Collection of Courses Number 85

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Table of Contents:

IT & Software

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Mastering Dask: Scale Python Workflows Like a Pro
Master Scalable Data Processing, Parallel Computing, and Machine Learning Workflows Using Dask in Python
12 hr 31 lectures
English

Description

If you're a data analyst, Python enthusiast, data engineer, or someone working with large datasets, this course is for you. Are you struggling with slow computations, memory errors, or scaling your data workflows? Imagine having the ability to process massive datasets in parallel, build machine learning models efficiently, and analyze data at scale—all using Dask in Python.

This course equips you with the tools and techniques to master Dask, a powerful parallel computing library that seamlessly integrates with the PyData ecosystem. By combining essential concepts with real-world projects, you'll gain the skills to scale your data analysis, optimize performance, and work efficiently with large or distributed datasets.

In this course, you will:

  • Understand what Dask is and how it enables scalable parallel computing.

  • Learn how to use Dask DataFrames for efficient data wrangling and transformation.

  • Explore Dask Arrays for parallel numerical computations.

  • Discover Dask's scheduling system and how to manage parallelism effectively.

  • Build scalable machine learning workflows using Dask-ML and joblib.

  • Practice with real datasets like flight delays to apply what you've learned.

  • Optimize memory usage, profile computations, and implement best practices for performance.

Why focus on Dask?
Dask brings scalable data science to your fingertips, allowing you to handle workloads that don't fit into memory or require distributed computing—all without rewriting your existing Pandas or NumPy code.

Throughout the course, you’ll work on practical examples like transforming large CSV files, training models on millions of rows, and profiling performance across compute clusters using Dask.

What makes this course unique?

Our hands-on, step-by-step approach ensures that you not only understand the concepts but also apply them immediately. Whether you're working with gigabytes of data or deploying models in production, this course provides the real-world skills needed to work smarter and faster with Python.

Plus, you’ll receive a certificate of completion to showcase your expertise in scalable data analysis with Dask.

Ready to take your data skills to the next level and unlock scalable computing in Python? Enroll now and transform how you work with big data.

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Marketing

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Email Marketing. Increase Sales With Email Marketing!
A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy
12 hr 41 lectures
English

Description

Email marketing is one of the most effective tools for repeat customer communication. It solves many tasks, such as getting feedback, repeating sales, building loyalty, and delivering content to the consumer.

With SendPulse Academy, we have prepared for you an Email Marketing course to help you implement effective email marketing campaigns in your business or digital marketing career.


In this Email Marketing course, you will learn:

  • Why do businesses need email marketing

  • How to build Customer Database

  • Why you need to comply with GDPR regulation and Privacy Policy

  • How to use different types of emails

  • How to Segment Database

  • What are the basic elements of an email

  • How to send your first email with SendPulse

  • How to design an email subscription form with SendPulse

  • How to avoid emails going into spam

  • How to measure email marketing performance

  • How to work with Google Postmaster

  • How to tag links with URL Builder and shorten links with Bit. ly

  • How to create a chatbot message flow with a SendPulse chatbot builder

What do we offer in our course?

  • Structured lessons with practical exercises

  • A Checklist

  • A Course presentation

  • A free copy of my book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales". In my book, I cover the following topics in depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.

Course Setup Lecture

In this course, you’ll get hands-on experience with SendPulse, a powerful platform for email marketing. We’ll walk you through setting up your free trial, which requires only a quick signup—no credit card needed. While SendPulse collects some personal information, rest assured your data is secure and will only be used for platform-related activities. All resources are provided by both the instructor and SendPulse, allowing you to build effective chatbot campaigns effortlessly.


  • Why should you choose this course?

Why should you choose us over other online email marketing courses?

You will have the opportunity to learn about Email Marketing from the top internet marketing professionals.

  • I am the CEO of two global Digital Marketing Academies, WebPromoExperts, and Skillsbooster. Webpromo agency, which I am co-owner of, has Google Premier Partner and Facebook Marketing Partner status. We are industry experts with over 14 years of experience in online marketing.

  • My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified and many others.

  • We have launched more than 2,000 successful marketing strategies and campaigns.

  • More than 500,000 students have enrolled in our online courses on Udemy.

  • Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.

  • Upon completion of the course, you will receive an Email Marketing Certification from Udemy.


What else do you get?

  • lifetime access to the course and its updates

  • a certificate from Udemy upon completion of the course

Enroll now!

You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!

Want to start now? Click the "Buy now" button and learn how to use email marketing to increase sales!


The Complete AI-Powered Copywriting Course & ChatGPT Course
Become a Pro Copywriter with the Complete Copywriting and Content Marketing Course. Use ChatGPT. Get 70+ Pro Templates.
12 hr 190 lectures
English

Description

Transform Your Words into Powerful Marketing: Learn Copywriting, ChatGPT & Content Marketing

Are you finding it challenging to write compelling copy that truly resonates and converts readers into loyal customers?

Do you aspire to elevate your writing skills and become a confident, professional copywriter?

Welcome to the Copywriting & Content Marketing Masterclass—the course designed to empower your writing and unlock your potential as an influential communicator.

Your Journey to Persuasive Writing Mastery

This isn't just another writing course. It's a comprehensive experience designed to help you create content that captures attention, builds trust, and inspires action. From crafting unforgettable headlines to developing irresistible sales copy, you’ll learn the secrets of impactful communication.

Harness the Power of AI with ChatGPT

Embrace cutting-edge tools that revolutionize how you write. Our course uniquely integrates ChatGPT and ChatGPT Plus, guiding you in using advanced AI to generate innovative content ideas, perform precise SEO keyword research, and streamline your creative process. With AI by your side, your copywriting will be faster, sharper, and more effective than ever before.

Why Choose This Course?

  • Actionable Knowledge: 98% of our students find the course packed with valuable insights.

  • Crystal Clear Concepts: 96% appreciate our straightforward and jargon-free explanations.

  • Engaging Delivery: 91% find the instructor's teaching style enjoyable and inspiring.

  • Real-World Application: 94% confirm ample opportunities to practice and apply what they learn.

  • Exceeds Expectations: 93% agree the course consistently meets their learning goals.

  • Expert Guidance: 98% trust the deep expertise and knowledge of the instructor.

What You’ll Gain from This Course:

  • Master persuasive copywriting techniques to create high-converting content.

  • Learn proven strategies to optimize your content for maximum SEO performance.

  • Receive 70+ easily customizable content marketing templates designed for various platforms and industries.

  • Access a vast resource library featuring 50+ writing assignments, 60+ interactive quizzes, and high-quality supplementary materials.

  • Discover comprehensive guides for e-commerce and local business copywriting.

  • Leverage advanced AI tools, including ChatGPT Plus 4.0 and GPTs, to stay ahead in the fast-paced digital environment.

Success Stories from Real Students:

  • "This is the best copywriting course on Udemy. The practical assignments helped me create my first professional copywriting samples. The resources are incredibly valuable." — Wajahat Ali

  • "I knew nothing about copywriting before this course, and now I'm confidently working as a freelance copywriter! Forever grateful." — Roxanne

  • "Thanks to this course, I'm now employed as a copywriter and account manager for a digital marketing company. Tomas's teachings were instrumental to my success!" — Gabriel

  • "Perfect for beginners. Tomas keeps you motivated every step of the way, making it easy to follow and apply everything you learn." — Shawn

Launch Your Freelance Copywriting Career

Upon completing this course, you'll possess all the knowledge and resources needed to kickstart your freelance copywriting journey. With our detailed freelancing guide, practical assignments, and actionable templates, you’ll be ready to establish your own successful writing business in no time.

Exclusive Content & Resources Include:

  • Facebook and Instagram Ad Templates

  • High-Converting Landing Pages

  • Email Marketing and Sales Letter Templates

  • Blogging Guides and Content Templates

  • SEO Copywriting & Keyword Research Methods

  • Comprehensive Guide on Writing Persuasive Stories

  • Practical tips on leveraging AI for superior content creation

Lifetime Access and Constant Updates

Enroll today and receive lifetime access to continuously updated content, ensuring your skills remain sharp and relevant. You’ll also receive a Udemy Certificate of Completion, recognizing your expertise.

Your Path to Copywriting Excellence Starts Here

Join thousands who have already transformed their careers and businesses through the power of compelling copywriting. This isn't just a skill; it's your gateway to a more rewarding professional journey.

Enroll now, and let’s write your success story together.

Warm regards,

Ing. Tomas Moravek & Team
Internet Efficiency Award-Winning Digital Marketing Expert

ChatGPT Marketing: Create Complete Campaigns w/ Chat GPT AI
Leverage AI & ChatGPT: Supercharge Your Marketing with Prompt Engineering & Drive Results with Artificial Intelligence!
12 hr 86 lectures
English

Description

ChatGPT AI in Marketing / GPT-4, Welcome!

Do you need help creating an effective marketing campaign that drives results?

Want to automate your marketing efforts with AI technology?

Look no further than this comprehensive course on using ChatGPT to create entire marketing campaigns from start to finish.


By the end of the course, you'll be able to:

  1. How to use ChatGPT to create an entire marketing campaign from start to finish

  2. Understanding the capabilities of ChatGPT for marketing campaigns

  3. Defining and optimizing target audience and buyer persona

  4. Crafting effective social media posts with ChatGPT

  5. Developing SEO-optimized blog posts with ChatGPT

  6. Developing email sequences with ChatGPT

  7. Creating a sales page with ChatGPT

  8. Building an ad campaign with ChatGPT for Facebook, Google, and YouTube

  9. Analyzing customer feedback with ChatGPT to optimize products and services

  10. Creating a complete content calendar for marketing campaigns

  11. Utilizing ChatGPT for audience research and analysis

  12. Understanding the benefits of social media marketing and automation

  13. Generating unlimited content ideas using ChatGPT

  14. Using ChatGPT for YouTube video creation and optimization

  15. Creating optimized keywords and blog titles using ChatGPT

  16. Writing effective email sequences with ChatGPT

  17. Creating YouTube videos with ChatGPT

  18. Analyzing reviews and optimizing products and services using ChatGPT

  19. Understanding the basics of AI marketing and ChatGPT.

Overall, this course is designed to provide students with the knowledge and skills needed to leverage ChatGPT's capabilities to create effective marketing campaigns across multiple channels. By the end of the course, students will be able to create a complete marketing campaign using ChatGPT, from developing the content calendar to creating social media posts, blog posts, email sequences, and more. They will also be equipped with the skills needed to analyze customer feedback and optimize their products and services. This course is ideal for anyone looking to boost their marketing results through the use of AI and ChatGPT.


