Collection of Courses Number 315
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Description
Welcome to our complete guide on Amazon EC2 Storage. In this course, you will learn how to effectively manage and optimize your storage on Amazon Web Services (AWS). This includes a comprehensive overview of the main forms of EC2 storage offered by AWS, including Elastic Block Store (EBS), Elastic File System (EFS), and Amazon Machine Images (AMI).
The course starts with the foundations of AWS, where we demonstrate how to register an AWS account. Students also learn the basics of AWS billing, global vs. regional services, and AWS multi-factor authentication (MFA).
Once students are familiar with navigating the AWS dashboard, we dive into working with the EC2 service. Here we explore the core features of EC2 instances, along with instance deployment, instance administration, and security. Students will learn how to create and deploy instances from Amazon Machine Images (AMIs) that are fully equipped with Elastic IP addresses, and remote access via terminal and PuTTY. We also cover a host of other integral concepts including IAM roles for EC2, Security Groups, and EC2 Instance Launch Templates.
After the EC2 section, we delve into AWS EC2 storage solutions. Here, we start with exploring the key differences between block, file, and object storage. From there, we take a deep dive into Amazon Elastic Block Store (EBS). EBS is a block storage service provided by AWS which allows for the creation of virtual disks, called EBS volumes that can be attached to Amazon Elastic Compute Cloud (EC2) instances. These EBS volumes can be used as raw block devices, in order to store data, such as system files, application data, and virtual machine images. We will cover how to create, attach, and manage EBS volumes, as well as how to use EBS Snapshots to create point-in-time backups of your data.
From there, we explore Amazon Machine Images (AMIs), which are templates that contain the software configuration and data required to launch an EC2 instance. We will cover how to create and customize AMIs, as well as how to use the EC2 Image Builder to automate the creation of AMIs.
In the last section, we introduce students to the Elastic File System (EFS), which is a file storage service provided by AWS. EFS allows you to create a file system that can be accessed by multiple EC2 instances to store and share files across multiple availability zones. We will cover how to create and manage EFS file systems, as well as how to mount EFS file systems on your EC2 instances.
By the end of this course, you will have a solid understanding of the various storage options available on AWS, and you will be able to confidently choose the right storage solution for your needs. You will also have the skills and knowledge to effectively manage and optimize your storage on AWS, ensuring that your data is safe, secure, and accessible.
If you’re excited about learning everything you need to know about AWS EC2 storage, hit the enroll button and let’s get started.
Description
This course is designed to provide students with a comprehensive understanding of web server technologies and how to set up and manage web servers using Linux-based operating systems. Throughout the course, students will gain hands-on experience with various tools and techniques used in web server administration, including LAMP stack, virtual server hosting, name server configuration, DNS zone file configuration, virtual host file configuration, and cloud server deployment.
The course begins with an introduction to web server foundations, including an overview of the basic concepts and technologies involved in web server administration. Students learn about different types of web servers, including Apache and Nginx, and gain an understanding of the role of web servers in serving web content to clients.
From there, students will dive into the installation and configuration of LAMP stack on Ubuntu, one of the most widely used Linux distributions for web server administration. They will learn how to install and configure Apache, MySQL, and PHP, as well as how to use these technologies to serve dynamic web content.
One of the key challenges in web server administration is hosting multiple domains on a single virtual server. The course will cover this topic in detail, providing students with a thorough understanding of how to configure virtual hosts and manage multiple domains using a single server instance.
In addition to virtual server hosting, the course will cover name server configuration and DNS zone file configuration. Students will learn how to set up and configure name servers using the Linode Cloud Console, as well as how to configure DNS zone files to map domain names to IP addresses.
The course will also cover the configuration of virtual host files, which are used to map domain names to specific web content on a server. Students will learn how to create and configure virtual host files using Apache, and gain an understanding of how these files are used to manage web content on a server.
As cloud computing becomes increasingly important in web server administration, the course explores cloud server deployment on Linode, one of the leading cloud hosting providers. Students learn how to set up and manage cloud server instances on Linode, as well as how to deploy web content to these instances using various tools and techniques.
To ensure secure server administration, the course will cover SSH key pair authentication, a commonly used method of authenticating with remote servers. Students will learn how to generate SSH key pairs, as well as how to use these keys to authenticate with remote servers and manage server resources securely.
Finally, the course will provide students with a solid foundation in Linux, the operating system used by most web servers. Students will learn about the basic concepts and commands used in Linux administration, as well as how to use the Linux command line to manage server resources.
Throughout the course, students will gain hands-on experience with each of these topics, using virtual machines to set up and manage web servers in a safe and controlled environment. By the end of the course, students will be well-equipped to set up, manage, and administer web servers using Linux-based operating systems, and will have gained a solid foundation in the tools and techniques used in web server administration.
Description
This course provides a comprehensive introduction to cloud computing using Amazon Web Services (AWS) and web application development using PHP and MySQL. Students will gain an overview of AWS and its core services, including EC2 and storage, before delving into IAM: Identity and Access Management, which enables control of access to AWS resources. Students also learn how to launch EC2 instances, store data in AWS, and use Elastic Load Balancers (ELB), Auto Scaling Groups (ASG), and Route 53 to create a highly available and scalable web application.
The course begins with an explanation of AWS, its benefits, and services offered, with a focus on creating an AWS account, configuring an AWS environment, and understanding billing and pricing models. Students then learn about IAM policies, permissions, and Multi-Factor Authentication (MFA) to manage users, groups, and roles for AWS resource access control.
The course proceeds to cover AWS compute service, EC2, which allows virtual servers in the cloud, and provides flexibility and scalability for web applications. The course teaches how to create an EC2 instance, connect to it using SSH, and configure it for web applications, as well as information about security groups, key pairs, and Elastic IP addresses. Additionally, students learn about AWS storage, including Amazon Elastic Block Store (EBS) and Amazon Simple Storage Service (S3), and how to use them to store and manage data.
The course then covers ELB, ASG, and Route 53, which provide load balancing, automatic scaling, and DNS management, respectively. Students learn how to use ELB to distribute incoming traffic to multiple EC2 instances, ensuring high availability and fault tolerance. They will also learn how to use ASG to add or remove EC2 instances based on demand and use Route 53 to manage DNS records for their web application.
The next section of the course teaches the fundamentals of PHP and MySQL, including variables, control structures, loops, functions, and how to interact with databases using PHP. Students learn how to create and execute queries, fetch results, and handle errors, as well as PHP security best practices, including SQL injection prevention and user authentication.
Finally, students will apply what they have learned by creating a member-only blog with user authentication using PHP and MySQL. They will learn how to design a database schema, create PHP scripts to interact with the database, and implement user authentication using sessions and cookies. They will also learn how to create a simple blog interface using HTML and CSS and how to protect the blog content using PHP authentication.
In summary, this course provides students with a solid foundation in AWS, web application development using PHP and MySQL, and the skills necessary to design, develop, and deploy web applications in the cloud using AWS. By the end of the course, students will understand AWS core services, IAM, EC2, storage, and load balancing and be able to use them to create highly available and scalable web applications.
Description
Google Cloud Platform is one of the fastest-growing cloud service platforms offered today that lets you run your applications and data workflows at a 'Google-sized' scale.
Google Cloud Certified Professional Cloud Architect certification is one of the most highly desired IT certifications out today. It is also one of the most challenging exams offered by any cloud vendor today. Passing this exam will take many hours of study, hands-on experience, and an understanding of a very wide range of GCP topics.
Luckily, we're here to help you out! This course is designed to be your best single resource to prepare for and pass the exam to become a certified Google Cloud Architect.
Why should do a Google Cloud Certification?
Here are few results from Google's 2020 Survey:
89% of Google Cloud certified individuals are more confident about their cloud skills
GCP Cloud Architect was the highest paying certification of 2020 (2) and 2019 (3)
More than 1 in 4 of Google Cloud certified individuals took on more responsibility or leadership roles at work
Why should you aim for Google Cloud - GCP Cloud Architect Certification?
Google Cloud Professional Cloud Architect certification helps you gain an understanding of cloud architecture and Google Cloud Platform.
As a Cloud Architect, you will learn to design, develop, and manage robust, secure, scalable, highly available, and dynamic solutions to drive business objectives.
The Google Cloud Certified - Professional Cloud Architect exam assesses your ability to:
Design and architect a GCP solution architecture
Manage and provision the GCP solution infrastructure
Design for security and compliance
Analyze and optimize technical and business processes
Manage implementations of Google Cloud architecture
Ensure solution and operations reliability
Are you ready to get started on this amazing journey to becoming a Google Cloud Architect?
So let's get started!
Description
Master Flutter and Dart: Build iOS & Android Apps with Firebase, APIs, and Stunning UIs
Learn the complete process of Flutter app development and create professional-grade iOS and Android applications. This course is packed with hands-on projects, including a BMI calculator, a To-Do app, and a feature-rich weather forecasting app. Whether you're new to coding or an experienced developer, you'll master the Flutter framework, Dart programming language, and the essential tools to excel in mobile app development.
This comprehensive course focuses on real-world techniques to build high-performance apps, covering topics like state management, Firebase integration, REST API handling, animations, and UI/UX design. By the end, you’ll know how to create, optimize, and deploy apps on the Google Play Store and Apple App Store.
What You’ll Learn
Flutter and Dart Basics: Learn the foundations of Flutter development, including Dart syntax, Flutter widgets, and project structuring.
Creating Beautiful UIs: Design stunning, responsive interfaces using Flutter’s widget library, advanced layouts, and animations.
State Management: Implement efficient state handling with Provider, Bloc, and setState.
Firebase Integration: Use Firebase for authentication, real-time databases, cloud storage, and analytics.
REST API Handling: Fetch and manage data from APIs, handle JSON parsing, and manage network errors gracefully.
Local Storage Solutions: Implement persistent data using SQLite, Hive, and shared preferences for offline functionality.
Advanced Navigation: Master routing, deep linking, and seamless navigation with AutoRoute and bottom navigation bars.
Animations and Motion: Create engaging apps with Flutter animations, transitions, and dynamic visual effects.
Why Choose This Course?
Build portfolio-ready apps like a BMI calculator, To-Do app, and weather app with APIs and Firebase integration.
Gain expertise in Flutter app optimization, ensuring fast, reliable performance.
Learn how to publish production-ready apps on the Google Play Store and Apple App Store.
This course is ideal for aspiring developers and professionals looking to advance their skills in Flutter and Dart. With real-world projects and hands-on practice, you’ll be ready to excel in mobile app development and stand out in the competitive tech industry
Description
BitBadges operates as a comprehensive solution for the mapping and authentication of addresses across a variety of blockchains, such as Bitcoin, Ethereum, and Solana. This course is designed to provide you with the expertise needed to effectively utilize the BitBadges SDK and API, integrate BitBadges for authentication purposes within your web applications, and harness its capabilities for event management and the development of custom plugins. With features like address mapping, balance types, and collections, BitBadges serves as an excellent introduction to multichain and crosschain authentication and application development.
BitBadges presents a powerful tool for the mapping and authentication of addresses across several blockchains, including Bitcoin, Ethereum, and Solana. Its adaptable nature facilitates seamless integration across various blockchains without necessitating expensive infrastructure or extensive development expertise, including the capacity to engage with Bitcoin and Ethereum (amongst others) through authentication.
As a blockchain and development tool, BitBadges enables the creation of gateable NFTs, gated permissions, and authentication mechanisms. Furthermore, BitBadges can be utilized for identity authentication management, advanced decentralized application (DApp) development, blockchain web integrations, and other formal requirements. It allows for the gating of applications through NFTs and associations, making it suitable for SaaS memberships, event management, user management, and diverse forms of identity authentication management.
Description
Welcome to the World of Java Programming!
Welcome to our Java Core Course! We are happy to have you here as you begin your journey into programming or grow your skills. This course is perfect for everyone—whether you’re just starting, thinking about switching careers, or simply curious about coding. You don’t need a computer science degree to join—just a desire to learn.
Why Take This Course?
At ITER Academy, we have already taught over 1,000 students in classrooms. Now, we are bringing all that knowledge and experience online, so more people can benefit. Your teacher, Andrii Partola, is a Senior Java Engineer who works with Java every day. He uses Java to create powerful and complex programs for real companies. He has taken his real-world experience and turned it into lessons that are easy to understand and fun to follow.
Who Can Learn Java with Us?
This course is made for everyone.
Complete beginners: Even if you’ve never written a single line of code, this course will guide you step by step.
Career changers: If you want to start a new career in tech, this course will give you the tools you need.
Anyone curious about programming: If you’ve always wanted to try coding, this is a great place to start.
Learn with Real-Life Examples
Learning is easier when you can see how things work. That’s why this course is full of real-life examples. You’ll see how Java is used to solve problems, so you can understand not just what you’re learning, but also why it’s useful. These examples will help you remember things better and prepare you to use Java on your own.
Quizzes to Check Your Knowledge
To make sure you really understand the material, this course includes quizzes after many lessons. These quizzes will help you review important ideas and see how much you’ve learned. They’re a fun way to test yourself and feel confident before moving on to the next topic.
Practice Coding with Exercises
The best way to learn programming is by writing code yourself. That’s why this course has lots of coding exercises. These exercises give you a chance to practice what you’ve learned and solve problems like a real programmer. By doing this, you’ll get better and more confident with every lesson.
Lessons Designed for Success
We didn’t just create this course from scratch. We studied many other popular courses to learn what works best. Every lesson in this course is carefully organized, so it’s easy to follow and makes sense step by step. Each lesson is packed with useful information, so you learn quickly without wasting time.
Free Access to All Code
All the code written in this course is available on GitHub. You can download it, use it, and practice with it whenever you need. This means you’ll always have access to examples to help you as you keep learning.
Why Choose ITER Academy?
Practical knowledge: Learn the skills that are used in real programming jobs.
Simple and clear lessons: No confusing words or hard-to-follow explanations.
Step-by-step structure: Each lesson builds on the last one, so you never feel lost.
Experienced teacher: Learn from a professional Java engineer with years of experience.
Start Learning Today
With easy-to-follow lessons, plenty of examples, quizzes, and exercises, this course gives you everything you need to become confident in Java programming. Join us today and let’s start your journey into the world of coding together!
Description
Do you want to build an Amazing cool project? Do you want to build up your CV? Did you learn a bunch of tools like (PHP, MySQL, and Bootstrap) and you want to train your skills?? This course should be perfect for you. In this course, you are going to apply what you have learned all at once. We are going to go through the most common concepts of web development practices and parts. we are going to look at things like the log-in and registration system, the posts crud and category system, how to process images, how to upload and update them, and all that cool stuff and that's for the user-end.
