Collection of Courses Number 340
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Description
4 Reasons why you should choose this SQL course
Carefully designed curriculum teaching you everything in SQL that you will need for Data analysis in businesses
Comprehensive - covers basic and advanced SQL statements in both, PostgreSQL and MS SQL
Downloadable resources covering essential topics on SQL
Your queries on SQL and anything covered in the Masterclass will be responded by the Instructor himself
A Verifiable Certificate of Completion is presented to all students who undertake this SQL course.
Why should you choose this course?
This is a complete tutorial on SQL which can be completed within a weekend. SQL is the most sought after skill for Data analysis roles in all the companies. PostgreSQL and MS SQL are highly desired skills for database management and data analysis roles. So whether you want to start a career as a data scientist or just grow you data analysis skills, this course will cover everything you need to know to do that.
What makes us qualified to teach you?
The course is taught by Abhishek, Pukhraj and Nadeem. Instructors of the course have been teaching Data Science and Machine Learning for over a decade. They have an in-depth knowledge in advanced SQL, PostgreSQL, MS SQL, database management, and various data analysis tools available in the market.
Our Promise
Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.
By the end of this course, your confidence in using SQL will soar. You'll have a thorough understanding of how to use SQL for Data analytics as a career opportunity.
Go ahead and click the enroll button, and I'll see you in lesson 1!
Cheers
Start-Tech Academy
FAQ's
Why learn SQL?
SQL is the most universal and commonly used database language. It powers the most commonly used database engines like PostgreSQL, SQL Server, SQLite, and MS SQL. Simply put, If you want to access databases then yes, you need to know SQL.
It is not really difficult to learn SQL. SQL is not a programming language, it’s a query language. The primary objective where SQL was created was to give the possibility to common people to get interesting data from the database. It is also an English-like language so anyone who can use English at a basic level can write SQL queries easily.
SQL is one of the most sought-after skills by hiring employers.
You can earn good money
How much time does it take to learn SQL?
SQL is easy but no one can determine the learning time it takes. It totally depends on you. The method we adopted to help you learn SQL quickly starts from the basics and takes you to advanced level within hours. You can follow the same, but remember you can learn nothing without practicing it. Practice is the only way to learn SQL quickly.
What's the difference between SQL and PostgreSQL?
SQL is a language. Specifically, the "Structured Query Language"
PostgreSQL is one of several database systems, or RDMS (Relational Database Management System). PostgresSQL is one of several RDMS's, others of which are Oracle, Informix, MySQL, and MSQL.
All of these RDMSs use SQL as their language. Each of them has minor variations in the "dialect" of SQL that they use, but it's all still SQL.
Which is better, PostgreSQL or MS SQL?
Both are excellent products with unique strengths, and the choice is often a matter of personal preference.
PostgreSQL offers overall features for traditional database applications, while MS SQL focuses on faster performance for Web-based applications.
Open-source development will bring more features to subsequent releases of both databases.
Who uses these databases?
Here are a few examples of companies that use PostgreSQL: Apple, BioPharm, Etsy, IMDB, Macworld, Debian, Fujitsu, Red Hat, Sun Microsystem, Cisco, Skype.
Companies that use MS SQL: Accenture, Cognizant, Dell, Microsoft, ViaVarejo etc.
Description
Welcome to the World of Java Programming!
Welcome to our Java Core Course! We are happy to have you here as you begin your journey into programming or grow your skills. This course is perfect for everyone—whether you’re just starting, thinking about switching careers, or simply curious about coding. You don’t need a computer science degree to join—just a desire to learn.
Why Take This Course?
At ITER Academy, we have already taught over 1,000 students in classrooms. Now, we are bringing all that knowledge and experience online, so more people can benefit. Your teacher, Andrii Partola, is a Senior Java Engineer who works with Java every day. He uses Java to create powerful and complex programs for real companies. He has taken his real-world experience and turned it into lessons that are easy to understand and fun to follow.
Who Can Learn Java with Us?
This course is made for everyone.
Complete beginners: Even if you’ve never written a single line of code, this course will guide you step by step.
Career changers: If you want to start a new career in tech, this course will give you the tools you need.
Anyone curious about programming: If you’ve always wanted to try coding, this is a great place to start.
Learn with Real-Life Examples
Learning is easier when you can see how things work. That’s why this course is full of real-life examples. You’ll see how Java is used to solve problems, so you can understand not just what you’re learning, but also why it’s useful. These examples will help you remember things better and prepare you to use Java on your own.
Quizzes to Check Your Knowledge
To make sure you really understand the material, this course includes quizzes after many lessons. These quizzes will help you review important ideas and see how much you’ve learned. They’re a fun way to test yourself and feel confident before moving on to the next topic.
Practice Coding with Exercises
The best way to learn programming is by writing code yourself. That’s why this course has lots of coding exercises. These exercises give you a chance to practice what you’ve learned and solve problems like a real programmer. By doing this, you’ll get better and more confident with every lesson.
Lessons Designed for Success
We didn’t just create this course from scratch. We studied many other popular courses to learn what works best. Every lesson in this course is carefully organized, so it’s easy to follow and makes sense step by step. Each lesson is packed with useful information, so you learn quickly without wasting time.
Free Access to All Code
All the code written in this course is available on GitHub. You can download it, use it, and practice with it whenever you need. This means you’ll always have access to examples to help you as you keep learning.
Why Choose ITER Academy?
Practical knowledge: Learn the skills that are used in real programming jobs.
Simple and clear lessons: No confusing words or hard-to-follow explanations.
Step-by-step structure: Each lesson builds on the last one, so you never feel lost.
Experienced teacher: Learn from a professional Java engineer with years of experience.
Start Learning Today
With easy-to-follow lessons, plenty of examples, quizzes, and exercises, this course gives you everything you need to become confident in Java programming. Join us today and let’s start your journey into the world of coding together!
Description
Do you want to build an Amazing cool project? Do you want to build up your CV? Did you learn a bunch of tools like (PHP, MySQL, and Bootstrap) and you want to train your skills?? This course should be perfect for you. In this course, you are going to apply what you have learned all at once. We are going to go through the most common concepts of web development practices and parts. we are going to look at things like the log-in and registration system, the posts crud and category system, how to process images, how to upload and update them, and all that cool stuff and that's for the user-end.
For the admin-end, we are going to log in the admins and create them. how to create and perfect the whole category system, and how to take control of the posting process inside the blog. And you are going to be introduced to some other concepts and ideas like password hashing, validation, complex queries like (joins) and sessions, and whole a lot more. So if you don't want to miss out on this opportunity and if you want to get ahead with your career as developer, go now and get the course. See you inside
Description
In this comprehensive Python course, you'll learn to master Python programming from the ground up. Whether you're a complete beginner or looking to solidify your coding skills, this course provides a step-by-step approach to help you understand Python and become proficient in using it for a variety of applications. With a focus on real-world examples and hands-on practice, you'll build a strong foundation in programming.
Throughout the course, you’ll learn key Python concepts such as variables, data types, loops, and functions. We’ll then move on to more advanced topics like object-oriented programming (OOP), file handling, and working with Python libraries and modules to automate tasks and build dynamic applications. By the end of the course, you'll not only be able to write clean, efficient Python code, but also have the confidence to develop your own projects, from web applications to data analysis tools.
Some of the major areas covered in this course include:
Python Basics: Master the foundational concepts of Python, including syntax, control flow, and data structures.
Advanced Python Features: Dive into object-oriented programming, exception handling, and working with external libraries.
Real-World Projects: Build useful applications, such as automation scripts and simple web apps, that you can use in real life.
Practical Coding Skills: Gain problem-solving skills and learn to apply Python to various domains, including data science and automation.
This course is ideal for anyone eager to start coding with Python and gain a solid understanding of how this versatile programming language can be used in both personal and professional projects.
Description
This course is aimed at complete novices looking to gain experience in creating basic HTML web pages. As the central focus of this course is HTML there will be very little CSS used.
It will teach you how you can display various features that form the basis of a HTML web page these include:
Divs and Spans which can be used for presenting content sections in a web page.
Paragraphs which can be used when you wish to separate blocks of text from one another.
Headings which can be used for categorizing sections on a web page. For example, every web page could contain a heading describing that particular web page.
Images which can be used when you wish to embed images into a web page to make the page more engaging or attractive.
Links which can be useful if you need to provide links to other pages within each of your web pages. For example, your navigation menu could be the entry point for accessing other web pages you may have e.g. about us, contact us or gallery for instance.
Tables which can be used to present data or information in the format of rows and columns. For example, a web page could include price information that's presented in a table.
Lists which can be used if key points need to be summarized as a list on your web pages or for ordering certain information that may need to be displayed as a list on a web page.
Forms which may be required for capturing important data from the users that visit a web page. For example, a web page may include a Request A Callback form.
By the end of the course you should have a solid interpretation on how to use the various elements that make a HTML web page. So enroll now and begin your journey into mastering HTML.
Marketing
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Description
"Want to build a profitable affiliate business without competing in oversaturated markets?
This step-by-step Affiliate Marketing course is your ultimate guide to creating a sustainable online income stream. Designed for beginners and intermediate marketers, this course focuses on niche-specific strategies that help you stand out and succeed.
What You’ll Learn:
Find Profitable Niches: Discover low-competition, high-demand niches that generate consistent revenue.
Drive Targeted Traffic: Master organic and paid strategies to attract the right audience to your affiliate links.
Boost Conversions: Learn proven techniques like A/B testing, analytics, and email marketing to maximize your earnings.
Scale Your Business: Automate your affiliate marketing efforts and build a passive income stream that grows over time.
Stay Compliant: Understand FTC guidelines and ethical practices to protect your brand and build trust with your audience.
Why This Course?
Unlike generic courses, this program dives deep into actionable, niche-focused strategies that deliver real results. You’ll get exclusive resources, including templates, checklists, to fast-track your success.
Who Is This For?
Beginners who want to start affiliate marketing the right way.
Intermediate marketers looking to refine their strategies and dominate niche markets.
Anyone seeking a proven blueprint for passive income.
Enroll Now and take the first step toward building a profitable affiliate business today!"
Description
Unlock the future of email marketing by enrolling in AI-Powered Email Marketing: A Complete Guide!
This comprehensive course is perfect for beginners and marketers looking to enhance their skills with cutting-edge AI tools. Learn how to supercharge your email marketing efforts, drive engagement, and boost conversions with the power of artificial intelligence.
Through this course, you'll explore how AI can revolutionize the way you create newsletters, segment your audience, and build high-converting landing pages. Discover step-by-step how to automate your email campaigns, from setting up autoresponders to crafting effective email sequences that keep your customers engaged. You'll also learn how to track key performance indicators (KPIs) to measure success and continuously improve your strategies.
For all these tasks, we will use an email marketing software called GetResponse. In just an hour with GetResponse, you'll master the essential AI-driven techniques that top marketers are using to stay ahead of the competition.
Enroll now to gain new knowledge!
Who is this course for?
