Collection of Courses Number 331

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Business

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Data Analytics Masters - From Basics To Advanced
Master Data Analysis: Learn Python, EDA, Stats, MS Excel, SQL, Power BI, Tableau, Predictive Analytics & ETL Basics
12 hr 269 lectures
English

Description

Congrats on enrolling in the Data Analytics Masters Course!!


Need of Data Analytics

The outburst of data is transforming businesses. Companies - big or small - are now expecting their business decisions to be based on data-led insight.

  • Data specialists have a tremendous impact on business strategies and marketing tactics.

  • The demand for data specialists is on the rise while the supply remains low, thus creating great job opportunities for individuals within this field.

  • Today, it is almost impossible to find any brand that does not have a social media presence; soon, every company will need data analytics professionals.

  • This makes it a wise career move that has a future in business.

Job Roles after the course

This course will help you to step forward in Data Analytics and choose the following roles

  • Data Analyst

  • Business Analyst

  • BI Analyst

  • BI Developer

  • Power BI Developer

  • Tableau Developer

  • and many more...

Syllabus:

  • Module 1: Python for Data Analytics

  • Module 2: Exploratory Data Analysis

  • Module 3: Business Statistics

  • Module 4: SQL

  • Module 5: Microsoft Excel

  • Module 6: Power BI

  • Module 7: Tableau

  • Module 8: Predictive Modelling

  • Module 9: Data Warehousing and ETL

  • Module 10: Interview Guides

  • Module 11: Capstone Projects

Conclusion:

By the end of this course, you'll have a strong foundation in data analysis and the confidence to tackle real-world data problems. You'll be ready to step into a data analyst role with a robust portfolio of projects to showcase your skills.

Enroll now and start your journey to becoming a proficient Data Analyst!

Executive Diploma in Strategic Management
Executive Diploma in Strategic Management by MTF Institute
12 hr 21 lectures
English

Description

Welcome to program: Executive Diploma in Strategic Management by MTF Institute

Part of lessons equal to course Executive Diploma in Business Strategy


Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 400 000 students.


Modern Importance of Strategy Development

In changing business landscape, the importance of strategic thinking and planning cannot be overstated. Organizations are continually faced with complexities arising from technological advancements, globalization, market disruptions, and evolving consumer preferences. As a result, the ability to develop and execute effective business strategies has become a critical factor in achieving sustained success.


Strategic management provides businesses with the roadmap needed to navigate these challenges, seize opportunities, and remain competitive. It involves analyzing an organization's internal strengths and weaknesses, understanding external market forces, setting clear goals, and devising actionable plans to achieve them. The modern importance of strategy development lies in its role as a proactive approach to business growth and sustainability. It helps organizations align their resources, capabilities, and goals, enabling them to make informed decisions and adapt to changing circumstances.


Program Overview:

Introduction to Business Strategy and Its Essence: This module delves into the fundamental concepts of business strategy, elucidating its role in guiding an organization's direction. Participants will gain an understanding of how business strategy shapes an organization's vision, mission, and core values.


Elements of Business Strategy: This section explores the essential elements of a robust business strategy, including defining a unique value proposition, identifying target markets, setting strategic objectives, and aligning resources for effective execution.


Types of Strategies: Participants will learn about various strategic approaches, such as differentiation, cost leadership, and niche strategies. Case studies will illustrate how organizations have successfully applied these strategies to gain a competitive edge.


Tactics of Business Development: This module focuses on the practical aspects of implementing business strategies. It covers topics such as market entry strategies, product development, branding, and strategic alliances.


Frameworks of Strategy Analysis:

SWOT Analysis: Understanding an organization's strengths, weaknesses, opportunities, and threats to inform strategic decision-making.

Balanced Scorecard: Aligning strategic goals with performance metrics to measure and monitor progress.

Value Chain Strategic Analysis: Identifying value-adding activities within an organization's operations and supply chain.

The BCG Growth-Share Matrix: Evaluating a company's portfolio of products to allocate resources effectively.

Economy of Scale and Scope: Exploring cost advantages derived from producing at scale or diversifying operations.

Porter’s Five Forces: Analyzing industry competitiveness and assessing potential threats and opportunities.

PEST Analysis: Examining political, economic, social, and technological factors that impact an organization's strategy.

The Blue Ocean Strategy: Introducing the concept of creating new market spaces with uncontested competition.


Importance for Companies and Employees:

Enhancing Organizational Performance: Effective business strategies align departments, resources, and activities towards achieving common goals, resulting in improved overall performance.

Achieving Competitive Advantage: Crafting unique strategies allows organizations to differentiate themselves, creating a competitive advantage that attracts customers and sustains growth.

Navigating Market Uncertainties: Strategic planning equips companies to anticipate and adapt to market changes, reducing the impact of uncertainties.

Fostering Innovation and Adaptation: A strategic mindset encourages innovation and promotes adaptability to changing trends and customer preferences.

Empowering Decision-Making: Employees equipped with strategic insights make informed decisions that contribute to the organization's success.

Building Strategic Leadership: Understanding strategy is vital for leaders to guide their teams, aligning them with the company's vision and goals.


Impact on Career and Effective Management:

Career Advancement and Opportunities: Proficiency in business strategy opens doors to leadership roles, consulting, entrepreneurship, and executive-level positions.

Mastery of Strategic Thinking: Strategic training develops analytical skills, enabling professionals to think critically and holistically about business challenges.

Effective Decision-Making Abilities: Strategic thinkers excel in making informed decisions that consider long-term impacts and align with organizational goals.

Leading and Influencing Others: Strategic leaders inspire and guide teams, fostering a culture of collaboration and innovation.

Crisis Management and Problem Solving: Strategic training equips managers with tools to navigate crises, make swift decisions, and find effective solutions.

Ethical Considerations in Strategic Management: Understanding the ethical dimensions of strategy ensures decisions are aligned with values and stakeholder interests.


In conclusion the course offers participants a comprehensive understanding of the pivotal role strategy plays in organizational success. From foundational concepts to advanced frameworks, the program equips individuals with the knowledge and skills needed to create, implement, and lead effective business strategies. As organizations continue to face dynamic challenges, professionals armed with strategic expertise are poised to drive innovation, growth, and lasting success.

Mastering Performance Reviews: Evaluate and Empower Teams
Learn to conduct effective performance reviews, provide feedback, and drive employee development and organizational succ
12 hr 6 lectures
English

Description

Introducing the Performance Review: Conducting Effective Annual Staff Assessments course—a specialized program designed to equip HR professionals and managers with the skills to execute comprehensive and impactful performance reviews. This course delves into the methodologies and best practices of performance appraisals, ensuring that participants can effectively evaluate employee performance, competencies, and development needs to drive organizational success.


Course Highlights:

Understanding Performance Reviews: Gain insights into the purpose and benefits of conducting annual performance appraisals, including their role in strategic planning, salary adjustments, and bonus allocations.

Evaluation Techniques: Learn various methods to assess employee results, such as Management by Objectives (MBO), Key Performance Indicators (KPIs), and Objectives and Key Results (OKRs). Understand how to evaluate competencies through 180-degree and 360-degree feedback mechanisms.

Conducting Effective Appraisals: Master the process of preparing for and conducting performance review meetings, including training managers and employees, completing evaluation forms, providing constructive feedback, and setting actionable goals.

Automation in Performance Reviews: Explore tools and software that can streamline the performance appraisal process, enhancing efficiency and accuracy.

Utilizing Review Outcomes: Discover how to apply performance review results in making informed decisions about salary revisions, promotions, development plans, and, if necessary, performance improvement plans.


Course Structure:


The program comprises 6 comprehensive lessons, each focusing on critical components of the performance review process. Lessons are released weekly, allowing participants to progressively build their expertise. Each session includes recorded classes, practical assignments, and personalized feedback to ensure the application of learned concepts.


Detailed Modules:

1. Introduction to Performance Reviews

• Purpose and significance of performance appraisals

• Benefits to employees and organizations

• Key elements of an effective performance review system

• Roles and responsibilities in the appraisal process

2. Evaluating Employee Results

• Assessment based on job responsibilities

• Implementing MBO for result evaluation

• Utilizing KPIs and OKRs to measure performance

• Analyzing critical incidents and standard compliance

3. Assessing Competencies

• Implementing 180-degree and 360-degree feedback systems

• Conducting competency-based interviews

• Utilizing assessment centers for comprehensive evaluation

4. Executing the Performance Review

• Preparing managers and employees for the appraisal

• Completing performance evaluation forms

• Conducting effective review meetings

• Delivering constructive feedback

• Setting goals and development plans

5. Integrating Automation Tools

• Identifying aspects of the review process suitable for automation

• Overview of performance management software

• Case study: Implementing automation with platforms like PeopleForce

6. Applying Review Outcomes

• Making decisions on salary adjustments and bonuses

• Determining promotions and role changes

• Developing personalized employee development plans

• Implementing performance improvement plans when necessary


Why Choose This Course?

