Collection of Courses Number 103

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Table of Contents:

Marketing

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Web Analytics with Similarweb: from Basic to PRO!
How to get marketing insights with Similarweb: Competitive Analysis, Audience, Industry, SEO, PPC, Website Research etc.
12 hr 1 hour
English

Description

Knowledge is power for business in a highly competitive modern environment. To be successful in digital marketing you need to analyze what your competitors are doing and expose their digital strategy, discover market trends so that to take necessary actions, understand your customers, and explore bottom-of-the-funnel metrics to drive more sales.


In this course, we will teach you how to use a great tool - Similarweb, a digital intelligence provider for enterprises and small to mid-sized businesses, that will deliver you web analytics and insights on competitors' web traffic and performance, target audience behavior, and customer demand, keyword research and other deep data needed for decision-making of strategic planning and tactical execution.


Why should you choose this Similarweb course?

  1. You will learn how to work with the effective web analytic tool Similarweb from a top internet marketing professional, Anton Voroniuk

  2. We are industry experts! We have over 13 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.

  3. My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified and others.

  4. More than 1,500 successful marketing strategies and marketing campaigns are launched by us

  5. Over 500 000 digital marketing specialists enrolled in our online courses.

  6. This course is suitable for both beginners and experts.

  7. The course comes with detailed visuals and in-depth videos.

  8. You will get a certification from Udemy upon completion of the course.


What else do you get in this course?

  • Lifetime access to the course and its updates

  • Structured lessons with practical exercises

  • Valuable checklists and templates

  • Weekly educational and promotional announcements

  • A free copy of the book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales". In this book, the following topics are covered in-depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.

  • A certificate from Udemy upon completion of the course

Enroll now!

There's no time to lose! Every minute you are losing countless leads and sales!

You have nothing to lose and everything to gain. This Similarweb course comes with a 30-day money-back guarantee!

Want to start now?

Click the "Buy now" button to get started with Similarweb and make web analytics to increase traffic, leads, and sales and grow your business online!

Google Analytics 4 (GA4) Certification. How to Pass the Exam
A Step-by-Step Guide to Passing the Google Analytics 4 (GA4) Certification Exam!
12 hr 4 hr
English

Description

Elevate your digital marketing career! Dreaming of a powerful certificate on your resume? Our comprehensive Google Analytics 4 (GA4) Certification course is crafted for go-getters like you, ready to thrive in the dynamic digital landscape. Prove your skills, stand out, and gain a competitive edge in the job market. It’s not just a certification, but a vital addition to your achievements showcased on your resume, LinkedIn profile, and other professional profiles. Seize the opportunity to propel your career to new heights--don't get left behind!

DURING OUR COMPLETE TRAINING, WE’LL BE DIVING DEEP INTO:

  • Configuring property and data streams

  • Google Analytics 4 setup

  • Using the Google Analytics 4 Interface

  • Setting up conversions

  • Creating audiences

  • Utilizing reports to understand your marketing channels

  • Machine learning basics in Google Analytics 4

  • Attribution models

  • Organizing data in reports

  • Effective data collection

  • Changing and creating events using the interface

  • Seamlessly linking Google Analytics 4 with other Google products

  • Exploring Analytics 360 Basics (Google Analytics Enterprise Edition)


SEIZE THE OPPORTUNITY TO BE MENTORED IN WEB ANALYTICS FROM TOP-TIER DIGITAL MARKETING PROFESSIONALS:

Learn about Google Analytics 4 from Internet Marketing Professionals.

  • With over 15 years of experience in online marketing, our Webpromo Agency holds both Google Premier Partner and Facebook Marketing Partner statuses.

  • I've personally gained a vast amount of digital marketing qualifications and marketing certifications, including Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and more.

  • We've launched over 1,500 successful marketing strategies and campaigns, marking milestones in our extensive careers.

  • Join a community of over 500,000 digital marketing specialists worldwide who have enriched their skills in our online courses. Stay updated and empowered with free online events, blogs, and YouTube tutorials, exclusively tailored for the SkillsBooster community.


OUR TRAINING INCLUDES:

  • Theory: 3+ hours of lectures filled with practical examples. Lessons, ranging from 2 to 15 minutes, are designed for easy, enjoyable learning.