Take advantage of the opportunity to transform your marketing game with ChatGPT AI. Whether you're a marketing professional, entrepreneur, or small business owner, this course will help you take your marketing efforts to the next level. Enroll now and start creating winning marketing campaigns today!

Web Analytics with Similarweb: from Basic to PRO!
How to get marketing insights with Similarweb: Competitive Analysis, Audience, Industry, SEO, PPC, Website Research etc.
12 hr 16 lectures
English

Description

Knowledge is power for business in a highly competitive modern environment. To be successful in digital marketing you need to analyze what your competitors are doing and expose their digital strategy, discover market trends so that to take necessary actions, understand your customers, and explore bottom-of-the-funnel metrics to drive more sales.


In this course, we will teach you how to use a great tool - Similarweb, a digital intelligence provider for enterprises and small to mid-sized businesses, that will deliver you web analytics and insights on competitors' web traffic and performance, target audience behavior, and customer demand, keyword research and other deep data needed for decision-making of strategic planning and tactical execution.


Why should you choose this Similarweb course?

  1. You will learn how to work with the effective web analytic tool Similarweb from a top internet marketing professional, Anton Voroniuk

  2. We are industry experts! We have over 13 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.

  3. My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified and others.

  4. More than 1,500 successful marketing strategies and marketing campaigns are launched by us

  5. Over 500 000 digital marketing specialists enrolled in our online courses.

  6. This course is suitable for both beginners and experts.

  7. The course comes with detailed visuals and in-depth videos.

  8. You will get a certification from Udemy upon completion of the course.


What else do you get in this course?

  • Lifetime access to the course and its updates

  • Structured lessons with practical exercises

  • Valuable checklists and templates

  • Weekly educational and promotional announcements

  • A free copy of the book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales". In this book, the following topics are covered in-depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.

  • A certificate from Udemy upon completion of the course

Enroll now!

There's no time to lose! Every minute you are losing countless leads and sales!

You have nothing to lose and everything to gain. This Similarweb course comes with a 30-day money-back guarantee!

Want to start now?

Click the "Buy now" button to get started with Similarweb and make web analytics to increase traffic, leads, and sales and grow your business online!

Google Analytics 4 (GA4) Certification. How to Pass the Exam
A Step-by-Step Guide to Passing the Google Analytics 4 (GA4) Certification Exam!
12 hr 88 lectures
English

Description

Elevate your digital marketing career! Dreaming of a powerful certificate on your resume? Our comprehensive Google Analytics 4 (GA4) Certification course is crafted for go-getters like you, ready to thrive in the dynamic digital landscape. Prove your skills, stand out, and gain a competitive edge in the job market. It’s not just a certification, but a vital addition to your achievements showcased on your resume, LinkedIn profile, and other professional profiles. Seize the opportunity to propel your career to new heights--don't get left behind!

DURING OUR COMPLETE TRAINING, WE’LL BE DIVING DEEP INTO:

  • Configuring property and data streams

  • Google Analytics 4 setup

  • Using the Google Analytics 4 Interface

  • Setting up conversions

  • Creating audiences

  • Utilizing reports to understand your marketing channels

  • Machine learning basics in Google Analytics 4

  • Attribution models

  • Organizing data in reports

  • Effective data collection

  • Changing and creating events using the interface

  • Seamlessly linking Google Analytics 4 with other Google products

  • Exploring Analytics 360 Basics (Google Analytics Enterprise Edition)


SEIZE THE OPPORTUNITY TO BE MENTORED IN WEB ANALYTICS FROM TOP-TIER DIGITAL MARKETING PROFESSIONALS:

Learn about Google Analytics 4 from Internet Marketing Professionals.

  • With over 15 years of experience in online marketing, our Webpromo Agency holds both Google Premier Partner and Facebook Marketing Partner statuses.

  • I've personally gained a vast amount of digital marketing qualifications and marketing certifications, including Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and more.

  • We've launched over 1,500 successful marketing strategies and campaigns, marking milestones in our extensive careers.

  • Join a community of over 500,000 digital marketing specialists worldwide who have enriched their skills in our online courses. Stay updated and empowered with free online events, blogs, and YouTube tutorials, exclusively tailored for the SkillsBooster community.


OUR TRAINING INCLUDES:

  • Theory: 3+ hours of lectures filled with practical examples. Lessons, ranging from 2 to 15 minutes, are designed for easy, enjoyable learning.

  • Materials: Interactive checklists, templates, and video tutorials, making the course both engaging and valuable.

  • Lifetime access to the course and all future updates, ensuring your skills are always up to date.

  • 24/7 Support: Got questions? I’m here to provide the answers you need. 

  • Complete the course and receive an Udemy certificate, a testament to your mastery of web analytics.


COURSE TOOLS:

Google Analytics 4, Google Analytics 360, Google Search Console, Google Ads, Google BigQuery, Google Analytics 360 and other important tools.


STILL NOT SATISFIED?

Transform your learning experience with the confidence of a 30-day money-back guarantee.

Start your journey to success with our Google Analytics 4 Certification Course! Don’t miss out! Enroll now and unlock your potential!

Professional Diploma in Advertising & Advertising Management
Professional Diploma in Advertising and Advertising Management by MTF Institute
12 hr 12 lectures
English

Description

Welcome to course: Advertising & Advertising Management by MTF Institute


Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 380,000 students.


You will know about: what is advertising, direct and indirect advertising; advertising strategy, types of advertising strategies; how to plan advertising budget, methods of formation adv budget, instruction with an example how to create the budget; components of efficiency to evaluate the advertising, approaches; what is media planning, its instruments, types, tasks and stages; psychological impact of adv, adv trends and models; what is advertising agency, its functions, structure and types


Advertising:

Advertising is a form of communication that aims to promote or sell a product, service, or idea. Its purpose is to reach and persuade a target audience through various channels and mediums. The ultimate goal is to create awareness, generate interest, and influence consumer behavior. Advertisements can take many forms, including print ads, radio and TV commercials, online banners, social media posts, billboards, and more. The key elements of advertising include a compelling message, a target audience, and the choice of appropriate media for distribution.


Advertising Management:

Advertising management involves planning, executing, and overseeing an organization's advertising activities. It is a strategic process that requires making decisions about various aspects of advertising campaigns to achieve specific marketing objectives. Key components of advertising management include:


Strategic Planning: Identifying goals, target audiences, and the overall message to be conveyed. This phase involves market research and analysis to understand consumer behavior and market trends.


Media Planning: Selecting the most effective channels and platforms to reach the target audience. This includes choosing between traditional media (TV, radio, print) and digital media (online ads, social media, email marketing).


Creative Development: Crafting the content and visuals of the advertisements. This includes writing compelling copy, designing visuals, and ensuring consistency with the brand's messaging and identity.


Budgeting: Allocating financial resources for advertising campaigns. This involves determining how much money to spend on each campaign and allocating funds to different media channels.


Execution: Implementing the advertising plan, which includes negotiating with media outlets, launching campaigns, and monitoring their progress.


Evaluation and Analysis: Assessing the effectiveness of advertising campaigns through various metrics and Key Performance Indicators (KPIs). This involves analyzing consumer response, sales data, and other relevant factors to measure the campaign's success.


Adjustment and Optimization: Based on the evaluation, advertising management may involve making adjustments to future campaigns. This could include refining the target audience, adjusting messaging, or reallocating budget to more successful channels.


Effective advertising management requires a combination of creativity, market knowledge, and analytical skills. It plays a critical role in helping organizations connect with their target audience, build brand awareness, and achieve marketing objectives. The field is dynamic, with professionals adapting to changes in consumer behavior, technology, and media trends to stay ahead in the competitive landscape.

Cold Email Mastery with AI: Ultimate Lead Generation System
Build an AI-Powered Cold Email Machine for B2B Lead Gen: Master Infrastructure, Copywriting with AI, Client Acquisition
12 hr 82 lectures
English

Description

Are you tired of seeing your cold emails land in spam? Frustrated with constantly changing deliverability rules and conflicting advice about what actually works? You're not alone. In today's B2B landscape, traditional cold email tactics simply don't cut it anymore.

Welcome to the most comprehensive cold email mastery course of 2025, where you'll learn to build an AI-powered lead generation system that actually works. This course offers a comprehensive suite of modules designed to transform your cold email strategy and support your business growth. From infrastructure to automation, from copywriting to client acquisition, this system covers every aspect of modern cold email success.

What Makes This Course Different?

This isn't theory. This is a complete, battle-tested system developed from sending over 5 million cold emails and generating consistent B2B leads. I've condensed three years of running a successful cold email and lead generation agency, combining intensive research, testing, and real-world experience into a step-by-step framework that works in today's AI-driven marketing space.

In this masterclass, you'll master four core pillars of modern cold emailing:

1. The Complete Infrastructure Blueprint

  • From buying domains to setting up your entire cold email machine

  • Build bulletproof email systems from scratch

  • Master DMARC, DKIM, and SPF setup that guarantees deliverability

  • Learn exact domain strategies that protect your sender reputation

  • Create scalable systems that grow with your business

2. Advanced AI-Personalization Strategies

  • Transform cold emails into a consistent lead generation machine

  • Master AI tools for personalization that actually converts

  • Create automated sequences that feel personal

  • Build systems that scale without losing quality

3. The $100M Offer Creation Framework

  • Craft irresistible offers using proven value equations

  • Create lead magnets that generate consistent results

  • Build multi-step sequences that convert cold prospects into warm leads

  • Master follow-up strategies that close deals

4. Cold Email Copywriting Masterclass

  • Master the art of persuasive email copywriting that drives action

  • Learn advanced personalization techniques, compelling subject lines, and CTAs

  • Create follow-up sequences that convert using 47+ proven frameworks

  • Leverage AI for enhanced copywriting while maintaining the human touch

Comprehensive Course Resources:

  • Complete infrastructure setup workflows

  • Advanced copywriting frameworks

  • AI-powered prospecting and personalization strategies

  • High-converting email templates

  • Automation workflows

  • Technical optimization guides

  • Lead generation systems

  • Client acquisition frameworks

Don't waste time with outdated tactics or conflicting advice. This comprehensive system combines everything you need to master modern cold email - from technical setup to AI-powered automation and client acquisition.

