entering budget data and forecasting future performance
Using Smart Insights and Smart Discovery for instant data understanding
Collaborating with teams using calendar tasks and shared stories
Creating a Digital Boardroom and working with SAC mobile and Excel add-ins

New to SAP? No worries.
This course is designed for learners with no prior SAP experience. We'll explain everything clearly — from core concepts to advanced tools — using a friendly, conversational style. If you’re already in BI or finance, you’ll find valuable techniques and time-saving tips you can start using right away.

Already familiar with SAC?
Great! Jump directly into the Planning Module or Smart Predict sections, where you’ll get hands-on with forecasting models, advanced formulas, value driver trees, and enterprise-level reporting.

Why Learn SAP Analytics Cloud?
SAP Analytics Cloud is one of the most in-demand tools in enterprise analytics, planning, and reporting. As companies increasingly adopt SAP S/4HANA and cloud-based business intelligence, skilled SAC consultants and analysts are more valuable than ever.

This course helps you build not only the technical skills, but also the confidence to apply them on the job — whether you’re preparing for a role in BI consulting, corporate finance, or digital transformation.

What you’ll get:

Lifetime access to all lessons, updates, and downloadable resources
Full English closed captions throughout
Hands-on demo exercises with guided walkthroughs
Clear explanations of the SAC interface, functions, and business use cases
Real projects to showcase in your portfolio
Access to Q&A and community discussion

We designed this course so that you’ll not only learn SAC features — but apply them right away. Each unit challenges you to explore, build, and reflect — with support every step of the way.

So whether you're an aspiring SAP consultant, a finance pro, a data analyst, or just someone who’s curious about business intelligence — this is the course for you.

You’ll learn how to:

Create dashboards and reports with drag-and-drop tools
Connect live to SAP HANA or import files for analysis
Collaborate with teams using comments, tasks, and version control
Run predictive models without writing a single line of code
Set up planning models for budgeting, allocation, and scenario analysis

Your instructor, Michael Todd, is an experienced SAP professional who’s worked with global clients across multiple industries. With his guidance, you’ll quickly go from curious beginner to confident user of SAP Analytics Cloud.

Join over 120,000 students who are transforming their careers with this course. And if you love the new 2025 update, don’t forget to leave a review — that’s the best way to support our work and help others discover this course.

Ready to get started? Dive into SAP Analytics Cloud today — and let’s build your future in tech together.

Complete MS Office Course Masterclass: Beginner to Advanced

The All-in-One Course for Beginners, Intermediate & Advanced Users: Word, Excel, PowerPoint

52 lectures

Description

This comprehensive course is your one-stop shop for mastering the entire Microsoft Office suite, from beginner to advanced levels. Whether you're a student, professional, or entrepreneur, this course will equip you with the essential skills to create impressive documents, manage data effectively, deliver impactful presentations, and streamline your workflow.

What you'll learn:

Microsoft Word:
- Foundational Skills: Creating, formatting, and editing documents.
- Advanced Features: Working with tables, styles, mail merge, and collaborating with others.
- Customization: Mastering templates, macros, and add-ins to personalize your workflow.
Microsoft Excel:
- Spreadsheet Fundamentals: Data entry, formatting, calculations, and basic functions.
- Data Analysis and Visualization: Creating charts and graphs, using pivot tables and formulas for data manipulation and insights.
- Advanced Techniques: Macros, automation, and working with large datasets.
Microsoft PowerPoint:
- Presentation Design: Creating compelling slides with layouts, themes, and animations.
- Effective Communication: Storytelling techniques, using multimedia elements, and delivering impactful presentations.
- Advanced Features: Customizing animations, transitions, speaker notes, and mastering slide show delivery.

Why take this course?

Project-Based Learning: Apply your newfound skills by working on real-world projects throughout the course.
Learn at Your Own Pace: Enjoy a flexible learning experience with bite-sized video lectures, clear explanations, quizzes, and downloadable resources.
Lifetime Access & Updates: Stay ahead of the curve with lifetime access to the course content and any future updates on Microsoft Office.
Beginner-Friendly: No prior experience needed! We'll guide you through everything step-by-step.
Advanced Techniques: Take your skills to the next level by exploring advanced functionalities within each application.

Enroll today and unlock the full potential of Microsoft Office!

Design

Learn Graphic Design with Photoshop Illustrator and InDesign

Create Stunning Designs: The Complete Adobe Photoshop Illustrator InDesign Course

45 lectures

Description

Master Graphic Design with Adobe Photoshop Illustrator & InDesign

Become a Graphic Design Pro by Unveiling the Secrets of Adobe's Powerhouse Design Tools

This comprehensive course equips you with the essential skills and knowledge to excel in the realm of graphic design, leveraging the industry-standard software Adobe Photoshop Illustrator and InDesign.

Unveil the Fundamentals of Design

Grasp design theory, including the design process, elements and principles, and explore design history.
Master typography, the art of using text effectively in design.
Conquer color theory to create visually appealing and impactful color schemes for your projects.

Harness the Power of Photoshop

Edit and manipulate photos like a pro using essential Photoshop techniques.
Craft stunning double exposures, add creative effects, and fine-tune colors to perfection.
Dive into the latest AI tools like Generative Fill to streamline your workflow.

Master Page Layouts with InDesign

Learn to design professional multi-page layouts for brochures, magazines, and books.
Employ InDesign's intuitive tools to create captivating layouts and graphics.

Transform Your Design Ideas into Reality

Craft eye-catching logos and social media graphics that grab attention.
Design mockups to showcase your design concepts in realistic settings.

A Course Tailored for You

Whether you're a complete beginner or possess some design knowledge, this course caters to various experience levels.
Learn at your own pace with a blend of lectures, clear demonstrations, and hands-on exercises.

Enroll today and embark on your journey to graphic design mastery!

If you find the coupon expired, please follow us on Telegram to watch for it if released again.

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