  • Materials: Interactive checklists, templates, and video tutorials, making the course both engaging and valuable.

  • Lifetime access to the course and all future updates, ensuring your skills are always up to date.

  • 24/7 Support: Got questions? I’m here to provide the answers you need. 

  • Complete the course and receive an Udemy certificate, a testament to your mastery of web analytics.


COURSE TOOLS:

Google Analytics 4, Google Analytics 360, Google Search Console, Google Ads, Google BigQuery, Google Analytics 360 and other important tools.


STILL NOT SATISFIED?

Transform your learning experience with the confidence of a 30-day money-back guarantee.

Start your journey to success with our Google Analytics 4 Certification Course! Don’t miss out! Enroll now and unlock your potential!

Google Ads 2024: How to Drive Sales With PPC!
Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business
12 hr 6.5 hr
English

Description

Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you're looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns.

Do you want to start your first Google Ads campaign?

This Google Ads course provides over 4 hours of useful lectures and explains everything you need to know in order to create effective ad campaigns on the platform. From setting up your account to optimizing your ads for maximum results, the course covers topics such as keyword research, ad targeting, bidding strategies, and ad formats. With practical examples and hands-on exercises, you'll gain the skills and knowledge needed to succeed in Google Ads and grow your business. You will also learn more about what Google Ads specialists do, review real vacancies, and get a chance to download and fill out your resume throughout the course.


DURING OUR COMPLETE PPC TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:

  1. What Google Ads specialist does and what the vacancies include

  2. How to create your perfect resume

  3. How Google Ads works, as well as its pros and cons

  4. Types of Google Ads

  5. How to set marketing goals and determine KPIs

  6. What marketing funnel is and why it's important

  7. How to create a Google Ads account and contact Google Ads Support

  8. How to launch and optimize successful Google Ads campaigns

  9. Creating Google Ads bidding strategies

  10. How to create compelling search ads

  11. Recommendations on how to create eye-catching visuals for ads

  12. How to conduct keyword research and find group keywords

  13. Working with the Ad Assets

  14. Setting up Google Analytics account and goals

  15. How to list your macro and micro conversions

  16. Installing tracking codes for Google Tag Manager and Google Analytics

  17. How to launch a remarketing ad campaign to convert, upsell, and retain customers

  18. How to perform conversion tracking to get the most out of your advertising budget

  19. How to use ChatGPT to boost your PPC efforts

  20. Tips on how to write resume and behave during job interview


YOU’LL HAVE THE OPPORTUNITY TO LEARN GOOGLE ADS FROM TOP DIGITAL MARKETING PROFESSIONALS:

  • We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.

  • I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).

  • Ivan Burach, the lecturer of the course, is a head of PPC at Webpromo and has extensive experience in teaching and leading advertising specialists.

  • We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.

  • Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.


OUR PPC TRAINING INCLUDES:

  • Theory: 6+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.

  • Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.

  • Lifetime access to the course and any future updates.

  • Students' Support: If you have questions, I will always be willing to answer them.

  • Complete the course and receive an Udemy certificate.


SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee.


Are you ready to take your PPC advertising skills to the next level? Enroll in our complete training today and start driving results for your business! With expert instruction and hands-on exercises, you'll gain the knowledge and tools needed to succeed in this competitive field. Don't miss out on this opportunity to boost your marketing ROI. Sign up now!

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Office Productivity

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Recovering from Being Laid Off
Rebound and Thrive: Your Roadmap from Layoff to New Opportunities
12 hr 1 hour
English

Description

Being laid off can feel like a devastating setback, throwing your life into disarray. It shakes your confidence, creates financial uncertainty, and leaves you questioning your professional path. But a layoff can also be a catalyst for positive change and the start of an even more fulfilling career journey.

This course, "Rebound and Thrive: Your Roadmap from Layoff to New Opportunities," is designed to be your lifeline during this challenging time. We'll address the emotional rollercoaster of job loss, providing tools to build resilience and overcome feelings of shock and anxiety. You'll learn strategies for stabilizing your finances, taking control of your budget, and maximizing any available benefits.

Next, we'll dive into the world of career exploration. You'll reassess your skills, interests, and values, uncovering potential new paths you may not have considered before. We'll cover the modern job search landscape, from powerful networking techniques to crafting a standout resume that highlights your unique strengths.

