Collection of Courses Number 163

this page has Many courses

Table of Contents:

Business
Marketing
Development
Design
IT & Software
Office Productivity

Business

Consulting Business Growth with Dekker: Get More Clients!

Business Consulting Advice for High Profits & Fast Growth: Based on the Research & Experience of a Top MBA Consultant

2 hr

Description

Learn how to grow a highly successful and profitable consulting business -- whether you're a freelance consultant or run a consulting firm. This course is based on academic research, advice I learned from top consultants at companies such as McKinsey, as well as my own personal in the consulting business.

Key consulting lessons in this course:

The #1 most successful growth strategy for consulting firms and freelance consultants
Consulting specialization workbook with the 4 ways to specialize
PhD research on what drives growth in the most successful professional service firms
Achieving pricing power and competitive advantage in the competitive consulting business
How to acquire consulting clients cheaply through automated emails and other techniques
How to become a trusted advisor to your clients
How to scale your consulting business quickly, cheaply, and profitably
How to price your consulting business services to maximize profits
How to persuade prospective clients to buy your consulting services--and to keep buying your services
Various approaches to client acquisition that don't break the bank
Best practices from top management consulting firms such as McKinsey and AT Kearney

My consulting credentials:

Master of Business Administration from Northwestern University's Kellogg School of Management
Former VP of Marketing, Division Director, and Board Director
Learned from some of the highest paid consultants in the USA from companies such as McKinsey and AT Kearney
Experience as an independent consultant and as a Fortune 100 employee

Build a Highly Profitable, Fast Growing Consulting Business | Based on Academic Research & Direct Experience of an MBA

Interviewing Skills: Conducting Job Interviews

Interviewing Skills: What managers need to know to prepare for and deliver job interviews for new employees.

1 hour

Description

Interviewing Skills are essential for managers who must screen new job applicants on a regular basis. You can conduct job interviews with prospective employees confidently and professionally. Never be nervous or uncomfortable again when speaking to job applicants about why they might want to work for your organization.

Conducting a job interview can be every bit as stressful as being interviewed for a job. A manager conducting a job interview with a prospective employee needs to know how to communicate the needs of the position as well as the value of the company. The interviewing manager must know how to present the company and engage in meaningful conversation with the job applicant. A job interview can be unnatural and awkward for both the interviewer and the interviewee. This course will teach managers how to prepare for interviews, how to ask the right questions, how to avoid the wrong questions and how to learn valuable insights on applicants in order to lead to better hiring decisions.

Students of this Interviewing Skills course will learn how to be completely comfortable, confident and relaxed while conducting interviews.

What will students achieve or be able to do after taking this Interviewing Skills course?

Conduct job interviews professionally

Prepare for job interviews

Minimize legal troubles from job interviews

What do Udemy students of this Interviewing Skills course have to say about the instructor?

"5 Stars! It was very useful to "refresh" the best practices on interviews for those who already have experience with that and for those who don't it's very clean and practical." Beryk Salab

"5 Stars! Great course, be able to grasp what a job interview should be like in a very short time. Thank you for making this course available to all of us. :)" Akira Nakayama

"5 Stars! The information was relevant, and the presentation was excellent. I especially liked the supplemental materials, thanks!" William Russo

"5 Stars! Clarity and the ability to convey the message or the idea is sky high - really enjoyed the course." Ahmad Suhaib

There is a 100% Money-Back Guarantee for this Interviewing Skills course. And the instructor also provides an enhanced guarantee.

Here is what Udemy students say about this course:

"I really enjoyed the course, TJ Walker is extremely experienced and it's easy to notice he is a great speaker and knows exactly what he is talking about. A great additional thing would be to see how he actually does an interview on someone (basically the task that he gave but done by himself) even a couple questions to also see his body language." Agnieszka Adamek

''Thank you for this amazing experience. I have been able to apply these skills in daily life not only at work as I am a junior recruiter, but also with my personal interaction. Definitely 5 stars!!!'' Monique Le Keur

ISO 45001 - Occupational Health & Safety management system

From zero to internal auditor: a complete course on the ISO 45001:2018 standard, with examples, quizzes and exercises

4 hr

Description

With this complete 4 hours course, you will discover in detail the terms, definitions, clauses, sections, and requirements of ISO 45001: 2018.

Follow our step-by-step approach and learn how every clause can be put into practice in your Occupational Health and Safety System, such as:

Create your Context Analysis
Create a Risk/Opportunity Assessment
Plan and perform internal audits
Make pre-qualification and evaluation of your providers
Find the right indicators and use them to evaluate your system
Manage nonconformities and plan Corrective actions
Write your own Health and Safety instructions and procedures
Prepare your health and safety policy

In the Milestone Project, you will write your own Context Analysis and Risk/Opportunity assessment, for which you will receive detailed feedback from our consultants.

Not sure how the 45001 requirements could apply to your specific company?
Ask for our support in the Q&A section and build your own customized OHS System - 100% compliant to the 45001 Standard.

Effective Delegation - Principles and practical concepts

Learn and understand how to delegate effectively

1.5 hr

Description

Effective Delegation is a skill that is sometimes overlooked.

It is assumed that people will know how to delegate and delegate effectively naturally.

However, many experiences shortcomings from the lack of understanding in relation to this topic.

Delegation and doing it well is crucial to the success or otherwise of many supervisory or management roles.

Anyone in a Senior or Supervisory role at some point or another need to delegate some work out to others.

In doing so, we need to understand what the essential features of doing that effectively is.