For everyone who would like to learn about email marketing and how to enhance it with AI
For email marketers, digital marketers who want to upgrade their work routine with artificial intelligence
Moreover, there are no special requirements for taking this course. However, having basic knowledge of using Generative AI is desirable.
Our email marketing course includes:
Theory and Practice: 2+ hours of lectures with many examples. Lessons range from 3 to 10 minutes and are easy to follow.
Lifetime access to the course and any future updates.
Support: If you have any questions, I will always be willing to answer them.
Complete the course and receive an Udemy certificate.
What will students discover throughout this course?
How AI can enhance email marketing
How to create a newsletter with GenAI
How to segment your contact base
Why should you use landing pages in email marketing?
How to create a landing page with AI
How to utilize AI for email marketing campaign creation
How to set up autoresponder and create an automated email sequence
What KPI's to track in email marketing
What are the ethical perspectives of using AI in email marketing?
And much more.
Do you need to be concerned?
This course comes with a 30-day money-back guarantee.
Don’t miss this opportunity to upgrade your skills and transform your email marketing strategy with the power of AI.
Enroll today and start building smarter, more effective email campaigns that get results with GetResponse!
See you in the first lecture!
Description
Master digital marketing with a former Global Marketing Manager for Sony PlayStation and Vice President of Marketing for a Google accelerator startup. Dekker Fraser has an MBA from the #1 ranked business for marketing: Philip Kotler's Kellogg School of Management. He's the author of two product marketing books, has 1 million Udemy marketing course enrollments, and taught college-level digital marketing. Step up your game with a top Udemy Marketing Course!
Skip the $100,000 marketing MBA and take this Udemy marketing course instead!
Learn how to acquire customers cost-effectively & grow your business quickly in 2023 using the latest digital marketing tactics & strategies. This content is based on the latest and best research as well as my real-world experience as a marketing executive in companies ranging from early-stage startups to the Fortune 100.
These digital marketing skills are relevant to companies of all sizes (from soloproeneurs to the Fortune 100) that sell products or services in both B2C and B2B markets.
Get a world-class digital marketing education from the best of the best.
Digital Marketing Course Udemy (Key Topics):
Digital marketing strategy across all channels
2 types of digital marketing
Facebook digital marketing
Twitter digital marketing
Google & YouTube digital marketing
LinkedIn digital marketing
Email marketing
Search Engine Optimization (SEO)
Public Relations (PR) for massive reach & SEO backlinks
Marketing for TikTok, Snapchat, Spotify, Reddit, Quora, Amazon & more
Social media marketing
Lead generation & customer acquisition
How to become famous
Remote marketing jobs help
Branding & brand management
Marketing strategy
Product marketing management
How to grow your digital marketing agency
Copywriting & content creation
Startup digital marketing & growth hacking
Conversion rate optimization
App marketing
Marketing research
Marketing analytics
Marketing your consulting business
Digital marketing consultant for small businesses
Digital marketing trends
How to start a digital marketing company
Freelance digital marketing
Sign up today before prices change!
Digital Marketing Course Udemy 2023
Description
Master YouTube marketing with a former Global Brand Manager for PlayStation & Vice President of Marketing for a Google accelerator startup.
Learn the secrets of YouTube fame from marketing superstar Dekker Fraser. He has over 1/2 million enrollments. His brands were reviewed by top influencers including the #1 YouTuber PewDiePie. His colleagues include a YouTuber who suddenly hit 8,000,000 subscribers with videos garnering 80 million+ views. Dekker is regularly solicited for brand partnership deals, partnerships, and more.
Dekker is the author of numerous marketing books, was a college digital marketing instructor & has an MBA from the #1-ranked business school for marketing, Philip Kotler's Kellogg School of Management.
The following course presents evidence-based advice on how you too can become famous through YouTube marketing.
Learn how to become a famous influencer through YouTube or grow your corporate brand.
YouTube Marketing Course Udemy (Key Topics for YouTube Marketing & Advertising):
YouTube marketing
YouTube automation
YouTube SEO
YouTube advertising / ads
YouTube video editing
YouTube optimization
YouTube audience growth
How to become famous on YouTube
How to advertise and generate sales through YouTube advertising
The science of fame
How to grow your channel quickly
Secrets of YouTube superstars I know personally
Organic & paid growth
YouTube marketing mistakes
How to master YouTube as the second largest search engine
Description
Welcome to Program: AI-Powered Product Marketing and Market Research by MTF Institute and M1-Project
Course provided by MTF Institute of Management, Technology and Finance and M1-Project
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 215 countries and has been chosen by more than 684 000 students.
M1-Project, developer of Elsa AI Marketing Assistant
In fast-paced digital world, businesses need to stay ahead of the curve. One way to achieve this is by leveraging AI marketing tools. These tools, such as an AI marketing assistant from M1-Project, help companies streamline their marketing strategies, making them more effective and efficient. But what exactly is an AI marketing assistant?
An AI marketing assistant is a powerful tool that utilizes artificial intelligence to automate and optimize various marketing tasks. From analyzing data to personalizing customer interactions, this digital helper can do it all. By integrating an AI assistant into your workflow, you can focus on more strategic tasks while leaving the repetitive work to the machine. Whether you’re a small startup or a large corporation, AI marketing solutions can adapt to your specific needs, making it an essential part of any modern marketing strategy.
Course Content:
Product Marketing for Startups: Identify Your Audience & Attract Customers with AI
Lecture 1. Introduction to product marketing
Introduction to product marketing
Why is product marketing essential for startups?
Lecture 2. Understanding Target Audience and ICPs
Why understanding the audience is foundational for startup success.
Target market and ICP
Anatomy of ICP: Buyer persona, pain points, goals, barriers, and triggers.
How can you determine the ICP and target audience with AI?
Lecture 3 Finding the Right Customers
Where do they hang out?
How to find your audience
How to leverage AI while finding your audience
Lecture 4 Establishing a Strong Messaging
Principles of Effective Messaging
The path to a Solid Positioning
Aligning Messaging with Your Ideal Customer Profile
How to Craft Compelling Value Propositions with AI
Lecture 5 Turning Messaging into Action with Content Marketing
Content Marketing Pillars
How to Implement Messaging in Your Content
Creating Consistent Content That Resonates with Your Audience
Crafting High-Impact Content with AI
Lecture 6 Crafting converting ads
Overview of the PAS, AIDA, and other frameworks
How to use ICP data to highlight problems, pains, and solutions in ads
Creating Facebook ads with AI.
Lecture 7. Building ICP and Marketing strategy with AI
Building ICP and Marketing strategy with AI
Course Description
AI-powered product marketing and market research leverages artificial intelligence to automate, enhance, and optimize various aspects of understanding and reaching target customers. This includes tasks like:
Identifying ideal customer profiles (ICPs): AI can analyze vast datasets to identify patterns and predict which customer segments are most likely to convert.
Crafting compelling messaging: AI can help tailor messaging to specific customer segments and personalize content for better engagement.
Automating content creation: AI can generate various types of marketing content, from ad copy and social media posts to blog articles and email newsletters.
Optimizing marketing campaigns: AI can analyze campaign performance in real-time and make data-driven adjustments to improve ROI.
Conducting market research: AI can analyze market trends, competitor activities, and customer sentiment to provide valuable insights.
Importance for Companies:
Improved efficiency and productivity: AI automates repetitive tasks, freeing up marketers to focus on strategic initiatives.
Enhanced customer understanding: AI provides deeper insights into customer behavior, preferences, and needs.
Data-driven decision making: AI enables marketers to make informed decisions based on data analysis and predictions.
Increased ROI: AI optimizes marketing campaigns for better targeting, engagement, and conversion rates.
Competitive advantage: Companies leveraging AI can gain an edge by understanding and responding to market dynamics faster.
Career Support for Managers and Experts:
Developing AI skills in product marketing and market research can significantly enhance career prospects by:
Increasing value and demand: Professionals with AI expertise are highly sought after in today's data-driven marketing landscape.
Improving job performance: AI tools can help marketers achieve better results and demonstrate their impact on business goals.
Unlocking new career opportunities: AI skills open doors to roles in data analysis, marketing automation, and AI product development.
Future-proofing careers: As AI becomes more prevalent in marketing, professionals with these skills will be better positioned for success.
Description
ATTENTION B2B DIGITAL MARKETING COURSE UDEMY STUDENTS: Learn the strategies and nitty-gritty tactical details of acquiring business customers cheaply and quickly through digital marketing and modern social media marketing. Get digital training from a former VP of Marketing of a Google accelerator startup who taught a college-level digital marketing course.
Your instructor was also a Global Marketing Manager at Sony PlayStation, VP of Marketing for a Google accelerator startup, the head of marketing for a Series-A startup, and a Product Marketing Manager for a Google-backed Series-D startup in Silicon Valley. He has an MBA from Philip Kotler's Kellogg School of Management, the #1 marketing school in the USA, where he studied both digital marketing and B2B marketing.
This is the ultimate B2B digital marketing course on Udemy. For the past 13 years I’ve worked with countless early, mid-stage, and large companies with their digital B2B digital marketing.
The primary benefit of this course is learning how to acquire customers cost-effectively. But in the process of teaching you demand generation, you’re also going to learn a lot about B2B digital marketing strategies and high-level, long-term planning and digital brand-building.
If you feel anything is missing, write me!
Key Udemy digital marketing course 2023 topics:
Advertising on LinkedIn, Facebook, YouTube, Google, TikTok, Snapchat, Quora, Reddit, Spotify, Twitter, Amazon & more
Demand generation & lead generation planning across various outbound and inbound channels
Basic and advanced LinkedIn digital marketing with real examples of campaigns I ran
(as well as other social media marketing channels including Facebook digital marketing and Twitter)Cold email digital marketing and execution with real examples of manual and digital marketing automated campaigns
B2B copywriting using my SPF framework and marketing psychology fundamentals
Account based digital marketing (ABM) with execution details
B2B conversion rate optimization (CRO)
B2B digital marketing content creation using real examples and case studies
This course is for anyone involved in B2B digital marketing, including freelancers, agencies, copywriters, entrepreneurs, and marketing managers and executives at companies large and small.
Let’s get started!
P.S., You're welcome to ask me your toughest B2B digital marketing questions! I like a good challenge.
Learn from a master strategist and tactician without paying hefty consulting fees. This is one of the best Udemy digital market courses.
- LinkedIn Digital Marketing
- Facebook Digital Marketing
- New! Snapchat advertising
- New! Reddit advertising
- New! Spotify advertising
- New! Quora advertising
- Email Digital Marketing
- YouTube Digital Marketing
- Google Digital Marketing
- Digital Marketing Copywriting
- Twitter Digital Marketing
- Social Media Marketing
- How to Grow Your Digital Marketing Agency
- Digital Marketing Course for Lead Generation
- Digital Marketing Course Udemy
- TikTok Marketing
- Account Based Marketing (ABM)
- Advanced B2B Targeting Methods
- Advanced B2B Marketing Plans
"One of the best Udemy digital marketing courses!"
