Collection of Courses Number 85

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Development

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SQL- The Complete Introduction to SQL programming
Learn the basics of SQL programming and Data manipulation with the use SQL
12 hr 3.5 hr
English

Description

Programming can sometimes be very hard to learn especially if you have no experience in this field. But, this course have everything that you need to be able to start your programming career or improve your programming skills by learning all the basis of how to properly program with SQL. If you :

- Are in school and want to learn how to program in SQL

- Need to learn this programming language for work

- Want to start a personal project that requires you to have programming knowledge

- simply want to learn a new skill

Then you will love this course. Not only you will have by the end of the course a very solid base of this programming language but you will also be able to work with simple Data bases and understand all the theory around SQL.


The structure of the course

The way the course is made is really done to help you learn all the basics of this programming language. From setting up everything and downloading all the required softwares and understanding all the basics to manipulate Data and create simple databases tables and more. This course has everything you need to start your SQL journey. The goal of this course is really here to help you learn a completely new skill so that you will be able to work by yourself with this programming language. Also, this course was made not only to teach you a new programming language but also to help you think like a programmer. This way, even if you work with any other programming language, you will find it easier to learn it.

Also, this course has been built on a concept of learning by practice. In other words, in each class you will learn the theory about every concept and then you will have a lot of practice to help you reach your full potential and give you a better understanding of the topic. This way, by practicing you will be able to write lines of code by yourself and understand the logic behind each command that you write down.


For who is this course designed

There are many SQL courses out there, but this one is different. Indeed, this SQLcourse will teach you by example all the basics of this programming language. Also, since this course is an introduction it can be great for people who have never worked with SQL and Databases before. Indeed, even if you never programmed in your life this course will give you a solid basis about how to properly work with SQL. The goal of this course is teaching you how to think like a programmer and create small and basics Data Bases with the use of SQL.

Why should I take this course

If you want to learn programming then you should definitely take the course. Not only you will have learned how to properly create various databases and perform various manipulations with Data using SQL by the end of it you will also have a very good knowledge of different SQL concepts. Also you will understand the logic behind this programming language as well as many of it's functions.

There is no risk involved in taking this course

This course comes with a 100% satisfaction guarantee, this means that if your are not happy with what you have learned, you have 30 days ​to get a complete refund with no questions asked. Also, if there is any concept that you find complicated or you are just not able to understand, you can directly contact me and it will be my pleasure to support you in your learning.


This means that you can either learn amazing skills that can be very useful in your professional or everyday life or you can simply try the course and if you don't like it for any reason ask for a refund.

You can't lose with this type of offer !!

ENROL NOW and start learning today :)

XML and XSD: a complete W3C-content based course (+10 hours)
The complete XML/XSD content from W3Schools, with much better explanations and practical examples with Eclipse IDE
12 hr 11 hr
English

Description

XML and XSD: a complete W3C-content based course (+10 hours)
The complete XML/XSD content from W3Schools, with much better explanations and practical examples w/ Eclipse IDE - 2019

"XML (Extensible Markup Language) is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. The World Wide Web Consortium's XML 1.0 Specification of 1998 and several other related specifications - all of them free open standards - define XML. The design goals of XML emphasize simplicity, generality, and usability across the Internet. It is a textual data format with strong support via Unicode for different human languages. Although the design of XML focuses on documents, the language is widely used for the representation of arbitrary data structures such as those used in web services. Several schema systems exist to aid in the definition of XML-based languages, while programmers have developed many application programming interfaces (APIs) to aid the processing of XML data."

"XSD (XML Schema Definition), a recommendation of the World Wide Web Consortium (W3C), specifies how to formally describe the elements in an Extensible Markup Language (XML) document. It can be used by programmers to verify each piece of item content in a document. They can check if it adheres to the description of the element it is placed in. Like all XML schema languages, XSD can be used to express a set of rules to which an XML document must conform in order to be considered "valid" according to that schema. However, unlike most other schema languages, XSD was also designed with the intent that determination of a document's validity would produce a collection of information adhering to specific data types. Such a post-validation infoset can be useful in the development of XML document processing software."


What you'll learn from this course:

- You will learn all the theory about how to use XML language correctly, as well as all about its general and specific syntaxes, according to the World Wide Web Consortium (W3C) official recommendations.

- You will learn all the practice about how to code your XML files, using the elements, attributes and types - default and custom ones - from the referred XSD schemas, as well as how to test the correctness and validation of your XML instances against their referred XSD docs using Eclipse IDE automation.

- You will adventure into the complete theory background about how to create your own XSD schema documents and master the details about XSD general and specific syntaxes, according to W3C official specifications.