For the admin-end, we are going to log in the admins and create them. how to create and perfect the whole category system, and how to take control of the posting process inside the blog. And you are going to be introduced to some other concepts and ideas like password hashing, validation, complex queries like (joins) and sessions, and whole a lot more. So if you don't want to miss out on this opportunity and if you want to get ahead with your career as developer, go now and get the course. See you inside
Description
Embark on a transformative journey from JavaScript novice to seasoned professional with this comprehensive, project-based course. "JavaScript Master: From Beginner to Professional Developer" is designed to equip you with the skills and knowledge necessary to build modern, dynamic web applications. Whether you're starting from scratch or looking to enhance your existing JavaScript abilities, this course will guide you through the fundamentals, advanced concepts, and practical application of JavaScript in real-world scenarios.
What you'll learn:
This course takes a hands-on approach, emphasizing practical application and project-based learning. You'll master:
JavaScript Fundamentals: Grasp the core building blocks of JavaScript, including variables, data types, operators, control flow, functions, objects, and prototypes. We'll cover everything from the ground up, ensuring a solid foundation.
DOM Manipulation: Learn to interact with and manipulate the Document Object Model (DOM) to create dynamic and interactive web pages. You'll be able to change content, styles, and structure on the fly.
Asynchronous JavaScript: Understand and implement asynchronous programming techniques using callbacks, promises, and async/await. This is crucial for handling network requests, animations, and other time-dependent operations.
Modern JavaScript (ES6+): Explore the latest features and syntax of modern JavaScript, including arrow functions, classes, modules, destructuring, and more. Write cleaner, more efficient, and maintainable code.
Front-End Web Development: Build engaging and user-friendly web interfaces using JavaScript in conjunction with HTML and CSS. Learn best practices for structuring your code and creating responsive designs.
Back-End Web Development with Node.js and Express: Dive into server-side JavaScript development using Node.js and the Express framework. Create REST APIs, handle requests, and build scalable web applications.
Working with Libraries and Frameworks: Gain experience with popular JavaScript libraries and frameworks (mention specific ones if covered, e.g., React, Angular, Vue.js, if applicable). Learn how to integrate them into your projects and leverage their power.
Testing and Debugging: Learn how to write unit tests and use debugging tools to ensure the quality and reliability of your code.
Version Control with Git: Master Git for version control, a crucial skill for collaborating on projects and managing your codebase effectively.
Who this course is for:
Anyone who wants to build dynamic and interactive web applications.
Why take this course?
Comprehensive Curriculum: Covers everything from the fundamentals to advanced concepts.
Hands-on Projects: Learn by doing and build a portfolio of real-world applications.
Practical Skills: Gain in-demand skills that are highly valued by employers.
Enroll now and start your journey to becoming a JavaScript Master!
Description
If you are searching for a course to learn LookML, the language that powers Google Looker, then this is the training for you.
In this course, we will start from the very basic level and cover all the important aspects of LookML
This is a concise, only four hour course and can be easily completed in just one weekend.
Below are some frequently asked questions about LookML and Looker:
What is LookML used for?
LookML is a language for describing dimensions, aggregates, calculations, and data relationships in a SQL database. Looker uses a model written in LookML to construct SQL queries against a particular database.
Is LookML easy to learn?
Looker ML is a very simple language that anyone can learn, once they have mastered the fundamentals. In this course, we will go step-by-step to learn this from beginner level to advanced level.
Is LookML similar to SQL?
In short, LookML is SQL evolved. It leverages SQL's power in a way that's familiar to analysts, while abstracting away the low-level concerns that analysts usually have to manage. It's a powerful language with a huge community of developers who support each other.
A Verifiable Certificate of Completion is presented to all students who undertake this LookML course.
Why should you choose this course?
This is a complete and concise tutorial on LookML which can be completed within 4-5 hours. We know that your time is important and hence we have created this fast paced course without wasting time on irrelevant operations.
What makes us qualified to teach you?
The course is taught by Abhishek and Pukhraj. Instructors of the course have been teaching Data Science and Machine Learning for over a decade. We have in-depth understanding on and practical exposure to Google Looker and Data Visualization.
We are also the creators of some of the most popular online courses - with over 1,000,000 enrollments and thousands of 5-star reviews like these ones:
I had an awesome moment taking this course. It broaden my knowledge more on the power use of Excel as an analytical tools. Kudos to the instructor! - Sikiru
Very insightful, learning very nifty tricks and enough detail to make it stick in your mind. - Armand
Our Promise
Teaching our students is our job and we are committed to it. If you have any questions about the course content, Google Looker, LookML or anything related to any topic, you can always post a question in the course or send us a direct message.
And so much more!
By the end of this course, your confidence in using LookML will soar. You'll have a thorough understanding of how to use LookML for creating insightful dashboards and beautiful reports.
Go ahead and click the enroll button, and I'll see you in lesson 1 of this Google Data Studio course!
Cheers
Start-Tech Academy
IT & Software
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Description
Welcome to this Amazing course on Terraform with Ansible: Infra Deployment and Automation. Below is the list of modules covered in this course.
With tremendous popularity and adoption of Terraform by the Industry, the HashiCorp Certified: Terraform Associate has become one of the most popular certifications in today's market.
This course is specifically designed for individuals who are new to Terraform and are planning to implement Terraform in their organization and want to get an in-depth view of various topics and best practices, along with gaining the official Terraform certification.
Ansible is a simple IT automation engine, that automates cloud provisioning, configuration management, application deployment, intra-service orchestration, and many other IT needs. Designed for multi-tier deployments since day one, Ansible models your IT infrastructure by describing how all your systems interrelate, rather than managing one system at a time.
This course is a comprehensive, hands-on course with the discovery of orchestration, DevOps, and automation using Ansible.
Explore Ansible with cloud services and its AWS provisioning. Understand infrastructure automation and decide what makes Ansible a good choice for your projects. Get started with Ansible through playbooks and organize the automation of infrastructure tasks by building and using roles from Ansible Galaxy. Explore variables and templates to configure application deployments easily.
Description
Are you ready to dive into the world of serverless applications but feel daunted by AWS’s vast ecosystem? Do you want to learn how to build scalable, efficient applications using AWS Lambda, API Gateway, and other key services, but don’t know where to start? Or maybe you’re asking: How do I create a serverless API? How do I connect AWS services seamlessly? And how can I automate my deployments with ease? Your search ends here!
Welcome to this practical, hands-on course designed to simplify AWS for you. We’ll tackle the most crucial aspects of building and deploying serverless applications, equipping you with the skills to bring your projects to life.
WHAT YOU'LL LEARN IN THIS COURSE:
Understanding AWS Lambda: Get a solid grasp of AWS Lambda, its role in serverless architecture, and why it’s a game-changer for scalable applications.
Creating and Deploying Lambda Functions: Explore the process of setting up and configuring Lambda functions, from the basics to advanced deployment using the AWS Cloud Development Kit (CDK).
Integrating with API Gateway: Learn how to create and connect APIs using API Gateway, making your Lambda functions accessible to the world while handling various data formats efficiently.
Leveraging DynamoDB: Dive into DynamoDB to understand how it complements your serverless applications by providing scalable, high-performance data storage.
Optimizing and Scaling: Refine your serverless architecture with best practices in automation, integration, and performance tuning to ensure your applications run smoothly and efficiently.
WHY ENROLL IN THIS COURSE?
Expert Guidance: Benefit from years of cloud computing experience as complex AWS concepts are broken down into easy-to-understand steps.
Hands-On Learning: Gain practical experience through actionable, step-by-step tutorials that focus on real-world applications.
Comprehensive Resources: Access valuable tools like checklists, templates, and project files to reinforce your learning.
Continuous Support: Receive personalized guidance and answers to your questions throughout the course.
Lifetime Access: Enjoy ongoing access to the course content and all future updates.
Udemy Certificate: Earn a certificate of completion to showcase your newfound skills.
WHY THIS COURSE?
This course is designed with a strong focus on practical, real-world applications. By the end of the course, you won’t just know how AWS serverless technologies work—you’ll be able to build and manage your own serverless applications with confidence.
WHY TRUST US?
AWS Certified Solutions Architect Professional: We hold the AWS Certified Solutions Architect Professional certification, one of the most respected and challenging certifications in the cloud industry. This certification validates my deep understanding of AWS architecture and my ability to design and implement complex, scalable, and secure cloud solutions.
Real-World Experience: My career has taken me from working in fast-paced start-ups to leading the development of scalable systems in growing companies. I’ve played a crucial role in building cloud infrastructures from the ground up, leveraging AWS serverless technologies like Lambda, API Gateway, S3, and DynamoDB to ensure rapid scaling while keeping costs under control.
Entrepreneurship: I’m also the founder of my own web development company, where we specialize in creating custom web applications. My company’s success is built on the robust, scalable systems we design on AWS. This hands-on experience allows me to bring real-world insights into the course, helping you understand not just the theory, but the practical application of AWS serverless technologies.
WORRIED ABOUT COMMITTING? DON’T BE.
This course comes with a 30-day money-back guarantee, so you can enroll with confidence.
Don’t miss this chance to master AWS and build powerful serverless applications. Enroll now and take your cloud computing skills to the next level! Whether you're an aspiring cloud architect or a seasoned developer, this course will give you the tools you need to succeed in the ever-evolving world of cloud computing.
Description
Are you a cybersecurity professional, data scientist, or AI enthusiast aiming to harness the power of artificial intelligence to defend against evolving cyber threats? Do you want to understand how AI and Generative AI (Gen AI) can reshape your cybersecurity strategies and improve resilience against threats? If so, this course is your gateway to mastering cybersecurity defense with cutting-edge AI and Gen AI techniques.
In "Cybersecurity Defense with AI and Gen AI," you’ll discover how AI can transform traditional cybersecurity practices, from detecting threats to automating response and managing security operations. This course dives deep into the practical applications of AI in cybersecurity and explores the impact of Gen AI, including case studies from top organizations, ethical considerations, and preventive methods to counteract AI-driven cyberthreats.
In this course, you will:
Explore the foundational role of AI in cybersecurity and understand its transformative impact on cyber defense.
Identify real-world use cases where AI excels in threat detection, prediction, incident response, and intrusion prevention.
Leverage Generative AI to develop custom security rules, generate insightful security reports, and responsibly implement AI in cybersecurity.
Analyze industry-leading case studies, from Darktrace’s threat detection to Microsoft’s phishing detection with AI.
Recognize emerging cyberthreats posed by AI, including deep fakes and WormGPT, and understand how to counter them.
Integrate AI-driven enhancements with traditional cybersecurity methods, boosting SIEM, EDR, and user behavior analysis.
Develop proactive threat-hunting and process automation techniques using AI for efficient threat response and management.
Why delve into cybersecurity with AI and Gen AI? As cyberattacks grow more sophisticated, AI provides an essential edge, automating complex tasks, enabling rapid detection, and preventing breaches before they escalate. By learning how AI transforms cybersecurity practices, you gain vital skills that are increasingly in demand across the industry.
Throughout the course, you’ll engage in hands-on exercises, analyze real-world case studies, and apply AI techniques in simulated scenarios, gaining practical experience in AI-powered cyber defense.
Enroll now to position yourself at the forefront of AI-powered cybersecurity defense! This is your chance to stay ahead of the curve, protecting your organization from evolving threats with the power of AI and Gen AI.
Description
Master LangChain and build smarter AI solutions with large language model (LLM) integration! This course covers everything you need to know to build robust AI applications using LangChain. We’ll start by introducing you to key concepts like AI, large language models, and retrieval-augmented generation (RAG). From there, you’ll set up your environment and learn how to process data with document loaders and splitters, making sure your AI has the right data to work with.
Next, we’ll dive deep into embeddings and vector stores, essential for creating powerful AI search and retrieval systems. You’ll explore different vector store solutions such as FAISS, ChromaDB, and Pinecone, and learn how to select the best one for your needs. Our retriever modules will teach you how to make your AI smarter with multi-query and context-aware retrieval techniques.
In the second half of the course, we’ll focus on building AI chat models and composing effective prompts to get the best responses. You’ll also explore advanced workflow integration using the LangChain Component Execution Layer (LCEL), where you’ll learn to create dynamic, modular AI solutions. Finally, we’ll wrap up with essential debugging and tracing techniques to ensure your AI workflows are optimized and running efficiently.
What Will You Learn?
How to set up LangChain and Ollama for local AI development
Using document loaders and splitters to process text, PDFs, JSON, and other formats
Creating embeddings for smarter AI search and retrieval
Working with vector stores like FAISS, ChromaDB, Pinecone, and more
Building interactive AI chat models and workflows using LangChain
Optimizing and debugging AI workflows with tools like LangSmith and custom retriever tracing
Course Highlights
Step-by-step guidance: Learn everything from setup to building advanced workflows
Hands-on projects: Apply what you learn with real-world examples and exercises
Reference code: All code is provided in a GitHub repository for easy access and practice
Advanced techniques: Explore embedding caching, context-aware retrievers, and LangChain Component Execution Layer (LCEL)
What Will You Gain?
Practical experience with LangChain, Ollama, and AI integrations
A deep understanding of vector stores, embeddings, and document processing
The ability to build scalable, efficient AI workflows
Skills to debug and optimize AI solutions for real-world use cases
How Is This Course Taught?
Clear, step-by-step explanations
Hands-on demos and practical projects
Reference code provided on GitHub for all exercises
Real-world applications to reinforce learning
Join Me on This Exciting Journey!
Build smarter AI solutions with LangChain and LLMs
Stay ahead of the curve with cutting-edge AI integration techniques
Gain practical skills that you can apply immediately in your projects
Let’s get started and unlock the full potential of LangChain together!
Description
Introduction:
WhatsApp-Based Home Automation course helps individuals understand how to monitor, operate, and control home appliances through WhatsApp.
Home automation is the future. Imagine being able to control your entire home from your smartphone. That future is now a reality with this new WhatsApp-Based Home Automation course. In this course, you will learn how to monitor your home's lights, temperature, security system, and more using just your WhatsApp messenger app. Whether you're a beginner or an experienced tech user, this course will show you how to set up and use WhatsApp-Based Home Automation in your own home.
What is WhatsApp?
WhatsApp is an instant messaging app that allows you to send and receive text messages, images, videos, voice clips, and more from your smartphone. It's free and works on all mobile phones. You don't need a data plan or WiFi connection, as it works over your cellular phone network.
How Can WhatsApp Be Used for Home Automation?