Description
Groundbreaking Udemy Social Media Marketing Course to Acquire Tons of New Customers. Learn from a Former VP of Marketing with a top MBA.
This is the ultimate course on social media advertising. I’ve been doing marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.
I taught college-level digital marketing, and I studied digital marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler, the father of marketing, teaches.
The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, I’m also going to explain longer-term strategies for brand building and using social media marketing KPIs to drive this.
This course will evolve over time, but the key components right now are:
LinkedIn lead generation and customer acquisition
Facebook for cost-effective social media marketing
Twitter, Snapchat, TikTok, Quora, Reddit, YouTube, Google, Spotify, Amazon social media marketing ads
Advanced LinkedIn advertising methods
Advanced social media marketing targeting techniques
Using Instagram within the Facebook advertising platform
Lots and lots of real examples of projects I personally worked on...and case studies that I pulled from other sources including Facebook itself
This course is for anyone involved in social media marketing, including marketing managers and consultants.
This is the ultimate course on social media advertising. By the end of this social media marketing course, you’ll learn:
How to acquire customers quickly and cheaply
How to run advertisements on facebook, linkedin, tiktok, twitter, and more
How to optimize your campaigns to maximize ROI
Advanced targeting techniques that very few people know about
How to get short-term revenue as well as long-term growth from social media ads
How run virtually every type of ad, including videos, images, inbox messages, and more
Learn to amplify your organic content with paid media
Plan social media ads for every stage of the marketing funnel
How to pull everything together into a coherent social media advertising plan
Let’s get started!
Sincerely,
Dekker Fraser, MBA
Your Social Media Marketing Instructor
Description
Welcome to the ultimate course on Facebook ads! Become a top 1% Facebook ads pro in just a few hours with a top Udemy Facebook Ads course.
Your instructor mastered Facebook ads for over a decade & served as a VP of Marketing for a Google accelerator startup & as a Global Marketing Manager for Sony PlayStation. Learn how to generate leads, acquire customers, and produce massive growth with stellar profits.
He helped countless companies--large & small--with Facebook ads and social media advertising. He also taught college-level digital marketing & received his MBA from the #1 marketing school--the Kellogg School of Management. This is where the father of marketing himself, Philip Kotler, teaches.
Some of the key things you’re going to learn in this groundbreaking Facebook ads course:
What separates the top 1% of Facebook ads marketers from the bottom 99%?
Advanced Facebook targeting using LeadEnforce (to target followers of certain pages, influencers, competitors, etc & use LinkedIn targeting criteria within Facebook ads!)
A deep understanding of how awareness ads work at scale. Most Facebook ads "gurus" ignore this objective completely because they don't understand how large-scale Facebook ads work and how to spend budgets wisely.
How to run & optimize complex B2B & B2C Facebook ads funnels for both short-term profit and long-term growth--simultaneously!
How to generate leads and convert those leads into paying customers - using highly targeted Facebook ads
How to run a massive campaign like a Fortune 500 advertiser (without a big budget!)
How to run a proper B2B & consumer awareness campaign that reaches customers based on how informed they are
How to measure success using key B2B & B2C benchmarks and Facebook advertising KPIs
How to combine Facebook ads with other channels like LinkedIn, Google & YouTube
How to set up retargeting and sophisticated Facebook marketing funnels
How to build custom, highly targeted lists for Facebook ads
How to create and promote content for each stage of the Facebook ads marketing funnel
Lead generation best practices
How to build Facebook ads that will make people buy your product now and long into the future
SECTION 1: B2B Facebook Ads (Business-to-Business Ads)
SECTION 2: B2C Facebook Ads (Business-to-Consumer Ads)
This course is for anyone involved in digital marketing & Facebook ads, including advertising consultants, marketing managers, brand managers, social media managers, and entrepreneurs. Let’s get started!
Description
Welcome to the ultimate course on LinkedIn marketing, lead generation & advertising in 2023. Master B2B social media marketing!
I've been advertising on LinkedIn since 2011, and I have an MBA from the #1-ranked business school for marketing in the USA.
The main benefit of this course is teaching you how to use LinkedIn to get new customers. For example, I'll walk you through a case study on how one ad campaign generated a 500% return on investment. To get customers we’re going to use LinkedIn ads, but also account based marketing (ABM), LinkedIn Sales Navigator, your LinkedIn company page, and other tactics such as automating connection requests.
After this course, you’ll be able to acquire new customers using LinkedIn efficiency by using the top, middle, and bottom of the marketing funnel. You’ll be able to put together a LinkedIn customer-acquisition plan.
I'll talk about LinkedIn ads of various types with different objectives. The key to cost-effectvie lead generation and customer acquisition is mapping out the entire funnel, not just short-term lead generation.
The major sections of this LinkedIn marketing course are:
BOFU (Bottom of Funnel): generating short-term revenue
MOFU (Middle of Funnel): tactics such as product education & nurturing that will enhance BOFU
TOFU (Top of Funnel): generating broad awareness and problem education to provide the basis for subsequent revenue generation
I'll talk about the details of LinkedIn campaigns I worked on and provide 3rd-party case studies. I'll give you tutorials, strategies, and tactics to pull everything together.
This is a more structured approach to LinkedIn marketing than my previous courses which focused on jumping straight into tutorials.
This course is for people in B2B marketing and potentially those in outbound sales and business development.
Let’s get started!
Key Marketing Topics:
LinkedIn Marketing
LinkedIn Lead Generation
LinkedIn Advertising (LinkedIn Ads)
Social Media Marketing
LinkedIn Advertising Course
B2B Advertising
B2B Marketing
Description
Are you struggling to write persuasive copy that converts readers into customers?
Do you want to take your writing skills to the next level and become a professional copywriter?
Look no further than the Copywriting & Content Marketing Course!
Join 1,000,000+ students and learn from award-winning digital marketing expert, Ing. Tomas Moravek.
Welcome to the ultimate Copywriting & Content Marketing Course - an enriching journey designed and taught by the award-winning digital marketing savant, Ing. Tomas Moravek. This course promises transformative experiences.
A unique highlight of this course is its inclusion of the complete ChatGPT guide, your secret weapon in mastering modern, effective copywriting. This invaluable tool takes your learning to an entirely new dimension, offering strategies that are critical for your success in the dynamic world of copywriting.
Don't just learn to write, learn to inspire and influence with your words.
Why choose our course?
The numbers speak for themselves:
98% of our students confirm they're gaining valuable information, ensuring that every lesson you take is packed with actionable insights.
96% attest to the clarity of our concept explanations. No jargon, no fluff—just clear, concise, and comprehensive content.
With 91% praising the instructor's engaging delivery, you're not just learning; you're embarking on an exciting journey of discovery.
94% of our learners appreciate the ample opportunities to apply their newfound knowledge, ensuring that theory seamlessly translates into practice.
Meeting expectations? Absolutely! 93% of students believe the course consistently delivers on its promises, offering value at every turn.
And rest assured, you're in expert hands. A whopping 98% vouch for the instructor's deep knowledge on the topic.
Your Success is Our Priority.
In the vast sea of online courses, ours stands out, not just for its content but for its commitment to your growth and success. Join a community where learning meets excellence, and where your aspirations transform into achievements.
Enroll now and be part of the success story that countless students vouch for. Join us and step into a world where copywriting is not just a skill, but an art.
This course has been completely updated with 50+ writing assignments and 60+ interactive quizzes to make learning fun and effective. You'll learn the fundamentals of copywriting, including how to write attention-grabbing headlines, create compelling sales copy, and craft effective calls to action.
But that's not all! The course has been updated with new copywriting sections for e-commerce and local businesses, as well as 70+ easy-to-adjust professional content marketing templates with HQ listenings and a huge resource center. You'll even get a guide on using ChatGPT to generate content ideas and do better SEO keyword research. Plus, you'll also get a complete guide on writing persuasive stories.
By the end of the course, you'll be equipped with the knowledge and skills to start your own professional copywriting business. Plus, you'll get a complete freelancing guide with a wealth of resources to help you get started.
"I've spend 3 years taking courses on copywriting, and I can say that this is the best copywriting course on Udemy you can find ever. The special thing about this course is the practical assignments you have to create while taking the course. This helped me to create my own copywriting samples for the first time in my life. I'd never written a word of copy before but this course made me able to write my own writing samples with the help of templates provided in the course in the form of assignments and resources. And yeah another very premium and very important thing you're getting is the Resources attached to the lectures. They include all of the templates, guides and every thing you need to know about that specific piece of copy, you have it there. This highly valuable course packed with premium valuable resources you need. Highly recommended this course. If you want to biu only one course on Udemy to learn copywriting from scratch, this is it. I wish there would be a website copywriting section specific to learn like other types of deliverables of copywriting. Will be very thankful if you'll add the Website Copywriting Section. And PLEASE bring back the website creation section back Thanks." Wajahat Ali
"Coming into this course I knew nothing about copy writing. I only knew I wanted to pursue the independent lifestyle a occupation is this direction had to offer. This course prepared me so well and it gave me confidence and direction. I have started with copy writing while completing the course and it is going fantastically. Forever grateful to Thomas Moravek." Roxanne
"I wanted to tell you that I have a job in a digital marketing company! I'm working as a copywriter and account manager for a team of developers and graphic designers! I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager! Thank you so much for the knowledge and help throughout the course! You have been very helpful in my path to great success!" Thank you so much!" Gabriel
"This course is excellent at providing you loads of information on how to get started in your marketing career. You can follow along step by step. It's the perfect beginner course to help you on your way to an exciting career and Tomas keeps you motivated every step of the way!" Shawn
Dear Students,
Hi, I'm Tomas Moravek, and in 2016 I was awarded the Internet Efficiency Award for my Digital Marketing Strategy. Now I'm on Udemy, with my comprehensive course designed to take you from novice to expert in Content Marketing and Copywriting. With this course, I've really gone over the top to bring you extra value.
This course will teach you everything you need to know about content marketing, including the art of professional SEO copywriting, so you create content that demands attention.
Power up your digital marketing game with easy to follow tutorials that quickly teach you how to use newsletter, press release, blog, and content marketing to boost all your campaigns. My driving motivation is my passion to share with others, so I can see them expand their skillset and grow in their mastery using my knowledge.
Transform Your Copywriting Skills with the Power of AI. Join our course and discover how ChatGPT can take your content creation to the next level.
One of the standout features of our course is our use of ChatGPT, an AI-powered language model that can generate content ideas, help with SEO keyword research, and provide inspiration for your next blog post. With ChatGPT, you'll have access to a powerful tool that can help you streamline your content creation process and ensure that your blog is always fresh, engaging, and on-trend.
But ChatGPT is just one part of our course – we also provide a wealth of practical advice and tips for successful blogging and copywriting. From ready-made templates to quizzes and writing assignments, our course is packed with hands-on guidance that will help you take your blogging game to the next level.
Elevate Your Copywriting with ChatGPT Plus 4.0 & GPTs. Discover the Power of Advanced AI in Modern Copywriting.