By The End Of This Course, You'll:

  • Have a complete, working cold email infrastructure

  • Master modern AI-powered personalization

  • Create high-converting email sequences

  • Build sustainable lead generation systems

  • Scale your outreach effectively

  • Generate consistent B2B leads and sales

Who This Course Is For:

Whether you're a B2B business owner tired of inconsistent results, a marketing professional looking to master modern cold email, or an entrepreneur building lead generation systems, this course provides the complete framework for success.

No fluff, no theory without practice – just actionable strategies that work in today's B2B landscape. Built from extraordinary results, real-world testing, and proven strategies, everything has been condensed into this comprehensive masterclass.

This isn't just another course - it's your complete blueprint to building a B2B lead generation machine. Whether you're starting from scratch or looking to scale your existing sales pipeline, this course provides everything you need to succeed in today's AI-driven marketing landscape.

Time to transform your cold email game. Let's build your high-converting lead generation machine.

Welcome to Cold Email Mastery!

Media Training for Democratic Candidates: You Can Win
How Democratic candidates can speak effectively to the media and live audiences throughout their political campaign.
12 hr 136 lectures
English

Description

Imagine yourself speaking as effectively to voters as FDR, Kennedy or Clinton. You can learn the secrets of speaking with passion and substance, to live audiences and the media.

Learn to win votes every time you open your mouth.

        This course is specifically for Democratic candidates running for public office in the United States. Candidates will earn how to develop a stump speech, hold press conferences, speak to live audiences and the media. Additionally, they will learn how to defend themselves from Republican attacks. The course will cover every aspect of developing messages, answering reporters' questions and speaking in sound bites. You will learn how to be a better candidate through this course. You will learn all the essential elements of media training, public speaking and presentation training. 

Course updated on July 23, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 courses enrollments from more than 14,000 online students around the globe.


This Media Training course is ideal for anyone searching for more info on the following: journalism - media training - radio jockey - confidence on - camera - confidence - radio - camera - camera confidence - video - TJ Walker. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: journalism - videography - confidence.

Media Training for Print/Online Interviews-Get Great Quotes
How to talk to a reporter and get the exact messages and quotes you want in the final story
12 hr 52 lectures
English

Description

Media Training. Imagine knowing before a news interview starts, exactly what quotes of yours are going to end up in that newspaper or online publication. You can control not only your messages but your sound bites and quotes that get into final stories.

You never have to be fearful of reporters again.

This Media Training course is designed specifically for people who are about to do media interviews with print reporters and online journalists (There is no on-camera TV training in this course). Students will learn exactly how to shape a media message, answer questions from reporters and speak in sound bites. If you are nervous or uncertain about how to get through a news media interview with a newspaper or text-based journalist, this course is specifically designed for you. The course has numerous specific videos outlining step-by-step the process you need to take in preparing for interviews. If you want to gain control of interviews and avoid career-damaging quotes, this Media Training course is designed for you. 

Why go through even one more day lacking the skills you need to master print and online media interviews. Why take the risk of doing a bad or mediocre media interview when you could be giving great interviews, starting today. Sign up for this Media Training course now.

 There is a 100% Money-Back Guarantee for this Media Training course. And the instructor also provides an enhanced guarantee.

What will students achieve or be able to do after taking this Media Training course?

  • Master newspaper interviews

  • Control Online news interviews

  • Understand the fundamentals of media interviews

  • Create Media Messages

  • Understand the process of answering questions in media interviews

  • Learn how to make messages quotable

What do Udemy Students say about this Media Training course?

"5 Stars! I have worked as a print journalist and this course is effective for anyone who needs to get ready to be interviewed." Rick Sheridan

''Short, clear, powerful.'' Steve Edelman

Public Relations: Become a Media Star by Pitching with Video
Public Relations: Generate Tons of Media Coverage through simple, easy-to-produce talking-head YouTube Videos
12 hr 30 lectures
English

Description

Public Relations. Imagine yourself appearing on major TV news network programs, regularly. You can become the media's go-to person for your industry. Getting on major local, national and international TV news programs no longer has to be a dream for you and your organization. It can happen now.

You will learn half a dozen very specific techniques on how to get more mainstream media Public Relations coverage through the strategic use of simple, talking-head YouTube videos. You can increase your odds of getting on NBC, Fox News Channel, ABC and quote in the New York Times by creating YouTube videos with PR hooks. These Public Relationstechniques are not expensive and can be done in less time than many bloggers spend creating posts.

Why wait another day? Why let others take national TV news interview slots that could be filled by you? Sign up for this course today so you can begin pitching yourself to the news media you care about the most.

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.

What will students achieve or be able to do after taking this Public Relations course?

  • Creating numerous interview requests

  • Generating More Publicity

  • Building Thought Leadership

  • Creating evergreen content

  • Establishing name ID with Journalists

  • Developing on-camera interview skills

What do Udemy students say about this Public Relations course?

"5 Stars! A+ - really good video essay on how to do PR and promotion through video, and TJ break down great methods based on real-world experience of how to use this very unique communication tool with clients, journalists, suppliers - anyone." Jason C Braatz 

"5 Stars! I must admit I didn't know reporters would use online video or Skype recordings. Thanks for opening my eyes -- and making the process look easy!" Dan Janal PRLEADS 

"5 Stars! TJ has a vast array of courses and the ones that I have sampled/taken are consistently concise, effective and simple to follow. As a media agency owner, I make it a point to take courses to stay fresh and more importantly - to learn new things that will help mine and my clients' business. It is my opinion that if more business owners and/or marketing personnel took courses like this one...they would begin to see not only the evolution of their business but also themselves." Michael Lance-Maragakis

"5 Stars! This course gave me additional insight into the value of PR. Another great video training series full of tips to leverage video with PR. The overview video was solid providing several key points on how using video has numerous advantages for PR, Publicity and enhancing your own speaking career." Doug Lehman

Media Training for Beginners: Ace Your First News Interviews
How to prepare for media interviews, even if you are scared and have never been interviewed before in your life.
12 hr 24 lectures
English

Description

Imagine yourself confidently answering a reporter's questions, knowing that you are going to get the exact messages and quotes you want in the final news story. You can give interviews right now, with the same skill as someone who has done thousands of interviews over decades.

Media Training for Beginners covers every aspect of speaking to the news media. Even if you have never been interviewed before, you can quickly gain the confidence you need to get your message across, after completing this course. TJ Walker is an internationally renowned media trained with more than 30 years of experience. He will teach you how to do four things: 1. Look comfortable on camera. 2. Prepare media messages. 3. Answer questions strategically and 4. Speak in sound bites.

After spending four hours in this course, you will learn how to be successful in any interview. You do not have to learn in front of the whole world during a real interview. The time to learn media do's and don'ts is now before your next interview takes place.

This course will give you step-by-step instructions on how to prepare and practice for any media interview, talk show appearance, or interaction with a reporter. Your homework will include conducting practice interviews with yourself using your cell phone or other video recording device. As unpleasant as that may seem, the homework will drastically reduce your nervousness for your real interview.

You do not have to do a poor or average job on media interviews for a dozen years in order to be great at media interviews. You can learn the secrets right now.

TJ Walker will be sharing with you the very best secrets he has learned over the last 30 years conducting media training sessions with Celebrities, Presidents of countries, Prime Ministers, Nobel Peace Prize winners, NFL stars, and even Miss Universes. He's trained more than 10,000 people from six contents and most were frightened and nervous before their first interview.

Now is your chance to learn top media training skills from a first-class media trainer. You will not regret signing up for this class.


Here is what Udemy students say about this course:

"I know Tj since 2006 when I followed a live seminar in NY city. He's a great professional. This course is a great way to start with media relations. As soon as you completed it, buy the other ones!"  Nicola Bonaccini

''Well organized course with a lot of solid tips and ideas. I'm looking forward to taking more courses from TJ.'' LaMonte Forthun


Emergency Media Training: You Can Face a Reporter In 2 Hours
How to develop your message, get ready for questions and create sound bites in less than an hour. Plus look your best.
12 hr 28 lectures
English

Description

  Emergency Media Training: Facing a Reporter Within 2 Hours 

  This course will quickly teach you how to look your best on camera, prepare a message, develop a strategy for answering questions and create sound bites for that interview staring you in the face. This no-frills course gives you nothing but the bare essentials--you should be able to complete the course in 30 minutes or less. That way you will have more time to practice for your upcoming interview. 

  TJ Walker has trained more than 10,000 executives from six continents over the last 30 years including Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Members of parliament, US Senators and Miss Universes. He will teach you the same techniques that leading executives pay top dollar for in one-on-one training sessions. 

  Reputations are often made or broken during the first few media interviews conducted during a crisis or breaking news story event. You do NOT want to learn through trial and error in front of thousands or even millions of viewers/listeners/readers. 

  There is a system for preparing mentally and emotionally for every interview. Walker's techniques are not common sense, but they are easy to learn and easy to follow. More importantly, they will help you get the ultimate result you are looking for:  your message in the final story. 

  Now is your chance to learn essential media training skills from a first-class media trainer. You will not regret signing up for this class. If you are facing an upcoming interview in the very near future, please sign up today for Emergency Media Training: Facing a Reporter Within 2 Hours 

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.


Here is what Udemy students say about this course:

"TJ Walker not only knows what he's talking about but also delivers essential information in an engaging manner with clear examples of what to do and what not to do. He's spot on regarding messaging (refining the three points you need to make) and how to prepare on short notice. Between the training videos and the PDF books included in the course, it's invaluable -- and affordable for just about anyone. I took a media training course in NYC which required me to fly in for three entire weekends over the course of three consecutive months; TJ Walker covered essentially the same content right here. I've worked in radio/television as a producer/host and I've been interviewed by national media outlets from Good Morning America to the New York Times, so I'm picky; and I'm typically critical of those I see out there passing themselves off as media training experts, especially since I do media training (on a much smaller scale) myself. TJ Walker is the real deal. Though the production values aren't high end and the lighting/background could use some tweaking, the content itself is top-notch. Whether you have only two hours or up to two days before your interview, you'll have a significantly better chance of success by investing part of that time in taking this" Linda Lowen

***

''I faced a lot of tvs, Radio, and Phone interviews in recent months. My only desire is I wish I had discovered this course prior. This knowledge is more than helpful, it ensures professional approaches, techniques, styles and clear explanations. Great work TJ keep em coming. Our company paid in excess of $3500 to have 4 (1hr) training sessions for 3 staff and I learned a lot more in this quick 40 min course, GREAT VALUE !!''  Robert Masters


Facebook Ads 2025: Launch Your Best Advertising Campaign
Move from simple to compelling advertising campaigns with Facebook Ads and increase your value in the business
12 hr 54 lectures
English

Description

Looking for a promotion in the marketing field or switching to a new job? Facebook advertisement is definitely for you!