You can use the WhatsApp app to monitor and control home automation devices from your smartphone. This course will show you how to use easy step-by-step instructions. WhatsApp uses a secure internet connection to talk to your home automation devices and receive data from ESP32 using a free webhook.
Course Benefits:
Transmit Data Packets Easily and for Free: With our easy-to-use webhook, you can quickly and easily transmit data packets using the WhatsApp app. There's no need to download any expensive or complicated software - the WhatsApp app is free to use.
Automatic WhatsApp Alerts: With our WhatsApp-based home automation system, you'll never have to worry about missing a critical alert again. Simply create a webhook to transmit data packets, and the free WhatsApp app will do the rest.
Why Should You Take This Course?
Create a Webhook to Transmit Data Packets: Learn how to create a webhook to transmit data packets.
Monitor Your Home Automation Devices: Learn to monitor your home automation devices via the free WhatsApp app.
Use Webhooks: Gain knowledge about using webhooks for home automation.
Remote Monitoring: Watch what is happening at home while you are away and get notified if something happens.
WhatsApp-based home automation is a system that uses the popular messaging app to monitor various devices and appliances in the home. This can include monitoring and turning lights on and off, setting thermostat temperatures, and even opening and closing doors. The advantage of using WhatsApp for home automation is that it is a very popular messaging app with a large user base, which makes it easy to find support and advice from others who have already set up similar systems.
WhatsApp-based home automation allows users to control their home appliances using the WhatsApp messaging application. This technology can be used to control a variety of devices, including lights, door locks, security cameras, and more. WhatsApp-based home automation can be used to automate tasks such as turning off the lights when you leave the house, setting the thermostat to a comfortable temperature before you arrive home, or checking whether the door is locked before going to bed. You will also get to learn the ESP32 board even if you know nothing about it.
Course Outline:
Introduction
Setting Up WhatsApp for Home Automation
Configuring ESP32
Creating Webhooks
Integrating WhatsApp with ESP32
Monitoring and Controlling Devices
Project Demonstration
Who Is This Course For:
Beginners in IoT and Home Automation: Individuals new to home automation and WhatsApp integration.
Electronics Hobbyists: Enthusiasts looking to expand their skills and create new projects.
Smart Home Enthusiasts: Those interested in creating WhatsApp-controlled smart home devices.
STEM Students and Educators: Those involved in STEM education seeking practical, hands-on experience.
Requirements:
Basic Electronics Knowledge: A fundamental understanding of electronics is recommended.
Computer Access: A computer with internet access.
ESP32 Board: ESP32 and other basic electronic components.
Smartphone: A smartphone with WhatsApp installed.
About the Instructor:
Educational Engineering Team is a renowned group of skilled engineers with over 13 years of experience in teaching and practical projects. Led by Ashraf, a seasoned educator and mechatronics engineer, the team has taught over 250,000 students worldwide. Known for their clear and comprehensive teaching style, the team has created over 100 courses on Udemy. Ashraf’s mission is to explore new trends and technology and help educate the world, making complex topics easy to understand and accessible.
Testimonials:
"This course made home automation with WhatsApp so simple and fun. The projects were very practical and easy to follow." - David K.
"Highly recommend this course for anyone interested in smart home technology. The instructions were clear and comprehensive." - Linda J.
"A great course for beginners and hobbyists alike. I've learned so much and can't wait to create my own WhatsApp-controlled projects." - Mark R.
FAQ Section:
Who can benefit from this course? This course is ideal for beginners, electronics enthusiasts, smart home enthusiasts, and STEM students.
What are the payment options? Various payment plans are available, including one-time payments and installment options.
Is there a refund policy? Yes, we offer a 30-day money-back guarantee if you're not satisfied with the course.
What equipment do I need? You'll need a computer with internet access, an ESP32 board, and a smartphone with WhatsApp installed.
Can I communicate with peers and instructors? Yes, the course includes forums and Q&A sections for interaction with peers and direct support from instructors.
Call to Action: Get started with WhatsApp-Based Home Automation today! Enroll Now!!
Description
Are you an aspiring Scrum Master looking to gain a solid understanding of software build and deployment processes? This course is your green card to stepping confidently into a Scrum Master role by mastering the essential concepts of CI/CD, DevOps, and software deployment workflows.
Why Take This Course?
As a Scrum Master, you don’t need to code—but you must understand how the development and deployment process works. This knowledge helps you collaborate effectively with developers, support agile teams, and bridge the gap between business and technology.
What You'll Learn:
The end-to-end software development workflow
CI/CD pipeline and its role in Agile development
Source Code Management and popular tools like Git
Hotfixes, build candidates, and feature deployment
The DevOps lifecycle and how it integrates with Scrum
Popular DevOps tools used in build and deployment
Real-world scenarios to enhance your practical knowledge
Who Should Take This Course?
Aspiring & Junior Scrum Masters
Agile Coaches & Project Managers
Product Owners & Release Managers
Software Developers & QA Engineers
Anyone looking to understand software deployment in Agile
By the end of this course, you’ll confidently speak the language of developers, manage Agile workflows, and enhance your career as a Scrum Master.
Enroll now and take the next step toward your Scrum Master journey!
Description
Student Testimonials:
"Amazing Course" - Erick Odhiambo Otieno
"I never seen the best course in this learning platform. It is the best course if you want to understand DSA to the core. you should try it guys. thanks a lot sir for this best course." - Nibru Kefyalew
"Great course!" - Shay Keren
"Very thorough and methodical" - Shahjamal Biswas
"Very intuitive and in-depth! so far" - Nikhil Valse
"A good explanation for this problem." - Bhuvan Akoju
"So far good explanation on DS ,recursion and quizzes." - Anuradha Yadavalli
"the instructor is very good at explaining and simplifying complex concept. this course cover all the DSA module in depth withs great examples" - RODRIGUE NGONGANG
"excellent" - Neha Nayak
"Awesomly attractive course!" - Dariusz Jenek
"Great one" - Wilson Edafe
"Excellent Teaching" - Ameeruddin Syed
"It is an excellent platform !!" - Subhajit Bera
About the Course:
Welcome to the Data Structures and Algorithms Coding Interview Bootcamp with Python!
The primary goal of this course is to prepare you for coding interviews at top tech companies. By tackling one problem at a time and understanding its solution, you'll accumulate a variety of tools and techniques for conquering any coding interview.
Daily Data Structures and Algorithms Coding Challenges:
The course is structured around daily coding challenges. Consistent practice will equip you with the skills required to ace coding interviews. For the next 40 days commit to yourself to practice atleast 2 coding interview questions everyday. You don't need any setup for this as the daily coding problem challenges can be solved in the coding environment provided by Udemy. The course will automatically track your progress and you just need to spend your time making actual progress everyday.
Topics Covered:
We start from the basics with Big O analysis, then move on to very important algorithmic techniques such as Recursion, Backtracking and Dynamic Programming Patters. After this we move to cover common data structures, and discuss real problems asked in interviews at tech giants such as Google, Meta, Amazon, Netflix, Apple, and Microsoft.
For each question, we will:
Discuss the optimal approach
Explain time and space complexity
Code the solution in Python (you can follow along in your preferred language)
Additional Resources :
The course includes downloadable resources, motivational trackers, and cheat sheets.
Course Outline:
Day 1: Arrays, Big O, Sorted Squared Array, Monotonic Array
Day 2:Recursion,k-th symbol in Grammar,Josephus problem
Day 3:Recursion, Tower of Hanoi, Power Sum
Day 4:Backtracking, Permutations, Permutations 2
Day 5:Backtracking, Subsets, Subsets 2
Day 6:Backtracking, Combinations, Combinations Sum 1
Day 7:Backtracking,Combinations Sum 2,Combinations Sum 3
Day 8:Backtracking,Sudoku Solver, N Queens
Day 9:Dynamic Programming, Fibonacci, Climbing Stairs
Day 10:Dynamic Programming, Min Cost Climbing Stairs, Tribonacci
Day 11:Dynamic Programming, 01 Knapsack, Unbounded Knapsack
Day 12:Dynamic Programming, Target Sum, Partition Equal Subset Sum
Day 13:Dynamic Programming, LCS, Edit Distance
Day 14:Dynamic Programming, LIS, Max Length of Pair Chain, Russian Doll Envelopes
Day 15:Dynamic Programming, Palindromic Substrings, Longest Palindromic Substring, Longest Palindromic Subsequence
Day 16:Dynamic Programming, Palindrome Partitioning, Palindrome Partitioning 2
Day 17:Dynamic Programming, Word Break, Matrix Chain Multiplication
Day 18:Dynamic Programming, Kadane's algorithm - Max Subarray, Maximum Product Subarray
Day 19:Greedy Algorithms - Fractional Knpasack, Non overlapping Intervals
Day 20:Greedy Algorithms - Jump Game 1, Minimum # of arrows to burst baloons
Day 21:Greedy Algorithms - Two City Scheduling, Boats to Save people
Day 22:Greedy Algorithms - Task Scheduler, Largest Number
Day 23:Greedy Algorithms - Gas Stations, Jump Game 2
Day 24: Arrays, Rotate Array, Container with Most Water
Day 25: Hash Tables, Two Sum, Isomorphic Strings
Day 26: Strings, Non-Repeating Character, Palindrome
Day 27: Strings, Longest Unique Substring, Group Anagrams
Day 28: Searching, Binary Search, Search in Rotated Sorted Array
Day 29: Searching, Find First and Last Position, Search in 2D Array
Day 30: Sorting, Bubble Sort, Insertion Sort
Day 31: Sorting, Selection Sort, Merge Sort
Day 32: Sorting, Quick Sort, Radix Sort
Day 33: Singly Linked Lists, Construct SLL, Delete Duplicates
Day 34: Singly Linked Lists, Reverse SLL, Cycle Detection
Day 35: Singly Linked Lists, Find Duplicate, Add 2 Numbers
Day 36: Doubly Linked Lists, DLL Remove Insert, DLL Remove All
Day 37: Stacks, Construct Stack, Reverse Polish Notation
Day 38: Queues, Construct Queue, Implement Queue with Stack
Day 39: Binary Trees, Construct BST, Traversal Techniques
Day 40: Pre order and In order Traversal of Binary Tree - Iterative
Day 41: Post Order Traversal Iterative, Path Sum 2
Day 42: Construct Binary Tree from Pre and In order Traversal ^ In and Post order Traversal
Day 43: Binary Trees, Level Order Traversal, Left/Right View
Day 44: Level order Trav 2, ZigZag Traversal
Day 45: Vertical order Traversal, Sum root to leaf numbers
Day 46: Binary Trees, Invert Tree, Diameter of Tree
Day 47: Binary Trees, Convert Sorted Array to BST, Validate BST
Day 48: Lowest common Ancestor of BST, Unique BST 2
Day 49: Lowest common Ancestor of Binary Tree, Unique BST 1
Day 50: Serialize and Deserialize Binary Tree, N-ary Tree Level Order Traversal
Day 51: Heaps, Max Heap, Min Priority Queue
Day 52: Graphs, BFS, DFS
Day 53: Graphs, Number of Connected Components, Topological Sort
Day 54: Number of Provinces, Find if path exists in Graph
Day 55: Number of Islands, Numbers with same consecutive differences
My confidence in your satisfaction with this course is so high that we offer a complete money-back guarantee for 30 days! Thus, it's a totally risk-free opportunity. Register today, facing ZERO risk and standing to gain EVERYTHING.
So what are you waiting for? Join the best Python Data Structures & Algorithms Bootcamp on Udemy.
I'm eager to see you in the course.
Let's kick things off! :-)
Jackson
Marketing
//
Description
This is the definitive course on personal branding. My name is Dekker Fraser and I was a Global Brand Manager for Sony PlayStation.
I have over 175,000 students on Udemy and I was a VP of Marketing for a Google accelerator startup. I was a college marketing instructor, and I studied branding at the #1 business school for marketing. This is where the father of marketing himself, Philip Kotler, teaches.
I ran a massive, multi-million dollar global branding campaign, and I had my brand reviewed by the #1 influencer on YouTube. I also coached people on their personal branding and marketing.
This course teaches you how to develop a personal brand. It’s based on my personal experience in brand management, research from Harvard and Stanford, and concrete case studies in personal branding. What makes this personal branding course unique is the combination of all of these: the direct experience of a global brand manager for world-class brands and startups, the highest levels of academic business school research, and anecdotal case studies on successful personal branding.
I’m giving you the strategies, tactics, and nitty gritty executional details of building your personal brand. I’m also gonna throw in some quick brand building hacks.
Personal Branding
Personal Brand Building Hacks
Personal Branding Tactics
Personal Branding Strategies
Personal Branding Execution Details
MBA Level Brand Planning
Let’s get branding!
Sincerely,
Dekker Fraser, MBA
Personal Branding Instructor
Description
Learn B2B (business-to-business) conversion rate optimization (conversion rate optimization / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master's level analytics training.
-> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup
-> Advice from my colleagues who drove growth for top companies including LinkedIn and Sephora
Hack growth using strategic conversion optimization insights from SEMrush (and other programs) that don't require A/B testing
A/B and A/B/N testing using tools such as Google Optimize & VWO
Key mistakes to avoid, such as tests that produce tiny impact
On-site/in-product surveys
The single easiest hack to maximize conversions
The various levels of testing and what's most important
Psychological principles to drive conversion
Mistakes and rules of thumb when it comes to data analytics for conversion optimization
The top few creative strategies most worth testing
Optimizing based on the stages of awareness
Optimizing based on the content best suited to each stage of the marketing funnel
Pricing page tests
Preventing cancellations / drop-offs
Using interactive content to boost conversion
Optimizing page performance using live chat / chatbots
Conversion optimization tools
I've been marketing for over 11 years for companies small, medium, and large. I studied data analytics and marketing at the #1 marketing school where Kotler himself works: The Kellogg School of Management at Northwestern University.
Description
Become an outstanding AI art content creator!
Learn how to produce studio quality images & videos from scratch WITHOUT design expertise.
Enhance & edit your audio, video & imagery quickly & easily with the power of generative AI (artificial intelligence).
Throughout all of history, artistic mastery required innate talent & decades of dedication.
Now it's accessible with AI art in just a few very simple clicks!
Create stunning AI content with viral sales potential for YouTube, TikTok, Instagram, Facebook, LinkedIn, package design, logos, branding, websites, advertisements, illustrations, paintings, concept art & more!
Learn the best AI art tools in Midjourney, Dall-E 2, LeiaPix,Photoshop, CapCut, Kaiber,Premiere, Leonardo AI, RunwayML, Firefly, Genmo, Adobe Podcast, Topaz GigaPixel, FlowFrames & more.