The values of the organisation, goals and objectives are vital at the initial and all through the process of determining what is meant to be delegated.
Identifying what is to be delegated: tasks, processes etc is essential.
Ensuring the process, task is optimised and well documented will ensure better outcomes than if this isn't done at this time.
Assessing if a process is optimised and running through a checklist is helpful (included in the course).
Defining the role, profile, experience, qualifications or attributes of the person to deliver these helps the effective execution of the delegated process.
Stating clear and precise responsibilities of the role, the supervisors participation is always a vital feature
Upward delegation helps ensure that the delegated role holder gets the right and needed support
Where new, Ad hoc and emergency delegation is required, these need to be explored
Remote working and how to achieve effective delegation.
Dispute resolution as it relates to delegation comes up more often than one would think and this modules takes a look at how to avoid and resolve these.
Effective delegation during a crisis is often overlooked until needed. Worth including now before it is required
Continuously confirm and assess delegation outcomes
My Effective Delegation framework helps pull all the features together into one view and serves as a good chart to download.

Overall, effective delegation impacts us all as we interact within work, with service providers and product manufacturers.

It is important in our daily lives.

I believe this course adds to the essential knowledge to execute effective delegation in any organisation.

Prioritization Techniques for Decision Makers and Leaders

Prioritizing activities as a decision maker and leader

1 hour

Description

Prioritization in a Decision Making and Leadership role is key to success and achieving desired outcomes.

Whatever you may be responsible for:

Decision making in a business, unit, department or running your own business etc, requires a specific set of skills to become good at it.

These techniques can developed and utilised for the best outcomes.

These methods also depend on what your circumstances are, your deliverables, your tole as a decision maker etc.

Prioritization is defined as the action or process of deciding the relative importance or urgency of a thing or things.

There are ways to decide these and help you deploy time, money and other resources to getting things done.

Some of these techniques include:

- ABCDE Method

- Eisenhower Matrix

- Pareto's Principle (80/20 rule)

- Weighted Scoring method and some more.

These techniques themselves need good input and plenty of preparation to get the best out of them. They are not silver bullets, but will facilitate success in getting outcomes as a decision maker or leader.

Decision makers face a few common challenges which can be overcome. We look at some of them and how to overcome them.

- setting clear goals

- managing your time effectively

- minimizing distractions and many more strategies that help address these challenges.

There is also a look at features that can help you create an environment that fosters good decision making and prioritization. Creating an environment that helps everyone involved.

- encourage Feedback

- Growth Mindset

- A collegiate, but accountability culture

This course will help you understand the options you have when deciding on what Prioritization techniques to deploy in your specific situation as a decision maker.

Thank you for stopping by and please feel free to reach out to me on LinkedIn or elsewhere as well as leave your feedback.

best regards,

Baba

Spotfire Interview Tech Questions Answered with Explanation

Answers with Detail Explanation to Actual Spotfire Interview Questions, beneficial for Beginners and Experienced alike.

2 hr

Description

Get that dream Business Intelligence Job in Spotfire..!

Welcome to this course on Spotfire Technical interview Questions and Answers where you are going to excel the Spotfire Technical job interview. Take the course, learn the material and go into interview with a confidence that you are prepared!

This course will take your knowledge in Spotfire to a different level, making you 100% prepared for the Technical Round. The Questions here are the actual questions being asked in Interviews and a Detail explanation is given for each, so you just not know, but understand the whole concept, making you well prepared for any Interview.

This course is well suited for :

Students - They will be able to identify their weak areas and address them.
Professionals - They will be able to ace the Technical Interview.
Interviewers - They will be able to ask excellent Spotfire Technical & Non-Technical Questions

Top Reasons you should take this Course

Actual Interview Questions are discussed
All approaches to solve a particular task are shown
Spotfire's latest version is used in the Videos
Recommended Answers are shared for Non-Technical Questions to give the right direction
Questions around advanced topics are also discussed, like TERR, Iron Python, Document Property etc.
Custom Expression syntax are explained in Detail

This course is recommended for everyone who want to switch their career to Business Intelligence - the most lucrative job profile of 2021.

Note : New Questions on Advanced Topics will be added Regularly and Announcements will be made.

Spotfire Interview Tech Questions Answered with Explanation

Answers with Detail Explanation to Actual Spotfire Interview Questions, beneficial for Beginners and Experienced alike.

2 hr

Description

Get that dream Business Intelligence Job in Spotfire..!

This course is well suited for :

Top Reasons you should take this Course

Actual Interview Questions are discussed
All approaches to solve a particular task are shown
Spotfire's latest version is used in the Videos
Recommended Answers are shared for Non-Technical Questions to give the right direction
Questions around advanced topics are also discussed, like TERR, Iron Python, Document Property etc.
Custom Expression syntax are explained in Detail

This course is recommended for everyone who want to switch their career to Business Intelligence - the most lucrative job profile of 2021.

Note : New Questions on Advanced Topics will be added Regularly and Announcements will be made.

Decision Making for Leaders and Managers

Decision Making for Leaders and Managers Course by MTF Institute of Management, Technology and Finance

2 hr

Description

Welcome to course: Decision Making for Leaders and Managers

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".

MTF is present in 208 countries and has been chosen by more than 450 000 students.

Course Author:

Dr. Pedro Nunes has built a multifaceted career combining academia and practical business expertise. His educational journey culminated with a Doctorate in Economic Analysis and Business Strategy with a cum laude mention from the University of Santiago de Compostela. Professionally, he has navigated through various sectors, including technology, international commerce, and consultancy, with roles ranging from business analyst to director. Currently, Pedro serves as a Professor in several DBA programs, applying his extensive industry experience and academic insights to educate the next generation of professionals.

The Decision-Making Process is a systematic approach to identifying and evaluating options, leading to informed choices. It's a structured framework that helps individuals and organizations tackle complex problems and make decisions that align with their goals and values.

Why is the Decision-Making Process Important for Business?

Informed Choices: It reduces the risk of making impulsive or uninformed decisions, leading to better outcomes.
Resource Optimization: By carefully considering alternatives, businesses can allocate resources more effectively.
Risk Management: It enables the identification and mitigation of potential risks associated with each option.
Efficiency: A streamlined process saves time and ensures that decisions are made promptly.
Accountability: It provides a clear rationale for decisions, making it easier to justify them and learn from mistakes.
Adaptability: Businesses can respond to changing circumstances more effectively when they have a structured process in place.