Finally, this course will empower you to interview with confidence, negotiate effectively, and set yourself up for long-term career success. By the end, you'll have transformed a setback into an opportunity for growth, emerging stronger and more prepared for the fulfilling career you deserve.

Here are at least 4 key learning objectives students can expect to achieve after completing the course:

  1. Emotional Management & Resilience: Learners will understand the emotional impact of a layoff and develop effective coping mechanisms to manage stress, anxiety, and feelings of loss. They will build resilience and a positive mindset for navigating the challenges ahead.

  2. Financial Stability Strategies: Learners will gain the skills to assess their financial situation, create realistic budgets, and explore options for maximizing income and benefits during the transition period.

  3. Career Path Exploration: Learners will be able to critically evaluate their skills, interests, and values to identify potential new career paths. They will learn to highlight their transferable skills and research promising job markets or industries.

  4. Effective Job Search & Success: Learners will master modern job search strategies, including networking, resume optimization, LinkedIn presence, and interview techniques. They'll develop the confidence to negotiate offers and set themselves up for long-term career success.

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IT & Software

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AI Zero to Hero: Explore AI-Driven Future
Master AI for Creativity and Productivity
12 hr 3 hr
English

Description

In this course, we start from the basics, ensuring that even beginners can grasp the concepts easily. You'll understand what generative AI is, its potential, and the ethical considerations that come with it. We'll dive into prompt engineering and learn how to create AI personas like GPTs, a skill that can redefine how you interact with technology.


This course is not just a learning path; it's a doorway to a future where artificial intelligence is not just a tool, but a collaborator in your daily life. Imagine enhancing your creativity and productivity with AI


I don't want to waste your time with boring stuff you don't need. So I've made sure my course is clear, concise, to the point, and free of technical jargon. Just the essentials you need to succeed, explained in plain English.


Master AI for Creativity and Productivity


Course Highlights:


  • Digital marketing,

  • Content personalization,

  • AI Agent Creation (using GPTs)

  • On-device LLMs (Large Language Models)

  • AI-Powered Automation

  • Interview Preparation with AI


Unlock AI's full potential: Art, monetization, music, and more, all in one course.


Enroll now and gain access to this course, which includes all future updates, ensuring you stay up-to-date with the latest advancements in the field.

Mastering IT Service Management with ITIL 4 Foundation
Understand the value of modern ITSM in the organization and prepare for the ITIL 4 Foundation certification in a weekend
12 hr 5 hr
English

Description

  • Disclaimer: This UNOFFICIAL course is not affiliated with or endorsed by Axelos.

    Not Affiliated with or Endorsed by AXELOS

    Non-affiliation disclaimer: This UNOFFICIAL course is not associated with or endorsed by Axelos.


  • Unlock the Secrets of IT Service Management with ITSM Foundation Certification

In today's fast-paced and ever-evolving digital landscape, efficient IT service delivery is crucial for organizations of all sizes and industries to succeed. ITSM Foundation, the latest version of the world's leading IT service management framework, provides a comprehensive set of best practices for organizations to manage their IT services effectively and deliver value to their customers.


  • Enhance Your IT Expertise and Advance Your Career

This comprehensive 4-hour course will equip you with the knowledge and skills you need to:

- Understand the core concepts of IT service management

- Grasp the ITSM Foundation framework, including the Four Dimensions, Guiding Principles, Service Value System, and IT Service Management Best Practices

- Create value for customers through IT services

- Manage service offerings and relationships effectively

- Achieve desired outcomes and mitigate risks

- Measure the utility and warranty of IT services


  • This course is designed for:


IT professionals who want to gain a foundational understanding of ITSM and its role in IT service management

Individuals seeking to embark on their ITSM certification journey

Professionals looking to enhance their IT knowledge and skills

Anyone who wants to contribute to the implementation of ITSM practices in their organization


  • Upon successful completion of this course, you will:


- Earn the ITSM Foundation certification, a globally recognized credential that demonstrates your proficiency in IT service management

- Enhance your understanding of the latest ITSM framework and its impact on IT operations

- Gain the skills to effectively manage IT services and deliver value to customers

- Strengthen your career prospects and open up new opportunities in the IT industry