Bonus content includes a Midjourney cheat sheet from an award-winning creative director, how to use marketing AI for strategic marketing tasks like segmentation & automated social media content creation.
Presented by marketing legend & former PlayStation Brand Manager Dekker Fraser & AI art expert Sam Albury.
* Learn how to create high-quality, trending content from scratch...using the best AI art tools
* We cover every single aspect of AI art content creation for images, videos & audio. That's why this is the ultimate AI art content creation course.
*AI content generation
Generative AI is taking over every industry and is rapidly transforming marketing, design, illustration, digital painting, short-form content, concept art, video editing, and more!
It is cementing itself in the future of content creation and business, giving anyone who integrates it a huge advantage against their competitors. As AI continues to gain widespread adoption, the value of AI certifications & skills will continue to climb.
This course covers all the key generative AI art programs for content creation:
1. MidJourney
2. Dall-E 2
3. Photoshop
4. CapCut
5. Adobe Premiere
6. Leonardo
7. Firefly
8. Genmo
9. Adobe Podcast
10. Topaz GigaPixel
11. FlowFrames
12. Opus
13.RunwayML
14.LeiaPix
15. Kaiber AI, etc
MidJourney AI art cheat sheet from a senior, ward-winning creative director
Generative AI to produce 50 Shorts in under 20 minutes
Sound compositing & audio production series of lessons
Exclusive knowledge module: How to turn your knowledge into profit (how to make money from AI)
Content creation basics
AI video editing
Smart choice of b-roll
Tricks from experienced AI video editors
How to create AI art pictures & videos
Prompt engineering skills
AI art video creation
Using AI in any job
Mastering keywords in AI
Improving & restoring pictures
Develop trending social media content to gain more popularity
Develop & monetize AI art content for YouTube, Instagram, Facebook & more
Learn how to build prompts (how to talk with AI) to get the results you want
AI art generation
Midjourney AI art development
Dall-E
Prompt Engineering
Generative AI (Gen AI)
AI text creation
Marketing AI
Mid Journey
Midjourney V5
Content Marketing:
Content creation
Content marketing
Content creator
Social media content creation
Key AI use cases:
Video creation
Website design
Video editing
Logo design
Product design
Brand design
Marketing design
Advertising design
Social media content creation (image, text, and videos)
Facebook AI content
YouTube AI content
Instagram AI content
LinkedIn AI content
Learn how marketers have been revolutionizing their craft using AI technologies for strategic decisions and tactical content creation. Learn from an ex-Brand Manager for Sony PlayStation with an MBA in marketing from the Kellogg School of Management. Dekker was a college-level digital marketing instructor and is the author of two product marketing books. He was a VP of Marketing for a Google accelerator startup and a Product Marketing Manager for a Google-backed Series-E startup in Silicon Valley.
Description
Standing out in today’s crowded digital landscape is harder than ever before because consumers are looking for relevant, personalized, and easily digestible content. If you want to overtake your competitors, you must create content that both humans and search engines will love.
I want to help you achieve your goals! After 7 hours of content, you’ll be able to learn all that you need to know about content marketing strategy and more.
Content marketing is a powerful tool that can help you attract new customers and grow your business. Unlike paid advertising, content marketing doesn't rely on constant investments to maintain its effectiveness. Plus, it has a longer-lasting impact on the audience. Content marketing allows businesses to establish themselves as thought leaders and build long-term relationships with their customers.
This course will teach you how to create an effective content marketing strategy that will help transform your target audience into loyal brand consumers.
AFTER OUR CONTENT MARKETING TRAINING, YOU’LL LEARN:
How to find your target audience and create content that they'll love
How to generate content ideas for both B2C and B2B
How to promote your content and drive traffic from a variety of sources
How to create content that connects with your audience on an emotional level and solves their problems
How to optimize your site for search engines and drive organic search traffic to your content
How to analyze and measure the effectiveness of content marketing
How to develop and implement a content marketing strategy
How to optimize your overall SEO efforts with the help of the RankMath plugin
What the most common stumbling blocks are that hinder content from ranking
How to generate more leads with quiz marketing and Boosting Lead tool.
The proven strategies to identify and address these challenges effectively.
Practical tips to optimize your content for better visibility and engagement.
How to create posts that sell
How to optimize your Social Media Marketing
How to perfect your content with Grammar Checker, rephrase for diversity, summarize effectively, translate with ease, spark fresh ideas, and conduct web research – all within QuillBot
How to use AI tools (ChatGPT) for maximizing your content marketing efficiency
How to build a community around your brand
How to use Quiz Marketing to improve your content marketing strategy
Master the art of content marketing, elevating brands to unparalleled heights, and landing your dream job with a yearly salary of $60k.
SHOULD YOU BE WORRIED?
Start learning without risk with Udemy's 30-day money-back guarantee.
YOU’LL HAVE THE OPPORTUNITY TO LEARN CONTENT MARKETING FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
We've launched over 2,000 successful marketing strategies and campaigns throughout our careers.
Over 600,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
OUR CONTENT MARKETING TRAINING INCLUDES:
Theory: 7 hours of lectures with plenty of hands-on examples. Lessons range from 3 to 10 minutes and are easy to follow
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable
Lifetime access to the course and any future updates
24/7 Support: If you have questions, I will always be willing to answer
A free copy of the book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales".
Complete the course and receive an Udemy certificate
TOOLS USED IN THIS CONTENT MARKETING COURSE: ChatGPT, Miro, Google Trends, Serpstat, Buzzsumo, AnswerThePublic, Keywordtool, InVideo, AIOSEO, QuillBot, Boosting Lead and other important tools.
Are you ready to take your content marketing skills to the next level? Enroll now in our comprehensive Content Marketing course and gain the knowledge and tools necessary to create a successful content marketing strategy. Sign up today and start building your brand's online presence!
Description
Master digital marketing with a former Global Marketing Manager for Sony PlayStation and Vice President of Marketing for a Google accelerator startup. Dekker Fraser has an MBA from the #1 ranked business for marketing: Philip Kotler's Kellogg School of Management. He's the author of two product marketing books, has 1 million Udemy marketing course enrollments, and taught college-level digital marketing. Step up your game with a top Udemy Marketing Course!
Skip the $100,000 marketing MBA and take this Udemy marketing course instead!
Learn how to acquire customers cost-effectively & grow your business quickly in 2023 using the latest digital marketing tactics & strategies. This content is based on the latest and best research as well as my real-world experience as a marketing executive in companies ranging from early-stage startups to the Fortune 100.
These digital marketing skills are relevant to companies of all sizes (from soloproeneurs to the Fortune 100) that sell products or services in both B2C and B2B markets.
Get a world-class digital marketing education from the best of the best.
Digital Marketing Course Udemy (Key Topics):
Digital marketing strategy across all channels
2 types of digital marketing
Facebook digital marketing
Twitter digital marketing
Google & YouTube digital marketing
LinkedIn digital marketing
Email marketing
Search Engine Optimization (SEO)
Public Relations (PR) for massive reach & SEO backlinks
Marketing for TikTok, Snapchat, Spotify, Reddit, Quora, Amazon & more
Social media marketing
Lead generation & customer acquisition
How to become famous
Remote marketing jobs help
Branding & brand management
Marketing strategy
Product marketing management
How to grow your digital marketing agency
Copywriting & content creation
Startup digital marketing & growth hacking
Conversion rate optimization
App marketing
Marketing research
Marketing analytics
Marketing your consulting business
Digital marketing consultant for small businesses
Digital marketing trends
How to start a digital marketing company
Freelance digital marketing
Sign up today before prices change!
Digital Marketing Course Udemy 2023
Description
Struggling to create marketing strategies that truly work? AI is here to make it faster, smarter, and easier! This course will show you how to build a go-to-market strategy using cutting-edge AI tools, helping you save time, target the right audience, and achieve better results without stress.
Whether you’re new to AI or want to enhance your current marketing skills, this step-by-step course will walk you through everything you need to know. From creating Ideal Customer Profiles to developing personalized content and ad campaignsю You’ll learn practical techniques that you can apply immediately.
What You’ll Learn in This Course:
How to use AI to streamline audience research and build detailed ICPs
Step-by-step guidance to create actionable, data-driven marketing strategies
Develop a consistent brand tone of voice that connects with your audience
Generate high-quality, personalized content and ad copies with AI tools
Overcome real-world marketing challenges with AI-powered solutions
Learn to use specialized tools like Elsa AI for faster, more accurate results
What’s Included:
Hands-on lessons with easy-to-follow tutorials
Practical examples to help you apply AI tools in real marketing scenarios
Tips and tricks to save time and maximize your marketing impact
This Course is Perfect for:
Marketers and business owners who want to simplify and improve their marketing strategies
Entrepreneurs eager to harness AI to reach their audience more effectively
Professionals looking to stay ahead of the curve in AI-powered marketing
Do You Need to Be Concerned?
Not at all! Udemy offers a 30-day money-back guarantee, so there’s zero risk in giving it a try.
Don’t let outdated methods slow you down. Enroll now and discover how AI can revolutionize your marketing!
Description
Are you ready to take your Amazon business to the next level and boost your sales? Whether you’re just starting out or already have products listed on Amazon, this course will guide you through every step of creating high-converting, SEO-optimized product listings that grab attention and drive sales.
In this comprehensive course, you'll learn exactly how to craft compelling product titles that make your listings stand out in the crowded Amazon marketplace. We’ll dive deep into the importance of writing persuasive product descriptions that highlight your product's unique features and benefits. You’ll also discover how to create effective bullet points that quickly communicate your product’s best qualities and make customers feel confident in their purchase.
One of the most important aspects of succeeding on Amazon is mastering Amazon SEO, and we’ll teach you how to do just that. Learn how to choose the right keywords for your product listings, optimize your content to increase visibility, and improve your chances of ranking higher in Amazon’s search results. By understanding how Amazon’s search algorithm works and how to leverage SEO best practices, you can get your products in front of more potential customers and increase your sales.
We’ll also cover pricing strategies that work. You'll learn how to set competitive prices, use psychological pricing techniques, and adjust your pricing as needed to stay ahead of the competition. And it doesn't stop there—this course will teach you how to launch your listings successfully by driving initial sales and gathering customer reviews to build credibility. You’ll also gain insights into how to monitor your listing’s performance, analyze metrics, and make data-driven decisions to optimize your listings for long-term success.
By the end of this course, you’ll have a solid understanding of how to create product listings that not only attract customers but also convert them into loyal buyers. Armed with actionable strategies and best practices, you’ll be able to refine your listings to match customer expectations, stand out from the competition, and skyrocket your Amazon sales.
Join thousands of successful sellers and entrepreneurs who have learned how to optimize their Amazon product listings with this course. With step-by-step guidance, expert tips, and practical tools, you’ll be well on your way to building a thriving Amazon business. Start optimizing your Amazon listings today and watch your sales soar!
Description
Attention B2B Marketers, Salespeople & Entrepreneurs!
Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.
Learn how to:
Generate pipeline revenue and qualified leads quickly
Execute an ABM advertising campaign in LinkedIn
Generate millions of dollars in pipeline revenue (theoretically, no promises!)
Develop an account-based marketing strategy for content and email nurturing
Replicate the success of high-impact ABM direct mail campaigns
How to do account-based targeting and advertising through Twitter, Google, and Facebook
Build a targeted list used using various methods
Track performance using the latest ABM-style marketing funnels
Identify and leverage people who influence your target accounts
Integrate cold email and other tactics into your ABM campaigns
This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.
This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.
I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.
Description
Embark on a Cutting-Edge Market Research Journey with the Elite Market Research Accelerator Program
Welcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler's Kellogg School of Management—the #1-ranked marketing school—I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President.
Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs.
Major Market Research Sections:
Introduction to the 3 Types of Market Research & the 3 Types of Data
Exploratory Research, including interviews, focus groups, and case studies
Competitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)
Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurements
Causal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketing
Market Sizing & Demand Forecasting using various tools and approaches
Empirical and Longitudinal Research on brand growth, including Byron Sharp’s 7 Rules for Brand Growth
Customer Decision Journey Mapping
Conversion Rate Optimization (CRO)
Marketing Psychology Research
Lead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and Sparktoro
Data-Driven Media Analysis
Service Sector Analytics
Product Performance Analytics
Key Market Research Topics:
Market Research & Marketing Research
Market Research Analysis & Market Research Analyst Training
Competitor Analysis
Marketing Analytics & Marketing Analysis
Research Methods
Qualitative & Quantitative Research
Consumer Analytics
Web Analytics & Conversion Rate Optimization (CRO)
This course ensures you stay ahead of the curve with today's most impactful and trending techniques in market research and marketing.
Description
Are you ready to supercharge your email marketing and make the most of popups and widgets? Do you want to enhance your engagement strategies but aren’t sure where to start? Or perhaps you’re wondering: How can I effectively use popups to capture leads? What are the best practices for designing and integrating widgets? And how do I optimize these tools for maximum impact? Look no further!
Welcome to our comprehensive course on mastering popups and widgets for email marketing. This course is designed to address these questions and more, guiding you through the entire process from creation to optimization.
I bring extensive experience in digital marketing and a passion for helping others succeed. Together, we will explore the intricacies of creating and utilizing popups and widgets to boost your email marketing efforts and drive better results.
We cover the following key areas:
Understanding Widgets and Popups: Learn the fundamentals of these powerful tools and their critical role in email marketing.
Creating Effective Widgets: Discover various types of widgets, set strategic goals, and apply visual design principles to craft compelling popups.
Integrating with Your Platform: Master the process of creating and integrating popups with Claspo, your website, and your email marketing platform.
Optimizing Strategies: Dive into key performance indicators (KPIs), audience behavior analysis, popup timing, and A/B testing to refine your approach.
Avoiding Common Pitfalls: Understand mobile adaptations, system limitations, and common mistakes to enhance user experience.
This course provides you with the tools and knowledge to elevate your email marketing strategy and achieve tangible results. All that's left is for you to take action!
WHY SHOULD YOU ENROLL IN THIS COURSE?
Expert Guidance: Led by an experienced digital marketing strategist with a proven track record of improving client engagement and conversions. Anton Voroniuk is an expert with over a decade of experience in course creation, CEO of SkillsBooster Academy, and a celebrated Udemy Instructor Partner and Google Academy Trainer.
SkillsBooster Academy team has over 15 years of experience in education. Over 600,000 specialists from 190 countries worldwide have enrolled in our online courses and changed their lives.