Importance for Leaders and Managers

Strategic Direction: Leaders can use the process to shape the overall direction of the organization.
Problem-Solving: Managers can address operational issues and challenges systematically.
Team Engagement: Involving team members in the process fosters collaboration and buy-in.
Leadership Development: Making sound decisions builds credibility and confidence in leaders.
Conflict Resolution: The process can help resolve disagreements by providing a neutral framework.

How Decision-Making Skills Support Career Building

Employability: Decision-making skills are highly valued by employers across various industries.
Advancement: Individuals who demonstrate strong decision-making abilities are often promoted to leadership roles.
Problem-Solver Reputation: People known for making good decisions become go-to resources for their teams.
Adaptability: Those with honed decision-making skills can navigate changing job markets and career paths.
Confidence: Making sound decisions consistently builds self-assurance and resilience.

Steps in the Decision-Making Process:

Identify the Problem: Clearly define the issue or decision that needs to be addressed.
Gather Information: Collect relevant data and facts related to the problem.
Identify Alternatives: Generate a list of possible solutions or courses of action.
Evaluate Alternatives: Assess the pros and cons of each option, considering their potential impact.
Choose the Best Alternative: Select the option that best aligns with your goals and values.
Implement the Decision: Put the chosen solution into action.
Review and Evaluate: Monitor the results of your decision and make adjustments as needed.

By mastering the decision-making process, individuals and businesses can make more confident, informed choices that lead to success and growth.

TIBCO Spotfire Development : Beginners To Advanced Course

Learn TIBCO Spotfire in this Fast Paced Course - Covering all Topics like Charts, Mods, Python, R, Spotfire Cloud & more

4 hr

Description

This TIBCO Spotfire course will help you to become a Data Visualization Expert and will enhance your BI skills by offering you comprehensive knowledge, and the required hands-on experience on this widely used BI tool, by solving real-time industry-based projects.

Topics Covered : Adding & Managing Data, Using Data Canvas, Creating & Configuring all Chart Types, Data Limit, Data on Demand, Details on Demand, Advanced Custom Expressions, Subsets, Hierarchy, Marking, Filtering, Action Control, Document Properties, Iron Python Scripting, R Scripts, Collaboration, Visualization Mods, Spotfire Cloud and a lot more !

Top Reasons why you should learn Tibco Spotfire :

TIBCO Spotfire is among the top Business Intelligence tools used industry wide.
The demand for BI professionals is on the rise. This is one of the most sought-after profession currently in the lines of Data Science, and the Salary is also among the highest in the industry.
There are multiple opportunities across the Globe for everyone with the knowledge of Spotfire.
Spotfire has a small learning curve and you can pick up even advanced concepts very quickly.
Lot of Organizations are switching to Spotfire due to its advanced capabilities, and currently there is a shortage of Skilled Spotfire professionals.

Top Reasons why you should choose this Course :

This course is designed keeping in mind the students from all backgrounds - hence we cover everything from basics, and gradually progress towards advanced topics.
This course is fast paced and can be completed in a day.
Actual Case Studies and Live Examples of all topics.
All Doubts will be answered.

Most Importantly, Guidance is offered beyond the Tool - You will not only learn the Software, but important Dashboard Design principles. Also, I will share a cheat sheet to quickly find the right chart to use, sources to get public datasets to work on, Getting inspirational ideas, Best Resources to get Working Scripts, & Answers to all your doubts - Technical or Non-Technical.

This course is recommended for everyone who want to switch their career to Business Intelligence - the most lucrative job profile of 2022 and ahead.

A Verifiable Certificate of Completion is presented to all students who undertake this TIBCO Spotfire course.

Note : New Lectures on Advanced Topics, Useful Python Scripts & Helpful Tips will be added Regularly and Announcements will be made.

Marketing

Media Training for Beginners: Ace Your First News Interviews

How to prepare for media interviews, even if you are scared and have never been interviewed before in your life.

1 hour

Description

Imagine yourself confidently answering a reporter's questions, knowing that you are going to get the exact messages and quotes you want in the final news story. You can give interviews right now, with the same skill as someone who has done thousands of interviews over decades.

Media Training for Beginners covers every aspect of speaking to the news media. Even if you have never been interviewed before, you can quickly gain the confidence you need to get your message across, after completing this course. TJ Walker is an internationally renowned media trained with more than 30 years of experience. He will teach you how to do four things: 1. Look comfortable on camera. 2. Prepare media messages. 3. Answer questions strategically and 4. Speak in sound bites.

After spending four hours in this course, you will learn how to be successful in any interview. You do not have to learn in front of the whole world during a real interview. The time to learn media do's and don'ts is now before your next interview takes place.

This course will give you step-by-step instructions on how to prepare and practice for any media interview, talk show appearance, or interaction with a reporter. Your homework will include conducting practice interviews with yourself using your cell phone or other video recording device. As unpleasant as that may seem, the homework will drastically reduce your nervousness for your real interview.

You do not have to do a poor or average job on media interviews for a dozen years in order to be great at media interviews. You can learn the secrets right now.

TJ Walker will be sharing with you the very best secrets he has learned over the last 30 years conducting media training sessions with Celebrities, Presidents of countries, Prime Ministers, Nobel Peace Prize winners, NFL stars, and even Miss Universes. He's trained more than 10,000 people from six contents and most were frightened and nervous before their first interview.

Now is your chance to learn top media training skills from a first-class media trainer. You will not regret signing up for this class.