In our updated course, we're thrilled to introduce the capabilities of ChatGPT Plus 4.0 integrated with GPTs. This combination is a game-changer for copywriters, offering a suite of tools that can supercharge your writing process.
Benefits of Using ChatGPT Plus 4.0 with GPTs:
Enhanced Creativity: ChatGPT Plus 4.0 acts as your AI-powered writing assistant, suggesting creative ideas, refining your content, and ensuring your copy is sharp and engaging.
Diverse Content Creation: With GPTs, you can pull data from various sources, be it trending YouTube videos, web content, or video insights. This allows for richer, more diverse content that resonates with your audience.
Efficient Research: No more spending hours on research! Use GPTs to quickly gather information, statistics, and insights from the web, making your copy more informative and backed by credible sources.
Real-time Feedback: Get instant feedback on your writing. Whether it's grammar, tone, or style, ChatGPT Plus 4.0 ensures your content is polished and professional.
Interactive Learning: Our course offers hands-on exercises using ChatGPT Plus 4.0 and its GPTs. Practice real-world scenarios, from crafting compelling ads to writing SEO-optimized blogs.
Stay Updated: The digital world is fast-paced. With ChatGPT Plus 4.0 and GPTs, you'll always be equipped with the latest AI tools and techniques, ensuring your copywriting skills remain cutting-edge.
Why Integrate ChatGPT Plus 4.0 in Your Copywriting Toolkit?
Competitive Edge: In a saturated market, offering AI-enhanced copywriting can set you apart from other writers.
Time Efficiency: Reduce the time spent on brainstorming, research, and editing. Focus more on crafting compelling narratives.
Continuous Learning: AI is ever-evolving. By integrating ChatGPT Plus 4.0 in your workflow, you're committing to continuous learning and adaptation.
New Update: Introducing AI-Powered Copywriting with Content at Scale.
Are you ready to elevate your copywriting game? Our course now integrates the revolutionary capabilities of Content at Scale, a leading AI writer that crafts humanlike, SEO-optimized, long-form blogs.
What's New in This Update?
AI-Powered Content Creation: Learn how to harness the AI writer that outperforms other tools and even human writing. Generate research-backed, long-form content from diverse sources, including keywords, YouTube videos, and more.
Advanced SEO Techniques: Dive deep into AI-driven SEO strategies. Understand how Contenta t Scale analyzes top-ranking content and crafts fresh, unique content tailored for your target audience.
Versatile Content Options: Explore various content creation avenues, from transforming podcasts into engaging articles to converting YouTube videos into insightful blogs.
Hands-On Tutorials: Get step-by-step guidance on using Content at Scale. Watch live demonstrations, practice with real-time exercises, and receive feedback on your AI-generated content.
Why This Update Matters:
Stay Ahead of the Curve: In the ever-evolving world of digital marketing, AI is the future. Equip yourself with the skills to use cutting-edge AI tools effectively.
Increase Efficiency: Cut down content creation time significantly while maintaining, if not improving, the quality of your output.
Expand Your Portfolio: With the ability to produce diverse content types, showcase a broader range of work to potential clients or employers.
Enroll Now and Embrace the Future of Copywriting. Secure your spot and transform your copywriting journey with the power of AI.
New Section: Master WordPress with Avada, CloudFlare, SEO Yoast & Google Search Console. Unlock the Secrets to Building & Optimizing Powerful WordPress Websites.
We're excited to unveil our latest module dedicated to empowering you with the tools and knowledge to create stunning, optimized WordPress websites. Dive deep into the world of WordPress, guided by industry experts, and master the art of website creation and optimization.
What You'll Learn:
WordPress & Avada Mastery: Grasp the fundamentals of WordPress and harness the power of the Avada Website Builder to design responsive, visually captivating websites without any coding.
Website Speed & Security with CloudFlare: Learn how to integrate CloudFlare with your WordPress site, ensuring faster load times, enhanced security, and improved user experience.
SEO Optimization with Yoast: Unlock the potential of SEO Yoast, the premier WordPress SEO plugin. From meta tags to sitemaps, discover how to optimize every aspect of your site for search engines.
Google Search Console Insights: Master the Google Search Console, a vital tool for website owners. Track your site's performance, identify issues, and understand how Google views your site.
Benefits of This Section:
Comprehensive Knowledge: This isn't just a basic guide. Dive deep into each tool, understanding not just the 'how' but also the 'why' behind each action.
Hands-On Experience: Engage in practical exercises, building a WordPress website from scratch and optimizing it using the tools taught.
Expert Guidance: Learn from industry professionals who bring years of experience to the table, offering insights, tips, and tricks that aren't found in regular tutorials.
Future-Proof Skills: With the digital landscape constantly evolving, mastering these tools ensures you stay relevant and in-demand in the website creation and optimization space.
Why This Module is a Game-Changer:
All-in-One Solution: No need to juggle between multiple courses. This module offers a holistic approach, covering everything from design to optimization.
Increased Visibility: With SEO Yoast and Google Search Console, ensure your website ranks higher on search engines, driving organic traffic and boosting visibility.
Performance & Security: With CloudFlare integration, guarantee your website visitors a secure, fast-loading site, reducing bounce rates and increasing engagement.
Join the WordPress Revolution.
Whether you're a beginner looking to start your website journey or a seasoned professional aiming to update your skills, this module is tailor-made for you. Enroll now and transform your WordPress expertise.
This course is a passion of mine, so I constantly update and improve it.
Free lifetime updates are included when you enroll, so you can always access the latest content and copywriting strategies. My ultimate content marketing mastery course is designed to help you succeed no matter what level of skill you are at, even if you are a complete novice. You will need to put in the work, but I can assure you, if you do, you will see results.
So, how can mastering the art of copywriting benefit you?
We know many marketers wonder if copywriting is still relevant, as we live in an age where video, visual and podcast content are the most shared mediums. Yet copywriting is still so vital, as it has the power to improve nearly every aspect of your marketing. If you know how to write content that grabs people from the start you can raise your game and boost customer engagement massively.
From your sales pages to your press releases, video scripts, blog post headlines meta descriptions, and email campaigns to your Facebook posts and Press releases, knowing how to create great copy will help your marketing efforts enormously. When you learn how to do it right, you'll be able to get higher conversion rates on key pages, improve the structure of your blogs, get more engagement in social media, and have many more people share your content.
Most importantly of all, you'll be able to understand your customer’s needs, which will help you connect with your target audience much better. To create truly great copy, you first need to know your audience. You must understand what drives them, their hopes, dreams, thoughts, fears and desires.
Once you have this knowledge, you'll be able to write copy that immediately connects with the people you're trying to reach, because you'll be speaking their language. This will make all your content 100% more effective, and you'll find it easier to be able to get people to take the action you want.
Knowing how to write good copy is an essential marketing skill, that will help you boost your reach, sell more, and get more customer engagement. It will also make you much more employable, according to the National Association of Colleges and Employers, 73% of employers want to hire people with strong writing skills.
Why Our Comprehensive Copywriting & Content Marketing Mastery Course is Essential for You:
Master the Art of Persuasion: Dive deep into the psychology behind the customer's journey to purchase. Discover the three pivotal stages and tailor your content to guide prospects seamlessly towards a sale. This golden strategy accelerates sales, and we're eager to share it with you upon enrollment.
Elevate Your Copywriting Skills: Grasp persuasive SEO copywriting techniques that captivate potential customers, foster trust, and drive sales. Benefit from our pro content creation templates suitable for various platforms, from Twitter posts and email newsletters to sales letters and blogs.
Content Marketing Excellence: Ensure your content reaches the right audience. Boost engagement rates to generate more leads, sales, comments, and shares.
Content Creation Mastery: Access our extensive library of templates and guides tailored for e-commerce, marketing, and social media. Craft high-performance content, from email newsletters and social media posts to diverse ad campaigns.
Harness the Power of AI with ChatGPT: Remove the uncertainty from SEO research and content creation. Our course equips you with the knowledge to leverage AI, enhancing your blog posts and expanding your readership.
Expand Your Outreach: Master the SEO blogger outreach technique and gain access to our straightforward SEO PR link-building guide. Plus, utilize our templates to connect with influencers across social media platforms.
Introducing Advanced Sections:
WordPress & Website Optimization: Learn to create stunning websites using WordPress and the Avada Website Builder. Integrate CloudFlare for enhanced speed and security, optimize with SEO Yoast, and gain insights with Google Search Console.
AI-Enhanced Copywriting with Content at Scale: Discover the revolutionary capabilities of Content at Scale, an AI writer that crafts humanlike, SEO-optimized, long-form blogs.
ChatGPT Plus 4.0 & GPTs: Stay ahead with the latest in AI-driven copywriting. Understand how ChatGPT Plus 4.0, combined with GPTs, can supercharge your writing process.
Get ready to experience a revolution in your copywriting journey
We've updated our course with the ultimate, complete guides of ChatGPT that will drastically change the way you write for the better.
This comprehensive course encompasses every significant aspect of modern, effective copywriting. We haven't left any stone unturned. Whether you're optimizing content on your website, rewriting existing material, penning captivating blog posts, or constructing compelling newsletters, our course has it all.
And it doesn't stop there. For the first time, we're introducing a section devoted to ChatGPT Plus with GPTs. These advanced tools will empower you to not just write, but write in a way that resonates with your audience, engaging them like never before.
Venturing into the exciting world of YouTube? We've got you covered! Our course will guide you through the process of creating high-impact YouTube scripts, provide thorough methods for analyzing YouTube videos, and offer tested strategies to optimize your videos for maximum reach.
But why are we doing all this? Because we believe in the power of your words. We believe that with the right tools, you can turn your ideas into compelling narratives that not only sell, but inspire, excite, and connect.
So are you ready to write like never before? Ready to engage your audience on a deeper level? Ready to see your content get the attention it deserves? If so, then welcome aboard.
This isn't just a copywriting course. It's an opportunity to take your skills to an unprecedented level.
Take a leap forward, embrace the future of copywriting with us.
Experience the incredible magic of transforming your copywriting skills to heights you've never reached before
Our offer is not just about acquiring another skill - it's about truly connecting with your audience through the timeless art of storytelling.
When you get onboard with us, you receive more than just a guide. We present you with an elaborate compass to the fascinating realm of persuasive storytelling, a guide that is brimming with 33 exemplary stories. These are not mere examples, but masterpieces that demonstrate the profound potential of storytelling in an accessible and engaging manner.
Imagine harnessing the power of stories to evoke emotions, paint vivid pictures and compel your audience to action. Think about the captivating narratives you could weave, narratives that don't just sell but build bonds. That is the secret power we're handing you.
The beauty of this power is that it's not a secret kept away in lofty towers or ancient scrolls. It's been at your fingertips all along. We're here to reveal it, teach you to wield it effectively, and transform the way you write forever.