- You will practice, through tens of examples, how to code your own XSD files, using the 3 design methods suggested by W3C, as well as how to take advantage of all main base elements, attributes and types (default W3C library/namespace) to create your own personalized XML/XSD components.

- You will have pretty clear what default and custom namespaces are, as well as prefixes, both at the XML instances as at the XSD documents. You'll learn how to import and include multiple XSD documents into one same XSD and also how to refer to multiple XSD documents from one same XML instance, nice and easy... even using your own personal brand as the prefix for customizing your code (in my case: danielpm1982).

- All this course's theory, as well as the good practices and techniques used, are based on the World Wide Web Consortium (W3C) and W3Schools contents, here with much better and complete explanations and practical examples.

- After doing this course, you'll understand much easier all the document types used at Web Services development, or any other application that uses XML and XSD (or WSDL).

- All source codes are available at my GitHub, as well as attached to each practice lecture, as a zip file. You can easily download, study, reuse and test them yourself, for learning purposes, and even create much better examples. This is how you learn: starting from the basics and evolving, through practicing, until proficiency. All at your own pace and time and re-watching any lecture as many times as you want.

- Additional content, as WSDL and JSON theory and practical lectures, as well as lectures with sample Web Services projects, demonstrating the real world applicability of XML, XSD, WSDL and JSON, will be added incrementally within the next months, at this same course. But you can finish this course with the current content, as it is, and receive your Udemy Certification on that… and if you want, you may return later, watch the future extra content lectures (WSDL and JSON) and, at the end, receive another Udemy Certification with the updated content and course name. All students will be notified when any future content is added.

- This course is already composed of more than 10 hours, a workload greater than almost all other same-topic courses at Udemy.

Prerequisites:

- If you wanna practice, you should have Eclipse IDE installed on your PC or notebook. But you can just watch the theory and practical lectures, at any device with internet access, in case you have no computer available at that moment.

- No programming languages or frameworks are required for this course.

- No silly or useless tests will be imposed onto you. You will know you got the content right when you implement your own code and test it successfully, as done at our practical lectures. Simple as that and with no pressure!

Whom this course is for ?

- Any human being who wishes to learn XML and XSD for future use in any of their many market applications, specially at, but not limited to, Web Services development.

What are the references of this course ?

- The main reference source is the World Wide Web Consortium (W3C), which is the creator and worldwide maintainer of the specifications (REC) of XML language and related technologies (XSD, WSDL, etc). All related links, with W3C content, are attached to each theory lecture description.

What's the difference between taking this course and simply viewing W3Schools material at their own site ?

Although the content is almost entirely referenced on W3C publications, this course offers much better, organized and understandable explanations about the content, and also a much greater set of examples, using Eclipse IDE, from the easiest to the most complex ones. At W3Schools site, for instance, you only find very simple snippets of code.

What's the difference between taking this course and the other XML/XSD courses at Udemy ?

- No objection at all to those who may take more than one course. But this one has an innovative methodology, is more organized and complete (over 10 hours of theory and practices already), as well as it has much better examples, explained step by step, without any hurried 2-3 min lectures. It covers IN FULL everything that W3C suggests about XML and XSD.

- This course is organized similar to university or college lectures, with an average of 1h per lecture. The organization is oriented towards the content itself and not short time limited lectures. I think prioritizing the content on the curriculum organization contributes way better to cohesiveness as well as to the organization and consolidation of the content in anyone's brain. 2-3 min classes end up being a big confusion resulted from a too high fragmentation level of the content. Students always criticize on other courses that everything's too hastily delivered, as if the students already knew the subjects. Here, and differently from that, you'll see it's all nicely and easily delivered, and you won't get lost on the content, even if you never heard about XML or any structural or programming language before. You're free, though, to plan your own individual learning schedule. Just take note of the subject you last saw, and then continue from there when you want.

- Finally, this course is divided into Theory and Practice lectures. You'll, thus, have multiple chances, from multiple explanation perspectives, to learn or complement the acknowledging of each topic, subtopics, practices, and so on. And, of course, at your own time, pace and individual needs. The access to this course will be forever yours (it doesn't expire) and you'll be able to review any lecture as much as you want. A big advantage of e-learning recorded lectures compared to live face-to-face attendance lectures.


Welcome to the course !! I hope you have a great learning experience !!

Please, don't forget to give me some good reviews (stars) at Udemy - if you agree, of course - so that I can be motivated to create many other programming courses, and turn them into best sellers. Thanks in advance ! :D

Also, be my guest to suggest anything about this course through the platform or by email.


* please set the displaying resolution of the lecture videos to 1k at the bottom right configuration button. Udemy generally sets a lower resolution. Although all videos have been rendered and uploaded in 4k, the max resolution at Udemy is 1k (or lower, if you do not set it manually).