Comprehensive Coverage: 1+ hours of practical lectures and real-world examples covering every aspect of popup and widget integration.
Rich Resources: Access to additional materials and resources to support your learning journey.
Personalized Support: Get answers to your questions and receive guidance throughout the course.
Lifetime Access & Updates: Enjoy continuous access to the course content and any future updates.
Udemy Certificate: Complete the course and earn your Udemy certificate to showcase your new skills.
Worried about committing? Don’t be!
This course comes with a 30-day money-back guarantee, so you can enroll with confidence.
Don’t miss this opportunity to transform your email marketing with effective popups and widgets. Enroll now and start enhancing your engagement strategies today!
Description
Unlock the power of words and transform your writing into a powerful tool for driving sales, engagement, and conversions! Whether you're a complete beginner looking to break into copywriting, a small business owner wanting to create more effective marketing materials, or a marketing professional aiming to sharpen your writing skills, this course is designed to help you master the art of persuasive writing.
In Copywriting for Beginners: Learn the Basics of Copywriting, you’ll learn everything you need to craft copy that captures attention, resonates with your audience, and motivates them to take immediate action. This course covers every essential element of effective copywriting, from developing attention-grabbing headlines to writing compelling body copy, and crafting clear calls to action that drive results. Whether you’re writing a social media post, an email, a website page, or an ad, you’ll know exactly how to make every word count.
Through practical exercises, you’ll gain a deep understanding of how to create persuasive messages that speak directly to your audience’s needs, desires, and pain points. You'll learn how to tailor your writing to different platforms and audiences, ensuring that your copy always feels relevant, engaging, and impactful. Whether you're writing for a corporate brand or a more casual audience, you’ll understand how to adjust your tone, style, and structure to suit the context and audience.
One of the most important aspects of this course is the focus on editing and refining your copy. Writing is a process, and you’ll learn how to self-edit for clarity, impact, and readability. You’ll also learn how to test and optimize your copy through A/B testing and performance metrics to make sure your messages always deliver the best results.
By the end of this course, you’ll have the confidence and skills to write persuasive copy that delivers real-world results. You’ll be able to create copy for a variety of platforms, including websites, emails, social media, landing pages, and ads, all while maintaining a clear, direct, and engaging voice.
This course is perfect for anyone who wants to start a career in copywriting or improve their current writing skills. If you’re a small business owner, entrepreneur, or marketing professional looking to improve your sales and conversions through better-written content, this course is a must. You’ll have the tools and knowledge to create copy that not only attracts attention but also turns that attention into action.
Join thousands of students who have already transformed their writing skills and taken their marketing efforts to the next level. Don’t miss out on the opportunity to develop your persuasive writing abilities and take your copywriting to the next level. Enroll today, and start mastering the art of copywriting that drives real results!
Description
Midjourney AI is essential for both marketing professionals and digital creators. But why haven't more specialists jumped on board? The world of artificial intelligence may be overwhelming at times. But here is where our course comes in. Learn how Midjourney AI can improve your marketing tactics and creative projects. It's time to unleash Midjourney AI's full potential with our course.
In this basic Midjourney course, we’ll teach you how to work with this tool to create the best visuals. The course will be divided into 9 sections:
Introduction to Midjourney AI
Setting Started with Midjourney AI
Crafting Effective Text Prompts
Exploring Image Generation Modes and Models
Enhancing Generated Images
Creative Use Cases of Midjourney AI
Advanced Techniques and Future Developments
Midjourney Community & Responsible Using of AI
Tips and techniques to craft consistent characters that resonate with your audience
Сonclusion
We’ll start with an introduction to the interface and finish with connecting to Midjourney community. With our course you will gain foundational knowledge of how to work with MJ from A to Z.
WHO IS THE LECTURER?
Eugene Voroniuk is a senior product designer with 12 years of experience in the tech industry. He is dedicated to AI-generated art and innovative tools that can make the work of marketers and creators much more exciting.
Throughout the course, the instructor will provide numerous examples; therefore, we recommend that you repeat after him to make them easier to remember. After completing the course, you’ll be able to do work and create amazing pictures in Midjourney easy and fast.
TOP DIGITAL MARKETING AND DATA ANALYSIS PROFESSIONALS WILL TRAIN YOU ON HOW TO USE MIDJOURNEY:
We have been doing online marketing for more than 15 years. In addition to being a Google Premier Partner, our Webpromo Agency is also a Facebook Marketing Partner.
Throughout our careers, we have launched more than 1,500 profitable marketing strategies and campaigns.
Over 590,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials keep the SkillsBooster community informed and give them digital marketing tips.
MIDJOURNEY TRAINING INCLUDES:
Theory: 4+ hours of lectures with many examples. Lessons range from 3 to 18 minutes and are easy to follow
Lifetime access to the course and any future updates
24/7 Support: If you have questions, I will always be willing to answer them
Complete the course and receive an Udemy certificate
DO YOU NEED TO BE CONCERNED?
This course comes with a 30-day money-back guarantee.
Join our course today to learn how to use Midjourmey AI for qualitative image generation!
What will students learn in your course?
Basics of AI image generation
How to set up and manage your Midjourney account
How to create prompts in Midjourney
How to use different modes and models in MJ AI
What to do with newly generated images and what are their postproduction ways
The way of being connected to the creators community and more
Requirements:
This course is designed for beginners, so no prior knowledge is required.
Who is this course for?
For beginners who want to learn Midjourney from the start
For digital marketers and creators who want to optimize their work with the help of qualitative tool
For everyone who wants to learn how to implement Midjourney AI and create incredible images.
Description
Unlock the future of email marketing by enrolling in AI-Powered Email Marketing: A Complete Guide!
This comprehensive course is perfect for beginners and marketers looking to enhance their skills with cutting-edge AI tools. Learn how to supercharge your email marketing efforts, drive engagement, and boost conversions with the power of artificial intelligence.
Through this course, you'll explore how AI can revolutionize the way you create newsletters, segment your audience, and build high-converting landing pages. Discover step-by-step how to automate your email campaigns, from setting up autoresponders to crafting effective email sequences that keep your customers engaged. You'll also learn how to track key performance indicators (KPIs) to measure success and continuously improve your strategies.
For all these tasks, we will use an email marketing software called GetResponse. In just an hour with GetResponse, you'll master the essential AI-driven techniques that top marketers are using to stay ahead of the competition.
Enroll now to gain new knowledge!
Who is this course for?
For everyone who would like to learn about email marketing and how to enhance it with AI
For email marketers, digital marketers who want to upgrade their work routine with artificial intelligence
Moreover, there are no special requirements for taking this course. However, having basic knowledge of using Generative AI is desirable.
Our email marketing course includes:
Theory and Practice: 2+ hours of lectures with many examples. Lessons range from 3 to 10 minutes and are easy to follow.
Lifetime access to the course and any future updates.
Support: If you have any questions, I will always be willing to answer them.
Complete the course and receive an Udemy certificate.
What will students discover throughout this course?
How AI can enhance email marketing
How to create a newsletter with GenAI
How to segment your contact base
Why should you use landing pages in email marketing?
How to create a landing page with AI
How to utilize AI for email marketing campaign creation
How to set up autoresponder and create an automated email sequence
What KPI's to track in email marketing
What are the ethical perspectives of using AI in email marketing?
And much more.
Do you need to be concerned?
This course comes with a 30-day money-back guarantee.
Don’t miss this opportunity to upgrade your skills and transform your email marketing strategy with the power of AI.
Enroll today and start building smarter, more effective email campaigns that get results with GetResponse!
See you in the first lecture!
Description
With the ongoing trend of marketing automation, Chatbots are an efficient tool to automate lead generation and customer communication. To help our students to master Chatbots, we produced this course in cooperation with the SendPulse Academy. SendPulse is an easy-to-use chatbot builder.
After this course you will be able to:
Create an Instagram Chatbot for your business with SendPulse
Create a Telegram Chatbot for your business with SendPulse
Learn what businesses need Chatbot Marketing the most
Define Chatbot communication strategy
Create a Welcome Flow for Telegram and Instagram Chatbots
Create triggers for Telegram and Instagram Chatbots
Create segmentation with tags and variables in the Telegram chatbot
Create Telegram and Instagram Chatbots Campaign
Connect payment systems and add a payment button to your Telegram chatbot
Analyze Chatbot performance
Course Setup Lecture
In this course, you’ll get hands-on experience with SendPulse, a powerful platform for chatbot marketing. We’ll walk you through setting up your free trial, which requires only a quick signup—no credit card needed. While SendPulse collects some personal information, rest assured your data is secure and will only be used for platform-related activities. All resources are provided by both the instructor and SendPulse, allowing you to build effective chatbot campaigns effortlessly.
Why should you choose this Chatbot marketing course?
You will learn how to work with Chatbots from top internet marketing professionals. This course was produced together with the SendPulse Academy and Alina Dykuha, chatbot marketing advocate.
We are industry experts! We have over 15 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.
Сredentials of our experts are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others.
More than 1,500 successful marketing strategies and marketing campaigns are launched by us.
Over 500,000 digital marketing specialists enrolled in our online courses on Udemy.
This course is suitable for both beginners and experts in Chatbot marketing.
The course comes with detailed visuals and in-depth videos.
You will get a Chatbot marketing certification from Udemy upon completion of the course.
What else do you get in this course?
Lifetime access to the course and its updates
Structured lessons with practical exercises in Chatbot marketing
Course presentation
Valuable checklists and templates
Weekly educational and promotional announcements
A free copy of the book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales". In this book, the following topics are covered in-depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.
A certificate from Udemy upon completion of the course
Enroll now!
There's no time to lose! Every minute you are losing countless leads and sales!
You have nothing to lose and everything to gain. This Chatbot course comes with a 30-day money-back guarantee!
Want to start now?
Click the "Buy now" button to get started with Chatbots and launch effective Chatbots campaigns to increase traffic, leads, and sales to grow your business online!
Description
Become a Product Marketing Manager. Learn from an experienced Silicon Valley Product Marketing Manager with a top MBA...
Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony PlayStation & Google affiliated startups. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. He is the author of two product marketing books, taught college-level marketing, and was a VP of marketing for a Google-accelerator startup.
New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)
New! Product Marketing Calendar Template (Excel)
Templates (MS Word): 1-Page Product Marketing Plan + 1-Page Competitive Analysis Template
Marketing strategy, tactics, and execution for outbound product management (customer acquisition)
Preparation for a six-figure product marketing management position
Day-to-day operational skills
Advanced MBA level product marketing for product management
Hard skills in quantitative marketing analytics & software
Soft skills to succeed in the office and get promoted in product management & product marketing
Product owner marketing & customer acquisition
MBA level marketing management for product managers & product marketing managers
Business management skills
Product Management Marketing Course Content
Product marketing strategy & planning
Lead generation & customer acquisition (outbound product management)
How to go big with product marketing management
Product messaging
Key skills such as calendar management
Sizing markets & demand
Product marketing research
Investor marketing
Sales enablement
Product marketing career & education
Advanced B2B marketing
Product led growth
Advertising
Product marketing analytics
Soft skills
Chief Marketing Officer skills
Leadership & people management
Growth
Branding
Product Marketing Management Training
Chief Marketing Officer Training
Outbound Product Management Training
About Your Instructor
Product Marketing Management Experience
• Global Product Marketing Manager for Sony PlayStation
• Vice President of Marketing for Talkatoo
• Senior Product Marketing Manager for Webgility
• Product Marketing Manager for Rocket Lawyer (Google-backed)
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Marketing & Management Education
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's-level business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
Product Manager Marketing Skills
Akash Mandal
"Love the details and the book interpretations in this course. Will help me break the wheel and stand out as a top 1% PMM."
Pei-Chyi Hung
"This course is amazing and it truly deepens my understanding of product marketing. I love that the courses aren't just pulling numbers from thin air, it actually shows data to back their tactics up. Also, lots of the courses out there talk about high-level marketing strategy, while startup SaaS marketers often have to also know how to execute the strategy as they may be solo marketers in the company. For example, a very hands-on approach to doing ABM on LinkedIn + the software/tools marketers can use are very helpful in the module about ABM marketing. Last but not the least, Dekker introduced many good books (some academic, some easier to read) on the subject matter. I gave 4.5 stars because I figured that the content of each module can be reorganized to be more on-topic (some are a bit repetitive, but I understand that repetition is important in marketing :) ). It would also be great if more SaaS-specific examples can be provided, especially on the topic of PMM's role in leading product launches, feature updates, etc."
Covenant Chimnonso
"This course has provided me with a different, more advanced view of Product Marketing leadership and a more general view to approaching marketing generally. In addition to learning how to think around Product Marketing research and execution, this course has provided relevant insights that I believe will help me make better decisions with regards to other aspects of marketing like growth, branding, leadership and business intelligence."
Rahul B.
"This is an amazing crash course on Product Marketing and tasks as a PMM! I'm so used to superficial information in courses these days but this is jam-packed with pro tips and topics I didn't even think I knew I needed. With worksheets and an active Q&A section, I highly recommend this. I got it to prep for a PMM role, so I could take stock of what skills I had and what I needed to learn and this comprehensive overview helps with just that!"
Jodi-Ann Moore
"This course is amazing at preparing me for a PM/PMM role. I was super nervous about stepping into this role for a new job even though I have a master of science in marketing, but this course has helped me recall some important concepts as well as put together some great touch points for interviews and for what to do once I start my new job."
Description
You want more customers. You want more leads. You want more users. And you want them fast and cheap. I'll show you how, based on my 13 years in marketing and demand generation for companies small, medium, and large.
Learn:
How I acquired users for less than 10 cents each
How my product generated almost 15 million views
How "triggers" are the key to capturing customers before they consider competitors
Product marketing
Demand generation
How to make your product go viral
How to move leads through your lead funnel
B2B and B2C customer acquisition tactics
Proven examples of customer acquisition success
How to grow your company extremely quickly
Why 2/3rds of marketers measure email effectiveness incorrectly
Why awareness, consideration, purchase is the wrong way to acquire customers
Modern frameworks for developing a customer-generating machine
Startup marketing
Acquisition funnels & marketing funnels
B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises
How to get meetings scheduled
Get meetings with prospective clients and customers
Learn from someone who:
Has an MBA form the number-one-ranked marketing school in the USA
Has over 10 years experience in hands-on marketing for companies small, medium, and large
Has published multiple books on product marketing
Has taught college-level digital marketing
This course covers: Lead Generation, User Acquisition, Customer Acquisition, B2B Lead Generation, Generate Leads, Get Customers, Lead Generation Business, Small Business, Lead Generation, Lead Generation Mastery, Get Customers, Get Your First Customers, How to Get Customers, How to Get More Customers, Getting Customers, Get More Customers, Growth Marketing
Business Development
Customers Acquisition
Customer Acquisition Cost
Customer Acquisition Strategy
Customer Acquisition with Social Media
How to Create a Customer Acquisition Plan
Lead Generation Business
Small Business Lead Generation
Lead Generation Mastery
Digital Marketing
B2B Marketing
Marketing B2B
Content Marketing for B2B Enterprises
Get Customers
Get Your First Customers
Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders
Demand Generation
Description
Learn practical public relations (PR) for startups in this new course from renowned instructor Dekker Fraser, MBA.