Join us, uncover the secret power of storytelling, and watch as your copywriting skills ascend to stratospheric levels. This is an opportunity that doesn't knock twice. Grab it and become the storyteller you were destined to be.
This How to Copywriting & Content Marketing Guide Contains Every Essential Type of Example you’ll need to Get Started as an Professional Copywriter:
Facebook Post Template
Facebook Ad Template for Products
Facebook Ad Template for Services
Landing Page Template
Mini Story Email Template
Email Teaser Template
Email Welcome Template
Sales Letter Template
The Detailed Listicle Template (Blogging)
The Product Comparison Template (Blogging)
The How-to Comprehensive Guide (Blogging)
Guest Blog Outreach Template
LinkedIn Ad Template
Outreach Template for LinkedIn
Twitter Ad Template
Twitter Post Template
YouTube Video Description Template
Instagram Post Template
Instagram Ad Template
Press Release Template
Influencer Outreach Template
Backlink Outreach Template 1
Backlink Outreach Template 2
Template to ask for Social Shares from Influencers
Subscriber Welcome Email Template for Ecommerce
Time Limited Subscriber Only Email Offer for Ecommerce
Sales Letter Template for Ecommerce Products
Landing Page Template for Ecommerce
Product Description Template for Ecommerce
Sample Instagram Ecommerce Engagement Post
Sample Instagram Product Showcase Post
Sample Instagram Ecommerce Ad
Ultimate Facebook Ad Template for Ecommerce
Super Short Facebook Ad to Boost Ecommerce Traffic
Facebook Promotional Ecommerce Post
Sample LinkedIn Ad Template for Ecommerce
Incentive to Purchase Website Pop up Reminder Template for Ecommerce
Email Reminder to Purchase Template for Ecommerce
The Ecommerce Product Comparison for Ecommerce
Guest Blog Outreach Template for Ecommerce
Influencer Outreach Template for Ecommerce
Twitter Ad to Push Traffic to your Online Store
Twitter Post to Boost Engagement & Sign ups for Ecommerce
YouTube Channel Description Template for Ecommerce
YouTube Video Description Template for Ecommerce
Press Release Template for your Product Launch
In-Depth Template for Ecommerce Homepage
In-Depth Template for Ecommerce Product Landing Page
In-Depth Template for Ecommerce About Page
In-Depth Template for Ecommerce FAQ Page
In-Depth Template for Ecommerce Product Guide Landing Page
When you enrol, you also get:
Course materials and tuition worth at least $10.800 - you get it all - for a tiny fraction of the cost
Handy PDF & MP3 packed with useful and Extra Resources you can download from our huge Resource Centre
To-Do lists to help you get organised and complete all your goals
60+ Interactive Quizzes
50+ Writing Assignments making Learning fun!
70+ Pro Copywriting Templates you can easily Adjust for your Needs
Lifetime access & Lifetime updates
Udemy certificate of completion - ready for download
30-day money back guarantee
Fast & friendly support in the Q&A section - ask me a question anytime
PDF 10 lessons to quit your job and become a digital nomad
PDF 10 reasons to become a digital nomad today
PDF Digital Nomad Secrets
PDF Starter pack for digital nomads
PDF 157 questions that will help you raise your prices dramatically
PDF Ebook-Side Hustle Secrets
PDF Create a photography landing page that turns visitors in to clients
PDF Find photography clients before travelling to your next destination
PDF Presentation template: Attracting high value clients whilst travelling
PDF Pricing Strategies and Adding Value
Enroll today and join the ranks of successful copywriters who have mastered the art of persuasive writing
Get the knowledge you need to expand your skills, and effectively market your business in today's fast-paced digital business environment.
By enrolling in this course, you'll not only become a skilled copywriter and content marketer, but you'll also receive a complete freelancing guide packed with valuable resources to help you launch your very own professional copywriting business in no time.
We look forward to welcoming you on board as my newest student,
Yours,
Ing. Tomas Moravek & Team
Internet Efficiency Awarded Digital Marketing Expert
Description
Facebook Ad Secrets is designed for beginners who wants to learn and for existing marketers who wants to sharpen their Facebook advertising skills.
In this online training program, you will discover the secrets on how to create your Facebook (and Instagram) ads effectively, how to optimize for better results, and ultimately generate qualified leads and profitable sales
Everything taught in this program is a result of hundreds of Ad Campaigns and tens of thousands of own dollars spent.
One of the biggest problems any online business owner will face is making the first sale with a new prospective customer.
In this video series, you will learn how to properly set up and use the power of retargeting on the Facebook platform.
Also you will discover how to professionally use Facebook retargeting marketing to bring back that 98% and convert ‘window shoppers’ into buyers
Facebook is a massive traffic monster. Once people log into Facebook, the system basically keeps tight surveillance on them.
Every like, comment, share, as well as page that you liked and even ads that you clicked, will be monitored by Facebook.
Facebook can make educated guesses as to what your interests are and can then show you advertising that fits those interests.
You really cannot afford to miss out on Facebook and its marketing potential.
It’s about time for you to learn modern Facebook marketing! This video course will show you exactly how it’s done...
Facebook Messenger has revolutionized how marketers can access and grow their audience on Facebook and websites that use many of Facebook’s extensions.
Facebook is not just one platform, it is actually a set of related properties. It also shares key parts of its functionality with third-party websites.
In this video course you will learn how Facebook Messenger works, how you can create bots that would work with Facebook Messenger so you can grow your audience, and most importantly, drive qualified traffic to your website.
Facebook is by far the biggest social network on the planet.
It is the third largest website in the world after Google and YouTube and it has billions of users that use it regularly. Now you can leverage the power of Facebook to drive free traffic to your website. With this video course you will learn the best free Facebook strategies.
Topics covered:
Evergreen Facebook Marketing Formula
How To Create Your Facebook Business Account
How To Create Your Facebook Page
Facebook Page Crash Course
How To Create Facebook Pixel And Add To Your WordPress
Setting Up Your Ads Manager Column Breakdown
Understanding Ads Manager & Objectives
How To Create Custom Audience
How To Create Retargeting Ads & Save Lost Traffic
Advanced Retargeting Method
How To Tweak Your Ad Targeting
How To Spy On Competitors Facebook Ads
You will learn the best methods to use to get the most free traffic
You will learn what successful Facebook marketers do to drive free traffic
You will be able to engage with your audience
You will learn how to optimize your Facebook Page so that you get the maximum amount of free traffic
You will learn how video can bring you a lot of free Facebook traffic
Visual Map of Facebook Retargeting
Visual Map of Real-Life Scenarios
Facebook Pixel
Adding Pixel to Your Website
Pixel Variables and Settings
Custom Audiences
Creating Custom Audiences
Retargeting Campaign Setup
What is Facebook messenger and how can it help your business?
A more in-depth look at FB messenger bots
How can Facebook Messenger Bots Grow Your Audience?
The Dos and Don'ts of Marketing Through a Facebook Messenger Chat Bot
How to Qualify Facebook Messenger Traffic
The Classic Sales Funnel
How to Create Your Own Facebook Messenger Bot
How to Drive More People to Your Facebook Messenger Chat Bot
The 10 main reasons why you should use Facebook Messenger bot marketing
Description
This is the ultimate course on growing your digital marketing agency or social media marketing agency & getting more clients. I worked for a digital marketing agency for 5 years. I also worked as an independent consultant. As a global marketing manager for Sony, I worked with some of the top marketing agencies in the world including Digitas, Mediacom, and Publicis. I taught college level digital marketing and I have an MBA from the top business school for marketing--the Kellogg School of Management. This is where the father of marketing Philip Kotler teaches.
But this course is not just based on my own anecdotal experience in a digital marketing agency. It’s also based on academic research and advice I received from some of the world’s top consultants--partners at firms like Accenture and McKinsey--the companies that have been buying up digital marketing agencies lately.
I’m going to teach you:
How to get more clients for your digital marketing agency
How to get more high-paying clients
How to grow your digital marketing gency
How to write cold emails and ads to get clients
How to write digital marketing proposals
How to create a client-acquisition funnel
How to convince clients to hire you
How to price your digital marketing agency services
One of the most important things to remember is that in this course you can ask me questions. So if you feel anything at all is missing, I will fill that gap by answering your personally.
This course is for people who work in digital marketing agencies that are large or small, including independent marketing consultants and contractors.
Let’s start get started!
Business
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Description
Tired of juggling 10+ apps for notes, tasks, and projects?
Notion is the ultimate digital Swiss Army knife—but its flexibility can feel overwhelming. This course cuts through the chaos. No tech skills required. Whether you’re a student, busy parent, CEO, or freelancer, you’ll learn to build a central command center for your entire life.
Here’s why this course stands out:
1. Project-Based Learning: Build The Metrix—your personalized dashboard—as you progress. By the end, you’ll have a fully functional system for work, life, and side hustles.
2 . Beyond Basics: Most courses stop at databases. We dive into formulas, automation, backlinking, and even website creation.
3. Real-World Ready: Learn exactly how professionals use Notion—for CRMs, study guides, team hubs, content planning, and more.
4. Fun & Engaging: No dry lectures. We use emojis, templates, and relatable examples (think: "Turn your grocery list into a linked database!").
Who Is This For?
Overwhelmed Organizers: Replace To-do list, Trello, Evernote, and Google Docs with ONE tool.
Students & Lifelong Learners: Build study guides, research databases, and habit trackers.
Entrepreneurs & Teams: Create client portals, project trackers, and automated workflows.
Creatives & DIYers: Design visual portfolios, mood boards, and publishing pipelines.
Anyone Who Wants to Future-Proof Their Productivity: Stay ahead with Notion’s cutting-edge features.
What Students Will Learn in This Course:
Here’s exactly what you’ll master, broken down into actionable skills and knowledge—no fluff, just results!
Module 1: Notion Foundations
Set Up Like a Pro
Create a Notion account tailored to your needs (personal, team, or student).
Navigate the interface confidently: sidebar, workspace settings, and quick-switch shortcuts.
Install essential browser extensions (e.g., Notion Web Clipper) to save articles, tweets, or recipes in seconds.
Master Pages & Blocks
Turn blank pages into dynamic hubs using 20+ block types: tables, toggle lists, embeds (YouTube, PDFs, Google Maps), and more.
Organize content with columns, dividers, and callouts for clarity.
Use keyboard shortcuts to speed up formatting (e.g., / command menu).
Module 2: Build Your Dashboard (The Metrix)
Design Your All-in-One Productivity Dashboard
Create a central home base to track tasks, goals, habits, finances, and projects.
Integrate calendars, habit trackers, and progress bars for a 360° view of your life.
Use linked databases to sync data across pages (e.g., show overdue tasks on your homepage).
Build a Knowledge Graph
Connect ideas, notes, and projects using backlinks (like a personal Wikipedia).
Create relational databases to link research, book highlights, and meeting notes.
Module 3: Database Mastery
Store & Organize Anything
Build databases for recipes, client projects, study notes, CRM, travel plans, and more.
Use 6 database views: Table, Board (Kanban), Gallery, Calendar, Timeline, and List.