Here is what Udemy students say about this course:

"I know Tj since 2006 when I followed a live seminar in NY city. He's a great professional. This course is a great way to start with media relations. As soon as you completed it, buy the other ones!" Nicola Bonaccini

''Well organized course with a lot of solid tips and ideas. I'm looking forward to taking more courses from TJ.'' LaMonte Forthun

Personal Branding with Dekker: Personal Brand Building Fame

Grow Your Personal Brand with a Fortune 100 Global Brand Manager with an MBA from the #1 Branding School

4.5 hr

Description

This is the definitive course on personal branding. My name is Dekker Fraser and I was a Global Brand Manager for Sony PlayStation.

I have over 175,000 students on Udemy and I was a VP of Marketing for a Google accelerator startup. I was a college marketing instructor, and I studied branding at the #1 business school for marketing. This is where the father of marketing himself, Philip Kotler, teaches.

I ran a massive, multi-million dollar global branding campaign, and I had my brand reviewed by the #1 influencer on YouTube. I also coached people on their personal branding and marketing.

This course teaches you how to develop a personal brand. It’s based on my personal experience in brand management, research from Harvard and Stanford, and concrete case studies in personal branding. What makes this personal branding course unique is the combination of all of these: the direct experience of a global brand manager for world-class brands and startups, the highest levels of academic business school research, and anecdotal case studies on successful personal branding.

I’m giving you the strategies, tactics, and nitty gritty executional details of building your personal brand. I’m also gonna throw in some quick brand building hacks.

Personal Branding
Personal Brand Building Hacks
Personal Branding Tactics
Personal Branding Strategies
Personal Branding Execution Details
MBA Level Brand Planning

Let’s get branding!

Sincerely,
Dekker Fraser, MBA
Personal Branding Instructor

Personal Branding with Dekker: Personal Brand Building Fame

Grow Your Personal Brand with a Fortune 100 Global Brand Manager with an MBA from the #1 Branding School

4.5 hr

Description

This is the definitive course on personal branding. My name is Dekker Fraser and I was a Global Brand Manager for Sony PlayStation.

I’m giving you the strategies, tactics, and nitty gritty executional details of building your personal brand. I’m also gonna throw in some quick brand building hacks.

Personal Branding
Personal Brand Building Hacks
Personal Branding Tactics
Personal Branding Strategies
Personal Branding Execution Details
MBA Level Brand Planning

Let’s get branding!

Sincerely,
Dekker Fraser, MBA
Personal Branding Instructor

Copywriting with Dekker: The Only Copy Course You Ever Need!

Your Complete Guide to Copywriting: Learn Copy Writing with a Fortune 100 Copywriter with a Kellogg MBA

16 hr

Description

If you want to sell anything online successfully, you’ve got to learn copywriting...

WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!

This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.

Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!

By the end of the course, you'll be able to...

Develop a full-funnel content marketing & copy writing plan
Write copy that changes people's minds and gets them to buy your product/service
Nurture leads so they actually become paying customers
Write proven and effective ads for LinkedIn (and other advertising channels)
Write persuasive headlines that induce people to do what you want
Avoid common content marketing & copywriting mistakes
Mimic proven/successful ads
& so much more!
New! Write high-CTR YouTube titles
Write compelling body copy
Use 35 formulas for writing sales-growing headlines

I will reveal...

My SPF framework for high-level copywriting
How to apply persuasive marketing psychology principles
How to map copy to stages of awareness and funnel progression
35 proven headline writing formulas
10 ways to write your first copywriting paragraph (after the headlines)
Research-backed approaches to copywriting for long-term growth (and short-term sales!)

Key sections:

B2B copywriting (for businesses)
B2C copywriting (for consumers)
Case study copywriting
Email copywriting
Website copywriting
Nurturing & funnel copywriting
Content copywriting
Direct-response copywriting
Copywriting for short-term sales
Copywriting for long-term growth (brand copywriting)
Headline copywriting
Body copy copywriting

This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.

I'll show you examples of...

Lead generation ads
Lead nurturing ads
Copywriting case studies
Email copywriting
Copywriting to generate meetings for the sales team...etc.

Let's get copywriting!

Digital Marketing Agency: Grow Your Agency with Dekker

Get More High Paying Clients & Scale Your Digital Marketing Agency or Social Media Marketing Agency with Research+Pro

3.5 hr

Description

This is the ultimate course on growing your digital marketing agency or social media marketing agency & getting more clients. I worked for a digital marketing agency for 5 years. I also worked as an independent consultant. As a global marketing manager for Sony, I worked with some of the top marketing agencies in the world including Digitas, Mediacom, and Publicis. I taught college level digital marketing and I have an MBA from the top business school for marketing--the Kellogg School of Management. This is where the father of marketing Philip Kotler teaches.

But this course is not just based on my own anecdotal experience in a digital marketing agency. It’s also based on academic research and advice I received from some of the world’s top consultants--partners at firms like Accenture and McKinsey--the companies that have been buying up digital marketing agencies lately.

I’m going to teach you:

How to get more clients for your digital marketing agency
How to get more high-paying clients
How to grow your digital marketing gency
How to write cold emails and ads to get clients
How to write digital marketing proposals
How to create a client-acquisition funnel
How to convince clients to hire you
How to price your digital marketing agency services

One of the most important things to remember is that in this course you can ask me questions. So if you feel anything at all is missing, I will fill that gap by answering your personally.

This course is for people who work in digital marketing agencies that are large or small, including independent marketing consultants and contractors.

Let’s start get started!

Account Based Marketing: B2B Marketing, Lead Generation

Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development

5 hr

Description

Attention B2B Marketers, Salespeople & Entrepreneurs!

Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.

Learn how to:

Generate pipeline revenue and qualified leads quickly
Execute an ABM advertising campaign in LinkedIn
Generate millions of dollars in pipeline revenue (theoretically, no promises!)
Develop an account-based marketing strategy for content and email nurturing
Replicate the success of high-impact ABM direct mail campaigns
How to do account-based targeting and advertising through Twitter, Google, and Facebook
Build a targeted list used using various methods
Track performance using the latest ABM-style marketing funnels
Identify and leverage people who influence your target accounts
Integrate cold email and other tactics into your ABM campaigns

This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.