Key Public Relations Learnings:
How one company generated $1M after only 12 days in business, using a PR-focused marketing strategy
Dekker's "3S Formula" for Startup PR: Soliciting, Storytelling & Scaling
How to tons of media attention and virality with minimal budget
PR crisis communication
Winning awards to drive sales
Creative, unconventional approaches for PR virality
How to leverage the advantages startups have over large companies to garner public relations attention
Real case studies and tutorials that demonstrate my success with public relations
Growth hacks such as advertising and direct mail pitches to journalists
Powering search engine optimization (SEO) with public relations
Piggybacking off bigger brands to garner media attention
Podcast marketing
Influencer marketing
Building and automating media outreach lists
Researching media outlets and journalists
Using the latest tools such as Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximize PR
Writing a press release
Leveraging stories for maximum reach
The types of stories and story angles to write
How to interview
Journalist relationships and pitching
Public relations content creation and thought leadership
Influencer relations
Scaling your PR campaigns
Real examples of effective public relations for product launches, personal branding, awareness marketing & more!
Dekker was the head of marketing for a Google accelerator startup where he growth hacking using modern public relations tactics. He also worked with some of the top public relations managers in the world at companies such as Sony PlayStation. He worked at a Google Ventures backed startup in Silicon Valley and has consulted with countless startups at various stages of growth.
Dekker received his MBA from the #1 ranked business school for marketing, Philip Kotler's Kellogg School of Management. He also studied at Northwestern's Medill School of Journalism and received leadership training from Columbia Business School.
Description
Influencer marketing is one of the most powerful approaches you can use to raise awareness for your brand. By partnering with influencers who have a large and engaged following on social media, businesses can drive traffic to their websites and increase sales. Additionally, influencer marketing can be less expensive than other forms of advertising, allowing businesses to reach a wider audience without depleting their budget.
Do you want to learn more about influencer marketing, blogging or collaborating with bloggers to promote your brand? This course will show you exactly how to create an effective plan for your business, regardless of your size and subject.
DURING OUR TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:
What is blogging?
Platforms for blogging
What is influencer marketing?
Influencer marketing marketplace: statistics, trends, and forecasts
Content creation: copywriting
Types of bloggers: nano bloggers, micro bloggers, mid-tier bloggers, and millionaire bloggers
Brand goals and objectives for blogger collaborations
Searching for bloggers: manual monitoring, recommendations, special services
Analytics of blogger profiles: ways to recognize inefficient accounts (cheats, bots, giveaways)
Communication with bloggers (briefings)
Evaluation of the effectiveness of a blogger collaboration (metrics to evaluate)
Creative ways to collaborate with bloggers (examples)
Free ways to get your content posted by bloggers
Creating blogger packs (examples)
Step-by-step instructions for working with influencers (useful services)
YOU’LL HAVE THE OPPORTUNITY TO LEARN INFLUENCER MARKETING AND BLOGGING FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.
Over 610,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
Instructor Zoya Lobod — master in Sociology, certified specialist by Google and Meta, graduated from Influencer Marketing Strategy at Rutgers University.
OUR INFLUENCER MARKETING TRAINING INCLUDES:
Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable
Lifetime access to the course and any future updates
24/7 Support: If you have questions, I will always be willing to answer
Complete the course and receive an Udemy certificate
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
In 2023, understanding influencer marketing and blogging strategies will be critical for developing successful campaigns and delivering exceptional results for brands.
Join our Influencer Marketing and Blogging course today and learn how to leverage the power of influencers to take your business to new heights!
Business
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Description
Welcome to Program: Advanced Certificate in Business & Marketing Strategy by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 215 countries and has been chosen by more than 684 000 students.
Course Author:
Dr. Joao Martins is seasoned manager and entrepreneur, with over 30 years’ experience in top management positions in the telecommunications and IT sectors. Starting in an academic environment, where he obtained his PhD in Engineering and an MBA at Universidade Nova de Lisboa, quickly evolved to C-suite positions in the corporate environment, both in large corporations and in start-ups.
He is currently a director and start-up shareholder in an IT integrator in Lisbon, focused on cybersecurity. With a passion for education, he also an invited Professor at Nova Information Management School, teaching Knowledge Management and Financial Analysis to graduate and undergraduate students.
Business & Marketing Strategy: A Symbiotic Relationship for Success
In the world of business, success hinges on a well-defined and effectively executed strategy. Two critical components of this strategy are business strategy and marketing strategy. While distinct, they are inextricably linked, working in synergy to drive an organization towards its goals.
Business Strategy: The Big Picture
Business strategy outlines the long-term goals and overall direction of an organization. It defines the company's vision, mission, and values, and determines how it will compete in the marketplace. A robust business strategy considers factors such as:
Market analysis: Understanding the industry landscape, identifying opportunities and threats, and assessing the competitive environment.
Target audience: Defining the specific customer segments the company aims to serve.
Value proposition: Articulating the unique benefits the company offers to its customers.
Competitive advantage: Identifying the factors that differentiate the company from its competitors and provide a sustainable edge.
Resource allocation: Determining how the company will deploy its resources (financial, human, technological) to achieve its objectives.
Marketing Strategy: Reaching the Customer
Marketing strategy focuses on how the company will reach its target audience, communicate its value proposition, and build profitable relationships with customers. It involves:
Market research: Gathering insights into customer needs, preferences, and behaviors.
Segmentation and targeting: Identifying specific customer groups and tailoring marketing efforts to their unique characteristics.
Marketing mix: Developing a comprehensive plan encompassing the 4Ps of marketing:
Product: Defining the features, benefits, and quality of the offering.
Price: Determining the pricing strategy to maximize profitability and competitiveness.
Place: Selecting the channels to distribute the product or service to the target market.
Promotion: Communicating the value proposition through various channels such as advertising, public relations, and social media.
Brand building: Creating a strong and recognizable brand identity that resonates with the target audience.
Why are these strategies important?
Both business and marketing strategies are crucial for organizational success for several reasons:
Clarity and focus: They provide a clear roadmap for the organization, aligning efforts and resources towards common goals.
Competitive advantage: They enable companies to identify and capitalize on their strengths, differentiating themselves from competitors.
Customer focus: They emphasize understanding and meeting customer needs, leading to increased satisfaction and loyalty.
Sustainable growth: They lay the foundation for long-term success by anticipating market changes and adapting to evolving customer preferences.
Developing these skills for career advancement
Managers who possess strong business and marketing strategy skills are highly valued in today's competitive business environment. These skills are essential for:
Strategic decision-making: Analyzing complex situations, evaluating options, and making informed choices that align with organizational goals.
Leadership: Inspiring and motivating teams to execute strategies effectively.
Problem-solving: Identifying challenges, developing creative solutions, and implementing them successfully.
Communication: Clearly articulating strategies and their rationale to stakeholders.
Interrelatedness of Key Concepts
The concepts you mentioned are all interconnected and play vital roles in the development and execution of business and marketing strategies:
Strategic Management: The overarching process of developing and implementing strategies to achieve organizational goals.
Strategic Analysis: Evaluating the internal and external environments to identify opportunities and threats.
Business Models: Defining how the organization creates, delivers, and captures value.
Marketing Analysis: Understanding customer needs, market trends, and competitive dynamics.
Competitive Landscape Analysis: Assessing the strengths and weaknesses of competitors.
Porter's Five Forces: A framework for analyzing industry competitiveness.
Blue Ocean Strategy: Creating new market space and making competition irrelevant.
Description
Unlock your leadership potential and propel your career forward with our comprehensive online leadership training course. Led by industry expert Daniel Juma K’Owuoche, this course is designed to equip you with the essential skills and knowledge needed to excel in leadership roles.
Key Learning Modules:
Building Leadership Excellence:
Understand the core principles of effective leadership.
Develop your leadership style to inspire and motivate teams.
Differentiating Between Leadership and Management:
Learn the distinctions between leadership and management roles.
Identify strategies to effectively balance both responsibilities.
Key Characteristics of Effective Leaders:
Explore the key traits and qualities of successful leaders.
Develop a deeper understanding of what it takes to lead with impact.
Understanding Accountability:
Explore the importance of accountability in leadership.
Learn to foster a culture of shared responsibility within your team.
Team Connection Mastery:
Unlock the power of effective leadership in building strong team connections.
Learn strategies to enhance collaboration and cohesion within your team.
Communicating Effectively as a Leader:
Master the art of communication to inspire and influence others.
Discover best practices for effective leadership communication.
Motivation and Leadership:
Explore motivational theories, including Maslow's Hierarchy of Needs.
Learn practical techniques to energize and motivate your team.
Exploring Leadership Styles:
Understand different leadership styles and theories.
Learn how to adapt your leadership approach to various situations.
Mastering Delegation and Empowerment:
Learn when and how to delegate effectively.
Discover strategies to empower and develop your team members.
Situational Leadership:
Understand the concept of situational leadership and its practical applications.
Learn how to navigate leadership challenges and adapt your approach accordingly.
Enroll today and embark on a transformative journey towards becoming a confident and effective leader in your organization. Don't miss this opportunity to elevate your leadership skills and achieve your professional goals.
Description
You're looking for a complete Decision tree course that teaches you everything you need to create a Decision tree/ Random Forest/ XGBoost model in Python, right?
You've found the right Decision Trees and tree based advanced techniques course!
After completing this course you will be able to:
Identify the business problem which can be solved using Decision tree/ Random Forest/ XGBoost of Machine Learning.
Have a clear understanding of Advanced Decision tree based algorithms such as Random Forest, Bagging, AdaBoost and XGBoost
Create a tree based (Decision tree, Random Forest, Bagging, AdaBoost and XGBoost) model in Python and analyze its result.
Confidently practice, discuss and understand Machine Learning concepts
How this course will help you?
A Verifiable Certificate of Completion is presented to all students who undertake this Machine learning advanced course.
If you are a business manager or an executive, or a student who wants to learn and apply machine learning in Real world problems of business, this course will give you a solid base for that by teaching you some of the advanced technique of machine learning, which are Decision tree, Random Forest, Bagging, AdaBoost and XGBoost.
Why should you choose this course?
This course covers all the steps that one should take while solving a business problem through Decision tree.
Most courses only focus on teaching how to run the analysis but we believe that what happens before and after running analysis is even more important i.e. before running analysis it is very important that you have the right data and do some pre-processing on it. And after running analysis, you should be able to judge how good your model is and interpret the results to actually be able to help your business.
What makes us qualified to teach you?
The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using machine learning techniques and we have used our experience to include the practical aspects of data analysis in this course
We are also the creators of some of the most popular online courses - with over 150,000 enrollments and thousands of 5-star reviews like these ones:
This is very good, i love the fact the all explanation given can be understood by a layman - Joshua
Thank you Author for this wonderful course. You are the best and this course is worth any price. - Daisy
Our Promise
Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.
Download Practice files, take Quizzes, and complete Assignments
With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning.
What is covered in this course?
This course teaches you all the steps of creating a decision tree based model, which are some of the most popular Machine Learning model, to solve business problems.
Below are the course contents of this course on Linear Regression:
Section 1 - Introduction to Machine Learning
In this section we will learn - What does Machine Learning mean. What are the meanings or different terms associated with machine learning? You will see some examples so that you understand what machine learning actually is. It also contains steps involved in building a machine learning model, not just linear models, any machine learning model.
Section 2 - Python basic
This section gets you started with Python.
This section will help you set up the python and Jupyter environment on your system and it'll teach you how to perform some basic operations in Python. We will understand the importance of different libraries such as Numpy, Pandas & Seaborn.
Section 3 - Pre-processing and Simple Decision trees
In this section you will learn what actions you need to take to prepare it for the analysis, these steps are very important for creating a meaningful.
In this section, we will start with the basic theory of decision tree then we cover data pre-processing topics like missing value imputation, variable transformation and Test-Train split. In the end we will create and plot a simple Regression decision tree.
Section 4 - Simple Classification Tree
This section we will expand our knowledge of regression Decision tree to classification trees, we will also learn how to create a classification tree in Python
Section 5, 6 and 7 - Ensemble technique
In this section we will start our discussion about advanced ensemble techniques for Decision trees. Ensembles techniques are used to improve the stability and accuracy of machine learning algorithms. In this course we will discuss Random Forest, Baggind, Gradient Boosting, AdaBoost and XGBoost.
By the end of this course, your confidence in creating a Decision tree model in Python will soar. You'll have a thorough understanding of how to use Decision tree modelling to create predictive models and solve business problems.
Go ahead and click the enroll button, and I'll see you in lesson 1!
Cheers
Start-Tech Academy
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Below is a list of popular FAQs of students who want to start their Machine learning journey-
What is Machine Learning?
Machine Learning is a field of computer science which gives the computer the ability to learn without being explicitly programmed. It is a branch of artificial intelligence based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention.
What are the steps I should follow to be able to build a Machine Learning model?
You can divide your learning process into 4 parts:
Statistics and Probability - Implementing Machine learning techniques require basic knowledge of Statistics and probability concepts. Second section of the course covers this part.
Understanding of Machine learning - Fourth section helps you understand the terms and concepts associated with Machine learning and gives you the steps to be followed to build a machine learning model
Programming Experience - A significant part of machine learning is programming. Python and R clearly stand out to be the leaders in the recent days. Third section will help you set up the Python environment and teach you some basic operations. In later sections there is a video on how to implement each concept taught in theory lecture in Python
Understanding of Linear Regression modelling - Having a good knowledge of Linear Regression gives you a solid understanding of how machine learning works. Even though Linear regression is the simplest technique of Machine learning, it is still the most popular one with fairly good prediction ability. Fifth and sixth section cover Linear regression topic end-to-end and with each theory lecture comes a corresponding practical lecture where we actually run each query with you.
Why use Python for data Machine Learning?
Understanding Python is one of the valuable skills needed for a career in Machine Learning.