- Practice exams to prepare for the exam day





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Business

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Complete Blueprint to Writing, Designing, and Publish Memoir
Crafting Your Life Story through Memoir Writing: Autobiography, Journalism, Creative Writing, poetry, and Writing a Book
12 hr 3 hr
English

Description

A Comprehensive Blueprint to Writing, Designing, and Publishing Memoirs: Your Path to Crafting and Publishing Your Life's Story". In Section 1, "Memoir Defined," you'll dive into the essence of memoir writing with Lecture 1, where you'll discover the heart of memoirs and what sets them apart. In Lecture 2, "Do these before you start writing your memoir," you'll explore crucial preparatory steps to ensure your memoir journey starts off on the right foot.


Transitioning to Section 2, "Writing Bestselling Memoir," you'll gain invaluable insights with Lecture 3, offering essential writing tips to craft a compelling narrative. Lecture 4, "Mastering Memoirs: Practical Tips for Crafting Your Life's Story," provides actionable strategies to bring your experiences to life on the page, with preview enabled for a sneak peek into the course content.


Explore the nuances of memoirs further in Section 3, "Memoirs, Autobiographies, and Beyond." Lecture 5 delves into the unique qualities of memoirs compared to other literary genres, while Lecture 6 invites you to explore memoirs through engaging questions and answers.


In Section 4, "Do It Yourself: Memoir Interior, and Cover Designs," you'll learn to personalize your memoir with Lecture 7, guiding you through designing your own diary and other prints. Lecture 8 focuses on enhancing your memoir with captivating visuals through expert editing techniques, while Lecture 9 offers a step-by-step guide to creating unique images from scratch.


Finally, in Section 5, "Publish Your Memoir," you'll unlock the secrets to sharing your story with the world. Lecture 10 reveals 30 expert strategies for Kindle Direct Publishing (KDP), empowering you to navigate the publishing process with confidence. Lecture 11 provides a comprehensive walkthrough on signing up for Amazon KDP, while Lecture 12 equips you with the knowledge to upload and sell your memoir successfully.


Whether you're an aspiring author or someone with a story to tell, this is your gateway to crafting a captivating memoir and sharing it with the world. Enroll now and embark on your memoir-writing journey today!

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Development

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Complete Python and Machine Learning in Financial Analysis
Using Python, Machine Learning, and Deep Learning in Financial Analysis with step-by-step coding (with all codes)
12 hr 20.5 hr
English

Description

In this course, you will become familiar with a variety of up-to-date financial analysis content, as well as algorithms techniques of machine learning in the Python environment, where you can perform highly specialized financial analysis. You will get acquainted with technical and fundamental analysis and you will use different tools for your analysis. You will learn the Python environment completely. You will also learn deep learning algorithms and artificial neural networks that can greatly enhance your financial analysis skills and expertise.

This tutorial begins by exploring various ways of downloading financial data and preparing it for modeling. We check the basic statistical properties of asset prices and returns, and investigate the existence of so-called stylized facts. We then calculate popular indicators used in technical analysis (such as Bollinger Bands, Moving Average Convergence Divergence (MACD), and Relative Strength Index (RSI)) and backtest automatic trading strategies built on their basis.

The next section introduces time series analysis and explores popular models such as exponential smoothing, AutoRegressive Integrated Moving Average (ARIMA), and Generalized Autoregressive Conditional Heteroskedasticity (GARCH) (including multivariate specifications). We also introduce you to factor models, including the famous Capital Asset Pricing Model (CAPM) and the Fama-French three-factor model. We end this section by demonstrating different ways to optimize asset allocation, and we use Monte Carlo simulations for tasks such as calculating the price of American options or estimating the Value at Risk (VaR).

In the last part of the course, we carry out an entire data science project in the financial domain. We approach credit card fraud/default problems using advanced classifiers such as random forest, XGBoost, LightGBM, stacked models, and many more. We also tune the hyperparameters of the models (including Bayesian optimization) and handle class imbalance. We conclude the book by demonstrating how deep learning (using PyTorch) can solve numerous financial problems.