This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.

I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.

Product Marketing Launch Plan: Product GTM with Dekker, MBA

Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan

4 hr

Description

Create a breakthrough go-to-market product marketing plan in just a few days ... using this 7-step formula!

“Going to market is just the process of convincing people that your new way is better than the status quo.”

In 3,2,1…product launch, Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market, employing the latest marketing tactics emerging from Silicon Valley and the foundational thinking from top business schools.

In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony, Salesforce, and the Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market marketing plan.

In this powerful product management launch blueprint and marketing plan, you will learn:

The 7 key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing.
The 5 Cs of target market composition
Powerful tools for customer segmentation marketing and targeting
How to determine potential demand with market sizing
How to generate the maximum demand for your product launch
How to develop a comprehensive marketing plan
Proven methods for determining your optimum product price
Common product launch problems and how to address them
Marketing strategy
Product owner marketing plan
GTM (go-to-market) plans
Go to market strategy
Startup marketing
Lead generation
Business management
Marketing management
Market plan
MBA level product marketing management & outbound product management

Do you want to get your new product in front of millions of buyers? Stop the search today and order the go-to-market blueprint that you need to succeed today.

Learn...

- Value proposition design

- Product management for going to market

- Value proposition calculation

- Digital strategy

- How to be a successful entrepreneur and how to launch a business

- Go-to-market planning and go-to-market strategy (comprehensive go to market details)

- The secrets of selling products the Silicon Valley way

- Product pricing

- Marketing strategy

- Marketing management

- Software marketing

- Growth hacking

- How to develop a SaaS marketing plan

- Lean startup marketing for product launches

- Product owner skills

- Advanced, MBA level product marketing

- How to develop a go-to-market business plan

- SaaS product marketing management

- Digital go to market strategy & general go to market marketing

"One of the best product marketing courses on the market!"

"The ultimate guide to developing a marketing plan to go to market!"

Business Development for Startups and Tech Companies
Startups
Marketing Strategy
Tech Startups
Startup Growth Strategies
Startup Marketing
Product Management
Marketing for Startups and Small Businesses
Digital Marketing for Startups
Marketing for Tech Companies
Marketing for Entrepreneurs
Marketing for SaaS
Entrepreneurship
Product Management Marketing
Tech Startups
Marketing Software
MBA Marketing
SaaS Sales
SaaS Marketing
SaaS Startup
SaaS Business
How to Start a SaaS or Mobile App Business

Development

MERN Stack: All You Need to Know with Practical Project

Learn MERN stack by building real-world applications with Node, Express, MongoDB, React and integrating RESTful APIs

22 hr

Description

Do you want to build fast and powerful full-stack applications with JavaScript? Would you like to become a more complete and in-demand developer?

Then MENR stack is the hottest technology for you to learn right now, and you came to the right place to do it!

This is a project based course where we build an extensive, in-depth full-stack application. We will start from scratch and end up with a professional project. We will dive deep into Node, Express, MongoDB, Mongoose, React, React hooks, integrating RESTful APIs . Here is some of what you will learn in this course and project:

How Nodejs work
Nodejs built-in core library
Stream and Buffer
Express Framework
Routing & Controller
Express middleware
Custom Error Handling
EJS template engine
Upload file to S3 bucket
Sending Email
Authentication With JWT
Password hashing
MongoDB database
MongoDB Atlas & Compass
Mongoose ODM
Models & Relationships
Multi user role
Authentication and Authorization
Advanced Query (pagination, filter, searching etc)
React core functionality
How React works
Virtual DOM
Rendering JSX element
Component, State & Props
React Form
Controlled form vs Uncontrolled form
Rendering list & key
Props drilling
Context API
Render Props
React hooks
Custom hooks
Handling CSS with React
React routing
Authentication and Protected route
Recover password by email
Verify user email
Integrating RESTful APIs
HTTP Essentials
Postman Client

Web development is evolving, in the past, server-side rendering handled all views and templates, but with the emergence of frontend frameworks like React, Angular, and Vue, projects are now divided into backend and frontend components. The backend manages database interactions and serves JSON, while the frontend fetches data and creates the user interface. This course focuses on the entire full-stack aspect, enabling you to construct robust APIs and integrating RESTful APIs with React project.

Our curriculum goes beyond typical Nodejs, Express and React tutorials, as we cover advanced topics like authentication, multi-user roles, permissions, password reset mechanisms, sending email integration, integrating RESTful APIs with React and many more. By the end of this course, you'll have a deep understanding of what it takes to be a proficient full-stack engineer.

JavaScript 10 Projects in 10 Days Course for Beginners

Embark on a 10-day learning journey through 10 practical examples using JavaScript, CSS, and HTML. Elevate your skills

3.5 hr

Description

Are you eager to embark on a journey to master the fundamentals of web development, encompassing HTML, CSS, and JavaScript? Look no further than our comprehensive course, "10 Projects In 10 Days - HTML, CSS & JavaScript," thoughtfully crafted to provide you with hands-on experience and practical skills in building captivating and interactive web projects.

Over the course of 10 days, you'll be taken on an immersive and intensive learning experience, guided through the creation of 10 unique projects, each honing specific aspects of web development. From the outset, you'll dive into intriguing challenges, gaining proficiency in HTML, CSS, and JavaScript along the way. As a result, you'll amass a robust skill set and an impressive portfolio of projects that will undoubtedly catch the attention of potential employers and clients alike.

Throughout the journey, you'll be introduced to captivating projects, each tackling a real-world scenario, allowing you to apply your newfound knowledge in a practical manner. Here's an overview of the projects covered:

What you'll learn

Day 1: Hello Name Application
Day 2: Light Bulb On Off Project
Day 3: Random Number Generator
Day 4: Generate Random Password
Day 5: Email Validation Project
Day 6: Prime and Non-Prime Number
Day 7: Hide and Show Password
Day 8: Counter Application
Day 9: Palindrome Checker Application
Day 10: Get Unicode Character Value in JS

NOTE: You Should Already install the VS Code Software and Chrome Browser in order to work with the Applications.