Automate with Relations & Rollups
Link databases to auto-update info (e.g., connect a "Clients" database to "Projects" to track deadlines).
Use rollups to calculate totals, averages, or statuses across databases (e.g., total project budget).
Save Time with Database Templates
Create reusable templates for meeting notes, project briefs, or content calendars.
Set default templates so new entries auto-populate with your structure.
Module 4: Advanced Features
Notion Formulas for Non-Techies
Write simple formulas to automate:
Progress bars for goals/habits.
Deadline reminders (e.g., "Due in 3 days!").
Budget calculations (e.g., expenses vs. income).
Design Aesthetic & Functional Pages
Style pages with custom covers, icons, and fonts.
Add interactive widgets: weather, Pomodoro timers, or GitHub embeds.
Use color-coded statuses and tags for visual clarity.
Collaborate Like a Team (Even If You’re Solo)
Share pages with granular permissions (view-only, comment, or edit).
Use mentions, comments, and activity logs for smooth teamwork.
Sync team databases (e.g., marketing/content calendars).
Module 5: Publish & Automate
Turn Notion into a Website with Super
Publish portfolios, blogs, or business sites directly from Notion.
Customize domains and optimize SEO.
Embed contact forms, payment buttons, or newsletter signups.
Automate Workflows with Zapier
Connect Notion to 1,000+ apps:
Auto-save Gmail attachments to Notion.
Sync Google Calendar events with your task database.
Trigger AI-generated content (ChatGPT) into Notion notes.
Expert-Level Notion Features
Hidden Hacks & Pro Tips
Use synced blocks to update content across multiple pages instantly.
Create multi-action buttons to automate repetitive tasks (e.g., the "New Client Onboarding" button that generates a project page, sends an email, and adds a calendar invite).
Optimize mobile usage: edit, view, and collaborate on the go.
Real-World Projects You’ll Build
A Personal CRM to track relationships, birthdays, and follow-ups.
A Content Creation Hub with editorial calendars, SEO trackers, and idea banks.
A Student OS for lecture notes, exam schedules, and group project management.
A Freelance Dashboard to manage invoices, client feedback, and deadlines.
Future-Proof Your Skills
Stay ahead with Notion’s evolving features.
Troubleshoot common errors (e.g., broken formulas or permission issues).
By the End of This Course, You’ll Be Able To:
Replace 10+ apps (Todoist, Trello, Evernote) with one streamlined Notion workspace.
Automate repetitive tasks, saving 5+ hours/week.
Design visually stunning pages that inspire productivity.
Confidently teach others Notion basics or advanced tricks.
Solve real-life problems (e.g., "How do I organize my side hustle while working full-time?").
No prior experience is needed—just bring your chaos, and we’ll turn it into clarity!
What You’ll Get
20+ Ready-to-Use Templates: LifeOS dashboard, CRM, study planner, content calendar, and more.
Lifetime Access: Lifetime Access: Stay up to date with Notion’s latest features.
Q&A Support: Ask me anything—I respond within 24 hours!
30-Day Guarantee: Love it or get a full refund.
Student Love
“I replaced 5 apps with Notion after this course. The Metrix system CHANGED how I work!” – Sarah, Freelancer
“Finally, a course that explains databases without making my head spin!” – Mark, Student
Enroll Now!
Your future self will thank you. Stop drowning in tabs and notes. Build a productivity system that grows with you.
Click “Enroll Now” and join 12,000+ students who’ve transformed their workflow!
Description
Welcome to the comprehensive course on partnership accounting! Whether you're a student, aspiring accountant, or small business owner, this course is designed to provide you with a deep understanding of partnership accounting principles and practices.
Throughout this course, we will explore the unique aspects of partnership entities, comparing them to other business structures such as sole proprietorships and corporations. By examining their similarities and differences, you will gain a comprehensive understanding of partnership accounting.
We will begin by delving into the process of setting up a partnership, covering essential topics such as partner contributions, capital accounts, and the legal requirements involved. Understanding the initial steps of partnership formation is crucial for accurate accounting.
Next, we will focus on one of the key distinctions of partnership accounting: the allocation of net income to partners. We will explore various methods and strategies for distributing profits among partners, taking into account factors such as capital contributions, profit-sharing ratios, and partnership agreements.
The course will also cover the recording of partner withdrawals, also known as draws, and the closing process for partnerships. We will discuss the necessary journal entries, adjustments, and financial statement preparation to ensure accurate reporting at the end of an accounting period.
In addition, we will address scenarios involving changes in partnership composition. You will learn how to record transactions related to partner retirements, admissions, and changes in profit-sharing ratios. These topics are critical for understanding the dynamic nature of partnership accounting.
Furthermore, we will explore the partnership liquidation process, which involves winding up the business and distributing assets among partners. Understanding the steps involved in the liquidation process is essential for managing the financial affairs of a partnership.
As you progress through the course, you will have access to a range of valuable resources. Downloadable PDF files will provide offline reference materials, while preformatted Excel practice files will enhance your skills in performing partnership accounting calculations. Multiple-choice and short calculation practice questions will help reinforce your understanding, and discussion questions will foster interactive learning and encourage you to share insights with fellow students.
Rest assured, you will be learning from a highly qualified instructor with extensive experience in accounting concepts, software applications, and curriculum development. With their CPA, CGMA, and MSc in Taxation qualifications, as well as their teaching expertise, you can trust that you're receiving instruction from an industry professional who understands the practical application of partnership accounting.
Enroll now and embark on a comprehensive journey into partnership accounting. Enhance your knowledge, develop valuable skills, and gain confidence in navigating the unique accounting challenges faced by partnership entities.
Description
Welcome to this course, where we delve deep into the intricacies of corporate financial obligations. This comprehensive course introduces you to the world of bonds and notes payable from a corporate perspective, providing you with a clear understanding of the recording and issuance of such liabilities.
We kick-start our journey by exploring how to record the issuance of bonds, whether they're issued at par value, a discount, or a premium. Discover how present value calculations, often a challenging area for many learners, can be mastered through multiple methods. We'll guide you through calculations using formulas and algebra, present value tables, and the convenient functionalities of Microsoft Excel.
Our in-depth coverage continues as we explore how to calculate the issue price of bonds and understand why it often differs from the par or face value. We'll also examine the journal entries related to the retirement of a bond, both at its maturity and before.
Next, we'll delve into the concept of notes payable, including how to record journal entries for installment notes and construct relevant amortization tables. These tools will provide you with a robust understanding of what interest is, how it is calculated, and why it matters.
This course is designed not just to teach, but also to simplify. We'll show you how to use adjusting entries in an accounting system to streamline data entry and demonstrate how to create the liability section of the balance sheet, distinguishing between current and long-term portions.
Our exploration of the world of bonds will reveal various types of bonds and their characteristics. We'll demonstrate different methods for amortizing discounts and premiums, considering the pros and cons of each approach. The course also distinguishes between capital leases and operating leases, clarifying when a lease must be recorded as a capital lease.
The course is interspersed with practical tools including PDF files, Excel practice files, multiple-choice practice questions, short calculation practice questions, and thought-provoking discussion questions. These resources facilitate an interactive learning environment, allowing you to apply your new knowledge, improve test-taking skills, and engage in meaningful dialogues with fellow students.
You'll be learning from a Certified Public Accountant (CPA), Chartered Global Management Accountant (CGMA), Master of Science in Taxation, Certified Post-Secondary Instructor (CPS), and a curriculum development expert. With a rich history in both academia and professional practice, your instructor brings a wealth of knowledge and experience to this course.
Whether you're an aspiring CPA, an accounting student, a business owner, or simply a curious mind, this course aims to equip you with the knowledge and skills to confidently navigate the complexities of corporate liabilities. So, join us on this insightful journey and take a step closer to mastering corporate accounting!
Description
Jon Barnes, author of Creative Threads and Brand Thyself, has spent years mastering the art of personal branding, content creation, and digital entrepreneurship. From coaching and training to viral online content, Jon has built a career around turning creativity into revenue. Now, in How to Monetize Your Personal Brand, he’s sharing his proven formula to help you transform your credibility into cash.
This course is designed for creatives, entrepreneurs, coaches, consultants, and professionals who want to leverage their expertise, audience, and reputation into sustainable income streams. You’ll learn how to identify what people truly want from you, package your skills into sellable assets, and deploy your brand in ways that generate consistent revenue. Jon’s insights, strategies, and real-world examples will equip you with the tools to confidently build and scale your personal brand into a profitable business.
By the end of this course, you will:
• Understand the link between credibility and monetization
• Learn how to identify and create revenue-generating opportunities
• Develop a strategy to package your expertise into products or services
• Explore real-world deployment scenarios and launch methods
• Gain actionable techniques for marketing and selling your brand
Here's the deal… If you have massive personal and professional goals but haven’t figured out how to turn your credibility into cash… this is the most important course you can take right now.
Many people want to make money from their personal brand. Some will even take steps to do it—but very few will actually succeed. Without a clear strategy, it’s too easy to get overwhelmed by the process.
Let’s be real here.
Yes, there’s a lot to figure out—what to sell, who to sell it to, and how to package it. And even after you’ve nailed the concept, executing the right strategy can feel like an endless game of trial and error.
In today’s crowded market, it can feel impossible to stand out—or even put into words what you have to offer and why it’s valuable. That’s why so many people pour weeks or months into building a personal brand, only to give up before they ever make a single dollar.
They burn out. They lose momentum. And they leave serious money on the table. But not you.
What You’ll Get in This Course
In this course, Jon Barnes—author of Creative Threads and Brand Thyself—shares his proven framework for turning personal brand credibility into real income. With Jon’s expert guidance, you’ll learn how to identify what people truly want from you, package your expertise into sellable assets, and deploy a monetization strategy that actually works.
You’ll get a firehose of training in 7 power-packed modules of video content, plus downloadable resources to accelerate your success. You’ll learn the start-to-finish process of personal brand monetization—not just marketing activities, but real strategies for making money in a way that fits who you are and where you want to go.
This isn’t about TikTok trends or becoming an influencer. This is for professionals, entrepreneurs, and creatives who are serious about building sustainable income from their personal brand.
The 7 Modules:
• Introduction – The mindset shift from personal brand to profitable brand
• Trading Credibility for Cash – How to leverage reputation into revenue
• What Do People Really Want From You? – Uncovering your most valuable offerings
• Converting Credibility into Sellable Assets – Turning knowledge into products and services
• Deployment Scenarios – Real-world strategies to launch your monetization plan
• Show and Tell – Visibility, storytelling, and showcasing your expertise
• Closing – Your roadmap for long-term brand-based income
Why This Course Matters
Making money from your personal brand isn’t reserved for influencers and bestselling authors. You don’t need millions of followers or a flashy online presence.
You just need the right framework.
Jon’s process has worked for countless professionals, and now, you can just copy his blueprint—step by step. No guesswork. No fluff. Just a clear, repeatable system for turning your expertise into real income.