That is no longer just a social network for connecting with people and making new friends. With more than 2 billion users, there is already a potent digital channel that might serve as a customer for any company. To provide possibilities for making advertisements, Meta developed a platform called Facebook Ads. This tool allows promotion in the whole Facebook community: Facebook, Instagram, Audience Network, and Oculus.

It offers numerous capabilities to engage the audience, making specialists who launch beneficial ads popular among businesses. You can increase your Facebook marketing strategies' value, understand which content works, and even start making ads apart as a consult.

Together with a famous SMM specialist and instructor, Vlad Bogutskiy, we developed Facebook Ads 2025: Launch Your Best Advertising Campaign to assist you in starting successful ad campaigns.


In this course, you will learn how to:

  • Work with Facebook Business and Ads Manager

  • Identify the target audience

  • Make a competitive analysis and set up the budget

  • Create a Facebook or Instagram ad on mobile and in Ads Manager

  • Work with Audiences in Ads Manager

  • Make engaging creatives for effective advertising with BannerBoo

  • Generate leads with the quiz-creating tool. Boosting Lead

  • Launch ads that are not be blocked by Facebook

  • Use the Facebook analytic tools to monitor advertising activities

  • Deal with retargeting to engage more customers


Why should you choose this course?


Why should you choose us over other online Facebook Ads courses?

You will have the opportunity to learn about Facebook Marketing from the top internet marketing professionals

  • We are industry experts! WebPromoExperts Academy and SkillsBooster Academy have over 15 years of experience in internet marketing. Our digital agency, WebPromo, is a Google Premier Partner and a Facebook Marketing Partner

  • During our career at the digital agency, we have launched over 1,500 successful marketing strategies and marketing campaigns.

  • More than 700,000 internet marketers have enrolled in our online courses, both on Udemy and at offline and online WebPromoExperts Academy

  • Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing

What else do you get?

  • lifetime access to the Facebook marketing course and its updates

  • a certificate from Udemy upon completion of the course


Enroll now!

You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!

Want to start now? Click the "Buy now" button and learn how to use Facebook Ads to promote your business!

How to Create Your Perfect LinkedIn Outreach Campaign
Unlock LinkedIn's Potential: Master Lead Generation and Sales Success
12 hr 20 lectures
English

Description

Course description


Generating leads, crafting compelling messages, and closing deals can be a daunting task in today's digital landscape. But fear not! Our LinkedIn Outreach course is designed to empower you with the knowledge and skills to conquer these challenges, turning your LinkedIn presence into a powerful tool for lead generation.


The course provides 1+ hour of informative lessons and explains the fundamentals of LinkedIn outreach. You will learn how to optimize your LinkedIn profile for it to look more appealing and how to create a message sequence that will generate leads.


This course will cover the following topics:


1. LinkedIn profile creation and optimization

2. Message sequence construction

3. Types of outreach messages

4. Mistakes to avoid while creating outreach messages

5. Calendly overview and setup

6. Endorsement groups and messages

7. LinkedIn Sales Navigator guide


You’ll have the opportunity to learn from marketing professionals:


  • I am a Marketing Manager and a LinkedIn Marketing Specialist who grows businesses with powerful copywriting and marketing.

  • Our agency has over 14 years of experience in online marketing. It has both Google Premier Partner status and Facebook Marketing Partner status.

  • We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.

  • Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.


Our LinkedIn Course includes:


  • Theory: 1+ hour of lectures with plenty of hands-on examples. Lessons range from 3 to 12 minutes and are easy to follow.

  • Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.

  • Lifetime access to the course and any future updates.

  • 24/7 Support: If you have questions, I will always be willing to answer them.


Complete the course and receive an Udemy certificate.


Should you be worried?


This course comes with a 30-day money-back guarantee.


Say goodbye to missed opportunities and hello to a thriving network of connections. Join us on this journey and transform your LinkedIn outreach game today!

Facebook Ads: Run Your First Ad Campaign
Get started with Facebook Ads and launch effective campaigns to reach new customers and grow your business
12 hr 27 lectures
English

Description

Do you want to start your first Facebook Ads campaign? Are you interested in increasing your online sales but afraid of going over budget? Do you want to drive traffic to your websites, reach new customers and increase sales?


This is an in-depth course to get started with Facebook Ads.

In this training, we will walk through all the steps of launching an Facebook ads campaign.

You will get a complete understanding of how to efficiently work with Facebook Ads and create successful campaigns to get loyal customers, increase traffic and grow your business online.

Facebook Ads is a digital marketing tool that allows you to quickly evaluate the effectiveness of all your hypotheses about whether a product will be sold successfully and whether you understand your target audience.


Features of Targeted Advertising on Facebook:

1. We work with unformed demand (on social networks, users are not mainly looking for a specific product, but just killing some time).

2. A tool for creating demand (the desire to convey to the target audience what you sell, who you are, the advantages of your product/service, and what problem your product/service solves).

3. High coverage (many people have pages on different social networks and spend quite a lot of time on them).

4. Flexible settings and optimization (it is possible to create settings not only according to standard parameters, but also according to criteria like personal interests).


This Facebook Ads course will teach you:

  • How Facebook Ads works, its pros, and cons

  • What goals and objectives Facebook Ads performs

  • How the Facebook Ads interface and account structure looks like

  • How to create a Facebook Ads account and link it with Instagram

  • Creating an effective video with video creator tool

  • Setting up the ads campaign budget and geo-targeting

  • How to write a text for your ad

  • How to generate leads with the quiz-creating tool. Boosting Lead

Why should you choose this Facebook Ads course?

  1. You will learn how to work with Facebook Ads from top internet marketing professionals.

  2. We are industry experts! We have over 15 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.

  3. My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others.

  4. More than 1,500 successful marketing strategies and marketing campaigns are launched by us.

  5. Over 600,000 digital marketing specialists enrolled in our online courses.

  6. This course is suitable for beginners.

  7. The course comes with detailed visuals and in-depth videos.


What else do you get in this course?

  • Lifetime access to the course and its updates

  • Structured lessons

  • Valuable checklists and templates

  • Weekly educational and promotional announcements

  • A certificate from Udemy upon completion of the course

Enroll now!

Facebook Marketing 2025. Promote Your Business on Facebook!
Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!
12 hr 62 lectures
English

Description

According to Hootsuite, 55% of the population uses social media actively, which equals 4,33 billion people. Nowadays Facebook is the biggest social media network that numbers more than 2 billion users. An average user spends 22 minutes on Facebook.

Thus the presence on Facebook is an integral part of the overall marketing plan of different businesses.

To help you build successful Facebook marketing we have created this Facebook Marketing course together with a renowned SMM expert and an instructor, Vlad Bogutskiy.


In this Facebook Marketing course you will learn how to:

  • Create Facebook Personal and Business Pages

  • Set up and optimize a Facebook page for a brand or community

  • Create engaging content

  • Use the Facebook analytic tool and other social media analytics tools to monitor competitors' advertising activities

  • Work with Facebook Business Manager

  • Activate Ads Manager

  • Create a Facebook or Instagram ad on mobile and in Ads Manager

  • Set up events with Facebook Pixel

  • Work with Audiences in Ads Manager

  • Make engaging creatives for effective advertising with BannerBoo

  • Deal with retargeting to engage more customers


Why should you choose this course?

Why should you choose us over other online Facebook marketing courses?

You will have the opportunity to learn about Facebook Marketing from the top internet marketing professionals.

  • We are industry experts! WebPromoExperts Academy and SkillsBooster Academy have over 15 years of experience in internet marketing. Our digital agency, WebPromo, is a Google Premier Partner and a Facebook Marketing Partner.

  • During our career at the digital agency, we have launched over 1,500 successful marketing strategies and marketing campaigns.

  • More than 700,000 internet marketers have enrolled in our online courses both on Udemy and at offline and online WebPromoExperts Academy.

  • Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.

  • Upon completion of the course, you will receive a Facebook Marketing Certification from Udemy.


What else do you get?

  • lifetime access to the course and its updates

  • a certificate from Udemy upon completion of the course

Enroll now!

You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!

Want to start now? Click the "Buy now" button and learn how to use Facebook Marketing to promote your business!

ChatGPT & AI for Social Media Marketing: Strategy and Ads
Master social media strategy using ChatGPT, Claude, Gemini, Meta Ads, SEO, content, analytics & 80+ AI tools for growth
12 hr 387 lectures
English

Description

Stop Guessing. Start Growing. Become a High-Income Social Media Marketer—Powered by AI. Get Practical Skills in Social Media Marketing and Artificial Intelligence to Gain Over 57k per/year!


You’re not here to “learn.” You’re here to get results. This course is built for one reason: to give you real-world social media marketing skills and AI-powered strategies that drive traffic, build brands, and make you money. This is not just another Social Media Marketing course. It’s an online training program designed to turn beginners into professionals and professionals into high-earning experts.


This 19+ hour training will teach you the exact steps to build and scale your social media presence with practical skills, top AI tools like ChatGPT, Gemini, DeepSeek, Midjourney, and others, and a complete SMM strategy blueprint used by top marketers.


WHAT YOU WILL LEARN

  • How to grow followers, likes & subscribers on all major platforms

  • How to sell products & services via social media funnels

  • What’s working for your top-performing competitors (and how to outsmart them)

  • How to create AI-powered content that converts

  • How to work with influencers & opinion leaders to grow brand trust

  • How to analyze campaign ROI & promotion results

  • How to monitor & manage online reputation like a PR pro

  • How to become a Social Media Marketer or Manager with job-ready skills

  • How to automate content calendars & workflows with NapoleonCat

  • How to generate leads with quizzes using Boosting Lead

  • How to use ChatGPT, Claude 3, Gemini, DeepSeek, and Midjourney to produce content, visuals, and scripts

  • How to select the best social networks aligned with your brand goals

  • How to optimize previews & posts with the AIOSEO plugin

  • How to create attention-grabbing visuals with BannerBoo

  • How to determine optimal posting frequency for your audience


You’ll walk away with the exact frameworks used by the top 1% marketers and agencies to scale results, backed by tools, templates, and walkthroughs that do half the work for you.