Data Visualization with Python and New Methods in Matplotlib
Step-by-step training for 3D and advanced visualization in python and Matplotlib (with all the codes)
12 hr 3.5 hr
English

Description

Due to the importance of data visualization, there are many pieces of training on this subject that teach basic and preliminary data visualization. But in this course, we will teach you how to visualize your data in an advanced way in Python. In this course, we even teach 3D visualization so that you can specifically visualize your data and draw graphs using Python codes.

You can use this course to visualize your data for managers, scientific papers, work projects, university classes, personal websites, and even advertisements.

In today’s world, a lot of data is being generated on a daily basis. And sometimes to analyze this data for certain trends, and patterns may become difficult if the data is in its raw format. To overcome this data visualization comes into play. Data visualization provides a good, organized pictorial representation of the data which makes it easier to understand, observe, and analyze. In this course, we will discuss how to advanced visualize data using Python.

This is just one demonstration of the usefulness of data visualization that makes it so popular in data science. Let’s see some more reasons why data visualization is so important:

1. Data Visualization Discovers the Trends in Data

2. Data Visualization is Interactive

3. Data Visualization Provides a Perspective on the Data

4. Data Visualization Explains a Data Process

5. Data Visualization Strokes the Imagination

6. Data Visualization Tells a Data Story

7. Data Visualization Puts the Data into the Correct Context

8. Data Visualization is Educational for Users

9. Data Visualization Saves Time

10. Data Visualization Presents Data Beautifully

All of these reasons demonstrate the importance of data visualization in data science. Basically, it is a much more user-friendly method to understand the data and also demonstrates the trends and patterns in the data to other people. And it doesn’t hurt that data visualization is beautiful to look at and so more appealing to people than rows of boring data!

Machine Learning and Deep Learning Projects in Python
20 practical projects of Machine Learning and Deep Learning and their implementation in Python along with all the codes
12 hr 5.5 hr
English

Description

Machine learning and Deep learning have revolutionized various industries by enabling the development of intelligent systems capable of making informed decisions and predictions. These technologies have been applied to a wide range of real-world projects, transforming the way businesses operate and improving outcomes across different domains.

In this training, an attempt has been made to teach the audience, after the basic familiarity with machine learning and deep learning, their application in some real problems and projects (which are mostly popular and widely used projects).

Also, all the coding and implementation of the models are done in Python, which in addition to machine learning, students' skills in Python language will also increase and they will become more proficient in it.

In this course, students will be introduced to some machine learning and deep learning algorithms such as Logistic regression, multinomial Naive Bayes, Gaussian Naive Bayes, SGDClassifier, ... and different models. Also, they will use artificial neural networks for modeling to do the projects.

The use of effective data sets in different fields, data preparation and pre-processing, visualization of results, use of validation metrics, different prediction methods, image processing, data analysis and statistical analysis are other parts of this course.

Machine learning and deep learning have brought about a transformative impact across a multitude of industries, ushering in the creation of intelligent systems with the ability to make well-informed decisions and accurate predictions. These innovative technologies have been harnessed across a diverse array of real-world projects, reshaping the operational landscape of businesses and driving enhanced outcomes across various domains.

Within this training course, the primary aim is to impart knowledge to the audience, assuming a foundational understanding of machine learning and deep learning concepts. The focus then shifts to their practical applications in addressing real-world challenges and undertaking projects, many of which are widely recognized and utilized within the field.

Moreover, the entirety of coding and models implementation is conducted using the Python programming language. This dual approach not only deepens the students' grasp of machine learning but also contributes to their proficiency in the Python language itself.

The curriculum of this course encompasses the introduction of several fundamental machine learning and deep learning algorithms, including Logistic Regression, Multinomial Naive Bayes, Gaussian Naive Bayes, SGDClassifier, and some other algorithms among others, alongside diverse model architectures. As a pivotal component of the course, students delve into the utilization of artificial neural networks for modeling, which serves as the cornerstone for executing the various projects.

Comprehensive utilization of pertinent datasets spanning diverse domains, coupled with comprehensive data preparation and preprocessing techniques, takes precedence. The students are further equipped with the skills to visualize and interpret outcomes effectively, employ validation metrics judiciously, explore varied prediction methodologies, engage in image processing, and undertake data analysis and statistical analysis. These facets collectively constitute the multifaceted landscape covered by this course.

And at the end, more than 40 complete and practical cheat sheets in the field of data science, machine learning, deep learning and Python have been given to you.

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