Best Regards,


Daniel Pinheiro Maia, BSc.

Oracle Certified Java Programmer

Bachelor in Computer Information Systems

Brazil


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Marketing

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Professional Diploma in Advertising and Public Relations
Professional Diploma in Advertising and Public Relations by MTF Institute
12 hr 4 hr
English

Description

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".

MTF is present in 208 countries and has been chosen by more than 380,000 students.


Public Relations (PR) is a strategic communication process that organizations, individuals, or brands use to build and maintain positive relationships with their target audience, stakeholders, and the public. The goal of PR is to create a favorable image, enhance reputation, and manage perceptions through various communication channels.

PR Management involves planning, executing, and monitoring communication strategies to achieve specific objectives, such as promoting a product, managing a crisis, or building brand awareness. It encompasses activities like media relations, event planning, social media management, and crisis communication.

Learning about PR is crucial for companies and managers for several reasons:

  1. Building and Maintaining Reputation: A positive public image is essential for the success of any organization. PR helps in shaping public perception and building a strong, favorable reputation.

  2. Effective Communication: PR teaches effective communication strategies that allow organizations to convey their messages clearly and persuasively, fostering understanding and positive relationships with the audience.

  3. Crisis Management: In times of crisis, effective PR can help minimize damage to a company's reputation. Understanding how to handle and communicate during crises is a vital skill for managers.

  4. Media Relations: PR equips managers with the skills to interact with the media, ensuring that their messages are accurately portrayed in news outlets and other public platforms.

  5. Brand Building: PR plays a significant role in brand building by creating and maintaining a consistent brand image. It helps in differentiating a company or product in a competitive market.

  6. Stakeholder Engagement: Understanding PR is crucial for engaging with various stakeholders, including customers, employees, investors, and the community. It fosters positive relationships and loyalty.

For managers in different domains, PR knowledge supports career development by:

  1. Enhancing Leadership Skills: PR skills contribute to effective leadership by providing managers with the ability to inspire and motivate teams, especially during challenging times.

  2. Building Relationships: PR fosters relationship-building skills, which are essential in managerial roles for collaborating with internal teams, external partners, and stakeholders.

  3. Strategic Decision-Making: PR knowledge enables managers to make informed and strategic decisions regarding communication, marketing, and overall organizational strategy.

  4. Adaptability: In a dynamic business environment, PR skills help managers adapt to changing circumstances, especially in the face of crises or challenges.

  5. Career Advancement: Managers with PR expertise are often better positioned for career advancement, as they can contribute to the overall success and positive image of the organizations they work for.

In summary, learning about PR is crucial for companies and managers as it helps in building and maintaining a positive public image, fostering effective communication, managing crises, and supporting overall career development in various domains.


Advertising:

Advertising is a form of communication that aims to promote or sell a product, service, or idea. Its purpose is to reach and persuade a target audience through various channels and mediums. The ultimate goal is to create awareness, generate interest, and influence consumer behavior. Advertisements can take many forms, including print ads, radio and TV commercials, online banners, social media posts, billboards, and more. The key elements of advertising include a compelling message, a target audience, and the choice of appropriate media for distribution.


Advertising Management:

Advertising management involves planning, executing, and overseeing an organization's advertising activities. It is a strategic process that requires making decisions about various aspects of advertising campaigns to achieve specific marketing objectives. Key components of advertising management include:


Strategic Planning: Identifying goals, target audiences, and the overall message to be conveyed. This phase involves market research and analysis to understand consumer behavior and market trends.


Media Planning: Selecting the most effective channels and platforms to reach the target audience. This includes choosing between traditional media (TV, radio, print) and digital media (online ads, social media, email marketing).


Creative Development: Crafting the content and visuals of the advertisements. This includes writing compelling copy, designing visuals, and ensuring consistency with the brand's messaging and identity.


Budgeting: Allocating financial resources for advertising campaigns. This involves determining how much money to spend on each campaign and allocating funds to different media channels.


Execution: Implementing the advertising plan, which includes negotiating with media outlets, launching campaigns, and monitoring their progress.


Evaluation and Analysis: Assessing the effectiveness of advertising campaigns through various metrics and Key Performance Indicators (KPIs). This involves analyzing consumer response, sales data, and other relevant factors to measure the campaign's success.


Adjustment and Optimization: Based on the evaluation, advertising management may involve making adjustments to future campaigns. This could include refining the target audience, adjusting messaging, or reallocating budget to more successful channels.


Effective advertising management requires a combination of creativity, market knowledge, and analytical skills. It plays a critical role in helping organizations connect with their target audience, build brand awareness, and achieve marketing objectives. The field is dynamic, with professionals adapting to changes in consumer behavior, technology, and media trends to stay ahead in the competitive landscape.

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