Expert Instruction: Learn from seasoned HR professional Mike Pritula, who brings extensive experience in performance management and employee development.

Practical Application: Engage in real-world assignments and case studies designed to translate theory into actionable strategies within your organization.

Flexible Learning: Access recorded lessons and complete assignments at your own pace, with new content released weekly to maintain a structured learning path.

Certification: Upon successful completion, receive a diploma that validates your expertise in conducting effective performance reviews, enhancing your professional credentials.


Enroll Today:


Elevate your performance management skills and contribute to your organization’s success. Join the Performance Review: Conducting Effective Annual Staff Assessments course to gain the knowledge and tools necessary to execute impactful performance appraisals.

Modern Recruiter: Master Sourcing, Hiring, and Onboarding
Learn modern recruitment techniques: sourcing, interviewing, and onboarding to attract and hire top talent effectively.
12 hr 12 lectures
English

Description

Recruiter Mastery: The Ultimate Guide to Talent Acquisition and Recruitment


Master the Art of Recruiting, Sourcing, and Talent Acquisition


Recruitment is the backbone of every successful organization. A recruiter plays a critical role in finding, attracting, and hiring top talent, ensuring companies build high-performing teams. This comprehensive recruitment course is designed to provide you with the skills, tools, and strategies necessary to excel in modern recruiting and talent acquisition.


Led by HR and recruitment expert Mike Pritula, this course covers the entire recruitment lifecycle—from sourcing and selection to employer branding and recruitment automation. Whether you are an aspiring recruiter, an HR professional looking to enhance your recruitment skills, or a hiring manager, this course will equip you with the best industry practices and modern hiring techniques.

What You’ll Learn in This Recruitment Course


Fundamentals of Recruiting and Talent Acquisition

1. Introduction to Recruitment and the Role of a Recruiter

• Understanding the importance of recruitment in HR and business

• Key responsibilities and competencies of a recruiter

• The difference between recruitment, talent acquisition, and headhunting

• Planning a career as a recruiter

2. Recruitment Planning and Hiring Strategies

• Workforce planning and headcount forecasting

• Developing a recruitment strategy aligned with business goals

• Understanding the recruitment funnel and optimizing conversion rates

3. Sourcing and Candidate Search Techniques

Boolean search, X-ray search, and advanced sourcing strategies

• Using LinkedIn, GitHub, Stack Overflow, and other talent platforms

• Creating candidate personas and target talent mapping

• Building talent pools and pipelines for future hiring needs

4. Recruitment Marketing and Employer Branding

• How to position your company as an employer of choice

• Crafting engaging job descriptions and job postings

• Using ChatGPT and AI for content automation in recruitment

• Leveraging social media for recruitment and talent attraction


Candidate Assessment and Selection Process

5. Interviewing and Candidate Evaluation

• Structuring and conducting competency-based interviews

• Behavioral interview techniques and STAR method

• Candidate screening, shortlisting, and evaluating soft/hard skills

• How to reduce hiring bias and ensure fair selection

6. Psychometric and Skills Testing in Recruitment

• Using online assessments and pre-employment testing tools

• Designing technical and role-specific tests

• Developing case studies, role-plays, and assessment centers

7. Recruitment Process Optimization and Metrics

• Understanding key recruitment metrics (time to hire, cost per hire, quality of hire)

• Using data and analytics to improve hiring efficiency

• Identifying and solving bottlenecks in the recruitment process


Advanced Recruitment Strategies and Hiring Techniques

8. Negotiation and Job Offer Management

• How to structure a compelling job offer package

• Counter-offers and negotiation strategies

• Best practices for closing candidates successfully

9. Onboarding and New Hire Integration

• Designing a structured onboarding program for new hires

• Preboarding, induction, and orientation best practices

• Ensuring a smooth transition from recruitment to retention

10. Executive Search and Headhunting Techniques


• Finding and attracting C-level executives and senior professionals

• How to engage passive candidates and hidden talent

• Building relationships with top-tier professionals


Technology, AI, and Automation in Recruitment

11. Recruitment Automation and ATS Systems


• Overview of Applicant Tracking Systems (ATS) and CRM tools

• Automating recruitment workflows for efficiency

• How AI and ChatGPT are transforming recruitment


12. Legal Compliance and Ethical Recruiting


• Understanding GDPR and EEOC guidelines in hiring

• Avoiding discrimination and ensuring ethical hiring practices

• Confidentiality and data security in recruitment

Who Should Take This Recruitment Course?

• Aspiring recruiters looking to start a career in talent acquisition

• HR professionals aiming to improve their recruitment and hiring skills

• Hiring managers who want to make better hiring decisions

• Experienced recruiters looking to upgrade their sourcing and selection techniques

Why Take This Recruiting Course?


Comprehensive Training – Covers all aspects of recruiting, talent acquisition, sourcing, and hiring

Hands-On Learning – Practical exercises, case studies, and real-world hiring scenarios

Led by Industry Expert – Learn from Mike Pritula, a top HR and recruitment professional

Latest Tools & AI Techniques – Master Boolean search, ATS systems, and recruitment automation

Recruitment Certification – Earn a certificate upon completion to boost your career

By the end of this recruitment course, you will have mastered the recruitment process, learned how to source and assess top talent, and gained cutting-edge hiring techniques to become a highly skilled recruiter.


Enroll now and start mastering the art of recruiting and talent acquisition!

Mastering International Recruitment: Global Hiring Strategy
Learn global hiring strategies, legal aspects, and best practices for recruiting top talent across international markets
12 hr 6 lectures
English

Description

The “International Recruitment: Sourcing Talent Worldwide” course at Mike Pritula Academy is designed to equip recruiters with the skills and knowledge necessary to effectively source and hire candidates across the globe. By understanding regional nuances, legal frameworks, and cultural differences, participants will enhance their ability to attract top talent from diverse markets.


Course Highlights:

Comprehensive Curriculum: The course comprises six recorded lessons, each accompanied by practical homework assignments reviewed by Mike Pritula. Topics include international recruitment fundamentals, regional recruitment strategies for North America, Europe, Asia, Latin America, Africa, and the Middle East, as well as cultural and legal considerations in global hiring.

Interactive Support: Enrollees gain access to a dedicated Q&A chat to discuss topics, share experiences, and receive support from peers and the course facilitator.

Certification: Upon successful completion of the course and assignments, participants receive a diploma, enhancing their professional credentials.


Course Program:

1. Introduction to International Recruitment:

Understand the aims and objectives of global recruiting, including legislative and cultural aspects, key steps, and principles of international talent acquisition.

2. Recruiting in North America:

Explore the U.S. and Canadian markets, popular candidate search sites, legal aspects, and cultural nuances affecting recruitment strategies.

3. Recruiting in Europe:

Examine regional differences across Europe, important search platforms, language considerations, and visa requirements pertinent to hiring.

4. Recruiting in Asia:

Delve into the labor markets of China, Japan, and India, understanding candidate search platforms, cultural and language barriers, and effective communication strategies.

5. Recruiting in Latin America:

Analyze the diverse markets of Argentina, Brazil, and Mexico, focusing on popular resources for candidate search, cultural peculiarities, and legal aspects of employment.

6. Recruiting in Africa and the Middle East:

Learn about key markets such as South Africa, UAE, and Saudi Arabia, including leading candidate sourcing platforms, cultural norms, and employment requirements for foreign nationals.


Who Should Enroll:


This course is ideal for recruiters, talent acquisition specialists, and HR professionals responsible for managing vacancies worldwide. It’s particularly beneficial for those seeking to overcome challenges related to language barriers, cultural differences, and legal complexities in international recruitment.


Benefits of the Course:

Practical Tools: Gain access to strategies and resources tailored for effective international recruitment, enabling you to source candidates in any country.

Career Advancement: Mastering international recruiting skills can significantly enhance your value in the job market, with international recruiters often earning 2-3 times more than their domestic counterparts.

Expert Instruction: Learn from Mike Pritula, an experienced HR leader, who provides practical insights and feedback to ensure the application of course concepts in real-world scenarios.


By enrolling in this course, participants will acquire the knowledge and skills necessary to navigate the complexities of global talent acquisition, ensuring their organizations attract and retain the best candidates from around the world.