By the end of "10 Projects In 10 Days - HTML, CSS & JavaScript," you'll have honed your skills in web development, gained confidence in HTML, CSS, and JavaScript, and acquired a remarkable portfolio of interactive web projects. Whether you're a beginner or looking to enhance your web development capabilities, this course is your gateway to an exciting and rewarding journey in the world of web development.

Enroll now and unlock your full potential in creating captivating web applications!

Coding for everybody: Full stack development course

Unlocking the World of Programming for All Skill Levels using AI techniques

21.5 hr

Description

The Coding for Everybody course is a comprehensive and inclusive learning experience designed to make programming accessible to individuals of all skill levels and backgrounds. Whether you have prior coding experience or are a complete beginner, this course will guide you through the fundamentals of coding and empower you to become a confident programmer.

Throughout the course, you will be introduced to various programming languages and concepts, ensuring a well-rounded understanding of the coding landscape. Starting with the basics, you will learn the core principles and techniques that underpin all programming languages, including variables, data types, control flow, functions, and algorithms. You will develop a solid foundation in problem-solving and logical thinking, key skills that are essential for successful coding.

The course will explore popular programming languages such as Python, JavaScript, and HTML/CSS, providing you with a diverse toolkit for tackling different types of projects. You will gain hands-on experience through practical exercises and coding challenges, allowing you to apply your newly acquired knowledge in real-world scenarios.

Learn from real-world experts and also use ChatGPT Open AI techniques

This Coding for Everybody for Everybody Development course is without a doubt the most comprehensive web development course available online. Even if you have zero programming experience, this course will take you from beginner to mastery. Here's why:

The course is taught by the lead instructor having 20+ years of professional experience.

Become a Full-Stack Web Developer with just ONE course. Python, JavaScript, PHP, and MySQL database

The course has been updated to be trending technology ready and you'll be learning the latest tools and technologies used at large companies such as Apple, Facebook, Google, and Netflix.

The curriculum was developed over a period of four years, with comprehensive student testing and feedback on who is working and applying these coding examples.

We've taught many students how to code and many have gone on to change their lives by becoming professional developers or starting their own tech startups.

We'll take you step-by-step through engaging video tutorials and teach you everything you need to know to succeed as a web developer.

The course includes HD video tutorials and builds your programming knowledge while making real-world websites and web apps.

Throughout this comprehensive course, we cover a massive amount of tools and technologies, including:

Front-End Web Development
JavaScript
Client-side code
Data types
DOM objects
HTML5 Elements
Events
On Click response
Page events
Button events
Lightweight pages
Automation
Client-side coding
Operators
Loop statements
Validations
and more..
Python [Programming for Data Science]
Variables
Data types
Statements
Control flow statements
Code Development
If else statements
Loop statements
Sequences
Sets
Dictionaries
Lists
Tuples
KW arguments
Games core
Functions
Advanced Python Coding
Object-oriented programming [OOPs]
Class and Objects
Methods
Inheritance
Polymorphism
Access modifies
Abstraction
Packages
Modules
Built-in modules
Error Handling
and more..
PHP[Open Source Programming]
Variables
Data types
Statements
Control flow statements
Code Development
Web Design
Functions
Object-oriented programming [OOPs]
Class
Methods
Inheritance
Polymorphism
CRUD functions
Error Handling
MySQL
Tables
SQL
SQL Functions
Reports
and more..

By the end of this course, you will be fluent in programming and ready to make any website you can dream of.

HD Video Lectures
Code Challenges and Coding Exercises
Beautiful Real-World dynamic Projects

ABOUT YOUR INSTRUCTOR

Sekhar Metla is a software engineer with 20+ years of professional experience. He is the author of several online-selling courses with more than 50,000+ students in many countries. He has a Master of Science in Computer Applications in Software Engineering. His students describe him as passionate, pragmatic, and motivational in his teaching.

What are you waiting join now to start learning how to make your own Developer Career TODAY :)

Learn to Code HTML & CSS for Responsive Real-World Websites

Learn HTML & CSS from scratch while designing and coding your own project step-by-step.

12.5 hr

Description

Do you dream of creating stunning, responsive, and user-friendly websites? The foundation of web development lies in mastering HTML and CSS. Our comprehensive online course, "HTML and CSS Essentials," is meticulously crafted to empower you with the skills and knowledge needed to build captivating web pages from scratch. Whether you're a beginner or looking to sharpen your skills, this course will transform you into a proficient web developer.

learn what is Generative AI for future learning

Course Highlights:

1. **Introduction to Web Development**: Get started with a clear understanding of the web development ecosystem and the roles HTML and CSS play in creating web pages.

2. **HTML Fundamentals**: Dive deep into HTML (HyperText Markup Language) to learn how to structure web content, create headings, paragraphs, lists, and hyperlinks.

3. **CSS Fundamentals**: Explore the world of CSS (Cascading Style Sheets) to add color, typography, and layout to your web pages, transforming them into visually appealing designs.

4. **Box Model and Layout**: Master the box model and understand how to control the layout and positioning of elements on your web pages.

5. **Responsive Web Design**: Learn the art of creating responsive layouts that adapt seamlessly to different screen sizes and devices.

6. **Flexbox and Grid**: Harness the power of CSS Flexbox and Grid to create complex and flexible page layouts.

7. **Typography and Fonts**: Dive into the world of typography, experimenting with fonts, sizes, and styles to make your content visually appealing.

8. **CSS Transitions and Animations**: Animate your web pages and add interactive elements using CSS transitions and animations.

9. **Forms and User Input**: Design and style web forms to gather user input effectively.