Though it hasn’t always been, Python is the programming language of choice for data science. Here’s a brief history:
In 2016, it overtook R on Kaggle, the premier platform for data science competitions.
In 2017, it overtook R on KDNuggets’s annual poll of data scientists’ most used tools.
In 2018, 66% of data scientists reported using Python daily, making it the number one tool for analytics professionals.
Machine Learning experts expect this trend to continue with increasing development in the Python ecosystem. And while your journey to learn Python programming may be just beginning, it’s nice to know that employment opportunities are abundant (and growing) as well.
What is the difference between Data Mining, Machine Learning, and Deep Learning?
Put simply, machine learning and data mining use the same algorithms and techniques as data mining, except the kinds of predictions vary. While data mining discovers previously unknown patterns and knowledge, machine learning reproduces known patterns and knowledge—and further automatically applies that information to data, decision-making, and actions.
Deep learning, on the other hand, uses advanced computing power and special types of neural networks and applies them to large amounts of data to learn, understand, and identify complicated patterns. Automatic language translation and medical diagnoses are examples of deep learning.
Description
Are you an aspiring data professional, business analyst, or someone looking to master the art of data visualization? Have you been searching for a comprehensive course that will take you from a novice to an expert in the world's leading data visualization tools? If your goal is to make impactful, data-driven decisions, then this course is tailor-made for you.
This unique 2-in-1 bundle course offers a high-level overview of both Power BI and Tableau, the leading tools in data visualization. The course is designed to provide you with the skills to create compelling, insightful visualizations, and dashboards that make data come alive.
In this course, you will:
Develop proficiency in using Power BI and Tableau, starting from the basics and progressing to advanced techniques.
Master the art of connecting to various data sources, data preparation, and transformation using Power Query in Power BI.
Create sophisticated data models and understand relationships, cardinality, and schema types.
Design and customize interactive charts, graphs, and reports that tell compelling data stories.
Explore the powerful DAX functions in Power BI and calculated fields in Tableau for in-depth data analysis.
Harness the full potential of Tableau by learning data categorization, creating custom hierarchies, and mastering different types of visualizations.
Why is Data Visualization Crucial? In today’s data-driven world, the ability to visualize and communicate data effectively is essential. It's not just about presenting data; it's about unlocking the story that the data holds. This course will equip you with the necessary skills to transform raw data into visually appealing and understandable formats that drive strategic decision-making.
Course Activities and Highlights:
Hands-on projects including building dashboards, creating custom charts, and performing complex data analysis.
Real-world case studies to apply your learning in practical scenarios.
Quizzes and exercises for self-assessment and deeper understanding.
Why Choose This Course? This course stands out because of its comprehensive coverage of both Power BI and Tableau, detailed practical examples, and a step-by-step approach that ensures all students, regardless of their starting skill level, can gain mastery.
Ready to Embark on Your Data Visualization Journey? Enroll now and take the first step towards mastering Power BI and Tableau, and elevating your data visualization skills. Transform your career and become an in-demand data visualization expert today!
Description
This HR People Analytics course is designed to equip you with the analytical tools and techniques essential for making informed HR decisions and improving employee outcomes. This course demystifies the process of analyzing HR-related data, enabling you to effectively forecast, evaluate, and enhance various HR functions.
In this course, you will:
Learn the fundamentals of HR people analytics and its applications.
Master the art of forecasting HR metrics to predict future trends.
Understand staffing, recruitment, and selection metrics.
Explore compensation and performance appraisal (PA) metrics.
Develop skills to implement linear regression and logistic regression for HR insights.
Gain proficiency in clustering techniques like k-means to segment employee data.
Apply the 9-box model for talent management.
Analyze learning and development metrics.
Apply your skills through hands-on projects and real-world scenarios to cement your learning.
Why Learn HR People Analytics?
Integrating people analytics into HR practices offers a competitive edge, enhancing efficiency, and ensuring the success of your HR initiatives. This course will guide you through understanding complex HR data, making predictions about future employee behavior, and implementing strategies to achieve desired outcomes. Whether you are an HR professional, data analyst, business analyst, or student, these skills are invaluable in navigating the complexities of modern HR environments.
Course Activities Include:
Real-world case studies to apply and reinforce your learning.
Practical exercises in Excel, focusing on data analysis and modeling techniques.
Projects that simulate actual HR challenges, requiring data-driven solutions.
5 Reasons to Choose This HR People Analytics Course:
Comprehensive curriculum blending HR principles with people analytics.
Hands-on approach with practical examples and case studies.
Downloadable resources for practice and application of learned techniques.
Guidance from instructors with extensive experience in data analytics and HR management.
A vibrant community of peers for collaboration and support.
What Makes Us Qualified to Teach You?
This course is brought to you by Abhishek and Pukhraj, seasoned educators with a decade of experience in teaching data analytics, machine learning, and business analytics. Leveraging tools like Excel, SQL, Python, and Tableau, we've crafted engaging, impactful learning experiences.
We've received thousands of 5-star reviews for our courses, reflecting our commitment to helping students achieve their professional and personal learning goals:
"I had an awesome moment taking this course. It broadened my knowledge more on the power use of SQL as an analytical tool. Kudos to the instructor!" - Sikiru
"Very insightful, learning very nifty tricks and enough detail to make it stick in your mind." - Armand
So, if you're ready to harness the power of people analytics in HR management, enroll in our course today and take the first step towards mastering this essential skill set.
Cheers,
Start-Tech Academy
Description
If you are a sales professional, business analyst, or entrepreneur looking to stay ahead in today’s competitive market, this course is for you. Are you struggling to predict sales trends, understand customer behavior, or make data-driven decisions? Imagine the power of using AI to transform your sales strategies and market insights effortlessly.
This course equips you with the tools and techniques to harness the power of Artificial Intelligence for accurate sales forecasting and deep market analysis. By blending foundational concepts with hands-on experience, you'll gain the skills to predict trends, retain customers, and uncover actionable insights with ease.
In this course, you will:
Develop predictive models for continuous data using Linear Regression and Julius AI.
Master customer retention strategies through Logistic Regression and interpret key metrics like the Confusion Matrix.
Implement clustering techniques to segment your customer base effectively.
Leverage AI to forecast sales trends, analyze seasonality, and identify growth opportunities.
Apply everything you learn through practical, real-world case studies and hands-on exercises with Julius AI.
Why focus on AI-driven forecasting and market analysis? The ability to predict market dynamics and adapt to customer needs is a game-changer in today’s data-driven world. This course makes these advanced tools accessible, regardless of your technical background.
Throughout the course, you’ll work on activities such as implementing regression models, analyzing customer churn, and segmenting customers using clustering—all with Julius AI, a tool designed to simplify predictive modeling for real-world applications.
What makes this course unique? Our focus on practical applications means you’ll gain not only theoretical knowledge but also actionable skills to apply AI-driven solutions in your role. Plus, you’ll receive a certificate to showcase your expertise.
Ready to elevate your sales strategies with the power of AI? Enroll now and take the first step toward transforming your business outcomes.
Description
Welcome to course: Presentation Expert: AI & GPT, Pitch Decks, Business Speech by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 215 countries and has been chosen by more than 590 000 students with more than 3.2 mln. registrations to our courses.
Course Authors:
1. Vipesh Singla, MBA, Agile Enterprise Coach, AI Expert
Embark on a journey of transformation with Vipesh Singla, a seasoned Agile Enterprise Coach with an impressive track record. Certified and licensed as a SAFe Agile Coach and SAFe Practice Consultant, I bring a wealth of experience to the table.
Throughout my career, I have played pivotal roles in Agile Transformations and Product Management Assignments for a diverse array of Global 2000 companies. Notably, I've collaborated with esteemed clients and employers from prestigious groups such as GAFAM, Big 4, Big Tech, Big Pharma, Fortune 100, and FTSE 100. My versatility shines through various roles, including Product Manager, Product Owner, Scrum Master, and Agile Coach.
Education forms the foundation of my expertise, holding both an MBA and a Bachelor of Engineering degree from one of India's prestigious institutes. As a certified SAFe SPC/Agile Coach, I bring a proven track record of driving successful Agile transformations.
With a track record that speaks volumes, I am proud to be at the forefront of Agile and Scrum coaching. Boasting a remarkable achievement of over 30,000 registrations across all my programs, I have had the privilege of influencing and guiding a diverse community of 18,000 unique students.
My digital presence extends globally, reaching enthusiasts and professionals in 152 countries. This widespread outreach has allowed me to connect with a vast audience, transcending language barriers. Our community is not confined to English alone; we thrive in a multilingual environment, with students conversing in 42 languages.
As an Agile Enterprise Coach, my commitment is to empower individuals worldwide with the knowledge and skills necessary for success in the dynamic field of product management. Join me on this transformative journey, and let's navigate the realm of Agile Product Management together.
2. Olga Araz, experienced leader in business presentations.
Olga is a renowned presentation strategist and founder of a large presentation agency. With 15+ years of experience in strategic consulting, Olga has honed her skills in creating and delivering compelling presentations to top management.
Today, Olga works with leading executives, entrepreneurs, and organizations to help them achieve their goals through persuasive presentations. Her extensive experience and success in the field have earned her a reputation as a top presenter and presentation coach in the industry.
Olga also shares her expertise as a lecturer at University, where she teaches presentation skills to undergraduate and graduate students. Her exceptional teaching style has earned her a spot among the top five professors at the economical faculty of the University.
With Olga as your instructor, you can expect to learn from a true expert in the field of presentation strategy. Her unique blend of hands-on experience and teaching skills will equip you with the knowledge and skills you need to succeed in creating and delivering persuasive presentations.
3. Max Kalyuzhnyi, experienced entrepreneur and CFO
With over 10 years of experience in finance, investing, and entrepreneurship, I am the founder of Domicile0, a self-service platform that enables tax compliance in a borderless world. I am also an ACCA member, a CFA level III candidate, fellow of Antler entrepreneurship program and a resident of Startup Lisboa, a leading incubator for early-stage startups in Portugal.
In addition to Domicile0, I am a co-owner and former CFO/B2B of Yasno live, one of the largest online therapy marketplaces in the world, with over 30,000 active clients and 300 B2B partners. I helped Yasno grow its revenue, expand its market, and secure funding from reputable investors. I am passionate about building solutions that improve the well-being and mobility of people across the globe.
A pitch deck is a concise and visually engaging presentation that is typically used in business settings to convey a company's or project's key information, value proposition, and investment opportunity. Pitch decks are primarily used when seeking investments, partnerships, or to secure new clients. They serve as a persuasive tool to convey the essence of your business or idea quickly and effectively. A well-crafted pitch deck can make a significant difference in the success of a business, startup, or project.
Here are the key components and the needs of usage for a pitch deck in a business context:
Introduction: Start with a compelling introduction that grabs the audience's attention and provides an overview of your business or project.
Problem Statement: Clearly define the problem or need that your product or service addresses. This sets the stage for why your business is relevant.
Solution: Present your solution and how it addresses the identified problem. Explain how your product or service works and what makes it unique.
Market Opportunity: Describe the market size and potential for your business. This includes the target audience and its demographics.
Business Model: Explain how your business will generate revenue, your pricing strategy, and the sales channels you plan to use.
Traction: Showcase any significant achievements, customer testimonials, or partnerships to build credibility.
Competitive Analysis: Identify your competitors and explain how your business is positioned relative to them. Highlight your competitive advantages.
Team: Introduce your team and their relevant experience. This builds trust and confidence in your ability to execute the business plan.
Financial Projections: Present your financial forecasts, including revenue, expenses, and profitability projections. This demonstrates the potential for a return on investment.
Ask: Clearly state what you are seeking from your audience, whether it's investment, partnership, or something else.
The skills related to pitching, business presenting, and business communication are important for experts and companies for several reasons:
Securing Funding: Effective pitching skills are crucial when seeking investments or funding. A well-presented pitch deck can significantly increase the chances of attracting investors.
Building Credibility: Strong presentation skills can help a company or individual build credibility with clients, partners, and stakeholders. A professional presentation conveys competence and confidence.
Effective Communication: Business communication skills are essential for conveying ideas, plans, and strategies within a company. Clear and persuasive communication can drive team alignment and enhance productivity.
Client Acquisition: In sales and client-facing roles, effective presentation and communication skills can help in acquiring new clients or customers. It can make the difference between a successful pitch and a missed opportunity.
Career Advancement: For individuals, mastering these skills can lead to career advancement. Professionals who can effectively communicate their ideas and lead presentations tend to stand out and progress in their careers.
Team Collaboration: Effective communication and presentation skills are essential for collaboration within teams. They help in conveying objectives, sharing updates, and ensuring everyone is on the same page.
Strong understanding of pitching, business presenting skills, and business communication skills is crucial in today's competitive business environment. These skills not only enable companies to attract investments, win clients, and build credibility but also support the career growth of individuals. A combination of these skills can lead to more successful and impactful business endeavors.
Description
Do you want to set up your online shop and begin selling products? Are you looking for a huge potential customer base all over the world? Then Etsy is your can’t-miss opportunity!
My name is Julia Gubanova and today I’ll teach you how to work with the Etsy marketplace. I’m a marketer and an Etsy promotion specialist, who advises individual entrepreneurs and companies on business development in B2C markets. I work as a Chief Marketing Officer at YS-ART and I have no doubt that my extensive background and expertise in the field will help you start selling successfully on Etsy.
What will you learn in this course?
After completing this course, you will know how to work with Etsy Marketplace: from designing a shop's appearance to filling out listings and shipping profiles.
Explore valuable features of Etsy and learn how these benefits will help you earn money.
Understand the concept of mockups and their significance in creating engaging product previews for your Etsy listings.
Work with the key features and functionalities of Placeit, a user-friendly online platform that provides a wide range of customizable mockup templates.
Get the hang of Etsy analytics and start using Google Analytics for your shop.
Learn how to work with SEO for your Etsy shop.
Find out how to promote your Etsy shop on social media.
Learn how to unlock the hidden potential of your product and make it a must-have item in the market.
Get to know about other advertising strategies for your business.
Explore how to leverage the power of Chat GPT to enhance customer engagement and support in your Etsy shop.
Learn how to connect your Etsy shop to Google Analytics 4 from scratch.
Discover how to gain valuable insights into your shop's performance, customer behavior, and overall success with the help of Google Analytics 4.
Learn how to work with such valuable tools as SaleSamurai, LinkStore, etc.
Learn more about the benefits and functions of Etsy quickly and with pleasure.
What do we offer in our course?
Structured lessons with example questions
Checklist for listing and client portrait. Holiday Calendar.
Why should you choose this course?