Professional Diploma: Customer Centricity & Design Thinking
Professional Diploma: Customer Centricity and Design Thinking by MTF Institute
12 hr 37 lectures
English

Description

Welcome to Course: Professional Diploma in Customer Centricity & Design Thinking by MTF Institute

video materials of that course equal to course: Research Methodologies in Strategy and Product Development,
and you will see additional articles


Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 400 000 students.


Course Author:

Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.


Customer Centricity is a business philosophy that puts the customer at the heart of every decision. It's about understanding their needs, wants, and motivations, and then using that information to create products, services, and experiences that delight them.

Design Thinking is a human-centered problem-solving process that helps you develop solutions that are not only feasible but also desirable. It's a iterative approach that involves understanding the problem, brainstorming solutions, prototyping, testing, and refining.


Key Focuses:

  • Empathy: Both customer centricity and design thinking require a deep understanding of the people you're designing for. This means putting yourself in their shoes and seeing the world from their perspective.

  • Iteration: Neither process is linear. You'll learn as you go and need to be prepared to adapt your ideas based on new information.

  • Testing: It's crucial to test your ideas with real customers to see how they respond. This helps ensure that you're creating something that people actually want and need.


Why They're Important:

For Companies:

  • Increased Customer Satisfaction and Loyalty: By focusing on what customers want, you're more likely to create products and services that they'll love. This leads to higher satisfaction, loyalty, and repeat business.

  • Improved Innovation: Customer centricity and design thinking can help companies develop new products and services that are more likely to be successful.

  • Reduced Costs: Understanding customer needs upfront can help avoid costly mistakes down the road.


For Careers:

  • In-Demand Skills: The ability to think creatively and solve problems from a customer's perspective is highly sought after by employers.

  • Increased Marketability: These skills can help you stand out from the competition and land your dream job.

  • Better Problem-Solving: You'll develop a more holistic approach to problem-solving that considers not just the technical feasibility of a solution but also its desirability and usability.

The Fundamentals of Entrepreneurship
Entrepreneurial Series Part 1: Master the financial fundamentals to start and grow your business.
12 hr 27 lectures
English

Description

Entrepreneurial Fundamentals is the perfect entry point for aspiring entrepreneurs who are ready to turn their ideas into action. This course is part of the Entrepreneurial Series presented by Hains Academy, it is the first instalment in a series of 10.

This first course is designed to help you develop the mindset and skills needed to succeed in the ever-changing world of business. You will explore how successful entrepreneurs think, how to generate and validate business ideas, and the key components of building and managing a successful venture.

Throughout this course, you'll learn about the importance of adaptability, resilience, and perseverance in entrepreneurship. You'll also gain essential knowledge in financial literacy, including managing budgets and cash flow, and explore how to secure funding for your business. In addition, the course covers marketing and branding basics, teaching you how to create a compelling brand identity and engage customers effectively.

What is primarily taught in this course?

  • Entrepreneurial mindset and the key traits of successful entrepreneurs.

  • Business idea generation and validation techniques.

  • Basic business planning, including financial projections.

  • Introduction to financial literacy: budgeting, financial statements, and funding options.

  • Brand building and marketing fundamentals.

  • Strategies for business growth and scaling.

By the end of the course, you'll have the tools and confidence to take the first steps toward building your own business. Whether you're looking to solve problems, launch a startup, or bring a new product to market, this course will guide you through the entrepreneurial journey.

Professional Certificate in Project Management
Professional Certificate in Project Management
12 hr 28 lectures
English

Description

Welcome to course: Professional Certificate in Project Management by MTF Institute


Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 210 countries and has been chosen by more than 520 000 students.


Author of the course:

Ana Cristina M. B. Saraiva is a distinguished professional with a robust blend of academic and industry experience, specializing in management, strategic development, and ethical leadership. She earned her Ph.D. in Management from Lusíada University, where she excelled in research management, critical analysis of management models, and advanced research methodologies, earning recognition for her contributions to the field.

She currently serves as a Project Manager at the Portuguese Association of Business Ethics (APEE). Her role underscores her commitment to driving ethical innovation and sustainability in both public and private sectors.

In academia, she has made significant contributions as a consultant and researcher at Lusíada University’s COMEGI research center. She has collaborated with esteemed national and international institutions, including IST (Lisbon University) and various European universities, to advance research and implement cutting-edge solutions in management and organizational practices. Her editorial expertise includes managing and indexing scientific journals in Scopus, DOAJ, and other prestigious platforms, reflecting her dedication to high standards in academic publishing.

Her industry experience spans over a decade, including pivotal roles in luxury hospitality, where she led efforts in event coordination, quality assurance, and guest satisfaction. She has a proven track record of enhancing operational excellence and strategic management, making her a versatile leader capable of driving results in diverse settings.

Ana Saraiva’s extensive scholarly output includes numerous peer-reviewed articles and conference presentations that address critical issues in management, ethics, and digital transformation. She is adept in a wide range of digital tools and platforms, such as SPSS, SAS, and NVivo, which she leverages to optimize research and business outcomes.

With a passion for interdisciplinary collaboration and a commitment to ethical and sustainable practices, Ana Cristina M. B. Saraiva is dedicated to empowering organizations and individuals to achieve excellence through innovative solutions and responsible leadership in the global business landscape.



What is Project Management?

Project management is the organized application of knowledge, processes, skills, and tools to guide a project from its beginning to its successful completion. It involves:

  • Defining goals: Deciding what the project should achieve.

  • Planning: Mapping out the steps and resources needed.

  • Executing: Putting the plan into action, directing the team, and managing resources.

  • Monitoring and controlling: Tracking progress, managing changes, and addressing issues.

  • Closing: Reviewing the project, documenting results, and learning from the experience.


What is Business Project Management?

Business project management refers to applying project management principles within a business setting. These projects focus on achieving business objectives such as:

  • Launching new products or services

  • Improving or automating business processes

  • Restructuring departments

  • Implementing new software systems


The Role of Project Management

Project management plays a critical role in businesses because it:

  • Increases Efficiency: A well-defined project plan helps streamline work and avoid wasted effort.

  • Ensures Results: Project management keeps the focus on meeting defined goals within time and budget restrictions.

  • Manages Risk: Potential problems are anticipated and mitigated through careful planning and monitoring.

  • Improves Communication: Clear communication channels among team members, stakeholders, and clients help avoid misunderstandings.

  • Improves Client Satisfaction: Successful project completion within agreed-upon parameters builds trust with clients.


Why is Learning Project Management Important for Companies?

Companies invest in their employees' project management training because:

Competitive Advantage: Companies with strong project management capabilities deliver projects more successfully, gain a reputation for reliability, and outperform competitors.

Reduces Costs: Inefficient projects cost more due to delays and wasted resources. Project management helps optimize resources.

Enhances Employee Morale: Well-run projects minimize stress, improve team collaboration, and create a sense of accomplishment.

Improves Innovation: Structured project management allows for managing innovation projects, leading to a culture of innovation within the company.


How Project Management Skills Boost Your Career

Developing your project management skills can significantly enhance your career prospects:

High Demand: Project managers are in demand across industries like IT, construction, healthcare, etc.

Better Salary: Skilled project managers often earn higher salaries due to their expertise.

Leadership Potential: Project management provides a solid foundation for taking on leadership roles within organizations.

Versatility: Project management skills apply to a wide range of jobs and roles, not just project management positions.

Personal Growth: You'll build organizational, problem-solving, and communication skills, making you an asset to any team

Professional Certificate in Project Management
Professional Certificate in Project Management
12 hr 28 lectures
English

Description

Welcome to course: Professional Certificate in Project Management by MTF Institute


Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 210 countries and has been chosen by more than 520 000 students.


Author of the course:

Ana Cristina M. B. Saraiva is a distinguished professional with a robust blend of academic and industry experience, specializing in management, strategic development, and ethical leadership. She earned her Ph.D. in Management from Lusíada University, where she excelled in research management, critical analysis of management models, and advanced research methodologies, earning recognition for her contributions to the field.

She currently serves as a Project Manager at the Portuguese Association of Business Ethics (APEE). Her role underscores her commitment to driving ethical innovation and sustainability in both public and private sectors.

In academia, she has made significant contributions as a consultant and researcher at Lusíada University’s COMEGI research center. She has collaborated with esteemed national and international institutions, including IST (Lisbon University) and various European universities, to advance research and implement cutting-edge solutions in management and organizational practices. Her editorial expertise includes managing and indexing scientific journals in Scopus, DOAJ, and other prestigious platforms, reflecting her dedication to high standards in academic publishing.

Her industry experience spans over a decade, including pivotal roles in luxury hospitality, where she led efforts in event coordination, quality assurance, and guest satisfaction. She has a proven track record of enhancing operational excellence and strategic management, making her a versatile leader capable of driving results in diverse settings.