10. **CSS Variables**: Explore the use of CSS variables to simplify and maintain your stylesheets.

11. **Cross-Browser Compatibility**: Learn how to write CSS that works consistently across various web browsers.

12. **Optimizing for Performance**: Discover techniques to optimize your HTML and CSS for faster load times and improved user experiences.

13. **Debugging and Troubleshooting**: Develop essential debugging skills to identify and fix common issues in your code.

14. **Best Practices and Coding Standards**: Follow industry best practices to write clean, maintainable, and scalable HTML and CSS code.

15. **Real-World Projects**: Apply your knowledge through hands-on projects, building a portfolio of web pages that showcase your skills.

By the end of this course, you'll have the expertise to create visually appealing and responsive web pages, style them with finesse, and ensure cross-browser compatibility. Whether you aim to become a front-end web developer, designer, or enhance your digital marketing skills, "HTML and CSS Essentials" is your gateway to success in the world of web development.

Don't miss out on this opportunity to embark on your web development journey. Enroll in our course today and start building beautiful web pages with HTML and CSS!

Design

Adobe Photoshop CC Complete Mastery Course Basic to Advanced

Learn Photoshop Quickly & Easily. The Complete Photoshop Mastery Course Basic to Advanced

4.5 hr

Description

This comprehensive course on Adobe Photoshop CC is designed to take students from basic to advanced levels of proficiency in using this powerful image editing software. Participants will learn essential tools and techniques to manipulate, enhance, and create stunning images and graphics for a variety of purposes. Students will gain practical experience and develop the skills necessary to master Photoshop CC.

Course Objectives:

By the end of this course, students will:

Gain a solid understanding of the Photoshop CC interface and tools.
Learn fundamental techniques for editing and enhancing photographs.
Develop proficiency in creating and manipulating digital artwork and graphics.
Explore advanced features and workflows for professional level design projects.
Understand best practices for optimizing images for various output formats.

Course Outline:

Creating a New Document
Working with multiple images
Navigation
File Types
Screen Modes
Zooming
Cropping and Resizing
Resolution
Panels
Workspaces
Introduction to Layers
Layer Styles
Layer Effects
Layer Blending Modes
Adjustment Layers
working with Layers
Masking Layers
Different Types of Layers
Pen Tools
Crop Tool
Slice Tool
Type Tools
Shape Tools
Hand Tools
Zoom Tools
Blur Tools
Patch Tool
Sharpen
Smudge
Burn Tool
Dodge Tool
Pattern Stamp Tool
Brush Tools
Eraser
Magic Eraser
Background Eraser Tools
Content Aware Move Tool
Color Range Selection
Color Replacement Tools
Magnetic Lasso Tools
Magic Wand Tools
Marquee Selection Tools
Quick Selection Tool
Eye Retouch
Skin Retouch
Teeth Retouch
Hue/Saturation Adjustments
Adjusting Brightness, Contrast, and Exposure
Curves in Photoshop
Realistic Dual Lighting Effect
Design a Facebook Page Cover
Design a Facebook Advertisement
Design a YouTube Thumbnail

The Adobe Photoshop CC Complete Mastery Course: Basic to Advanced offers a comprehensive journey into the world of digital image editing and manipulation. Throughout this course, participants have explored the fundamental tools and techniques of Photoshop, starting from navigating the interface to mastering advanced editing skills such as compositing, retouching, and digital painting.

Adobe Photoshop CC Complete Mastery Course Basic to Advanced

Learn Photoshop Quickly & Easily. The Complete Photoshop Mastery Course Basic to Advanced

4.5 hr

Description

Course Objectives:

By the end of this course, students will:

Gain a solid understanding of the Photoshop CC interface and tools.
Learn fundamental techniques for editing and enhancing photographs.
Develop proficiency in creating and manipulating digital artwork and graphics.
Explore advanced features and workflows for professional level design projects.
Understand best practices for optimizing images for various output formats.

Course Outline:

Creating a New Document
Working with multiple images
Navigation
File Types
Screen Modes
Zooming
Cropping and Resizing
Resolution
Panels
Workspaces
Introduction to Layers
Layer Styles
Layer Effects
Layer Blending Modes
Adjustment Layers
working with Layers
Masking Layers
Different Types of Layers
Pen Tools
Crop Tool
Slice Tool
Type Tools
Shape Tools
Hand Tools
Zoom Tools
Blur Tools
Patch Tool
Sharpen
Smudge
Burn Tool
Dodge Tool
Pattern Stamp Tool
Brush Tools
Eraser
Magic Eraser
Background Eraser Tools
Content Aware Move Tool
Color Range Selection
Color Replacement Tools
Magnetic Lasso Tools
Magic Wand Tools
Marquee Selection Tools
Quick Selection Tool
Eye Retouch
Skin Retouch
Teeth Retouch
Hue/Saturation Adjustments
Adjusting Brightness, Contrast, and Exposure
Curves in Photoshop
Realistic Dual Lighting Effect
Design a Facebook Page Cover
Design a Facebook Advertisement
Design a YouTube Thumbnail

Adobe Photoshop CC for Photo Editing and Image Retouching

Explore specialized techniques for portrait editing, including skin retouching, teeth whitening, and enhancing.

2.5 hr

Description

Welcome to "Adobe Photoshop CC for Photo Editing and Image Retouching," your comprehensive guide to mastering the art of photo enhancement and retouching using Adobe Photoshop CC. Whether you're a budding photographer, a social media enthusiast, or anyone looking to elevate their photo editing skills, this course is tailored to empower you with the tools and techniques needed to transform ordinary photos into stunning visual masterpieces.

Adobe Photoshop CC stands as the go-to software for professionals and hobbyists alike when it comes to photo editing and retouching. This course is meticulously crafted to demystify the complexities of Photoshop, making it accessible for users of all levels. From basic adjustments to advanced retouching, you'll explore a variety of tools and features that will bring your images to life.