The Good News…
EVERYONE has the potential to monetize their brand.
And with the right process, ANYONE can!
If you’ve tried before and failed, chances are you were focused on the wrong things. It’s not about churning out content or spending endless hours on marketing activities.
It’s about YOU—your credibility, your expertise, and your ability to package and sell your value in a way that works.
That’s exactly what this course will teach you.
If you’re ready to stop leaving money on the table and start turning your brand into a business, let’s get started.
Description
GMAT Data Insights can be mastered with the right approach!
“Even the most motivated and intelligent student will advance more quickly under the tutelage of someone who knows the best order in which to learn things, who understands and can demonstrate the proper way to perform various skills, who can provide useful feedback, and who can devise practice activities designed to overcome particular weaknesses.”
― Anders Ericsson, Peak: Secrets from the New Science of Expertise
TARGET: 99th Percentile GMAT Score
Does GMAT Data Insights feel challenging? Are you practicing but still not feeling fully prepared? Does the path to mastering the Data Insights section seem unclear? You’re in the right place. This course tackles GMAT Data Insights with a clear, structured approach that sets it apart. Here’s how:
Similar Question Methodology: Each question is based on a similar GMAT official question to ensure that you are practicing things exactly in line with what is needed for the GMAT.
Logical Topic Progression: The course is organized to build naturally from one topic to the next. As you move through, you’ll develop a mental “topic map,” classifying questions into sub-types. This structured approach not only deepens your understanding but also makes it easier to retain and apply your knowledge on exam day.
Comprehensive Practice: With an extensive set of practice questions, this course provides thorough preparation, ensuring you feel confident and ready to excel.
Prepare to achieve your DREAM Score! I scored 760 on the GMAT by following this structured approach, and now I’m here to guide you.
Here’s What You’ll Get:
Expert Q&A Support: Get guidance and answers to your questions as you progress.
30-Day Money-Back Guarantee: Confidence in your preparation, risk-free.
Enroll today, and let’s make your GMAT goals a reality!
- Jackson
Description
The “Internal Communications” course at Mike Pritula Academy is designed to equip HR professionals and internal communications specialists with the tools and strategies necessary to effectively manage employee communications, implement organizational strategies, drive change, and enhance engagement.
Course Highlights:
• Comprehensive Curriculum: The course comprises six recorded lessons, each accompanied by practical homework assignments reviewed by Mike Pritula. Topics include the fundamentals of internal communication, setting strategic goals, audience analysis, message development, utilizing various communication channels, implementation techniques, and evaluation methods.
• Interactive Support: Enrollees gain access to a dedicated Q&A chat to discuss topics, share experiences, and receive support from peers and the course facilitator.
• Certification: Upon successful completion of the course and assignments, participants receive a diploma, enhancing their professional credentials.
Course Program:
1. What is Internal Communication:
Understand the importance of employee communication, how it benefits the business, and learn to conduct a communications audit and employee surveys.
2. Setting Goals for Internal Communications:
Learn to solve problems, assist management, and influence employee behavior through effective communication strategies.
3. Researching Your Target Audience and Preparing Messages:
Analyze employee demographics, segment them into groups, create employee personas, gather data, generate tailored messages, and design effective communication templates.
4. Working with Different Channels of Communication:
Choose appropriate communication channels, understand effective channel mixes, capture employee attention, collaborate with managers as communication conduits, and train managers in communication skills.
5. Implementing Internal Communications in the Company:
Establish proper communication processes, manage change through communication, alter employee behavior, convey bad news appropriately, and communicate corporate culture effectively.
6. Evaluating Internal Company Communications:
Understand the necessity of evaluation, identify key performance indicators (KPIs) for internal communication, gather relevant information, and prepare comprehensive reports for management.
Who Should Enroll:
This course is ideal for HR professionals and internal communications staff who aim to effectively implement tasks in this area. It’s particularly beneficial for those seeking practical tools and strategies to enhance their organization’s internal communication processes.
Benefits of the Course:
• Practical Tools: Gain a full range of internal communications tools, from audits and strategy development to templates, KPIs, and actionable tips.
• Career Advancement: Mastering internal communications enables HR professionals to earn the trust of staff and management more easily, facilitating active company growth and increased earning potential.
• Expert Instruction: Learn from Mike Pritula, an experienced HR leader who provides clear, practical insights applicable to real-world situations.
By enrolling in this course, participants will acquire the knowledge and skills necessary to build and manage effective internal communication systems, thereby enhancing employee engagement and supporting organizational success.
Description
Mastering Successful Sales: Proven Techniques & Strategies
Course Description
Sales success is not just about talent—it’s about mastering proven sales techniques that drive results. This course provides a structured approach to selling, combining time-tested sales methodologies like SPIN, AIDA, FAB, and BANT with modern sales tools, CRM automation, and negotiation tactics. Whether you’re new to sales or looking to refine your skills, this course will help you boost conversions, increase revenue, and close deals more effectively.
What You’ll Learn:
Master essential sales techniques – Learn how to apply SPIN, AIDA, FAB, and BANT to boost sales performance.
Attract and convert leads – Discover modern lead generation strategies through online and offline channels.
Negotiate & close deals – Develop powerful sales pitch techniques, handle objections, and secure contracts.
Use CRM & automation tools – Optimize your workflow with modern sales technology and customer management systems.
Increase productivity – Apply time management techniques like Pomodoro, GTD, and Time Blocking to maximize efficiency.
Analyze sales performance – Track KPIs, evaluate conversion rates, and continuously improve sales processes.
Who Should Enroll?
• Aspiring Sales Professionals – Learn core sales strategies to start a successful career.
• Experienced Salespeople – Enhance negotiation, lead generation, and closing techniques.
• Entrepreneurs & Business Owners – Develop scalable sales processes to grow your business.
• Marketing & Customer Success Professionals – Improve sales collaboration and customer engagement.
Course Structure & Modules:
The course consists of six intensive modules, each covering essential sales skills. You’ll receive recorded lessons, practical assignments, and feedback to help you apply what you learn.
Module 1: Sales Fundamentals & Buyer Psychology
• Understanding sales stages: AIDA, SPIN, and FAB frameworks
• Buyer psychology & decision-making process
• Building trust & long-term client relationships
Module 2: Finding & Attracting Customers
• Lead generation strategies across multiple channels
• Cold outreach: Calls, emails, LinkedIn, and social selling
• Using networking & events for business development
Module 3: Sales Techniques & Negotiation
• Active listening & identifying customer needs
• Crafting compelling sales pitches & storytelling
• Handling objections & closing deals effectively
Module 4: Time Management & Sales Productivity
• Sales time management strategies: Pomodoro, GTD, SMART goals
• Task prioritization: Eisenhower Matrix & Time Blocking
• Balancing personal and professional life in sales
Module 5: CRM & Sales Automation
• Leveraging CRM tools (Salesforce, HubSpot, Zoho) for efficiency
• AI-powered sales automation & chatbots
• Using analytics to optimize sales processes
Module 6: Sales Performance Analysis & Improvement
• Key sales KPIs: CAC, LTV, conversion rates
• Interpreting sales funnel data for growth
• Continuous professional development in sales
Why Take This Course?
Taught by Sales Expert Mike Pritula – Learn from a renowned industry leader with extensive experience in sales.
Practical Sales Tools & Techniques – Get ready-to-use scripts, templates, and case studies.
Flexible Online Learning – Study at your own pace with weekly-released lessons.
Certification Upon Completion – Receive a diploma validating your sales expertise.
Enroll Today & Elevate Your Sales Skills!
Master proven sales strategies, negotiation tactics, and CRM tools to become a top-performing salesperson. Whether you’re starting in sales or looking to refine your approach, this course gives you the skills and confidence to close more deals and increase revenue.
Join now and take your sales career to the next level!
Description
Course Description:
In today’s fast-paced business world, setting clear and measurable goals is essential for success. Objectives and Key Results (OKRs) have become the go-to framework for organizations looking to align their teams, improve focus, and accelerate growth. This comprehensive OKR course is designed to help individuals and teams master the art of goal setting, tracking, and execution.
Led by industry expert Mike Pritula, this course will take you through the entire OKR process—from understanding the fundamentals to implementing OKRs in real-world business scenarios. Whether you are a manager, executive, or entrepreneur, mastering OKRs will empower you to set goals, measure progress, and drive continuous improvement.
What You’ll Learn:
• The fundamentals of OKRs and their role in effective goal setting
• How to set goals that align with business priorities
• Best practices for writing strong Objectives and Key Results
• The difference between OKRs and traditional goal-setting methods like KPIs and MBOs
• Techniques to cascade OKRs across teams and departments
• How to track, measure, and refine OKRs for better outcomes
• Strategies for integrating OKRs into company culture and performance management
Course Program:
1. Introduction to OKRs and Goal-Setting Frameworks
• What are OKRs, and why do they matter?
• The history and evolution of goal-setting methods
• OKRs vs. KPIs vs. SMART Goals vs. MBO
2. Writing Effective OKRs
• How to create strong Objectives
• Understanding the role of Key Results in tracking progress
• The difference between committed OKRs and aspirational OKRs
3. Aligning OKRs with Business Strategy
• Setting company-wide OKRs that drive success
• Aligning team OKRs with organizational goals
• Ensuring vertical and horizontal OKR alignment
4. Implementing OKRs Across Teams
• How to introduce OKRs to teams and leadership
• Cascading OKRs to departments and individuals
• Best practices for OKR coaching and leadership buy-in
5. Tracking and Measuring OKR Progress
• Weekly, monthly, and quarterly OKR check-ins
• Using dashboards and software to track OKR progress
• Adjusting OKRs based on performance insights
6. OKRs and Performance Management
• The role of OKRs in employee performance evaluations
• How to balance OKRs with other performance indicators
• Overcoming common challenges in goal tracking
7. Common OKR Pitfalls and How to Avoid Them
• The most common mistakes in OKR implementation
• How to avoid setting too many or too few OKRs
• Fixing poorly written Objectives and Key Results
8. Scaling OKRs for Growth and Long-Term Success
• How startups, mid-sized companies, and enterprises use OKRs
• Case studies of companies that successfully implemented OKRs
• Future trends in goal setting and performance management
Who Should Take This Course?
• Business leaders looking to improve strategic execution
• Managers who want to set clear goals for their teams
• HR professionals integrating OKRs into performance management
• Entrepreneurs and startup founders seeking better focus
• Anyone looking to enhance their goal-setting and execution skills
Why Take This OKR Course?
• Step-by-step guidance on OKR implementation
• Real-world examples from top-performing companies
• Practical exercises to help you write and refine OKRs
• Expert insights from a leading goal-setting strategist
By the end of this course, you will have the confidence and skills to set effective goals, implement OKRs, and drive measurable success in any organization.
Enroll now and start mastering OKRs today!
Description
Welcome to Program: Advanced Certificate in Business & Marketing Strategy by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 215 countries and has been chosen by more than 684 000 students.