HOW THE COURSE WORKS

  • 70% Hands-On Action

Build real-world projects that produce results — from automated ad campaigns to AI content systems that you can deploy immediately.

  • 30% High-Impact Theory

Just the critical strategies & frameworks to unlock success. No fluff, no filler — everything drives outcomes.

  • Bonus Resources

Plug-and-play templates, cheat sheets, AI workflows, and step-by-step walkthroughs that get you results faster.

  • Always Up-to-Date

Monthly updates covering the latest in Meta Ads, Claude 3, Sora, o4-mini, DeepSeek, and more. You're never outdated.

  • Lifetime Access

Revisit lessons anytime. Get every future update for free.

  • Official Certificate

Earn a certificate you can showcase on your resume, LinkedIn, and proposals. Prove your AI and Social Media Marketing expertise.


WHAT YOU’LL ACHIEVE AFTER THIS TRAINING

By the end of this course, you’ll be able to:

  • Build a Complete, Profitable SMM Strategy — From scratch, using data, content funnels, and AI automation.

  • Plan, Launch & Scale Paid Ad Campaigns — With a performance-first mindset. Drive real ROI across Facebook, Instagram, LinkedIn, and TikTok.

  • Turn AI Into Your Marketing Assistant — Create content, scripts, visuals, and campaigns in minutes with 80+ AI tools (ChatGPT, Gemini, Claude, DeepSeek, Midjourney, etc)

  • Decode Your Audience — Analyze behaviors, psychographics, and trends like a pro to boost engagement and conversions.

  • Think Like a Strategist, Execute Like a Machine — Leverage repeatable systems to grow your personal brand, business, or client portfolio.

  • Build a 6-Figure-Ready Portfolio — Complete with campaigns, content examples, and strategy docs that showcase your expertise to clients and employers.

  • Earn a Certificate — Not just a badge, but a documented skillset you can showcase on LinkedIn, in resumes, and client pitches.


TOOLS USED IN THE COURSE

Meta Business Suite, Facebook Ads Manager, Facebook Analytics, SimilarWeb, Alexa, SEMrush, Hypeauditor, Social Blade, Google Analytics, URL Builder, Bit ly, BuzzSumo, SemanticForce, Smartmetrics, Google Alerts, Trendhero, NapoleonCat, BrandMentions, ChatGPT, Claude, Gemini, Copilot AI, DeepSeek R1, Midjourney, DALL·E, Trello, Grammarly, BannerBoo, AIOSEO, Boosting Lead, and more.


BONUS MATERIALS (INCLUDED)

Bonus 1: 15 AI Marketing Assistants Ready to Work for You

  • Create scroll-stopping social media content

  • Generate SEO-optimized blogs, emails & lead magnets

  • Analyze competitors & build winning campaigns

  • Plan content & media buys without wasting a dime

Bonus 2: 200+ Digital Marketing Templates & Checklists

  • Templates for AI marketing, SMM, SEO, Paid Ads, Content, Funnels & more

Bonus 3: 100+ AI Tools Vault for Marketers

  • Curated & tested tools across AI content, design, automation & analytics

Bonus 4: FREE Chapter from Bestselling Book

Get the “Social Media Marketing” chapter from Cutting-Edge Digital Marketing by Anton Voroniuk

Bonus 5: Certificate of Completion

Showcase your skills with an official certificate — perfect for resumes, freelance platforms, and client pitches

Bonus 6: Private Community & Expert Access

  • Networking & support with other students

  • Live Q&A sessions with instructors

  • Webinars, gifts & special events


MEET YOUR INSTRUCTORS

  • Anton Voroniuk – Google Academy Trainer & Udemy Instructor Partner, Trained 850K+ professionals, including teams at Coca-Cola, Vodafone, and Metro, on AI adoption in marketing.


  • Vlad Bogutskiy – Meta Ads pro & founder of B91 Targeting Agency


NO RISK. ALL REWARD.

Still wondering if this course is right for you?

Here’s the deal: You get full access to 19+ hours of actionable content, 80+ AI tools, ready-to-use templates, and proven strategies — completely risk-free.

If you’re not blown away by the results, Udemy’s 30-day money-back guarantee has you covered. No fine print. No hassle. No questions asked.


But let’s be honest — if you're serious about turning content into clients, followers into buyers, and posts into profit. Then click “Buy Now” and start your first high-impact lesson today.

Because the only thing you’re risking is missing out on the career growth you've been waiting for.


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Business

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Mentorship Training: Become a Skilled and Trusted Mentor
Mentorship | Mentor Training | Employee Growth | Coaching Skills | Career Development | HR Mentoring | Leadership Skills
12 hr 7 lectures
English

Description

Want to unlock employee potential, build strong internal leaders, and drive real growth through mentorship? This course is your ultimate shortcut. Whether you’re an HR professional, a team lead, or a seasoned expert — mentoring is your superpower.

In this practical mentor training, you’ll gain proven tools to start, manage, and complete effective mentoring relationships. We skip theory and give you ready-made frameworks, first meeting scripts, mentoring plans, and real-life case scenarios you can use immediately.

No fluff. No confusion. Just everything you need to become a confident mentor — with feedback on your homework and a diploma to prove your expertise.


You’ll learn how to:


  • Understand what mentoring is and when it works

  • Help employees grow their careers and confidence

  • Match mentors and mentees for maximum impact

  • Run structured, valuable mentoring sessions

  • Handle common mentoring situations and challenges

  • Plan and close mentorships effectively

Course Program:


  1. What is Mentoring and Why It Matters

    Types, rules, examples, benefits, and company cases

  2. Mentoring for Career Growth

    Needs, expectations, career support, and common mistakes

  3. Matching Mentors and Preparing to Start

    Compatibility, goal setting, preparation steps

  4. The First Meeting

    Relationship building, boundaries, meeting structure, problem-solving

  5. Closing the Mentorship

    Planning the final session, continuing support, knowing when to finish

  6. Real Mentoring Scenarios

    From onboarding and performance gaps to senior career growth

Act now — internal mentors are in high demand and highly valued. Don’t miss your chance to become the mentor your company needs.

Enroll now and start leading through mentoring.

People Management: People Manager Qualification (SHRM PMQ)
Leadership | Peter Drucker | Employee Engagement | Performance Review | HR | Team Development | Coaching | Motivation
12 hr 13 lectures
English

Description

People Manager: Mastering Leadership and Team Development Skills


Course Description:


In today’s dynamic business environment, effective people management is crucial for building resilient and high-performing teams. The People Manager course is meticulously designed to equip leaders with the essential skills to recruit, develop, motivate, and retain top talent. Through practical tools and real-world case studies, participants will learn to foster a collaborative team culture, implement strategic goal-setting frameworks, and enhance overall team productivity.


What You’ll Learn:

Building Strong Teams: Develop strategies to identify and attract ideal team members who align with your organizational culture and goals.

Employee Development: Implement effective training programs tailored to both experienced professionals and emerging talent, fostering a culture of continuous learning.

One-on-One Meetings and Coaching: Master the art of conducting impactful one-on-one sessions to provide personalized feedback, set clear expectations, and support employee growth.

Delegation and Succession Planning: Learn to identify potential leaders within your team, delegate responsibilities effectively, and develop future deputies to ensure business continuity.

Motivation and Compensation: Explore both financial and non-financial motivational strategies, understand market salary benchmarks, and design bonus structures that drive performance.

Employee Retention: Identify the root causes of employee turnover, implement retention strategies, and create an environment where top talent thrives.

Strategic Planning and Goal Setting: Utilize frameworks like OKRs (Objectives and Key Results) to align team objectives with organizational goals, ensuring clarity and focus.

Enhancing Teamwork: Foster a collaborative team environment, manage conflicts effectively, and build a cohesive unit that works towards common objectives.

Performance Monitoring and Control: Establish monitoring systems to track progress, provide constructive feedback, and maintain high standards without micromanaging.


Who Should Enroll:

Aspiring and Current Managers looking to enhance their leadership capabilities and effectively manage teams.

Team Leaders and Supervisors seeking practical tools to motivate and develop their team members.

HR Professionals aiming to support managers in building strong teams and implementing effective people management practices.

Business Owners and Entrepreneurs interested in cultivating a productive workforce to drive business success.


Course Structure:

The program comprises 12 comprehensive lessons, each focusing on a critical aspect of people management and leadership. Lessons are released weekly, allowing participants to absorb and apply the material effectively. Each session includes recorded classes, practical assignments, and personalized feedback to ensure the translation of theory into practice.


Key Modules:

1. Building a Strong Team

• Defining the ideal employee profile.

• Exploring effective recruitment channels and strategies.

• Establishing a cohesive and high-performing team.

2. Employee Training and Development

• Balancing the hiring of experienced professionals versus nurturing emerging talent.

• Creating a development-oriented workplace culture.

3. One-on-One Meetings and Coaching

• Understanding the impact of personalized meetings on business outcomes.

• Structuring effective one-on-one sessions.

• Documenting and following up on meeting outcomes.

4. Selecting and Developing Deputies

• Identifying and nurturing internal talent for leadership roles.

• Implementing development plans for potential deputies.

5. Motivating Employees

• Addressing challenges with unmotivated team members.

• Utilizing non-monetary motivational techniques.

• Managing complex personalities within the team.

6. Compensation Strategies

• Determining appropriate salary levels and structures.

• Conducting market salary analyses.

• Establishing fair and motivating compensation policies.

7. Designing Bonus Systems

• Aligning bonus structures with performance metrics.

• Exploring various types of bonuses and their applications.

8. Employee Retention Techniques

• Understanding factors leading to employee attrition.

• Developing strategies to retain top performers.

• Navigating salary negotiations and counteroffers.

9. Strategic Development Planning

• Crafting effective and actionable development strategies.

• Communicating and implementing strategies within the team.

10. Goal Setting with OKRs

• Implementing the OKR framework to set and track objectives.

• Differentiating between OKRs and traditional MBOs.

• Integrating OKRs into regular performance reviews.

11. Enhancing Teamwork

• Encouraging collaboration and mutual support among team members.

• Managing and resolving team conflicts constructively.

• Building a self-sufficient and accountable team culture.