Ana Saraiva’s extensive scholarly output includes numerous peer-reviewed articles and conference presentations that address critical issues in management, ethics, and digital transformation. She is adept in a wide range of digital tools and platforms, such as SPSS, SAS, and NVivo, which she leverages to optimize research and business outcomes.

With a passion for interdisciplinary collaboration and a commitment to ethical and sustainable practices, Ana Cristina M. B. Saraiva is dedicated to empowering organizations and individuals to achieve excellence through innovative solutions and responsible leadership in the global business landscape.



What is Project Management?

Project management is the organized application of knowledge, processes, skills, and tools to guide a project from its beginning to its successful completion. It involves:

  • Defining goals: Deciding what the project should achieve.

  • Planning: Mapping out the steps and resources needed.

  • Executing: Putting the plan into action, directing the team, and managing resources.

  • Monitoring and controlling: Tracking progress, managing changes, and addressing issues.

  • Closing: Reviewing the project, documenting results, and learning from the experience.


What is Business Project Management?

Business project management refers to applying project management principles within a business setting. These projects focus on achieving business objectives such as:

  • Launching new products or services

  • Improving or automating business processes

  • Restructuring departments

  • Implementing new software systems


The Role of Project Management

Project management plays a critical role in businesses because it:

  • Increases Efficiency: A well-defined project plan helps streamline work and avoid wasted effort.

  • Ensures Results: Project management keeps the focus on meeting defined goals within time and budget restrictions.

  • Manages Risk: Potential problems are anticipated and mitigated through careful planning and monitoring.

  • Improves Communication: Clear communication channels among team members, stakeholders, and clients help avoid misunderstandings.

  • Improves Client Satisfaction: Successful project completion within agreed-upon parameters builds trust with clients.


Why is Learning Project Management Important for Companies?

Companies invest in their employees' project management training because:

Competitive Advantage: Companies with strong project management capabilities deliver projects more successfully, gain a reputation for reliability, and outperform competitors.

Reduces Costs: Inefficient projects cost more due to delays and wasted resources. Project management helps optimize resources.

Enhances Employee Morale: Well-run projects minimize stress, improve team collaboration, and create a sense of accomplishment.

Improves Innovation: Structured project management allows for managing innovation projects, leading to a culture of innovation within the company.


How Project Management Skills Boost Your Career

Developing your project management skills can significantly enhance your career prospects:

High Demand: Project managers are in demand across industries like IT, construction, healthcare, etc.

Better Salary: Skilled project managers often earn higher salaries due to their expertise.

Leadership Potential: Project management provides a solid foundation for taking on leadership roles within organizations.

Versatility: Project management skills apply to a wide range of jobs and roles, not just project management positions.

Personal Growth: You'll build organizational, problem-solving, and communication skills, making you an asset to any team

Implementing Agile Marketing and Marketing Sprints
Unlock the Full Potential of Your Marketing Team - Drive Exceptional Results with Agile Methodologies
12 hr 39 lectures
English

Description

Are you a Marketing Manager or Team Leader looking to unlock the full potential of your marketing team? Do you want to drive exceptional results and enhance collaboration within your team?

By implementing Agile methodologies, you'll empower your team to deliver outstanding results, foster collaboration, and embrace a culture of innovation and continuous improvement.

This Agile marketing course is designed specifically for you to boost your marketing team's effectiveness and become an influential leader in the dynamic world of marketing. You'll gain the knowledge, strategies, and practical skills to transform your team's working effectiveness and elevate your leadership abilities through Agile.


IN THIS AGILE MARKETING COURSE, YOU WILL LEARN:

1. What Agile Marketing Is

  • Understand the core principles, values, and benefits of agile marketing.

  • Discover how Agile methodologies can help you adapt to changing market trends, customer preferences, and emerging technologies.

2. Different Agile Practices (Scrum, Kanban) and How to Implement Them

  • Understand the difference between agile practices, such as methodologies and frameworks.

  • Become proficient in implementing the Scrum framework.

  • Explore the Kanban methodology and leverage its power.

3. How to Build and Manage an Agile Marketing Team

  • Discover how to build an agile marketing team.

  • Find tips on how to motivate your team members, deal with conflicts, and keep a positive climate to create a highly effective working community.

4. Tools for Agile Marketing

  • Explore a range of tools and technologies for agile marketing.

  • Get hands-on experience with a task manager such as Worksection and learn how to leverage its features to organize, prioritize, and track your marketing initiatives.

5. Ways of Defining Marketing Objectives and Goals

  • Learn how to define clear and measurable marketing objectives and goals aligned with your business vision.

  • Discover techniques for creating and prioritizing a marketing backlog, enabling you to focus on high-impact initiatives.

6. How to Run Successful Agile Marketing Sprints

  • Acquire the skills to run successful marketing sprints, from tracking progress and effective team communication to adapting to changes during the sprint.

  • Learn how to conduct daily or weekly stand-up meetings.

7. Methods to Measure and Evaluate Marketing Sprint Success

  • Learn how to measure and evaluate the success of your agile marketing sprints.

  • Conduct agile sprint reviews to celebrate achievements and identify areas for improvement.

  • Gain insights from retrospectives to continuously enhance your marketing strategies.


WHY YOU SHOULD CHOOSE THIS AGILE COURSE:

1. Real-World Expertise

  • We have over 15 years of experience in online marketing and education.

  • Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.

  • We've launched over 2,000 successful marketing and education projects.

  • The course instructor, Anton Voroniuk, is an experienced Agile marketing specialist who has successfully implemented these methodologies in diverse marketing environments. Benefit from his real-world insights, practical tips, and best practices that will elevate your marketing prowess.

  • Over 500,000 specialists worldwide have enrolled in our online courses. Our blog and YouTube tutorials help the Skillsbooster community stay in the loop and get all the tips they need to succeed in digital marketing and other fields.

2. Practical Solutions for Real-World Challenges

  • We understand the pains and struggles faced by marketing professionals like you.

  • This online training is designed to address your specific pain points, offering practical solutions that you can implement immediately.

3. Interactive and Engaging Learning Experience

  • This course is designed to be enjoyable, interactive, and easy to follow.

  • No jargon-filled lectures or complex theories.

  • We'll guide you through each concept with clarity and enthusiasm, ensuring you grasp the material and can apply it in the real world.

  • Throughout this course, you will work on real-world projects and case studies to gain hands-on experience developing and implementing agile marketing.

  • You will get a set of useful practice materials, including checklists, templates, and video tutorials.

4. Flexibility and Convenience

  • Learn at your own pace and on your own schedule.

  • Access the materials anytime, anywhere, and from any device.

  • Enjoy the freedom to pause, rewind, and revisit lessons as needed.

5. Lifetime Access and Updates

  • Enroll once and gain lifetime access to the course.

  • Stay up-to-date with the latest trends and developments in Agile marketing as we continuously update the content to keep you at the forefront of the industry.

6. Certificate of Completion

  • Complete this Agile course and earn your Udemy Certificate of Completion.

  • Validate your Agile marketing skills and open doors to exciting career possibilities.

7. Risk-Free Learning

This course comes with a 30-day money-back guarantee.


Are you ready to boost your marketing team's effectiveness and elevate your leadership skills?

Click the "Buy Now" button right now!

S Corporation Income Tax - Form 1120S
Learn to enter tax data for an S Corporation into Form 1120S from a CPA
12 hr 22 lectures
English

Description

This course currently consists of a comprehensive problem showing the data input process of an S Corporation tax return into Form 1120S.

This course will put together a systematic format of entering data into a Form 1120S that will minimize errors, isolate problems as they happen, and remove the possibility of having to start the process all over again.

We will enter each M-1 adjustment individually into both the tax return and an Excel worksheet so that we fully understand how they work.

We will start by reviewing the data for the comprehensive problem.

Then we will enter the data into an Excel worksheet that will be used to help us organize the information.

We will be using Lacerte Tax software to enter the tax data into Form 1120S. However, we will also provide PDF files of the tax forms so learners can enter the data directly into the tax forms as we go. The tax forms can also be found on the IRS website.

The course will demonstrate how to enter the data into the tax forms in stages to reduce potential mistakes and to identify mistakes as they happen so they can be fixed as easily as possible.

We will start the data input with the balance sheet.

Then we will enter the income statement as it is formatted in the adjusted trial balance.

Next, we will systematically go through Schedule K and M-1 adjustments. We will isolate these adjustments, reviewing them on the tax forms, in the software, and using our Excel worksheet.

We will then review the tax forms.

Next, we will review the Form K-1s and basic calculations.

The course will demonstrate the exporting of the K-1 Form to the individual Form 1040 for an owner of the S corporation.