Course Author:
Dr. Joao Martins is seasoned manager and entrepreneur, with over 30 years’ experience in top management positions in the telecommunications and IT sectors. Starting in an academic environment, where he obtained his PhD in Engineering and an MBA at Universidade Nova de Lisboa, quickly evolved to C-suite positions in the corporate environment, both in large corporations and in start-ups.
He is currently a director and start-up shareholder in an IT integrator in Lisbon, focused on cybersecurity. With a passion for education, he also an invited Professor at Nova Information Management School, teaching Knowledge Management and Financial Analysis to graduate and undergraduate students.
Business & Marketing Strategy: A Symbiotic Relationship for Success
In the world of business, success hinges on a well-defined and effectively executed strategy. Two critical components of this strategy are business strategy and marketing strategy. While distinct, they are inextricably linked, working in synergy to drive an organization towards its goals.
Business Strategy: The Big Picture
Business strategy outlines the long-term goals and overall direction of an organization. It defines the company's vision, mission, and values, and determines how it will compete in the marketplace. A robust business strategy considers factors such as:
Market analysis: Understanding the industry landscape, identifying opportunities and threats, and assessing the competitive environment.
Target audience: Defining the specific customer segments the company aims to serve.
Value proposition: Articulating the unique benefits the company offers to its customers.
Competitive advantage: Identifying the factors that differentiate the company from its competitors and provide a sustainable edge.
Resource allocation: Determining how the company will deploy its resources (financial, human, technological) to achieve its objectives.
Marketing Strategy: Reaching the Customer
Marketing strategy focuses on how the company will reach its target audience, communicate its value proposition, and build profitable relationships with customers. It involves:
Market research: Gathering insights into customer needs, preferences, and behaviors.
Segmentation and targeting: Identifying specific customer groups and tailoring marketing efforts to their unique characteristics.
Marketing mix: Developing a comprehensive plan encompassing the 4Ps of marketing:
Product: Defining the features, benefits, and quality of the offering.
Price: Determining the pricing strategy to maximize profitability and competitiveness.
Place: Selecting the channels to distribute the product or service to the target market.
Promotion: Communicating the value proposition through various channels such as advertising, public relations, and social media.
Brand building: Creating a strong and recognizable brand identity that resonates with the target audience.
Why are these strategies important?
Both business and marketing strategies are crucial for organizational success for several reasons:
Clarity and focus: They provide a clear roadmap for the organization, aligning efforts and resources towards common goals.
Competitive advantage: They enable companies to identify and capitalize on their strengths, differentiating themselves from competitors.
Customer focus: They emphasize understanding and meeting customer needs, leading to increased satisfaction and loyalty.
Sustainable growth: They lay the foundation for long-term success by anticipating market changes and adapting to evolving customer preferences.
Developing these skills for career advancement
Managers who possess strong business and marketing strategy skills are highly valued in today's competitive business environment. These skills are essential for:
Strategic decision-making: Analyzing complex situations, evaluating options, and making informed choices that align with organizational goals.
Leadership: Inspiring and motivating teams to execute strategies effectively.
Problem-solving: Identifying challenges, developing creative solutions, and implementing them successfully.
Communication: Clearly articulating strategies and their rationale to stakeholders.
Interrelatedness of Key Concepts
The concepts you mentioned are all interconnected and play vital roles in the development and execution of business and marketing strategies:
Strategic Management: The overarching process of developing and implementing strategies to achieve organizational goals.
Strategic Analysis: Evaluating the internal and external environments to identify opportunities and threats.
Business Models: Defining how the organization creates, delivers, and captures value.
Marketing Analysis: Understanding customer needs, market trends, and competitive dynamics.
Competitive Landscape Analysis: Assessing the strengths and weaknesses of competitors.
Porter's Five Forces: A framework for analyzing industry competitiveness.
Blue Ocean Strategy: Creating new market space and making competition irrelevant.
Description
"Reframing Healthcare Revolution: Transforming the Future of Care" is a comprehensive guide for healthcare professionals looking to improve patient care, communication, and their own well-being.
This course provides a practical framework for reframing negative thoughts, emotions, and behaviors, and replacing them with positive, empowering ones.
Through real-life examples, exercises, and case studies, this course guides how reframing techniques can be applied in various healthcare settings and situations, including:
--> Managing Stress and Burnout
--> Improving Patient Outcomes
--> Enhancing Communication and Teamwork
--> Promoting Empathy and Compassion
--> Fostering a Positive Work Culture
This course is essential for healthcare professionals seeking to create a more supportive, patient-centered, and compassionate healthcare system. By learning and applying reframing techniques, healthcare professionals can transform their practice, improve patient care, and enhance their own well-being.
This book provides a comprehensive guide to reframing techniques, including their application in various healthcare settings and situations. Through real-life examples, exercises, and case studies, we will explore the benefits and challenges of reframing and provide practical strategies for overcoming obstacles and achieving success.
Whether you are a nurse, doctor, therapist, or healthcare administrator, this course is for you. Our goal is to empower healthcare professionals with the skills and knowledge necessary to create a more compassionate, patient-centered, and supportive healthcare system.
So let us begin this journey together, and discover the transformative power of reframing in healthcare.
IT & Software
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Description
Note: This course is designed with beginners in mind, using clear explanations, practical examples, and essential web development skills to make learning fast and easy.
Do you want to build websites but don’t know where to start?
Are you struggling to understand how HTML & CSS work together to create beautiful web pages?
Do you want a fast and easy way to learn front-end development without unnecessary complexity?
If yes, then this course is perfect for you!
This course is designed for absolute beginners who want to learn HTML & CSS quickly and efficiently. You’ll start with the core fundamentals of HTML, learning how to structure web pages properly. Then, you'll dive into CSS styling, where you’ll discover how to create visually appealing layouts, apply colors, fonts, and make your pages responsive for all devices.
By the end of this course, you’ll have a solid understanding of HTML & CSS and be able to build your first functional web pages from scratch. Whether you're a complete beginner or someone looking to refresh their skills, this quick-start guide will set you on the right path to front-end development.
What's Also Included in the Package:
Hands-on coding exercises and examples
Real-world examples and best practices
Step-by-step explanations in simple terms
Tips on how to practice locally without needing to buy web hosting initially
By the end of this course, you’ll have a strong foundation in HTML & CSS, enabling you to build and style your own web pages with confidence. Whether you want to start a career in web development, create your own website, or prepare for WordPress development, this quick and easy guide will set you on the right path. No prior experience needed—just your enthusiasm to learn!
Feel free to ask me any questions, and I’ll be happy to help with problem-solving on LinkedIn and Instagram.
Let me know if you'd like any adjustments!
Description
Hacking is an intellectual and physical task that involves penetrating a system or network. Generally speaking, hacking is the act of accessing a computer system or network. The practice of hacking is commonly done by black hat hackers, but white hat hackers also engage in the task. Hacking can be done to facilitate criminal acts such as theft, destruction and extortion. For example, a hacker may access a system without malicious intent and then inform the owner of the incident, who may be able to fix the problem. But it can also be used for securing a companies assets.
In this course you will learn how both Windows and Linux can be hacked. It starts with initial access. Then it goes deeper into exploring the system, the meterpreter shell and how to crack passwords on both Windows and Linux systems. By the end of the course, you should be able to hack both systems as long as you gain initial access.
This is a beginners course, you don't need prior knowledge of ethical hacking, both knowledge in networks and the command line can definitely help. In this course you'll use Kali Linux, a computer system that is designed for hacking.
Design
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Description
Note: This is a project-based course, where all the topics covered are explored through real-world architectural projects.
Have you ever wanted to elevate your architectural presentations with stunning visuals and professional designs, but found it challenging to master Photoshop's advanced tools?
Do you dream of creating eye-catching architectural sheets, photo-realistic renderings, and dynamic visuals that bring your ideas to life?
Would you like to learn how to use Photoshop to streamline your architectural design process and create striking visuals for your portfolio or client presentations?
If you answered "yes" to any of these questions, then this course is exactly what you’ve been looking for!
In this Photoshop for Architects course, you’ll gain hands-on experience in using Photoshop for architectural design, presentation, and photo editing. From creating professional architectural sheets to editing and enhancing images, we’ll cover everything you need to produce stunning visual presentations.
Our focus is on providing real-world, project-based examples where you'll work with architectural images, design layouts, and creative editing techniques, all tailored for architecture professionals. By the end of this course, you’ll be able to create striking architectural visuals that capture your design vision and make your presentations stand out.
Headlines:
Mastering Photoshop’s essential tools for architectural design and presentation.
Editing architectural images to create professional, realistic visuals.
Creating architectural sheets, including layouts, text, and drawing compositions.
Working with layers, masks, and blending modes for advanced image manipulation.
Optimizing Photoshop to speed up your workflow and enhance productivity.
Using Photoshop for effective visualization of architecture and interior design.
By the end of this course, you’ll be equipped with the knowledge and skills to create professional, stunning visuals for your architectural projects. Whether you’re working on conceptual designs, final presentations, or portfolio pieces, this course will help you make your architectural work look polished, creative, and impactful.
And remember, once you enroll, I’ll be here to support you every step of the way, whether it’s answering questions or tackling challenges together!
Description
Welcome to the ultimate Adobe XD Masterclass, where you'll transform your design ideas into stunning user interfaces and engaging user experiences! This comprehensive Udemy course is your ticket to becoming a proficient UI/UX designer, whether you're a beginner or an experienced professional looking to enhance your skills.
Course Highlights:
Introduction to Adobe XD: Start your journey with a solid foundation in Adobe XD. Learn the interface, tools, and key concepts that make it a go-to choice for UI/UX design.
Wireframing and Prototyping: Discover the art of wireframing and create interactive prototypes that bring your designs to life, allowing for user testing and feedback.
Responsive Design: Master the techniques for designing responsive interfaces that adapt seamlessly to various screen sizes and devices.
Typography and Color Theory: Dive into the world of typography and color psychology to create visually appealing and user-friendly designs.
Icon and Illustration Design: Learn to create custom icons and illustrations that add personality and clarity to your designs.
User-Centered Design Principles: Understand the principles of user-centered design, including usability testing, user personas, and user flows.
Designing for Web and Mobile Apps: Explore the nuances of designing for both web and mobile applications, including platform-specific guidelines.
Collaboration and Sharing: Discover how to collaborate with team members and clients by sharing your design files and gathering feedback efficiently.
UI Animation: Elevate your designs with UI animations and micro-interactions that enhance the user experience.
Real-World Projects: Put your skills to the test with hands-on projects that simulate real-world design challenges, from concept to final prototype.
Stay Updated: Stay current with the latest features and updates in Adobe XD, ensuring your designs are always cutting-edge.
Whether you dream of designing sleek mobile apps, intuitive websites, or user-friendly software interfaces, this course will equip you with the knowledge and practical skills to turn your vision into reality. Join a community of aspiring and experienced designers, and unlock your potential in the exciting field of UI/UX design.
If you find the coupon expired, please follow us on Telegram to watch for it if released again.
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