12. Effective Performance Monitoring

• Establishing oversight mechanisms without micromanagement.

• Implementing automation tools for performance tracking.

• Balancing control with employee autonomy to maintain motivation.


Why Choose This Course:

Expert Instruction: Learn from seasoned HR professional Mike Pritula, who brings extensive industry experience and insights.

Why Choose This Course (Continued):

Practical Application: Gain access to real-world case studies, ready-made templates, and actionable tools designed to help you implement effective people management strategies immediately.

Flexible Learning: Study at your own pace with an online format that includes video lessons, assignments, and hands-on exercises designed for practical implementation.

Certification: Earn a recognized diploma upon completion that validates your expertise in leadership, people management, and team development.

Ongoing Support: Receive personalized feedback from experienced instructors and join a network of professionals focused on advancing leadership and management skills.

Who Will Benefit Most from This Course?

Mid-level and Senior Managers looking to upgrade their leadership skills to manage growing teams and organizational structures.

HR Managers and Business Partners aiming to integrate better people management practices into organizational policies.

Entrepreneurs and Business Owners wanting to lead with confidence and foster a productive organizational culture.

Aspiring Leaders who wish to build a strong foundation in leadership, people management, and team-building skills for future career growth.

What You’ll Achieve by the End of the Course:

1. Master People Management Skills: Develop leadership capabilities to manage teams effectively and resolve conflicts proactively.

2. Create High-Performing Teams: Build teams that are motivated, productive, and aligned with organizational goals.

3. Design and Implement Strategic Goals: Set clear objectives using the OKR framework and ensure alignment with business targets.

4. Improve Retention and Employee Satisfaction: Identify retention risks early, implement proactive strategies, and enhance employee engagement.

5. Enhance Delegation and Leadership Capacity: Train future team leaders by empowering them with responsibilities and leadership roles.

6. Monitor Team Performance Effectively: Utilize modern tracking systems and analytics to monitor employee output without micromanaging.

7. Drive Organizational Success: Align your team’s objectives with broader business goals and foster a culture of continuous growth.

Enroll Now to Become a Better People Manager!


This course will help you become a more effective leader by enhancing your people management skills, boosting team productivity, and improving organizational outcomes. Whether you’re new to leadership or a seasoned manager looking to upgrade your skills, this program offers the latest tools and strategies to help you succeed.


Take the next step in your leadership journey—enroll today and transform your approach to team management!

Designing Candidate Experience for Better Recruitment
Candidate journey mapping | Interview process design | Recruitment communication | AI in hiring | Employer branding
12 hr 6 lectures
English

Description

Imagine this: a top candidate applies to your job, makes it halfway through the process, and suddenly disappears. No feedback. No response. Another ghosting. Now multiply that by 10, 50, or 100 candidates — and think of the cost. Missed hires, damaged reputation, and lost time.


Candidate Experience is no longer a “nice-to-have.” It’s the backbone of every successful hiring strategy. In a world where top talent has more choices than ever, your hiring process is your brand — and your competitive edge.


This course is your all-in-one system to redesign how candidates perceive your company — from first contact to onboarding. You’ll go far beyond theory: each class includes homework with personal feedback, case studies, AI tools, and ready-made templates.


Course programme

The course is recorded, with homework check and chatting


Recorded class with a feedback on the homework

Class 1: Introduction to Candidate Experience

• What is Candidate Experience and why it is critical

• The business and brand implications of a poor experience

• Overview of the Candidate Journey and real case studies


Class 2: Structure and stages of the selection process

• From first contact to onboarding

• Designing a Candidate Journey Map

• AI tools for automating initial steps and interview scheduling


Class 3: Communication, support and engagement

• Candidate Care at every stage

• Best practices for tone, channels, and timing

• Using AI for personalized communication


Class 4: Interviews: questions, inclusion, training

• Designing inclusive and effective interview questions

• Training interviewers and using AI simulators

• Avoiding bias and ensuring fairness


Class 5: Technology and Analytics in the Candidate Experience

• ATS, chatbots, and feedback platforms

• Metrics: CSAT, NPS, Time-to-Response

• AI dashboards and predictive analytics


Class 6: Improvement and company culture

• Using feedback to improve experience

• Integrating culture into hiring

• Case: How Unilever uses AI in high-volume hiring


Don’t miss your chance to design a candidate experience that impresses, converts, and retains top talent. Enrol now and build a hiring process your candidates — and your hiring team — will love.

Sourcing Automation: Speed Up Hiring 4x: Linkedin, Github
Sourcing automation tools | AI for recruiters | faster job closing | advanced sourcing techniques | recruitment tech
12 hr 6 lectures
English

Description

Still sourcing candidates manually? You’re already behind.


Every second you spend copy-pasting, manually messaging, and juggling tabs is a second your competitors are automating. While you screen one CV, someone else has already scraped LinkedIn, parsed 50 profiles, launched personalized outreach campaigns — and booked interviews.


Welcome to the Sourcing Automation course — your fast track to tripling your recruiting speed without sacrificing quality.


In this course, you’ll go beyond the basics. No more blind hunting. You’ll get a hands-on guide to the tools, tactics, and hacks that top recruiters use to fill roles 3–4x faster — and do it smarter.


You’ll discover scraping and parsing tools that automatically extract candidate data, contact tools that reach out to candidates while you sleep, bookmarklets and extensions that supercharge your sourcing workflow, and AI-powered platforms that evaluate both hard and soft skills.


We don’t just list tools — we show you how to use them in real hiring scenarios. You’ll get ready-to-use solutions, real-world case studies, and feedback on your assignments so you can apply everything directly to your workflow.


Course programme:


Class 1: General sourcing automation logic

Why automate? What it solves. Key automation concepts: scraping, parsing, outreach.


Class 2: Scraping and profile parsing tools

Overview of top tools and how to use them to build rich candidate databases in minutes.


Class 3: Candidate contact tools

Reach anyone — emails, LinkedIn, ATS-based tools, and automated sequences.


Class 4: Sourcing bookmarklets and secret extensions

Time-saving browser tools every pro sourcer must have.


Class 5: Best ATS for sourcing automation

Features, sourcing-focused systems, integrations that scale your process.


Class 6: Automated candidate assessment tools

AI for testing hard skills, soft skills, personality — beyond resumes.

By the end, you’ll be sourcing like a machine — but thinking like a strategist.


Don’t miss your chance to get ahead in the AI-driven recruiting race. Enroll now and future-proof your sourcing career.

SHRM-CP ⭑ SHRM Certified Professional | 2025 | Exam
SHRM-CP Exam Preparation course and Practice test | PHR • PHRi • SPHRi • SCP • CIPD • GPHR • CPHR • CHRP • aPHR • aPHRi
12 hr 13 lectures
English

Description

SHRM-CP Certification Preparation Course

Course Description

The SHRM Certified Professional (SHRM-CP) credential is a globally recognized certification for HR professionals, validating their expertise in human resource management. This course is meticulously designed to prepare you for the SHRM-CP exam by covering all essential competencies and knowledge areas outlined by the Society for Human Resource Management (SHRM).


Course Structure


The training comprises 12 comprehensive webinars, each focusing on critical HR topics aligned with the SHRM-CP competency model. The curriculum includes:

1. Introduction to SHRM-CP Certification

• Overview of SHRM-CP and its significance

• Differences from other certifications like HRCI and CIPD

• Exam structure and costs

• Understanding the SHRM Competency Model

2. Soft Skills, Job Analysis, and Job Design

• Importance of soft skills in HR

• Techniques for job analysis and designing effective job roles

• Practice test questions

3. Personnel Planning and Recruiting

• Organizational management strategies

• Workforce planning and recruitment processes

• Familiarization with HR glossary terms

• Practice test questions

4. Candidate Selection, HR, and Organization

• Effective selection methods

• Integrating HR functions within organizational structures

• Test-taking strategies and question analysis

5. Employee Life Cycle and Attendance

• Managing the employee life cycle

• Attendance policies and procedures

• Exam preparation techniques

6. HR Documentation and Performance Management

• Essential HR documentation practices

• Implementing performance management systems

• Test question analysis and learning strategies

7. Employee Education and Training

• Developing training programs

• Enhancing employee skills and competencies

• Practice test questions and review methods

8. Talent Management and Total Rewards

• Strategies for talent management

• Designing comprehensive reward systems

• Maintaining motivation during exam preparation

9. Bonuses and Benefits

• Understanding strategic planning processes

• Structuring bonuses and benefits

• Insights into post-certification opportunities

10. Company Value Proposition and Employee Relations

• Crafting employer value propositions

• Managing employee relations and company policies

• Recertification processes and requirements

11. Employee Health and Safety, Information Management

• Ensuring workplace health and safety

• Managing HR information systems and security

• Test question analysis

12. Registration for the Exam, Recommendations for Taking the Exam

• Step-by-step guide to exam registration

• Tips for successful exam completion

• Adding your SHRM-CP certification to professional profiles


Who Should Enroll?


This course is ideal for HR professionals aiming to build an international career and seeking comprehensive preparation for the SHRM-CP certification exam.


Benefits of the Course

Practical Orientation: Focused on exam preparation with practice tests to enhance readiness.

Time Efficiency: Condensed material covering essential topics, saving 50-70% of preparation time.

Expert Guidance: Learn from seasoned professionals with extensive experience in HR and SHRM certification processes.


Conclusion


Embarking on the SHRM-CP certification journey with our preparation course will equip you with the knowledge and confidence needed to excel in the exam and advance your HR career globally. Join us to take a significant step toward achieving your professional goals.

HR Strategy in Strategic Human Resource Management | 2025
HR Audit, Plan & Roadmap | HRM Budget | Workforce Planning | Best Practices | Frameworks | Templates | Case Studies
12 hr 9 lectures
English

Description

Strategic HR Leadership: Mastering Strategic HR, HR Management, and Organizational Strategy


Course Description:

In today’s rapidly evolving business environment, aligning HR strategy with organizational goals is no longer optional—it’s essential. This comprehensive Strategic HR Leadership course is designed to help HR professionals, managers, and executives become strategic partners who drive business success. By integrating cutting-edge strategic HR management practices with project management and leadership development, this course positions HR as a key player in achieving organizational excellence.


Led by industry expert Mike Pritula, this program covers every aspect of strategic HR—from designing and implementing effective HR strategies to managing organizational change and fostering a high-performance culture. It goes beyond theory, offering practical tools to implement innovative HR strategy frameworks that directly contribute to business growth.