Human Resources Expert: Employee Relations and Engagement
Employee Relations and Engagement: Measuring, Strategies, Tools and Techniques. Building a Positive Work Environment
12 hr 15 lectures
English

Description

Welcome to course: Professional Certificate Human Resources Expert: Employee Relations and Engagement by MTF Institute


Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 210 countries and has been chosen by more than 580 000 students.


Course Author:

Dr. Yuliya Vershilo,

- 10 years as Head at Compensation & Benefits & general HR, GRP certified

- Developed and implemented large scale motivations platforms for different domains: IT, Corporate Banking, Retail Banking, Sales and Remote Channels / Contact Centers, Back Office at different banks, Including non-material motivation and EJM refactoring

- Developed and Implemented HR analytics frameworks

- Expert in HR market analysis and HR strategy developing and implementing

- Expert in HR automatization and digitalization

- Expert in budgeting and HR planning

- Expert in HR regulation


Human Resource Management | Saint Petersburg State University of Finance and Economics, 2005

Ph.D. in Economics| Saint Petersburg State University of Finance and Economics, 2009

International GRP Certification: Global Remuneration Professional |CBSD Thunderbird - World at Work, 2019

Grading Program | CBSD Thunderbird - World at Work, 2021

More than 19 years extensive experience in the field of HR management including:

  • Talent acquisition and selection.

  • Creating compelling Employee Value Propositions (EVPs),

  • Training and development,

  • Compensation and benefits

  • People analytics


Hello, and welcome to our course on Employee Engagement and Employee Relations. I’m excited to have you with us as we dive into two of the most essential aspects of modern workplace dynamics.

In this course, we’ll explore the Importance of Employee Relations in the Workplace—a crucial element for fostering a cohesive and productive work environment. Strong employee relations not only promote trust and communication but also serve as the foundation for long-term organizational success.

We’ll also discuss the Role of HR in Managing Employee Relations. Human Resources plays a pivotal role in maintaining positive relationships between employees and management. We'll examine best practices, policies, and frameworks that HR professionals use to create a healthy, collaborative workplace.

Next, we’ll cover Employee Engagement—a key factor that directly influences organizational performance. We’ll explore how increased engagement leads to better productivity, innovation, and overall business outcomes.

To further support your understanding, we’ll look at Tools and Techniques for Measuring Employee Engagement. Knowing how to assess engagement levels is essential for identifying both strengths and areas for improvement. Moreover, we’ll examine Strategies for Enhancing Employee Engagement, offering practical insights and approaches to inspire commitment, enthusiasm, and motivation within your workforce.

Finally, we’ll focus on Building a Positive Work Environment, which is vital for nurturing employee satisfaction, reducing turnover, and fostering long-term loyalty.

By the end of this course, you’ll be equipped with the knowledge and tools to strengthen employee relations, boost engagement, and drive your organization’s success. Let’s begin and transform the way you approach employee engagement and relations!


Discussing employee relations and employee engagement together in one online course makes sense because both concepts are deeply interconnected and play a crucial role in creating a positive work environment and driving organizational success. Here's why it’s beneficial to cover both topics in a single course:


1. Interconnectedness of Concepts:

Employee Relations focuses on the relationship between employers and employees, encompassing everything from conflict resolution and communication to fair treatment and legal compliance. Strong employee relations are the foundation for a positive work environment where employees feel respected and valued.

Employee Engagement is about how emotionally invested and motivated employees are in their work and the organization. High levels of engagement are often the result of effective employee relations. When employees feel that their concerns are addressed, their contributions are recognized, and they are treated fairly, they are more likely to be engaged.


2. Holistic Approach to HR Management:

Combining employee relations and engagement in one course allows for a more comprehensive understanding of how to manage and motivate employees. It enables HR professionals to see the bigger picture of how managing relationships directly impacts engagement levels, and how engaged employees contribute to better employee relations.


3. Strategies for Improvement:

Discussing both topics together allows for the exploration of strategies that improve both employee relations and engagement simultaneously. For example, open communication channels and conflict resolution mechanisms can enhance both relations and engagement. Recognizing and rewarding employees also strengthens both areas.


4. Efficiency in Learning:

Since both employee relations and engagement involve overlapping areas of HR practice, addressing them in a single course makes learning more efficient. HR professionals can gain insights into how improving one area can positively impact the other, leading to a more integrated approach to workforce management.


5. Practical Application:

A combined course can provide practical tools and frameworks that address both employee relations and engagement. For example, a module on conflict resolution might not only teach how to resolve disputes but also how to turn those resolutions into opportunities for increasing employee engagement.


6. Organizational Culture and Performance:

The course can help participants understand how both employee relations and engagement contribute to building a positive organizational culture. A strong culture, in turn, enhances performance, reduces turnover, and makes the organization a more attractive place to work.


In summary, discussing employee relations and employee engagement together in one online course provides a more complete understanding of how to create a positive, productive, and motivated workforce. By learning about both areas in tandem, HR professionals can develop strategies that support a healthy work environment and drive organizational success.

Purpose Driven Leadership
Leading with Purpose helps accentuate aspects that are bigger than just the immediate, building something longer lasting
12 hr 16 lectures
English

Description

Purpose Driven Leadership


Leading with Purpose helps accentuate aspects that are bigger than just the immediate, building something longer lasting


It is not a trend driven approach to leadership. It is also a lot of work. Though it pays off in outcomes, results and a more cohesive workplace.


Purpose is seen as a fussy, in tangible, undefinable thing by many. It may start out that way for most people. However, it is:


- can be something to rallying around

- provides something to look forward to and aim for

- an acknowledgement that the Leader is contributing to something more than just the tasks being fulfilled

- there could be bigger objectives, sometimes not fully formed or developed, that can serve as a great guide

- helps in professional (even personal) development of the Leader and hopefully, those they are responsible for as well

and much more.


Features or traits associated with developing Purpose Driven Leadership are desirable in many other aspects of life and are transferrable.   


This course is aimed at helping develop a set of parameters or draw attention to some of the other aspects of Leadership, such as being Purpose Driven, that can give the leader another dimension to becoming more effective.

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Development

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PyTorch Ultimate 2024: From Basics to Cutting-Edge
Become an expert applying the most popular Deep Learning framework PyTorch
12 hr 177 lectures
English

Description

PyTorch is a Python framework developed by Facebook to develop and deploy Deep Learning models. It is one of the most popular Deep Learning frameworks nowadays.


In this course you will learn everything that is needed for developing and applying Deep Learning models to your own data. All relevant fields like Regression, Classification, CNNs, RNNs, GANs, NLP, Recommender Systems, and many more are covered. Furthermore, state of the art models and architectures  like Transformers, YOLOv7, or ChatGPT are presented.

It is important to me that you learn the underlying concepts as well as how to implement the techniques. You will be challenged to tackle problems on your own, before I present you my solution.


In my course I will teach you:

  • Introduction to Deep Learning

    • high level understanding

    • perceptrons

    • layers

    • activation functions

    • loss functions

    • optimizers

  • Tensor handling

    • creation and specific features of tensors

    • automatic gradient calculation (autograd)

  • Modeling introduction, incl.

    • Linear Regression from scratch

    • understanding PyTorch model training

    • Batches

    • Datasets and Dataloaders

    • Hyperparameter Tuning

    • saving and loading models

  • Classification models

    • multilabel classification

    • multiclass classification

  • Convolutional Neural Networks

    • CNN theory

    • develop an image classification model

    • layer dimension calculation

    • image transformations

    • Audio Classification with torchaudio and spectrograms

  • Object Detection

    • object detection theory

    • develop an object detection model

    • YOLO v7, YOLO v8

    • Faster RCNN

  • Style Transfer

    • Style transfer theory

    • developing your own style transfer model

  • Pretrained Models and Transfer Learning

  • Recurrent Neural Networks

    • Recurrent Neural Network theory

    • developing LSTM models

  • Recommender Systems with Matrix Factorization

  • Autoencoders

  • Transformers

    • Understand Transformers, including Vision Transformers (ViT)

    • adapt ViT to a custom dataset

  • Generative Adversarial Networks

  • Semi-Supervised Learning

  • Natural Language Processing (NLP)

    • Word Embeddings Introduction

    • Word Embeddings with Neural Networks

    • Developing a Sentiment Analysis Model based on One-Hot Encoding, and GloVe

    • Application of Pre-Trained NLP models

  • Model Debugging

    • Hooks

  • Model Deployment

    • deployment strategies

    • deployment to on-premise and cloud, specifically Google Cloud

  • Miscellanious Topics

    • ChatGPT

    • ResNet

    • Extreme Learning Machine (ELM)


Enroll right now to learn some of the coolest techniques and boost your career with your new skills.