Key Highlights:

Introduction to Photoshop CC: Familiarize yourself with the Photoshop CC interface, tools, and basic functionalities specifically tailored for photo editing.

Essential Photo Adjustments: Learn fundamental photo adjustments such as exposure, color correction, and sharpness for enhancing overall image quality.

Retouching Techniques: Dive into advanced retouching techniques to remove blemishes, wrinkles, and imperfections while maintaining a natural look.

Portrait Editing: Explore specialized techniques for portrait editing, including skin retouching, teeth whitening, and enhancing facial features.

Background Removal and Replacement: Master the art of isolating subjects from their backgrounds and replacing or enhancing the backdrop.

Creative Filters and Effects: Delve into creative filters, effects, and artistic enhancements to add a unique touch to your photos.

Workflow Optimization: Learn efficient workflows and organization techniques for managing and processing multiple images seamlessly.

Why Choose This Course?

Expert Guidance: Benefit from the guidance of experienced instructors passionate about photography and dedicated to your success.

Lifetime Access: Enroll once and enjoy lifetime access to course materials, allowing you to learn at your own pace and revisit concepts whenever necessary.

Versatile Application: Whether you're a professional photographer, social media influencer, or hobbyist, the skills acquired in this course are applicable to various contexts.

Professional-Quality Results: This course equips you with the skills to achieve professional-level photo edits and retouching, enhancing the visual impact of your images.

Transform your photos into works of art! Enroll now in "Adobe Photoshop CC for Photo Editing and Image Retouching" and discover the power of Adobe Photoshop CC in enhancing and retouching your photographic creations. Whether you're capturing memories or curating content for your brand, this course provides you with the knowledge and tools to take your photo editing skills to new heights. Don't miss this opportunity to unleash your creativity and produce visually stunning images.

Learn to Code CSS Course from scratch: Beginner to Expert

Learn CSS for the first time or sharp your CSS skills and dive in even deeper. EVERY web developer has to know CSS.

7 hr

Description

Welcome to the Mastering CSS course, a comprehensive program designed to empower you with the skills and knowledge to create stunning, responsive web designs. CSS (Cascading Style Sheets) is a fundamental technology used in web development to control the visual appearance of web pages. In this course, you will explore the full potential of CSS, learning how to leverage its capabilities to craft visually appealing and user-friendly websites.

This course begins by introducing you to the basics of CSS, including selectors, properties, and values. You will gain a solid understanding of the box model, positioning elements, working with typography, and manipulating colors and backgrounds. Through hands-on exercises and projects, you will gain practical experience in writing CSS code and develop an eye for design.

learn what is Generative AI for future learning

Learn from real-world experts using ChatGPT Open AI support to create CSS source code

CSS - short for Cascading Style Sheets - is a "programming language" you use to turn your base HTML pages into real beautiful websites.

This course covers all standards - we start at the very basics (What is CSS? How does it work? How do you apply it)? and gradually dive in deeper and deeper. And we do this by showing both practical coding examples as well as the theory behind them.

Getting started with CSS might look easy but there actually is a lot of depth to CSS - hence this course provides different "Levels" or "Entry points" to exactly meet your demands and reflect your current knowledge level:

The Basics Level: Start from scratch, and learn CSS from the ground up. You start with lecture 1 and simply follow through to the end step by step.

The Intermediate Level: You already know the CSS basics, you know what inline, internal, and external CSS is and how it works but you want to dive in deeper and learn some intermediate features and usages.

The Advanced Level: You got the intermediate knowledge, too, but you want to dive into things like Layout, CSS Animation, and CSS responsive pages to apply a single CSS page that would be applicable to multiple devices like mobile, t.v, computer, and large screens.

The Expert Level: You got the advanced knowledge, too, but you want to dive into things like Multiple columns, CSS about UI / UX design, and CSS Pagination. This Level is for you.

Of course, this course offers the theory and practical real-world examples - we'll build an entire real course project throughout the course - but there is also a coding exercise challenge for you to practice individual concepts taught throughout the course.

Talking about the course project - we'll explain a simple template getting from the web and making very simple steps to create real-world projects within less time. We'll have a starting screen that has different sections, we got a responsive design, we show modals and forms and in general, we got a lot of CSS animations, font styles, and more!

Here's what's inside the course in detail - this is all also applied in a real-world project:

The basics about inline, internal, and external CSS and selectors,

Basic combinators and how you set up styling rules in general Properties and their values

How specific classes and IDs work and why it's called "Cascading" Style Sheets

Important theoretical concepts like the "Box Model"

How the default position of elements can be changed

Styling backgrounds (e.g. gradients) and images

Which measurements and dimensions do you typically use in CSS (px, %, and more)

Responsive design and what "Mobile First" means

Styling forms, form inputs, and their alignments

Working with text, fonts, and text styles

How it works and how to use it in real-world coding exercises

Using the CSS Grid and how it differs from HTML grid

Transforming and animating HTML elements with the help of CSS

Writing future-proof CSS with features like CSS Pseudo classes or best-practice class names

Is this course for you?

It's for you if

you started with learning web development and you want to build more beautiful websites

you already know CSS but want to dive deeper

you're using CSS in a trial-and-error manner and want to change this (you should!)

You might come back later if ...

you're an absolute CSS pro and you know the CSS working group drafts by heart

you're a backend-only developer (Java, Angular, Node, Asp.Net, PHP, NO HTML or frontend JavaScript)

you're a total newcomer to web development and you don't know the basics of CSS

If that sounds good to you, we'd be more than happy to welcome you to this course!

ABOUT YOUR INSTRUCTOR

Sekhar Metla is a software engineer with 20 years of professional experience. He is the author of several online-selling Udemy courses with more than 50,000+ students in many countries. He has a Master of Science in Computer Applications in Software Engineering. His students describe him as passionate, pragmatic, and motivational in his teaching.