What You’ll Learn:

Master the Fundamentals of HR Strategy:

Understand the core concepts of strategic HR management, including its integration with organizational goals, mission, and long-term business strategy.

Align HR Strategy with Business Objectives:

Develop skills to align HR practices with organizational strategy to enhance workforce productivity and achieve competitive advantage.

Implement Strategic HR Frameworks:

Learn how to apply strategic models like the Balanced Scorecard, McKinsey 7-S Framework, and the Harvard Model for HR strategy.

Strategic Workforce Planning:

Master techniques for forecasting talent needs, optimizing workforce planning, and aligning employee development with long-term business strategy.

Leadership in Strategic HR:

Discover how to lead organizational transformation through effective HR strategy execution, leadership development, and strategic decision-making.

Data-Driven HR Strategy:

Utilize analytics and HR metrics to create evidence-based strategies that improve talent acquisition, retention, and employee engagement.

Global Strategic HR Management:

Address international HR strategy challenges, including cross-cultural leadership, global talent management, and international HR compliance.

Change Management and Organizational Strategy:

Build resilience within the organization by implementing change management strategies that align with HR goals and broader organizational strategy.

Project Management in HR Strategy:

Incorporate project management techniques into strategic HR initiatives to ensure seamless execution and measurable outcomes.

Who Should Enroll:

HR Directors and Managers: Enhance leadership skills and implement HR strategies that align with business priorities.

Business Leaders and Executives: Learn how HR strategy contributes to achieving long-term organizational success.

Project Managers: Integrate strategic HR practices into project management frameworks for more effective execution.

Organizational Development Specialists: Apply strategic HR planning to foster continuous improvement and drive innovation.

Mid-Level HR Professionals: Develop the skills needed for career advancement through advanced HR strategy techniques.

Course Structure:


This course consists of 8 intensive modules that cover every aspect of HR strategy:


1. Strategic HR Model

• Understanding HR concepts and architectures

• Aligning HR functions with business strategies

• Ethical frameworks in HR

• Role of HR in small and large enterprises

2. Strategic HR Management and Business Partnership

• Defining and developing business strategies

• The strategic role of HR in business planning

• Building effective HR business partnerships

• Responsibilities of HR directors and HRBPs

3. Crafting HR Strategies

• Characteristics and evaluation of effective HR strategies

• Approaches to HR strategy development

• Formulation and implementation techniques

4. Organizational Development Strategies

• Implementing organizational development activities

• Human capital and knowledge management

• Corporate social responsibility initiatives

5. Enhancing Company Performance

• Strategic performance management processes

• Developing high-performance cultures

• Designing effective performance management systems

6. Engagement and Talent Management

• Strategies to boost employee engagement

• Workforce planning and resource optimization

• Employer value propositions

• Talent retention and development plans

7. Learning and Reward Systems

• Cultivating a learning-oriented culture

• Organizational and individual learning strategies

• Designing reward systems aligned with performance

• Employee relations and communication

8. International HR Management

• Managing cultural differences in global contexts

• International talent acquisition and management

• Global performance management practices

• Expatriate management and support


Why Choose This Course?

Expert Instruction: Learn from Mike Pritula, an internationally recognized expert in HR strategy, leadership, and organizational development.

Real-World Case Studies: Apply your skills using real-life examples from top-performing organizations like Google, Amazon, and Tesla.

Practical Tools: Downloadable resources, checklists, and templates designed to streamline HR strategy implementation.

Data-Driven Frameworks: Learn how to integrate HR analytics into strategic decision-making processes.

Certification: Earn a certificate of completion to showcase your expertise in strategic HR leadership.

Enroll Today:


Take your HR career to the next level and become a true strategic partner within your organization. Join the Strategic HR Leadership course and gain the tools, knowledge, and confidence to develop and implement impactful HR strategies that drive long-term business success.


Ready to lead your organization’s HR strategy transformation? Enroll now and become the HR strategist your organization needs!

Senior Recruiter and Talent Acquisition Specialist & Partner
Recruiting | Hiring Strategy | Sourcing | Headhunting | Employer Branding | Candidate Experience | Networking | ATS
12 hr 17 lectures
English

Description

Full-Stack Talent Acquisition: Mastering Senior Recruiting & Sourcing


Become a High-Level Senior Recruiter and Master the Full Recruitment Cycle


The Full-Stack Talent Acquisition course is designed for Senior Recruiters and Talent Acquisition Specialists looking to deepen their expertise in recruitment, sourcing, and candidate assessment. This program provides advanced methodologies, data-driven strategies, and hands-on techniques used by top recruiters worldwide.


This course covers everything from job requisition analysis to Boolean search, social media sourcing, competency-based interviewing, and closing candidates with compelling offers. Whether you’re a recruitment agency professional, corporate recruiter, or Talent Acquisition Partner, this course will elevate your skills and career in recruiting.

Course Program


1. The Role of a Senior Recruiter in Talent Acquisition

Senior Recruiter competency model and key responsibilities

Differences between a Senior Recruiter and a traditional recruiter in Talent Acquisition

Talent Acquisition Partner knowledge checklist for recruitment success

Strategic workforce planning for Senior Recruiters in fast-paced hiring environments


2. Job Requisition and Market Research for Talent Acquisition

Analyzing job requirements and key selection criteria for strategic hiring

Conducting salary benchmarking and market research on talent availability

Identifying competitor talent pools for proactive recruitment strategies

Profiling ideal candidates and ranking pre-selected profiles for hiring efficiency

Assessing the attractiveness of job offers in a competitive talent market


3. Senior Recruiter’s First Meeting with Hiring Managers

How Senior Recruiters structure a perfect Job Order for Talent Acquisition success

Aligning hiring expectations with hiring managers and leadership teams

Developing a strategic recruitment plan to streamline the hiring process

Discussing candidate personas and hiring needs to refine the search strategy


4. Preparation for Advanced Candidate Search

Planning an effective hiring funnel with a focus on passive candidate sourcing

Building competency-based interview frameworks for structured assessments

Leveraging behavioral indicators to assess candidate performance potential

Designing technical assessments, role-based tasks, and hiring simulations

Using advanced Boolean search queries for Talent Acquisition efficiency


5. Advanced Talent Sourcing Strategies for Senior Recruiters

LinkedIn sourcing techniques for high-quality candidate engagement

Pirate sourcing: unconventional methods to find top talent in niche industries

Internal referrals and incentive programs for talent pipeline growth

Boomerang employees: strategies for rehiring former high-performers

Discovering top-tier candidates in Telegram and Facebook recruitment groups

Leveraging AI and ChatGPT to uncover new sourcing channels in Talent Acquisition


6. Boolean Search Techniques for Senior Recruiters

Mastering Boolean operators: AND, OR, NOT, and advanced modifiers for precise search results

Enhancing Boolean queries with intitle, inurl, and around operators for better talent discovery

Constructing complex Boolean search strings to optimize recruitment pipelines

Using AI-powered automation tools to streamline Boolean search techniques


7. Social Media Recruiting for Talent Acquisition

Boolean search techniques for LinkedIn talent discovery and direct engagement

Finding and engaging passive candidates through LinkedIn groups, events, and posts

Utilizing Facebook X-ray search to identify hidden talent pools

Recruiting senior-level professionals on Twitter, Instagram, and YouTube


8. Advanced Sourcing & X-Ray Search Techniques

Mastering X-ray search techniques for deep talent mining across various platforms

Utilizing Google CSE (Custom Search Engine) for optimized sourcing efficiency

Refining iterative search methods for uncovering highly specialized candidates

Using AI-based query generators to enhance X-ray search capabilities


9. Sourcing from Specialized Platforms for Talent Acquisition

Identifying top designers and developers on niche hiring platforms

Exploring 50+ best recruitment sites for sourcing industry-specific talent

Modifying X-ray search techniques for targeted searches across specialized job boards


10. Sourcing Automation Tools for Senior Recruiters

Leveraging AI-powered sourcing plugins to streamline recruitment workflows

Enhancing recruiter productivity with automated sourcing tools

Optimizing recruitment text with AI-enhanced outreach and communication tools


11. Finding Candidate Contact Information for Outreach

Discovering corporate emails and verifying candidate contact details

Uncovering hidden LinkedIn contacts without direct connections

Using Telegram bots for fast and efficient contact discovery

Implementing email validation techniques to improve response rates


12. Candidate Outreach & Messaging Strategies

Crafting highly effective outreach messages for passive talent acquisition

Using FOMO (Fear of Missing Out) techniques to engage senior candidates

Personalization strategies for outreach based on candidate background and experience

Optimizing email open rates through A/B testing and data-driven insights


13. Candidate Evaluation & Competency-Based Interviews

Applying the Scorecard method for structured candidate assessment

Using the PARLA interview framework to ensure hiring consistency

Assessing motivation and cultural alignment during the recruitment process

Salary negotiation tactics and counteroffer risk assessment techniques


14. Conducting Effective Interviews as a Senior Recruiter

Mastering competency-based interview techniques for precise candidate evaluation

Active listening strategies for better candidate engagement during interviews

Using ChatGPT to generate custom interview questions based on job profiles

Preparing hiring managers for structured and data-driven interviews


15. Sales & Persuasion Strategies in Talent Acquisition

Understanding the recruitment sales process for successful candidate engagement

Mapping the Candidate Journey to optimize touchpoints in the hiring funnel

Applying SPIN and FAB sales techniques for attracting passive candidates

Overcoming objections and closing high-demand senior-level candidates


16. Job Offers & Counteroffer Management for Senior Recruiters

Creating compelling and persuasive job offers to secure top talent

Customizing email templates for seamless offer negotiation strategies

Preparing candidates to handle counteroffers effectively

Developing persuasion techniques to retain candidates despite competing offers


Who Should Take This Course?

Senior Recruiters looking to optimize sourcing and hiring strategies

Talent Acquisition Specialists seeking advanced tools for data-driven recruitment

Recruitment Managers who want to implement scalable hiring processes

Headhunters and Agency Recruiters who need better sourcing and closing techniques

Why Enroll in This Talent Acquisition Course?


Comprehensive coverage of full-cycle recruiting

Advanced sourcing, Boolean search, and AI-powered tools

Employer branding, engagement, and closing strategies

Led by industry expert Mike Pritula


This course is your ultimate guide to mastering Senior Recruiting and Full-Stack Talent Acquisition. Take your recruiting career to the next level with the latest hiring methodologies and industry best practices.