Why should you choose us over other online Etsy courses?
You will have the opportunity to learn about Etsy from the top internet marketing professionals.
We are industry experts! WebPromoExperts has over 14 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.
I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others.
During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns.
More than 500,000 internet marketers have enrolled in our online courses.
Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.
What else do you get?
Lifetime access to the course and its updates
A certificate from Udemy upon completion of the course
Should you be worried?
Sign up now! Every second you wait can cost you customers and sales!
This course comes with a 30-day money-back guarantee!
Click the "take this course" button to start preparation today!
Description
This course offers a robust exploration of risk management, equipping you with the essential strategies needed to navigate and thrive amidst uncertainties. By delving into comprehensive techniques to identify, assess, and mitigate risks, participants will gain a profound understanding of how to protect and enhance their organization's value.
Embark on a transformative learning journey designed to elevate your understanding of risk management from fundamental concepts to advanced methodologies. Through a detailed theoretical framework, you will explore the multifaceted nature of risk, examining how it permeates various sectors and operational levels within a business. This course meticulously unpacks the intricacies of risk identification, guiding you to recognize potential threats before they materialize, thereby enabling proactive rather than reactive responses.
Assessment of risk is another cornerstone of this curriculum. You will delve into sophisticated tools and models that facilitate a thorough evaluation of risk factors, allowing you to gauge their potential impact accurately. This analytical approach ensures that you can prioritize risks effectively, allocating resources and attention to areas that pose the greatest threats to organizational stability and growth. The theoretical knowledge imparted through this course will empower you to develop a critical eye for risk, enhancing your decision-making capabilities in complex and volatile environments.
Mitigation strategies form the final pillar of this comprehensive course. Here, you will learn to devise and implement robust frameworks that not only address identified risks but also fortify your organization against future uncertainties. By understanding the interplay between different risk factors and mitigation techniques, you will be equipped to create resilient strategies that safeguard your business operations. This segment of the course underscores the importance of a strategic, long-term view on risk management, ensuring that you can maintain equilibrium even in the face of unforeseen challenges.
Throughout this course, the emphasis on theoretical knowledge ensures that you can apply these insights across various contexts and industries, making the learning experience universally relevant and adaptable. The content is meticulously curated to provide you with a deep, nuanced understanding of risk management principles, enabling you to become a thought leader in your field. Whether you are a seasoned executive, an aspiring manager, or a professional looking to enhance your skill set, this course offers invaluable perspectives that can significantly impact your career trajectory.
In conclusion, the mastery of risk management strategies is indispensable in fostering a culture of resilience and strategic foresight within any organization. This course offers a unique opportunity to immerse yourself in the theoretical foundations of risk management, equipping you with the knowledge to identify, assess, and mitigate risks effectively. By enrolling, you position yourself at the forefront of your profession, ready to navigate the complexities of the modern business environment with confidence and acumen. Join us in this intellectual endeavor and transform your approach to risk management, ensuring your professional growth and organizational success.
Description
This course is meticulously designed to equip you with the essential frameworks that underpin effective decision-making and critical thinking. By delving into a variety of proven methodologies, you will gain a profound understanding of the theoretical underpinnings that drive sound strategic choices.
The curriculum offers a comprehensive exploration of the most influential decision-making models, providing you with the intellectual tools necessary to navigate complex scenarios with confidence. Each framework is dissected to reveal its core principles, enabling you to appreciate the nuanced dynamics of strategic thought. As you immerse yourself in this rich tapestry of knowledge, you will begin to see how these frameworks interconnect, creating a robust foundation for making decisions that are both strategic and impactful.
Engagement with this course will significantly enhance your analytical capabilities, sharpening your ability to discern patterns and predict outcomes. The focus on theory ensures that you develop a deep-seated understanding of the mechanisms behind successful strategies, allowing you to apply these insights across various contexts and industries. This theoretical grounding is crucial, as it empowers you to adapt and refine your decision-making processes in response to emerging challenges and opportunities.
Furthermore, the course emphasizes the importance of critical thinking as an integral component of strategic decision-making. You will be encouraged to question assumptions, evaluate alternatives, and synthesize information from diverse sources. This rigorous intellectual exercise not only strengthens your cognitive abilities but also fosters a mindset that values precision and clarity in thought.
As you progress through the course, you will encounter a series of thought-provoking case studies and examples that illustrate the practical application of these frameworks in real-world scenarios. These illustrations serve to bridge the gap between theory and practice, providing you with a contextual understanding of how strategic decisions are formulated and executed. By studying the successes and failures of others, you will gain valuable insights that can inform your approach to decision-making.
Ultimately, this course is an investment in your future. Whether you are an aspiring leader, a seasoned executive, or a professional seeking to enhance your strategic acumen, the knowledge and skills acquired here will prove invaluable. You will emerge with a heightened ability to make decisions that are not only informed and rational but also strategically sound and forward-thinking.
Enroll today and take the first step towards mastering the art of strategic decision-making. Equip yourself with the frameworks that will enable you to navigate the complexities of the modern business environment with dexterity and foresight. Your journey towards strategic excellence begins here.
Description
Negotiation Secrets 3.0 - The #1 BEST-SELLING Negotiation Course! (with over 600 ratings)
>> COURSE REGULARLY UPDATED (Last updated: FEBRUARY 2025): NEW TIPS, MORE LESSONS <<
>> CERTIFIED COACH, SPEAKER, AND TRAINER <<
>> OVER 346,000 STUDENTS IN TOTAL <<
How important is the need for negotiation? Does it impact your life and your money? Well, all that I would say is, “If you can’t negotiate effectively with people, you shouldn’t buy/sell anything for more than a few dollars.”
The reason I say this is because regardless of the type of work we do, knowing how to negotiate effectively can greatly impact our success and our satisfaction. Wondering how? I will tell you how… but before that let me remind you how often you negotiate in life. From childhood, you must have practiced the art of negotiation – Bedtime, a treat, a promotion, a raise, an extended deadline. Yet you are not good at negotiations. Why? Does it demand a different level of intellect and expertise? Well, I will say “No” to the former and “Yes” to the latter. There are some techniques and a process when put into practice enable you to save thousands of dollars, but unfortunately, no one has told you about these techniques yet, and hence, you are missing out. And by this time, I am sure you must have figured out what I am doing here. I am here to help you uncover all these techniques in this course.
It may be…or may not be difficult for you to digest the fact that we all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers, and employers, among others. We come across hundreds of situations that put our negotiation skills to the test. Whether buying a house or car, reviewing your salary with your boss, or deliberating contracts for your business, your success in each of these activities will be heavily dependent on your ability to negotiate.
But how come I am speaking so highly of negotiation skills? Well, I've spent thousands of hours reading books, articles, and videos and doing real-life research aiming to master negotiation conversations. And now, I want my learnings to benefit you so that you don’t need to chart the long road which I have trodden. I want my long road to be your shortcut and hence, I have created a 7-step model “N.E.U.R.O Negotiation System”. Combining the principles of Evolution and Brain Science, this program demystifies the science of negotiation like nothing else. This course will help you prepare for and conduct real-world negotiations, from personal to professional, small to large, and daily to extraordinary. You won’t be able to find anything else even one-hundredth as valuable and jaw-dropping. If you get it, please feel free to revert to me. Within months, hundreds of people saved 1000s of dollars and made numerous connections with some very influential people. I believe it to be the most powerful idea for a business, career, and personal life.
But what makes it so special? Only my words? Or something else? Well, here is the answer. Drawing on the latest research and best practices across a breadth of industries, the course goes far beyond simplistic formulas such as "win-win" and "win-lose." Instead, it provides hard-hitting, practical, intensive, and transformative techniques. This course is guaranteed to keep you engaged and amused, and teach you life-changing skills for home and work. The course discusses lots of real-life examples (some of which will definitely get you laughing) and gives practical tools you can use right away to get better results. And what more and better than the fact that you can learn all this by just sitting at your home? You don’t need to get mauled by scrupulous people before you can learn the art of negotiations. However, to master it, you need to walk out and experiment.
After attending this program, you won’t remain the same; the impact will be severe. AND massive! Your life will change forever. This is the surefire mantra to big-ticket successes. You will learn the art of crafting such compelling messages that people will surely open their hearts and wallets for you.
All this can be a reality for you as well. Think big. Take the plunge.
- This is NOT a basic Negotiation training program.
- This is a Mastery Course to learn to negotiate in any situation
The only requirement to become a successful negotiator is you should be willing to break away from all your existing beliefs and keep an open mind while taking the course. Are you not game for it?
You can have a super-kickass, freaking awesome, absolutely wonderful life.
What are you waiting for?
Are you a Non-Profit or Charity helping the world?
Awesome! The world needs more people like you. Keep up the good work and let me know how I can help. To start with, get in touch with me to unlock free access to all of my courses. Just message me privately and I'll get that sorted for you and your team.
Description
Media Training is a fun and meaningful career. Imagine yourself as a media trainer, helping top-level executives, experts and authors around the world. Media Training is a fascinating career, but one without the headaches of working in a large bureaucratic media organization.
You can make an excellent living by interviewing people and then training them on how to be interviewed more effectively.
This course will teach you how to be a media trainer from both the training perspective as well as the business perspective. You will receive several books and many hours of online video teaching you all aspects of media training. If you are thinking about becoming a media trainer, this course will help you figure out if this is the right career for you, and, if so, how to go about entering the profession. If you do all of the homework for this course and the sister course on media training (provided at no extra cost) you should spend at least 8 hours. Being a media trainer can be a fascinating career, but it only works for people who have the right mix of interests, talents and disciplines.
There is a 100% Money-Back Guarantee for this Media Training course. And the instructor also provides an enhanced guarantee.
What Udemy students say about Media Training expert TJ Walker:
"5 Stars! I've studied TJ's methods for a long time and actually use his approach in my own media training work. His course videos are clear, to the point and candid about the realities of making a living as a media trainer." Janet Vasil
"5 Stars! Mr.Walker is so clear in his pitch and voice. He is so motivating and encouraging. I think I have found the right mentor after a long search." Varsha Srivastava
"5 Stars! He is a very good practitioner and he knows what he is talking about. He is also able to convey his message very well." Harriston Ho
"5 Stars! I'm learning from someone who has successfully worked with world-class clients... This is helping me move from what i think might work, into being confident in using techniques that have been proven over time!" Lori Wilson
"5 Stars! I found this course created by TJ Walker a perfect introduction to the world of media training. I wanted to learn, not only what a media trainer does, but also what steps I would have to take in order to become a successful media trainer--TJ discusses all this in a clear and concise manner, in a tone that is welcoming and never alienating. The only constructive critique I would give would be concerning the technical form of the presentation, more specifically the video quality and picture aesthetic. Going by the current standard as it applies to video, everything we view is in high definition. Having said that, I believe the video quality could be improved upon as well as the backdrop which I found to be a bit generic and outdated. I found these minor flaws to be slightly distracting and given the high caliber of the speaker and the information being presented I believe these aspects detracted, if only marginally, from the quality of the product." Nick Cisik
"5 Stars! TJ Walker shows you what it takes to run a successful media training business. Fair warning: you might not want to run this business after taking the course. He'll show you what you must do to be a success. Hint: It's all about marketing. Great insights. If you decide to start a business, you'll start on the right foot with your eyes wide open. If you are looking to add media training to your PR business, you'll get great insights on how to run the training and give feedback. Very valuable training for all!" Dan Janal President PR LEADS"
What others say about Media Training expert TJ Walker:
“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television
“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer
(TJ Walker's Media Training Worldwide) “The world's leading presentation and Media Training firm."Gregg Jarrett, Fox News Channel Anchor
Description
Emiratization, the strategic national initiative of the United Arab Emirates (UAE), aims to increase the employment of Emirati nationals in the private and public sectors, as well as to enhance their skills and promote their career development. As an employer operating in the UAE, understanding and implementing Emiratization policies and practices is crucial to comply with local regulations and contribute to the nation's workforce development goals.
This comprehensive online course is designed specifically for employers in the UAE who want to gain a deep understanding of Emiratization and learn how to effectively implement it in their organizations. The course covers the key concepts, principles, and strategies of Emiratization, providing employers with the knowledge and skills necessary to successfully comply with Emiratization requirements and drive meaningful change in their workforce composition.
The course content includes an overview of Emiratization policies and regulations, the benefits and challenges of Emiratization, strategies for identifying and overcoming barriers to Emirati employment, best practices for recruiting, hiring, and retaining Emirati employees, and approaches for developing and advancing the careers of Emirati nationals. The course also provides practical guidance on how to design and implement an effective Emiratization Program, align it with your organizational goals and objectives and monitor and evaluate the outcomes to continuously improve your organizational performance and success.
Through a combination of engaging multimedia presentations, real-world case studies, and other supplementary resources, participants will develop a comprehensive understanding of Emiratization and the tools and strategies needed to implement it effectively in their organizations.
Whether you are a human resources professional, a manager, or an employer responsible for workforce planning and development in the UAE, this course will equip you with the knowledge and skills necessary to navigate the complex landscape of Emiratization and contribute to the UAE's workforce development goals. Join us to gain insights, tools, and strategies to drive Emiratization success in your organization.
Description
Unlock your potential and drive your business success with our comprehensive course, "Basic Sales Skills: Sales Skills Every Entrepreneur Needs." In today’s competitive marketplace, the ability to sell is not just a skill; it’s a crucial component of any successful business. Whether you’re an aspiring entrepreneur eager to launch your first venture, a small business owner looking to increase revenue, or a sales professional seeking to sharpen your skills, this course is designed to equip you with the essential techniques and strategies needed to thrive.
Throughout this engaging and practical course, you will delve into the fundamentals of sales. We’ll start by exploring the sales process, giving you a clear roadmap from lead generation to closing the sale and nurturing post-sale relationships. You’ll gain insights into how each stage of the process plays a vital role in your overall sales strategy, enabling you to create a seamless experience for your customers.
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With expert insights, real-world examples, and actionable strategies, this course is packed with knowledge that you can apply immediately. You’ll also have the opportunity to engage with fellow learners in a supportive community, sharing experiences and gaining feedback as you refine your sales approach. Each module is designed to be interactive and informative, ensuring that you remain engaged while you learn.
Enroll now to embark on your journey toward sales mastery. With the skills you gain in this course, you'll not only enhance your ability to sell but also improve your overall business acumen. Whether you aim to increase your revenue, expand your customer base, or simply feel more confident in your sales abilities, this course will provide you with the tools and knowledge to succeed. Your success story begins here—join us and take the first step toward transforming your sales skills and driving your business forward!
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