Best regards,

Bert

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Marketing

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Master Lead Generation: Grow Subscribers & Sales with Popups
Add high-converting popups and lead forms in minutes, without relying on designers or developers
12 hr 25 lectures
English

Description

Are you ready to supercharge your email marketing and make the most of popups and widgets? Do you want to enhance your engagement strategies but aren’t sure where to start? Or perhaps you’re wondering: How can I effectively use popups to capture leads? What are the best practices for designing and integrating widgets? And how do I optimize these tools for maximum impact? Look no further!

Welcome to our comprehensive course on mastering popups and widgets for email marketing. This course is designed to address these questions and more, guiding you through the entire process from creation to optimization.

I bring extensive experience in digital marketing and a passion for helping others succeed. Together, we will explore the intricacies of creating and utilizing popups and widgets to boost your email marketing efforts and drive better results.


We cover the following key areas:

Understanding Widgets and Popups: Learn the fundamentals of these powerful tools and their critical role in email marketing.

Creating Effective Widgets: Discover various types of widgets, set strategic goals, and apply visual design principles to craft compelling popups.

Integrating with Your Platform: Master the process of creating and integrating popups with Claspo, your website, and your email marketing platform.

Optimizing Strategies: Dive into key performance indicators (KPIs), audience behavior analysis, popup timing, and A/B testing to refine your approach.

Avoiding Common Pitfalls: Understand mobile adaptations, system limitations, and common mistakes to enhance user experience.

This course provides you with the tools and knowledge to elevate your email marketing strategy and achieve tangible results. All that's left is for you to take action!


WHY SHOULD YOU ENROLL IN THIS COURSE?

Expert Guidance: Led by an experienced digital marketing strategist with a proven track record of improving client engagement and conversions. Anton Voroniuk is an expert with over a decade of experience in course creation, CEO of SkillsBooster Academy, and a celebrated Udemy Instructor Partner and Google Academy Trainer.

SkillsBooster Academy team has over 15 years of experience in education. Over 600,000 specialists from 190 countries worldwide have enrolled in our online courses and changed their lives.

Comprehensive Coverage: 1+ hours of practical lectures and real-world examples covering every aspect of popup and widget integration.

Rich Resources: Access to additional materials and resources to support your learning journey.

Personalized Support: Get answers to your questions and receive guidance throughout the course.

Lifetime Access & Updates: Enjoy continuous access to the course content and any future updates.

Udemy Certificate: Complete the course and earn your Udemy certificate to showcase your new skills.


Worried about committing? Don’t be!

This course comes with a 30-day money-back guarantee, so you can enroll with confidence.


Don’t miss this opportunity to transform your email marketing with effective popups and widgets. Enroll now and start enhancing your engagement strategies today!

Facebook Ads 2025: Launch Your Best Advertising Campaign
Move from simple to compelling advertising campaigns with Facebook Ads and increase your value in the business
12 hr 54 lectures
English

Description

Looking for a promotion in the marketing field or switching to a new job? Facebook advertisement is definitely for you!


That is no longer just a social network for connecting with people and making new friends. With more than 2 billion users, there is already a potent digital channel that might serve as a customer for any company. To provide possibilities for making advertisements, Meta developed a platform called Facebook Ads. This tool allows promotion in the whole Facebook community: Facebook, Instagram, Audience Network, and Oculus.

It offers numerous capabilities to engage the audience, making specialists who launch beneficial ads popular among businesses. You can increase your Facebook marketing strategies' value, understand which content works, and even start making ads apart as a consult.

Together with a famous SMM specialist and instructor, Vlad Bogutskiy, we developed Facebook Ads 2025: Launch Your Best Advertising Campaign to assist you in starting successful ad campaigns.


In this course, you will learn how to:

  • Work with Facebook Business and Ads Manager

  • Identify the target audience

  • Make a competitive analysis and set up the budget

  • Create a Facebook or Instagram ad on mobile and in Ads Manager

  • Work with Audiences in Ads Manager

  • Make engaging creatives for effective advertising with BannerBoo

  • Generate leads with the quiz-creating tool. Boosting Lead

  • Launch ads that are not be blocked by Facebook

  • Use the Facebook analytic tools to monitor advertising activities

  • Deal with retargeting to engage more customers


Why should you choose this course?


Why should you choose us over other online Facebook Ads courses?

You will have the opportunity to learn about Facebook Marketing from the top internet marketing professionals

  • We are industry experts! WebPromoExperts Academy and SkillsBooster Academy have over 15 years of experience in internet marketing. Our digital agency, WebPromo, is a Google Premier Partner and a Facebook Marketing Partner

  • During our career at the digital agency, we have launched over 1,500 successful marketing strategies and marketing campaigns.

  • More than 700,000 internet marketers have enrolled in our online courses, both on Udemy and at offline and online WebPromoExperts Academy

  • Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing

What else do you get?

  • lifetime access to the Facebook marketing course and its updates

  • a certificate from Udemy upon completion of the course


Enroll now!

You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!

Want to start now? Click the "Buy now" button and learn how to use Facebook Ads to promote your business!

Excel: Market Research Strategies
Master Excel for Market Research: Analytics, Trend Analysis, Forecasting and Consumer Behavior Insights
12 hr 108 lectures
English

Description

Welcome to our comprehensive course on Market Research and Excel Fundamentals! Are you ready to unlock the power of data to drive marketing success? In today's highly competitive business landscape, understanding market research and utilizing advanced Excel tools are essential skills for any marketer looking to make informed business decisions and stay ahead of the competition.


Our team of industry experts has designed this course to equip you with the knowledge and practical skills needed to excel in market research and data analysis using Excel. Whether you're a seasoned marketing professional looking to enhance your analytical abilities or a newcomer eager to learn the fundamentals, this course is tailored to meet your learning needs.


Throughout this course, we will guide you through a journey of discovery and mastery, starting with an introduction to market research basics and Excel functions. You will learn how to define clear research objectives, collect and organize data effectively, and leverage various Excel tools to analyze market trends, customer behaviors, competitor positioning, and much more.


By delving into real-world case studies, you will gain hands-on experience in cleaning and preparing data, conducting competitor analysis, segmenting customers, creating surveys, and analyzing market demand using forecasting tools. With practical tips and techniques for data visualization, correlation analysis, regression analysis, and consumer behavior evaluation, you will develop a holistic understanding of market research methodologies and their application in business settings.


One of the key highlights of this course is the opportunity to work on projects and assessments that will challenge and enhance your skills. You will have the chance to conduct in-depth market research, evaluate product performance, analyze campaign metrics, and develop actionable insights for strategic decision-making. By the end of the course, you will have a comprehensive portfolio of market research projects that showcase your expertise and proficiency in Excel data analysis.


What sets our course apart is our commitment to providing you with practical, real-world knowledge that you can immediately apply in your professional endeavors. We understand the importance of staying relevant and competitive in today's fast-paced market, which is why we have curated this course to give you a competitive edge in the marketing industry.


Join us on this exciting journey of exploration and discovery as we dive into the world of market research and Excel fundamentals. Let's harness the power of data to drive market insights, make informed decisions, and unlock new opportunities for business growth. Enroll now and take the first step towards becoming a data-driven marketing expert!

Certificate in Public Relations and Communication Management
Professional Certificate in Public Relations and Communication Management by MTF Institute
12 hr 32 lectures
English

Description

Welcome to course: Professional Certificate in Public Relations and Communication Management by MTF Institute


You will know about: what is PR, its types; the structure of PR department, functions of department, competencies of PR specialist and areas of work; what is PR strategy; business goal and PR goal, researches in PR, 5W, The pyramid of levels, what is key message; content creation, media materials, PR documents; media, journalist and influence relations, content marketing; campaign event planning, measurement of PR campaigns, ethical considerations of PR manager; what is crisis management, its tasks, stages, methods and mistakes.


Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 400 000 students.


Public Relations  is a strategic communication process that organizations, individuals, or brands use to build and maintain positive relationships with their target audience, stakeholders, and the public. The goal of PR is to create a favorable image, enhance reputation, and manage perceptions through various communication channels.

PR Management involves planning, executing, and monitoring communication strategies to achieve specific objectives, such as promoting a product, managing a crisis, or building brand awareness. It encompasses activities like media relations, event planning, social media management, and crisis communication.

Learning about PR is crucial for companies and managers for several reasons:

  1. Building and Maintaining Reputation: A positive public image is essential for the success of any organization. PR helps in shaping public perception and building a strong, favorable reputation.

  2. Effective Communication: PR teaches effective communication strategies that allow organizations to convey their messages clearly and persuasively, fostering understanding and positive relationships with the audience.