Enroll now and become a top-performing Senior Recruiter!

HR Business Acumen: Master Finance & Business Strategy
Business acumen for HR | Financial literacy | HR strategy | ROI for HR | HR metrics | HR finance | Business skills
12 hr 9 lectures
English

Description

Business Acumen for HR: Master Strategy and Finance


Early in her HR career, Anna sat through meeting after meeting where decisions were made—about hiring, restructuring, budgeting—without ever being asked for input. Not because she lacked experience, but because she couldn’t translate her HR insights into business terms. Everything changed when she started to understand business strategy and financial language. Within a year, Anna was promoted and began leading initiatives directly tied to company growth.


This course is designed to help HR professionals make that same leap—from support role to strategic partner.


Business & Finance for HR is a comprehensive course created for HR specialists who want to truly understand how business works and how to make HR a revenue-driving function. You’ll learn how to read financial statements, analyze business models, justify your HR projects with data, and align your people strategies with executive goals.


We won’t just explore theory—we’ll work through real tools, models, and company cases to help you apply what you learn immediately.


What you’ll learn in this course:


Module 1: The Organization and Its Environment


  • Environmental scanning with STEEPLE and SWOT

  • Strategic alliances and outsourcing decisions

  • HR models, customer focus, change management


Module 2: Competitive Strategy and the Labor Market


  • Market structures and competitive analysis

  • Porter’s Five Forces, Boston Matrix

  • Psychological contracts and workforce planning


Module 3: Government and the Economy


  • Tools of economic policy

  • The role of inflation, interest rates, and central banks

  • Company types and legal forms


Module 4: Regulation and Global Business


  • Labor legislation and compliance

  • Globalization and international financial systems

  • WTO, multinational corporations, EU and Brexit dynamics


Module 5: Demographic and Social Trends


  • Population shifts, inequality, and their business impact

  • HR’s response to evolving workforce demographics


Module 6: Technology, Ethics, and Social Responsibility


  • The impact of digital transformation on business

  • Business ethics, values, and social responsibility


Module 7: Strategic Management and HR’s Role


  • Strategy models and execution

  • Strategic leadership and HR’s influence

  • Performance improvement through HR initiatives


Module 8: Finance for HR


  • Understanding P&L, balance sheets, and cash flow

  • Justifying HR programs with ROI

  • Speaking the language of the CFO


Whether you’re aiming to influence high-level decisions, justify a major HR initiative, or simply understand how your company makes money, this course gives you the skills to do so.


Make the shift from operational HR to strategic HR.

Enroll now and start making business-savvy decisions that leadership can’t ignore.

Diversity & Inclusion Mastery: Build an Inclusive Culture
DEI Strategy | Inclusive Workplace | Bias Training | Diversity Programs | Employee Engagement | HR Best Practices
12 hr 7 lectures
English

Description

Want to build a workplace where everyone feels respected, valued, and heard? This course shows you how—with the tools, training, and support to make it real.

Diversity, Equity, and Inclusion (DEI) aren’t just buzzwords—they’re business imperatives. Companies that prioritize DEI attract top talent, improve innovation, and outperform competitors.

This course gives you practical, ready-to-apply strategies for launching or improving DEI initiatives in your organization. You’ll learn how to design impactful training, address bias head-on, and create a company culture that champions inclusion.

Led by Mike Pritula, one of the top HR experts in the CIS region with 15+ years of global experience and 50,000+ trained professionals—you’ll gain insider insights from someone who’s done it all in Wargaming, Preply, Alfa-Bank, and more.

Why This Course Works

Hands-on approach – Step-by-step guidance and actionable tools you can use right away

Real company examples – Learn what actually works in practice

Lifetime access on Udemy – Go at your own pace, return anytime

Direct instructor support – Ask questions and get personal responses from Mike

Exclusive insights – Content adapted from Mike Pritula Academy at a fraction of the price

Course Curriculum Highlights

Class 1: DEI Basics & Business Impact

• What DEI really means—and how it drives performance

• How to gain leadership buy-in and meet legal requirements

Class 2: Foundations of DEI Training

• What great DEI training includes: relationships, values, bias, and discrimination

Class 3: Designing a DEI Program

• Needs assessment, setting goals, and changing perceptions

Class 4: Powerful Facilitation Techniques

• Role-play, psychodrama, group discussions, videos, and facilitation tips

Class 5: Measuring DEI Training Impact

• Evaluation models, assessments, and real-world implementation cases

Class 6: Working with Minority Groups

• Group dynamics, training models, and creating truly inclusive experiences

Who This Course Is For

• HR professionals launching or managing DEI programs

• Leaders looking to build inclusive, high-performing teams

• DEI champions creating positive cultural change in their companies

• Trainers, coaches, and facilitators developing diversity programs

After This Course, You Will Be Able To:

• Design and deliver powerful DEI training programs

• Address unconscious bias and foster inclusion at every level

• Align DEI with your business goals and values

• Track impact with clear evaluation models

• Lead real cultural transformation—without guesswork

Join now and start building the kind of workplace where everyone thrives.

Enroll today and gain lifetime access, ready-to-use tools, and expert support from Mike Pritula himself.

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Office Productivity

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Cost Volume Profit Analysis (CVP) – Managerial Accounting
Strategic Profit Management: In-depth Exploration of Cost-Volume-Profit Analysis in Managerial Accounting
12 hr 149 lectures
English

Description

Unlock the power of managerial and cost accounting with our comprehensive Udemy course. This course dives deep into the crucial managerial accounting concept of cost-volume-profit (CVP) analysis, a dynamic tool that helps businesses determine how changes in costs and volumes affect their profits.

We kick off the course with a robust introduction to managerial accounting and cost accounting, clearly outlining their differences. The central tool for our exploration will be the Contribution Margin Income Statement, providing a roadmap as we delve into each component of CVP analysis.

Intricate concepts such as mixed costs are broken down, discussing their implications, and how to handle them effectively using methods like the high-low method and scatter diagram method.

Grasp the fundamental concept of break-even point in both units and revenue, building a strong foundation for subsequent topics in cost-volume-profit analysis. Forecasting becomes less daunting as we illuminate how CVP analysis can be leveraged for accurate projections and informed decision-making.

For businesses with multiple inventory products, we elucidate techniques to apply CVP analysis effectively, ensuring a wide application of the knowledge acquired.

Further, we navigate the concept of operating leverage - understanding its calculation and usefulness in business operations. We openly discuss the assumptions that underlie CVP analysis and address its potential limitations, ensuring you have a well-rounded understanding of its application in real-world scenarios.

The course features a comprehensive problem worked out using Excel, with step-by-step instructional videos to ensure you can follow along and fully grasp the application of the concepts learned.

With numerous Excel worksheets to assist your learning, you'll be able to practice and consolidate your understanding at every stage. Worksheets typically include three tabs - one with the completed problem, another with a preformatted worksheet to fill in, and a blank worksheet, enabling you to build your own tables from scratch if desired.

Whether you're an aspiring accountant, a business owner, a financial professional or a student, this course will arm you with the skills to navigate and apply cost-volume-profit analysis, and take your understanding of managerial and cost accounting to new heights.

Conflict Modes Simplified: A Manager's Toolkit
Transform Workplace Conflicts into Opportunities for Growth
12 hr 13 lectures
English

Description

Conflicts are inevitable in any workplace, but effective managers know how to turn disagreements into opportunities for growth and collaboration. This course is your ultimate guide to mastering conflict resolution using the Thomas-Kilmann Instrument (TKI) model, a proven framework for understanding and addressing conflict effectively.

You’ll start by understanding the nature of conflict and why it occurs in professional environments. From there, you’ll dive deep into the TKI model, exploring its five conflict-handling modes—competing, collaborating, compromising, avoiding, and accommodating. You’ll learn how to assess each mode's advantages and disadvantages and when to apply them in various workplace scenarios.

Key Benefits:

  • Understand the root causes of workplace conflicts.

  • Gain expertise in the TKI model and its five conflict modes.

  • Learn how to assess and apply the right conflict resolution strategies.

  • Develop leadership skills to manage team dynamics effectively.

Through practical examples, engaging discussions, and actionable insights, you’ll develop the skills to confidently manage team dynamics, resolve disputes, and foster a collaborative, results-driven work environment. You’ll also gain the tools to analyze conflicts constructively, improve communication, and strengthen relationships within your team.

Whether you’re a new manager seeking foundational conflict resolution skills or an experienced leader looking to refine your approach, this course offers valuable strategies to help you build a cohesive and high-performing team.

By the end of this course, you’ll be equipped to manage conflict with confidence, create positive workplace relationships, and drive better outcomes for your organization.

Enroll today to transform your conflict resolution skills!

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Development

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Mastering HTML5 and CSS3 (Part 3 - Advanced Level)
Level up your skills in HTML and CSS , learn how to create responsive web templates
12 hr 29 lectures
English

Description

Welcome to the "Mastering HTML5 and CSS3 (Part 3 - Advanced Level)" course

Do you want to know more about HTML & CSS?

... Or maybe you want to know what responsive web design is and how you can create responsive web templates

... Or maybe you want to create a responsive web template from scratch, and don’t you know how to start

... Or maybe you want to be a professional front-end developer


So, this course is suitable for you. Everything that you need to be professional in creating web templates, you will learn here. In this course you will learn advanced topics in HTML & CSS that contains:

  • Using multimedia in your HTML documents

  • Create a simple login form step-by-step and solve the problems that we encounter

  • More complicated CSS selectors: Pseudo-classes , Pseudo-elements, attribute selectors and combine different selectors

  • Fundamentals of Responsive Web Design (RWD) to create templates that will work in all devices correctly

  • Using Canvas & SVG

  • Create simple animations in CSS & HTML

  • ...


So, if you are looking for a way to simply learn these topics in HTML & CSS, just stop your searches and start this course here.


What is included in this course?

  • Downloadable design assets from the start to the end for each day

  • HD quality videos, easy to find and reference

  • Step-by-step guide for each topic in HTML5  & CSS3

  • A cheat-sheet for different types of selectors in CSS


If you are not familiar with the basics of HTML & CSS, you can watch my other course in this topic and come back here to learn more.

If you already know what HTML is and how you can create a simple template, don't hesitate and join my course. Hope you enjoy and learn!!



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