  3. Crisis Management: In times of crisis, effective PR can help minimize damage to a company's reputation. Understanding how to handle and communicate during crises is a vital skill for managers.

  4. Media Relations: PR equips managers with the skills to interact with the media, ensuring that their messages are accurately portrayed in news outlets and other public platforms.

  5. Brand Building: PR plays a significant role in brand building by creating and maintaining a consistent brand image. It helps in differentiating a company or product in a competitive market.

  6. Stakeholder Engagement: Understanding PR is crucial for engaging with various stakeholders, including customers, employees, investors, and the community. It fosters positive relationships and loyalty.

For managers in different domains, PR knowledge supports career development by:

  1. Enhancing Leadership Skills: PR skills contribute to effective leadership by providing managers with the ability to inspire and motivate teams, especially during challenging times.

  2. Building Relationships: PR fosters relationship-building skills, which are essential in managerial roles for collaborating with internal teams, external partners, and stakeholders.

  3. Strategic Decision-Making: PR knowledge enables managers to make informed and strategic decisions regarding communication, marketing, and overall organizational strategy.

  4. Adaptability: In a dynamic business environment, PR skills help managers adapt to changing circumstances, especially in the face of crises or challenges.

  5. Career Advancement: Managers with PR expertise are often better positioned for career advancement, as they can contribute to the overall success and positive image of the organizations they work for.

In summary, learning about PR is crucial for companies and managers as it helps in building and maintaining a positive public image, fostering effective communication, managing crises, and supporting overall career development in various domains.

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IT & Software

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Mastering the Complete Servicenow Administration Course!
Master the Core Skills of the Servicenow Administration
12 hr 45 lectures
English

Description

Course Description:
Unlock the full potential of Servicenow by mastering the essential skills and tools required for a successful career as a Servicenow Administrator. This comprehensive course is designed for both beginners and professionals aiming to elevate their expertise in managing, configuring, and optimizing Servicenow platforms.

What You’ll Learn:

  • Servicenow Fundamentals – Grasp the foundational concepts and navigation of Servicenow, including user interfaces, workflows, and role-based access.

  • Instance Management – Learn to manage Servicenow instances effectively, including instance creation, cloning, and data separation.

  • User and Role Management – Get hands-on with user provisioning, role creation, and permission control to secure and organize your Servicenow environment.

  • Form and List Configuration – Explore customizations to forms, lists, and fields to enhance data accessibility and usability.

  • Service Catalogs & Request Management – Build and manage service catalogs and items to streamline request processes and improve user experience.

  • Change, Incident, Problem, and Knowledge Management – Dive deep into ServiceNow’s ITSM modules, mastering configuration and best practices for each.

  • Reports & Dashboards – Develop reports and dashboards to analyze and visualize data, offering insights to drive business decisions.

  • Automation with Workflows & Flow Designer – Automate processes with workflows, flow designer, and business rules for a more efficient and responsive system.

  • Instance Security & Data Policies – Ensure data integrity and instance security with policies, ACLs, and encryption.

Why This Course? This course will empower you with the tools and skills to administer Servicenow with confidence, support users, and deliver significant value to your organization. By the end of the course, you’ll be prepared to take on real-world challenges and help your business harness the full potential of Servicenow.

Course Highlights:

  • Interactive, hands-on labs and real-life examples.

  • Guidance on best practices for a successful administration career.

  • Practice tests and mock interviews for Servicenow Administrator certification preparation.

Who Should Enroll:

  • Aspiring Servicenow administrators and IT professionals looking to gain specialized skills in platform management.

  • Servicenow users seeking to advance their role to a platform administrator position.

  • Anyone interested in leveraging Servicenow as an administrator to improve organizational efficiency.

Enroll today and start building your career as a Servicenow Administrator!

Essential Non Technical Skills of Effective Data Scientists
Boost your Data Science Career by developing these crucial Non Technical Skills & become a Successful Data Scientist
12 hr 18 lectures
English

Description

Most data science training focuses only on key technologies like Python, R, ML etc. But real-world data science jobs require more than just technical acumen. As IT professionals rush to upgrade their current skill-set and become career ready in the field of data science, most of them forget the other part of skill development — Non-technical skills.

These skills won’t require as much technical training or formal certification, but they’re foundational to the rigorous application of data science to business problems. Even the most technically skilled data scientist needs to have these soft skills to thrive today.

This easy to follow course is created for recent Data Science graduates, beginners, new hires, Working Data Professionals, or any employee looking to boost their skills at the office and in the global workplace. I am sure these will help you to develop effective work habits that will help you succeed at your job, create a healthy work/life balance, and have a better understanding of your own personal strengths and how you work best. These nontechnical skills can help you convert your first data science job into a successful, lifelong career.

By the end of this course you will be able to:

  • Develop some crucial Non Technical skills, professional presence, and confidence in the workplace.

  • Become a more effective communicator in the work environment.

  • Ask better questions and increase your ability to come up with more and better ideas around how to effectively use data in any project.

  • Evaluate your personal strengths (and weakness), and understand how those are best used at the individual and team levels when working in any Data Science Project.

  • Create clear, specific, and actionable goals to improve your confidence at workplace.


These Non Technical skills are those skills that get you hired, keep you focused, and help you survive and integrate into your global workplace community. Practicing and developing these skills will help separate you from the crowd of job applicants and scientists as the field grows.


A Verifiable Certificate of Completion is presented to all students who undertake this course.

Web-Based Embedded System Simulator
Web-based embedded system simulator helps you design and debug your systems before they hit the market.
12 hr 65 lectures
English

Description

An introduction to the design and analysis of web-based embedded systems is provided in this course. Students will gain knowledge of the many parts of a web-based embedded system and investigate how these systems can be utilized to increase efficiency, dependability, and safety. Real-time operating systems, networked systems, and sensor networks will all be covered in the course.

Web-based embedded system simulator helps you design and debug your systems before they hit the market, the first-ever free simulator to simulate Arduino, ESP, Raspberry Pi, and other boards.

An online electronics simulator. It may be used to emulate the Arduino, ESP32, and a variety of other well-known boards, components, and sensors.

This course provides a web-based embedded system simulator that allows students to experience working with an embedded system. The simulator is used to provide a virtual environment for the students to develop and test their embedded systems.

This course provides an introduction to the design and implementation of embedded systems using a web-based simulator. The course covers the basics of embedded systems, including processor architecture, operating systems, and programming. Students will work on a series of projects that will allow them to apply the concepts learned in the course.

Following Are a Few Brief Examples of Items You Can Create:

  • Arduino Uno "Hello World"

  • Blink an LED on ESP32

  • Monitor the weather on ATtiny85

  • Control 32 Servos with Arduino Mega

  • Animate an LED Matrix with FastLED

  • 7 Segment Counter with MicroPython on ESP32

Course Unique Features:

  • WiFi Simulation: Connect your simulated project to the internet. You can use MQTT, HTTP, NTP, and many other network protocols.

  • Virtual Logic Analyzer: Capture digital signals in your simulation (e.g., UART, I2C, SPI) and analyze them on your computer.

  • Advanced Debugging with GDB: Powerful Arduino and Raspberry Pi Pico debugger for advanced users.

  • SD Card Simulation: Store and retrieve files and directories from your code. Club members can also upload binary files (such as images).

In this course, you may discover how to join and know the benefits of this platform. This includes guides:

  • Diagram Editor

  • Keyboard Shortcuts

  • Debugging

  • Serial Monitor

  • Logic Analyzer

  • Libraries

  • MicroPython

  • CircuitPython

  • ESP32 Simulator

  • ESP32 WiFi

  • Translating

  • VotePowers

Why This Platform?

  • Start Right Now: No waiting for components or downloading large software. Your browser has everything you need to start coding your next IoT project in seconds.

  • Mistakes Are Okay: You can't destroy the virtual hardware. Trust us, we tried. So don't worry about frying your precious components. And unlike real hardware, you can always undo it.

  • Easy to Get Help and Feedback: Sharing a link to your project is all you need.

  • Gain Confidence in Your Code: Separate hardware and software issues.

  • Unlimited Hardware: No need to scavenge parts from old projects. Use as many parts as you need, without worrying about project price and stock.

  • Maker-Friendly Community: A place for you to share your projects, ask for help, and get inspiration.

Why Should You Take This Course?

  • You will learn about Arduino IDE

  • Learn about Arduino Mega

  • Learn about ESP32

  • Learn about Arduino Nano

  • Learn about Raspberry Pi Pico

  • Learn about MicroPython ESP32

  • Learn about the example Arduino Libraries

A web-based embedded system simulator course allows students to learn about embedded systems by using a web-based simulator. This type, of course, can be very useful for students who are interested in learning about embedded systems but who may not have access to a physical simulator.

So What Are You Waiting For? ENROLL NOW!

What You Will Learn:

  • Basics of embedded systems

  • Processor architecture

  • Operating systems

  • Programming for embedded systems

  • Design and test embedded systems using a web-based simulator

  • Real-time operating systems

  • Networked systems

  • Sensor networks

Who Is This Course For:

  • Beginners in embedded systems

  • Individuals interested in learning about web-based embedded systems

  • Hobbyists and enthusiasts looking to expand their knowledge

Requirements:

  • Basic computer skills

  • No prior knowledge of embedded systems required


About the Instructor Info

Educational Engineering Team

Team of skilled Engineers Sharing Knowledge with the World

Educational Engineering Team is a Leading Team in the Microcontroller Industry, with over 13 Years of Experience in Teaching and Doing Practical Projects.

We strive to put all our hands-on experience in these courses. Instead of superficial knowledge, we go into the depth of the topic and give you the exact, step-by-step blueprint on how to tackle simple as well as complex topics in easy and digestible bite-sized videos.

This real-world knowledge enables you to grasp knowledge easily, and you can apply this learning immediately to your life and projects.

Educational Engineering Team has been in the Programming and Microcontroller business since 2007. We have been part of many projects. Over the course of these years, we have gained a good insight into students’ and educators’ needs. We are passionate about sharing all our collective knowledge with you. As of 2018, we have already taught over 250k-THOUSAND students and counting.

Currently, we have more than 100+ Courses on Udemy.

Educator and Author of “Educational Engineering”

Ashraf is an educator, Mechatronics engineer, electronics and programming hobbyist, and Maker. He creates online video courses on the EduEng YouTube Channel (More Than 4 Million Views, 20k + Subscribers) and author of four Microcontroller books.

As a Chief Educational Engineer since 2007 at Educational Engineering Team, the company he founded, Ashraf’s mission is to explore new trends and technology and help educate the world and make it a better place.

Educational Engineering offers educational courses and Bootcamps, articles, lessons, and online support for electronics hobbyists, Programming hobbyists, Microcontroller hobbyists, STEM students, and STEM teachers.

The team also works as freelance engineers, helping many students in their graduation projects, and providing guidance and consulting for many students over the years to help them kick-start their careers.

Ashraf’s core skill is explaining difficult concepts in a step-by-step easy-to-understand manner using video and text. With over 11 years of tertiary teaching experience, Ashraf has developed a simple yet comprehensive and informative style in teaching that students from all around the world appreciate.

His passion for Microcontrollers and Programming, particularly for the world of Arduino, PIC Microcontroller, Raspberry Pi, has guided his personal development and his work through Educational Engineering.

Ashraf’s online courses have helped over 250,000 people from around the world to be better and to make a great career in the industry.

Educational Engineering Team offers Courses on:

  • Circuit Design, Simulation, and PCB Fabrication

  • Arduino, PIC Microcontroller, and Raspberry Pi

  • Programming in C, Python, and other programming languages

  • PLC Industrial Programming and Automation

  • 3D Design and Simulation

  • ESP and IoT World

Javascript for freshers!!
Javascript explained in detailed for all level students
12 hr 46 lectures
English

Description

Are you ready to unlock the full potential of JavaScript, the backbone of modern web development? Enroll in our comprehensive online JavaScript course and transform your coding skills. Whether you're a complete beginner or have some experience, this course is designed to guide you through the fundamentals and advanced concepts of JavaScript.

In this course, you'll learn essential topics such as variables, functions, loops, arrays, and objects, along with advanced techniques like asynchronous programming, ES6 features, and API integration. You'll build real-world projects that will give you hands-on experience, helping you develop a portfolio to impress potential employers.

Our step-by-step approach, interactive coding exercises, and quizzes will solidify your understanding, while expert instructors are there to support you throughout the learning process. By the end of the course, you'll be confident in using JavaScript to create dynamic, responsive websites and applications.

Don't miss this opportunity to master one of the most in-demand programming languages in the industry. Enroll now and start your journey toward becoming a skilled JavaScript developer!

Unlock the power of JavaScript, one of the most popular and versatile programming languages in the world! This comprehensive course is designed for beginners as well as those looking to solidify their understanding of JavaScript fundamentals. Whether you’re aiming to build dynamic websites, develop interactive user interfaces, or dive into backend development, this course provides the foundation you need to succeed.

Throughout the course, you'll start with the basics—variables, data types, and operators—before progressing to more advanced topics such as functions, objects, arrays, and event handling. We'll also cover essential concepts like asynchronous programming, promises, and working with APIs. By the end of the course, you’ll not only have a solid grasp of JavaScript, but you'll also be able to confidently build dynamic applications.

Our hands-on approach ensures you’ll work on real-world projects, applying the skills you learn along the way. Whether you want to become a front-end developer or enhance your full-stack capabilities, this course will put you on the path to mastering JavaScript. Enroll today and take the first step toward unlocking endless career opportunities in the tech industry!

Mastering the Servicenow Admin&Development from basic to pro
Master the Servicenow from Basics to Advanced Automation, Hands-On Training for IT Professionals, Complete ServiceNow
12 hr 94 lectures
English

Description

This comprehensive course is designed for IT professionals looking to enhance their skills in Servicenow, a leading cloud-based platform for IT service management (ITSM). Participants will gain a deep understanding of both the development and administrative aspects of ServiceNow, enabling them to effectively manage and customize the platform to meet organizational needs.

The course begins with an introduction to Servicenow, covering its architecture, features, and capabilities. Participants will learn about the Servicenow interface and navigation, enabling them to utilize the platform efficiently. The curriculum emphasizes core administrative functions, including user and group management, role assignment, and access control.

As the course progresses, participants will delve into advanced administration topics such as incident, problem, and change management processes. They will also explore reporting and dashboard creation, gaining insights into data visualization and analytics within the platform.

In the development section, students will learn to create and customize applications using Servicenow Studio and Application Repository. They will gain hands-on experience with scripting in Servicenow, including client scripts, business rules, and UI policies.

Throughout the course, practical exercises and real-world scenarios will reinforce learning, ensuring participants can apply their knowledge in their respective roles. By the end of the course, attendees will be well-equipped to manage, configure, and customize Servicenow, making them valuable assets to their organizations.

CyberSecurity Bootcamp: The Ultimate Beginner's Course
Knowledge that everyone must have. Learn how to protect your personal data from hackers. Take cyber security seriously.
12 hr 37 lectures
English

Description

Do you know what is the biggest threat in Cyber Security? The humans, it is so obvious. It’s all of us. The majority of security britches are actually being driven through social engineering and human interaction. Because we individually and collectively, just not taking cybersecurity seriously. We don’t know how to prevent the risks, the threats and vulnerabilities that exist in our behaviors and habits. We don’t have enough knowledge and training. We don’t teach ourselves to behave correctly when we use computers and electronic devices.

We must be aware of the correct simple things we need to do. Like best practices and general cybersecurity simple rules. And when we don’t do this, we open our doors widely for unauthorized access to our personal information to anyone. If we just know how to not do silly things and do things that can lead to compromise. We are all going to be more secure.

This is what our course is all about. We will show how easy it is to follow just a few simple cybersecurity practices. That will keep your personal information safe from unauthorized access and will keep you away from troubles.

The purpose of this course is to help you understand how to protect the personal data you have recorded on your computers, laptops and mobile devices. You will understand what the best practices are. How simple it is to secure your devices. And how this can prevent attacks and make your devices more secure.

You will learn what Social Engineering is and how the hackers are using it. Why must you keep your software always updated. What is the advantage of using strong passwords and password managers? You will understand why it’s important to enable 2FA/MFA for all your accounts. Also, what is device encryption, why you need it and how it protects you. Why you should avoid using public Wi-Fi and how VPN can protect you.

Why you must use antivirus software, from what attacks it can protect you. How to be cautious and how to prevent data breaches of your personal data and identity.

We will explain you what Malware is and its types:

- Trojan Horse

- Adware

- Spyware

- Browser Hijacking

- Virus

- Worms

- Scareware

You will learn how to recognize phishing emails, how to browse safely, and communicate securely.

At the end of the course you will know how to protect your electronic devices. You know the meaning of the main cybersecurity threats and terminology and how to recognize them.

We have created a course for everyone who uses some kind of electronic device, uses the internet and wants to protect his personal data or learn more about the Cybersecurity threat.

The terminology is simply explained with interactive professional videos and examples.

Don’t wait, take this course and educate yourself. Educating yourself and others — is by far the most effective defense you can do against all faces of Cyber Attacks.

Start your Security Awareness training now. Take Cyber Security seriously.

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